---
title: "navy tissue paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/navy-tissue-paper"
last_updated: "2026-07-14T02:06:15.315Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 83% of clicks) — navy tissue paper doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 83% of clicks) — navy tissue paper doesn't clear our bar today."
  "og:title": "navy tissue paper — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **navy tissue paper**

**Skip it**

A concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 61Conversion 100Competition 14Returns 69Price range 59Avg price 24Brand share 28Review moat 63Quality gap 19

**Conversion**

**Incredible****19.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****987.33**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+38.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$4.54–$30.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$94K**

$94K/yr · 56K searches

**Avg price**

**Bad****$8.58**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**13**

**Top-5 brand share**

**88%**

**Open market**

**9%**

- woric46% - CHRORINE28% - BOUBONI5% - Laidans5% - Luckonway3% - Morcheiong3% - Open — no brand owns it (4 brands, 9%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$19K30%$28K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations](https://m.media-amazon.com/images/I/41QXr2mDUrL.jpg)**woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations**woric**$8.28**4.7★1,074 rev](https://www.amazon.com/dp/B0FC1L3NC6) [2![CHRORINE 60 Sheets Navy Blue Tissue Paper Art Gift Wrapping Tissue Paper Bulk for DIY Crafts Decor Birthday Holiday Boys Party 20 x 14.5 inches](https://m.media-amazon.com/images/I/31hmAuKAqJL.jpg)**CHRORINE 60 Sheets Navy Blue Tissue Paper Art Gift Wrapping Tissue Paper Bulk for DIY Crafts Decor Birthday Holiday Boys Party 20 x 14.5 inches**CHRORINE**$5.62**4.8★3,638 rev](https://www.amazon.com/dp/B0CC5N3K4B) [3![woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations](https://m.media-amazon.com/images/I/416f7NkHB5L.jpg)**woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations**woric**$6.87**4.6★97 rev](https://www.amazon.com/dp/B0GGNWY6D6) [4![BOUBONI 100 Sheets Navy Blue Tissue Paper Bulk 20 x 14.5 inches Gift Wrapping Paper for Flower Artworks Crafts Holiday Party Decoration](https://m.media-amazon.com/images/I/318BWWgffzL.jpg)**BOUBONI 100 Sheets Navy Blue Tissue Paper Bulk 20 x 14.5 inches Gift Wrapping Paper for Flower Artworks Crafts Holiday Party Decoration**BOUBONI**$6.94**4.6★205 rev](https://www.amazon.com/dp/B0DDPQ67BN) [5![120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration](https://m.media-amazon.com/images/I/31lEavgIdML.jpg)**120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration**Laidans**$7.02**4.8★1,034 rev](https://www.amazon.com/dp/B0F5WN18G8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations](https://m.media-amazon.com/images/I/416f7NkHB5L.jpg)**woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations**woric**$6.87**97 rev5mo ago](https://www.amazon.com/dp/B0GGNWY6D6) [![woric 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor](https://m.media-amazon.com/images/I/41wkUuAin-L.jpg)**woric 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor**woric**$8.84**332 rev5mo ago](https://www.amazon.com/dp/B0GGQZGJ1N) [![Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)](https://m.media-amazon.com/images/I/41N+mCGRmNL.jpg)**Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)**Luckonway**$5.20**72 rev1y ago](https://www.amazon.com/dp/B0FF9ZB6PN) [![woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations](https://m.media-amazon.com/images/I/41QXr2mDUrL.jpg)**woric 160 Sheets Blue Tissue Paper for Gift Bags 20 X 14 Inches Navy Wrapping Tissue Paper Bulk for DIY Crafts Gift Packaging Weddings Birthday Party Decorations**woric**$8.28**1,074 rev1y ago](https://www.amazon.com/dp/B0FC1L3NC6) [![120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration](https://m.media-amazon.com/images/I/31lEavgIdML.jpg)**120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration**Laidans**$7.02**1,034 rev1y ago](https://www.amazon.com/dp/B0F5WN18G8)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![woric 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor](https://m.media-amazon.com/images/I/41wkUuAin-L.jpg)**woric 135 Sheets Navy Blue Tissue Paper for Gift Bags with Sparkle 20 x 14 Inch Glitter Tissue Paper Bulk for Gift Wrap Fathers Day DIY Crafts Birthday Decor**woric**$8.84**4.8★**▲ 198%**](https://www.amazon.com/dp/B0GGQZGJ1N) [![woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations](https://m.media-amazon.com/images/I/416f7NkHB5L.jpg)**woric 80 Sheets Navy Blue Tissue Paper for Gift Bags 20 X 14 Inches Gift Tissue Paper Bulk for Men Graduation Fathers Day Crafts Weddings Birthday Party Decorations**woric**$6.87**4.6★**▲ 148%**](https://www.amazon.com/dp/B0GGNWY6D6) [![Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)](https://m.media-amazon.com/images/I/41N+mCGRmNL.jpg)**Luckonway 40 Sheets 20x20 Inches Navy Blue Tissue Paper for Gift Bags Bulk Gift Wrapping Paper for Christmas Weddings Parties & Art Crafts (Blue)**Luckonway**$5.20**4.6★**▲ 125%**](https://www.amazon.com/dp/B0FF9ZB6PN) [![JAM PAPER Tissue Paper - Navy Blue - 10 Sheets/Pack](https://m.media-amazon.com/images/I/313H4vkVO6S.jpg)**JAM PAPER Tissue Paper - Navy Blue - 10 Sheets/Pack**JAM Paper**$7.80**4.7★**▲ 24%**](https://www.amazon.com/dp/B0043WXZN0) [![120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration](https://m.media-amazon.com/images/I/31lEavgIdML.jpg)**120 Sheets 20X14 Tissue Paper for Gift Bags Wrapping Navy Blue Art Tissue Paper Bulk for Weddings Birthday Party Crafts Decoration**Laidans**$7.02**4.8★**▲ 24%**](https://www.amazon.com/dp/B0F5WN18G8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.

2K1KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**39%

*“Good color”*

**Quality-Overall**22%

*“Love the quality of the sheets”*

**Strength**10%

*“Sturdy napkins”*

**Value For Money**5%

*“Pretty and great value”*

**Thickness**3%

*“Not too thin”*

**Durability**2%

*“they still do the job well”*

**Display-Overall**2%

*“Overall, this is a great option for gifting, crafting and event displays”*

### **What buyers complain about **

**Color**36%

*“The color is lackluster”*

**Thickness**10%

*“Very thin”*

**Size-Overall**7%

*“Small and lackluster”*

**Value For Money**7%

*“too pricey for my needs”*

**Weight Heavy**7%

*“Wish it was heavier”*

### **Top return reasons **

**Color**63%

**Size-Overall**11%

**Advertised Vs Actual Product**8%

**Value For Money**4%

**Material Quality**4%

**Thin**2%

**Wrinkles**2%

**Paper Quality**1%

**Ease Of Use**1%

**Thickness**1%