---
title: "neenah 110 lb cardstock — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/neenah-110-lb-cardstock"
last_updated: "2026-07-14T03:52:23.682Z"
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  description: "a small market ($54K/yr) — neenah 110 lb cardstock doesn't clear our bar today."
  "og:description": "a small market ($54K/yr) — neenah 110 lb cardstock doesn't clear our bar today."
  "og:title": "neenah 110 lb cardstock — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **neenah 110 lb cardstock**

**Skip it**

A small market ($54K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 19Conversion 79Competition 26Returns 98Price range 68Avg price 74Brand share 30Review moat 30Quality gap 37

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.82**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.93–$31.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,538.6**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-11.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$54K**

$54K/yr · 45K searches

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▲rising

**Sellers**

**63**

**Top-5 brand share**

**87%**

**Open market**

**9%**

- Neenah59% - Astrobrights11% - WritePads7% - Goefun5% - TownStix5% - YIXUNHL4% - Open — no brand owns it (3 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$11K30%$16K40%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack](https://m.media-amazon.com/images/I/41qN9kk76mL.jpg)**Neenah Paper Exact Index Card Stock 94 Bright 110 lb Index Weight 8.5 x 11 White 250/Pack**Neenah**$11.83**4.6★12,682 rev](https://www.amazon.com/dp/B006P1EQXA) [2![Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)](https://m.media-amazon.com/images/I/41n0Ue3DLbL.jpg)**Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)**Neenah**$17.28**4.7★14,915 rev](https://www.amazon.com/dp/B07QQ3L753) [3![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★137 rev](https://www.amazon.com/dp/B0FWRYP3CC) [4![Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA](https://m.media-amazon.com/images/I/41fGFFhJhYL.jpg)**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★313 rev](https://www.amazon.com/dp/B0D1S48WJP) [5![20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)](https://m.media-amazon.com/images/I/214d8WHd7UL.jpg)**20 Sheets Heavy White Cardstock - 8.5 x 11 110 lb (300 gsm)**TownStix**$6.93**4.7★3,769 rev](https://www.amazon.com/dp/B0BVVBBLVV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**137 rev8mo ago](https://www.amazon.com/dp/B0FWRYP3CC) [![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41u1L1yKm9L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 200 Sheets - Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$10.21**56 rev8mo ago](https://www.amazon.com/dp/B0FWRXM5FW) [![Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible](https://m.media-amazon.com/images/I/31jogLJQImL.jpg)**Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible**Lyuzecheean**$14.90**13 rev1y ago](https://www.amazon.com/dp/B0F9PS146D) [![Cover stock Paper White Cardstock 8.5 x 11 110 lb/300 gsm Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Greeting Crafts Diy Cards Decoration Drawing (White 25P)](https://m.media-amazon.com/images/I/213+SxcC9QL.jpg)**Cover stock Paper White Cardstock 8.5 x 11 110 lb/300 gsm Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Greeting Crafts Diy Cards Decoration Drawing (White 25P)**YIXUNHL**$8.74**121 rev1y ago](https://www.amazon.com/dp/B0DZGVVFWT) [![110lb White Cardstock 8.5x11 Goefun 100 Sheets Heavyweight White Card Stock 300 GSM for Invitations Menus Poster DIY Card](https://m.media-amazon.com/images/I/21d4aW8Ap2L.jpg)**110lb White Cardstock 8.5x11 Goefun 100 Sheets Heavyweight White Card Stock 300 GSM for Invitations Menus Poster DIY Card**Goefun**$22.33**246 rev1y ago](https://www.amazon.com/dp/B0DHVL5CPC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing](https://m.media-amazon.com/images/I/41XmryaJB6L.jpg)**Premium Astrobrights White Cardstock 8.5 x 11 110 lb. Index 94 Brightness 235 Sheets - More Sheets Heavyweight Astro White Card Stock for Invitations Business Cards Crafts and Printing**Astrobrights**$11.12**4.4★**▲ 141%**](https://www.amazon.com/dp/B0FWRYP3CC) [![Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible](https://m.media-amazon.com/images/I/31jogLJQImL.jpg)**Cardstock Paper - Plain Heavy Bright White Stock Cover Stock Paper 110lb(300 gsm) Cover Thick Cardstock Paper 8.5 x 11 50 Sheets Inkjet/Laser Printer Compatible**Lyuzecheean**$14.90**3.8★**▲ 108%**](https://www.amazon.com/dp/B0F9PS146D) [![Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)](https://m.media-amazon.com/images/I/41n0Ue3DLbL.jpg)**Neenah White Index Paper Mediumweight 110 lb. Index - 199 Gsm 300 Sheets 94 Brightness 8.5 x 11 - More Sheets! (91635)**Neenah**$17.28**4.7★**▲ 78%**](https://www.amazon.com/dp/B07QQ3L753) [![Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA](https://m.media-amazon.com/images/I/41fGFFhJhYL.jpg)**Veritas White Cardstock 8.5 x 11 110LB Index/199GSM Heavyweight Card Stock 100 Sheets Thick Cardstock Printer Paper for Copy Printing Art Projects Invitations Made In USA**WritePads**$18.56**4.5★**▲ 63%**](https://www.amazon.com/dp/B0D1S48WJP) [![Neenah Paper 4456 Neenah 110lb Classic Crest Cardstock 8.5X11 125 per Package](https://m.media-amazon.com/images/I/21DVMWKmStL.jpg)**Neenah Paper 4456 Neenah 110lb Classic Crest Cardstock 8.5X11 125 per Package**Neenah**$31.93**4.8★**▲ 42%**](https://www.amazon.com/dp/B083P4HFZQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.

1K750Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“the paper quality is nice”*

**Paper Quality**16%

*“Awesome paper”*

**Value For Money**11%

*“Excellent value”*

**Thickness**7%

*“Great thickness for cards”*

**Color**7%

*“the color is bright”*

**Print Quality**5%

*“Excellent for sturdy printing and high quality”*

**Advertised Vs Actual Product**5%

*“As Advertised”*

**Weight Light**2%

*“It's great for card making unless you really need something heavier”*

**Paper Compatibility**2%

*“Paper worked perfectly for my project”*

**Strength**2%

*“Not flimsy at all”*

### **What buyers complain about **

**Thickness**24%

*“Not as thick as I expected”*

**Paper Quality**23%

*“Very cheap paper”*

**Advertised Vs Actual Product**6%

*“Misleading advertisement”*

**Strength**4%

*“Too flimsy”*

**Weight Heavy**4%

*“Its no way even close to being heavy 110# I immediately tried to request a return”*

**Quality-Overall**3%

*“What I received was a lower quality compared to my first purchase”*

**Thin**3%

*“Very thin”*

**Color**3%

*“Color is not true white”*

**Weight Light**2%

*“Thinner and lighter than advertised”*

**Print Quality**2%

*“printing on them is also a nightmare because the color looks completely off”*

### **Top return reasons **

**Paper Quality**28%

**Thin**11%

**Thickness**11%

**Advertised Vs Actual Product**6%

**Size-Overall**6%

**Weight Heavy**5%

**Value For Money**4%

**Color**3%

**Compatibility-Overall**3%

**Paper Compatibility**2%