---
title: "needlepoint — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/needlepoint"
last_updated: "2026-07-14T02:38:06.386Z"
locale: en
meta:
  description: "weak search conversion (0.4%) — needlepoint doesn't clear our bar today."
  "og:description": "weak search conversion (0.4%) — needlepoint doesn't clear our bar today."
  "og:title": "needlepoint — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **needlepoint**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 6Growth 9Conversion 5Competition 96Returns 83Price range 38Avg price 95Brand share 65Review moat 94Quality gap 57

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$35.47**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****118.51**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$8.93–$229.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-31.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$25K**

$25K/yr · 171K searches

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

**Brands**

**38 **▲rising

**Sellers**

**64**

**Top-5 brand share**

**66%**

**Open market**

**29%**

- Brvsk32% - Design Works Crafts11% - Generic10% - Howie's Needlepoint7% - Dimensions6% - XunYee5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2482%$4963%$7444%$9921101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

All 150 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Design Works Crafts Butterflies Galore Needlepoint Kit](https://m.media-amazon.com/images/I/51DjqSGDdIL.jpg)**Design Works Crafts Butterflies Galore Needlepoint Kit**Design Works Crafts**$10.23**4.1★316 rev](https://www.amazon.com/dp/B00VLNPSGG) [2![Love Needlepoint Kit](https://m.media-amazon.com/images/I/5181qumALRL.jpg)**Love Needlepoint Kit**Design Works Crafts**$10.08**4.2★79 rev](https://www.amazon.com/dp/B00VLNPSBQ) [3![Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set](https://m.media-amazon.com/images/I/4114u9U0vtL.jpg)**Rivvlive Summer Bikini 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Cross Stitch Kit for Beginners Includes Bikini Pattern Embroidery Cloth Thread Needles Threaders DIY Needlepoint Set**Rivvlive**$20.47**2.9★2 rev](https://www.amazon.com/dp/B0GY4X8NDH) [4![Hand-Painted Canvas Cream Goose with Pink Bow on 18 Mesh Zweigart Whimsical Spring & Nursery Dcor Needlepoint Project](https://m.media-amazon.com/images/I/41SWak6i0UL.jpg)**Hand-Painted Canvas Cream Goose with Pink Bow on 18 Mesh Zweigart Whimsical Spring & Nursery Dcor Needlepoint Project**Generic**$39.78**5.0★1 rev](https://www.amazon.com/dp/B0G1ZKGYJF) [5![XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper](https://m.media-amazon.com/images/I/411t8cWvKDL.jpg)**XunYee 24 Pcs Sardine Squad 18 Mesh Needlepoint Canvas Kit Hand Painted Canvas Craft Set for Beginner Adult 2 Pcs Sardine Pattern Embroidery Cloth 7.8 Needle Threader Pincushion Scissor Seam Ripper**XunYee**$30.77**4.2★8 rev](https://www.amazon.com/dp/B0GTV5WS6T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![New Age Needlepoint Beach Tote Needlepoint Canvas Hand-Painted 18 Mesh Zweigart Mono Canvas](https://m.media-amazon.com/images/I/41DIXgrJd5L.jpg)**New Age Needlepoint Beach Tote Needlepoint Canvas Hand-Painted 18 Mesh Zweigart Mono Canvas**New Age Needlepoint**$28.87**1 rev1mo ago](https://www.amazon.com/dp/B0H3XXR712) [![Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor](https://m.media-amazon.com/images/I/517tyF5qOHL.jpg)**Chumia 3 Pcs Flower Needlepoint Canvas Starter Kit for Adult 13ct 8 x 8 Pre Floral Printed Canvas with Thread Needle Stitch Introduction Tape Scissor for Beginner DIY Crafts Gift Summer Home Decor**Chumia**$27.70**2 rev1mo ago](https://www.amazon.com/dp/B0H2699WFY) [![CrystalSylara 3 Pcs 18 Mesh Goose Needlepoint Canvas 8 x 8 Needlepoint Canvas Painted with Tape Mesh Cross Stitch Embroidery Cloth for Beginner Adult DIY Crafts Project Arts Gift Summer Home Decor](https://m.media-amazon.com/images/I/41Q0dLnzwxL.jpg)**CrystalSylara 3 Pcs 18 Mesh Goose Needlepoint Canvas 8 x 8 Needlepoint Canvas Painted with Tape Mesh Cross Stitch Embroidery Cloth for Beginner Adult DIY Crafts Project Arts Gift Summer Home Decor**CrystalSylara**$19.96**0 rev2mo ago](https://www.amazon.com/dp/B0GZMF76QP) [![Hand-Painted Small Book Stack Needlepoint Canvas Drsign - 18 mesh - New Age Needlepoint (Just Canvas)](https://m.media-amazon.com/images/I/411BPwv9ooL.jpg)**Hand-Painted Small Book Stack Needlepoint Canvas Drsign - 18 mesh - New Age Needlepoint (Just Canvas)**New Age Needlepoint**$36.88**1 rev2mo ago](https://www.amazon.com/dp/B0GZQBZWJW) [![Hand-Painted Small American Flag Needlepoint Canvas Design - 18 mesh - New Age Needlepoint (Just Canvas)](https://m.media-amazon.com/images/I/413zcuatqLL.jpg)**Hand-Painted Small American Flag Needlepoint Canvas Design - 18 mesh - New Age Needlepoint (Just Canvas)**New Age Needlepoint**$29.92**0 rev2mo ago](https://www.amazon.com/dp/B0GZQ39R2T)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Howies Needlepoint Wallet Needlepoint Kits 14CT Printed Pattern Starter Kits Stamped Patterns Canvas Kits(Dwarf Morning Glory 4.5x4.5 inch)](https://m.media-amazon.com/images/I/51JTSRzrMgL.jpg)**Howies Needlepoint Wallet Needlepoint Kits 14CT Printed Pattern Starter Kits Stamped Patterns Canvas Kits(Dwarf Morning Glory 4.5x4.5 inch)**Howie's Needlepoint**$23.80**3.0★**▲ 360%**](https://www.amazon.com/dp/B0GLFHVNVY) [![Hand-Painted Small Book Stack Needlepoint Canvas Drsign - 18 mesh - New Age Needlepoint (Just Canvas)](https://m.media-amazon.com/images/I/411BPwv9ooL.jpg)**Hand-Painted Small Book Stack Needlepoint Canvas Drsign - 18 mesh - New Age Needlepoint (Just Canvas)**New Age Needlepoint**$36.88**5.0★**▲ 358%**](https://www.amazon.com/dp/B0GZQBZWJW) [![Ornamental Cabbage. Needlepoint Kit. Throw Pillow 1616 Inches. Printed Tapestry Canvas European Quality](https://m.media-amazon.com/images/I/61N+JDebI1L.jpg)**Ornamental Cabbage. Needlepoint Kit. Throw Pillow 1616 Inches. Printed Tapestry Canvas European Quality**Brvsk**$30.26**4.7★**▲ 357%**](https://www.amazon.com/dp/B08P3QKD7X) [![New Age Needlepoint Beach Tote Needlepoint Canvas Hand-Painted 18 Mesh Zweigart Mono Canvas](https://m.media-amazon.com/images/I/41DIXgrJd5L.jpg)**New Age Needlepoint Beach Tote Needlepoint Canvas Hand-Painted 18 Mesh Zweigart Mono Canvas**New Age Needlepoint**$28.87**5.0★**▲ 356%**](https://www.amazon.com/dp/B0H3XXR712) [![Hand-Painted Small American Flag Needlepoint Canvas Design - 18 mesh - New Age Needlepoint (Just Canvas)](https://m.media-amazon.com/images/I/413zcuatqLL.jpg)**Hand-Painted Small American Flag Needlepoint Canvas Design - 18 mesh - New Age Needlepoint (Just Canvas)**New Age Needlepoint**$29.92**0.0★**▲ 355%**](https://www.amazon.com/dp/B0GZQ39R2T)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 66 weeks — -31.2% search growth over the last 90 days.

25K15KPrime Day '25Spike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**12%

*“EXCELLENT PRODUCT”*

**Ease Of Use**11%

*“Ease of use”*

**Fun/Entertainment Experience**9%

*“Hours of entertainment”*

**Instructions/User Manual/Troubleshooting**9%

*“Instructions were clear”*

**Value For Money**6%

*“Definitely worth the price”*

**Color**6%

*“Colors are beautiful”*

**Design-Overall**5%

*“the design is so nice”*

**Gifting Purpose**5%

*“Good gift”*

**Advertised Vs Actual Product**4%

*“As shown”*

**Material Quality**4%

*“The material is nice and thick, I will give it that,”*

### **What buyers complain about **

**Instructions/User Manual/Troubleshooting**19%

*“Needs better instructions”*

**Quality-Overall**8%

*“Quality control is terrible”*

**Color**7%

*“Missing one color of brown”*

**Material Quality**7%

*“Flimsy materials beware”*

**Stitch/Finish/Polish**6%

*“comes apart as you stitch”*

**Advertised Vs Actual Product**4%

*“Not what it looks like”*

**Size-Overall**4%

*“It was smaller than I expected”*

**Thickness**3%

*“Its too thick”*

**Ease Of Use**2%

*“was difficult to deal with”*

**Value For Money**2%

*“a Bit Pricey”*

### **Top return reasons **

**Size-Overall**15%

**Advertised Vs Actual Product**13%

**Instructions/User Manual/Troubleshooting**13%

**Stitch/Finish/Polish**9%

**Material Quality**8%

**Quality-Overall**8%

**Value For Money**5%

**Color**5%

**Defective Material/Parts**4%

**Hard Feel**3%