---
title: "needlepoint canvas — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/needlepoint-canvas"
last_updated: "2026-07-14T05:58:43.801Z"
locale: en
meta:
  description: "needlepoint canvas shows a thin review moat (28 avg reviews), but soft demand (-51.5% this quarter) keeps it on the watch list."
  "og:description": "needlepoint canvas shows a thin review moat (28 avg reviews), but soft demand (-51.5% this quarter) keeps it on the watch list."
  "og:title": "needlepoint canvas — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **needlepoint canvas**

**Worth a look**

Shows a thin review moat (28 avg reviews), but soft demand (-51.5% this quarter) keeps it on the watch list.

Market size 76Growth 0Conversion 62Competition 37Returns 97Price range 84Avg price 92Brand share 25Review moat 99Quality gap 42

**Review moat**

**Incredible****28.32**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$21.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.80–$46.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$902K**

$902K/yr · 758K searches

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-51.5%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**90%**

**Open market**

**8%**

- Aidalux54% - JINUPHION19% - Zplontya12% - Generic3% - HFEOIEN3% - HANGOOGER3% - Open — no brand owns it (4 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$90K20%$180K30%$271K40%$361K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mono Deluxe Needlepoint Blank Canvas 18 Mesh Cotton White Cross Stitch & Embroidery Fabric 14 x 20](https://m.media-amazon.com/images/I/51-PE8JkxcL.jpg)**Mono Deluxe Needlepoint Blank Canvas 18 Mesh Cotton White Cross Stitch & Embroidery Fabric 14 x 20**Aidalux**$22.63**4.6★44 rev](https://www.amazon.com/dp/B0G6T54TFM) [2![Needlepoint Canvas 13 Mesh Cotton White Blank Embroidery Fabric 19 x 17](https://m.media-amazon.com/images/I/51-PE8JkxcL.jpg)**Needlepoint Canvas 13 Mesh Cotton White Blank Embroidery Fabric 19 x 17**Aidalux**$22.57**4.8★34 rev](https://www.amazon.com/dp/B0GS3WM8CY) [3![Needlepoint Canvas 13-Mesh 20 X 17 Beige Needlepoint Canvas Embroidery Blank Cloth](https://m.media-amazon.com/images/I/51WIePTpcML.jpg)**Needlepoint Canvas 13-Mesh 20 X 17 Beige Needlepoint Canvas Embroidery Blank Cloth**JINUPHION**$18.77**4.4★28 rev](https://www.amazon.com/dp/B0FXV3QL41) [4![Mono Deluxe Needlepoint Canvas 13 Mesh Cotton White Cross Stitch & Embroidery Fabric 17 x 14](https://m.media-amazon.com/images/I/513VY5hF-nL.jpg)**Mono Deluxe Needlepoint Canvas 13 Mesh Cotton White Cross Stitch & Embroidery Fabric 17 x 14**Aidalux**$18.31**4.4★14 rev](https://www.amazon.com/dp/B0FX425BX5) [5![Needlepoint Canvas 18-Mesh 20 X 18 Beige Needlepoint Canvas Embroidery Blank White Cloth (Beige 18-mesh)](https://m.media-amazon.com/images/I/61Pa98b8BjL.jpg)**Needlepoint Canvas 18-Mesh 20 X 18 Beige Needlepoint Canvas Embroidery Blank White Cloth (Beige 18-mesh)**JINUPHION**$19.63**4.4★28 rev](https://www.amazon.com/dp/B0GHJRT9YY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners](https://m.media-amazon.com/images/I/410z-cFVSyL.jpg)**HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners**HANGOOGER**$12.19**13 rev4w ago](https://www.amazon.com/dp/B0GY4D976L) [![Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton](https://m.media-amazon.com/images/I/4162pZJHPJL.jpg)**Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton**NAHADS**$19.91**13 rev1mo ago](https://www.amazon.com/dp/B0GT688N35) [![Needlepoint Canvas 20 X 18 13-mesh White Needlepoint Canvas Embroidery Blank White Cotton](https://m.media-amazon.com/images/I/41cDpPcQSBL.jpg)**Needlepoint Canvas 20 X 18 13-mesh White Needlepoint Canvas Embroidery Blank White Cotton**NAHADS**$19.92**13 rev1mo ago](https://www.amazon.com/dp/B0GT6D2YYV) [![18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches](https://m.media-amazon.com/images/I/4142n8hDlEL.jpg)**18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches**Aidalux**$19.41**13 rev2mo ago](https://www.amazon.com/dp/B0GZHQ58HJ) [![18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.](https://m.media-amazon.com/images/I/51LBWafplwL.jpg)**18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.**HFEOIEN**$14.24**6 rev2mo ago](https://www.amazon.com/dp/B0GXVLCPT7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches](https://m.media-amazon.com/images/I/4142n8hDlEL.jpg)**18 Mesh Blank Mono Canvas Cotton Needlepoint Embroidery Canvas 21x17 Inches**Aidalux**$19.41**3.6★**▲ 204%**](https://www.amazon.com/dp/B0GZHQ58HJ) [![HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners](https://m.media-amazon.com/images/I/410z-cFVSyL.jpg)**HANGOOGER 13 Mesh Needlepoint Canvas 20 x 18 White Pure Cotton Blank Needlepoint Canvas Stiff Blank Canvas for Needlepoint Embroidery Cross Stitch Suitable for Beginners**HANGOOGER**$12.19**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GY4D976L) [![Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton](https://m.media-amazon.com/images/I/4162pZJHPJL.jpg)**Needlepoint Canvas 20 X 18 18-mesh White Needlepoint Canvas Embroidery Blank White Cotton**NAHADS**$19.91**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GT688N35) [![18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.](https://m.media-amazon.com/images/I/51LBWafplwL.jpg)**18 Mesh Needlepoint Canvas White Pure Cotton Needlepoint Canvas Embroidery Blank White Cloth Cross Stitch Fabirc-17.7X11.8.**HFEOIEN**$14.24**4.5★**▲ 202%**](https://www.amazon.com/dp/B0GXVLCPT7) [![Zplontya Bound Needlepoint Canvas 3 Pcs 18 Mesh Pink Cotton Blank Canvas Set 100% Pure Cotton with Non-Fray Edges for Needlepoint & Cross Stitch Project](https://m.media-amazon.com/images/I/51PH8O3YsyL.jpg)**Zplontya Bound Needlepoint Canvas 3 Pcs 18 Mesh Pink Cotton Blank Canvas Set 100% Pure Cotton with Non-Fray Edges for Needlepoint & Cross Stitch Project**Zplontya**$16.45**5.0★**▲ 202%**](https://www.amazon.com/dp/B0GSVKDSH3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 61 weeks — -51.5% search growth over the last 90 days.

40K30KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“It looks well made”*

**Material Quality**14%

*“The material feels durable”*

**Value For Money**6%

*“a reasonable value”*

**Size-Overall**6%

*“Good size,”*

**Stitch/Finish/Polish**6%

*“I think the best for cross stitch”*

**Advertised Vs Actual Product**5%

*“As Advertised”*

**Color**5%

*“nice neutral background color”*

**Ease Of Use**4%

*“easy to use”*

**Strength**4%

*“Very Sturdy”*

**Design-Overall**3%

*“Its perfect for designing your original ideas”*

### **What buyers complain about **

**Value For Money**12%

*“it feels a little expensive”*

**Size-Overall**8%

*“I read the size wrong”*

**Hard Feel**7%

*“It's stiff as expected”*

**Material Quality**7%

*“it's not fabric”*

**Paint Quality**5%

*“hard to paint”*

**Advertised Vs Actual Product**3%

*“Item does not match description”*

**Stitch/Finish/Polish**3%

*“I also fear it will snag the threads once I begin stitching”*

**Ease Of Use**2%

*“I found it difficult to maneuver”*

**Quality-Overall**2%

*“They arent high end”*

**Color**2%

*“the color range and quality arent quite what youd want for more detailed or professional-level canvas painting”*

### **Top return reasons **

**Size-Overall**28%

**Material Quality**21%

**Advertised Vs Actual Product**19%

**Value For Money**11%

**Quality-Overall**7%

**Defective Material/Parts**2%

**Color**2%

**Strength**2%

**Functionality-Overall**2%

**Hard Feel**1%