---
title: "navy blue yarn — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/navy-blue-yarn"
last_updated: "2026-07-14T02:42:41.270Z"
locale: en
meta:
  description: "a small market ($38K/yr) — navy blue yarn doesn't clear our bar today."
  "og:description": "a small market ($38K/yr) — navy blue yarn doesn't clear our bar today."
  "og:title": "navy blue yarn — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **navy blue yarn**

**Skip it**

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 16Conversion 58Competition 78Returns 87Price range 66Avg price 45Brand share 30Review moat 23Quality gap 38

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Price range**

**Good****$3.96–$36.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.39**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,761.2**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$38K**

$38K/yr · 66K searches

## **Competition**

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

**Brands**

**16 **▲rising

**Sellers**

**93**

**Top-5 brand share**

**87%**

**Open market**

**10%**

- Red Heart58% - Caron10% - KECHE9% - KITHED6% - estako4% - Blperly3% - Open — no brand owns it (10 brands, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$3K12%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![RED HEART Super Saver Yarn Denim](https://m.media-amazon.com/images/I/41a-x2VQm1L.jpg)**RED HEART Super Saver Yarn Denim**Red Heart**$5.69**4.7★32,228 rev](https://www.amazon.com/dp/B00USMKM62) [2![Red Heart Super Saver Jumbo Yarn Soft Navy](https://m.media-amazon.com/images/I/51jM+WNAdlL.jpg)**Red Heart Super Saver Jumbo Yarn Soft Navy**Red Heart**$8.40**4.7★32,958 rev](https://www.amazon.com/dp/B0058068NK) [3![Red Heart Super Saver Soft Navy Yarn - 3 Pack of 7oz/198g - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet](https://m.media-amazon.com/images/I/41mmOGn9MlL.jpg)**Red Heart Super Saver Soft Navy Yarn - 3 Pack of 7oz/198g - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$10.86**4.7★41,281 rev](https://www.amazon.com/dp/B0BB893GWJ) [4![Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Navy Blue](https://m.media-amazon.com/images/I/413QM-yr1wL.jpg)**Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Navy Blue**KECHE**$5.55**4.4★992 rev](https://www.amazon.com/dp/B0C4C7CXJL) [5![RED Heart RED Heart Super Saver Jumbo Yarn Royal](https://m.media-amazon.com/images/I/41sL1pu1DNL.jpg)**RED Heart RED Heart Super Saver Jumbo Yarn Royal**Red Heart**$8.21**4.8★1,710 rev](https://www.amazon.com/dp/B01FV61JBG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Soft DailyKnit DK Yarn 100% Anti-Pilling Acrylic for Knitting Crocheting Light Weight #3 (3.52 oz / 274 Yds) 1 Skein - Navy Blue](https://m.media-amazon.com/images/I/41r9H00mksL.jpg)**Soft DailyKnit DK Yarn 100% Anti-Pilling Acrylic for Knitting Crocheting Light Weight #3 (3.52 oz / 274 Yds) 1 Skein - Navy Blue**KECHE**$8.01**56 rev3mo ago](https://www.amazon.com/dp/B0GTN3G8QG) [![Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)](https://m.media-amazon.com/images/I/518DkpJrBEL.jpg)**Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)**Blperly**$6.52**33 rev3mo ago](https://www.amazon.com/dp/B0GSRSKJ43) [![Skinny Chenille Yarn for Crocheting and Knitting - 1 Pack of 100g/317yds Ultra Soft Fluffy Plush Velvet Yarn - #2 Crochet Yarn for Amigurumi Blankets Plush Dolls Baby Clothes (1 Navy Blue)](https://m.media-amazon.com/images/I/41-IHNj+ArL.jpg)**Skinny Chenille Yarn for Crocheting and Knitting - 1 Pack of 100g/317yds Ultra Soft Fluffy Plush Velvet Yarn - #2 Crochet Yarn for Amigurumi Blankets Plush Dolls Baby Clothes (1 Navy Blue)**Blperly**$6.85**38 rev3mo ago](https://www.amazon.com/dp/B0GSRXTV9Y) [![Skinny Chenille Yarn for Crocheting - 4 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (4 Navy Blue)](https://m.media-amazon.com/images/I/51XByEZzBTL.jpg)**Skinny Chenille Yarn for Crocheting - 4 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (4 Navy Blue)**Blperly**$9.87**33 rev3mo ago](https://www.amazon.com/dp/B0GSRHL7XS) [![Estako Star-DK Yarn - 75% Acrylic 25% Wool - Soft Lightweight DK #3-100g (3.52oz) 280m (306 yds) - Crochet & Knitting Yarn (35095 - Navy)](https://m.media-amazon.com/images/I/41cn52vF3WL.jpg)**Estako Star-DK Yarn - 75% Acrylic 25% Wool - Soft Lightweight DK #3-100g (3.52oz) 280m (306 yds) - Crochet & Knitting Yarn (35095 - Navy)**estako**$9.85**74 rev9mo ago](https://www.amazon.com/dp/B0FTZFLGXB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Soft DailyKnit DK Yarn 100% Anti-Pilling Acrylic for Knitting Crocheting Light Weight #3 (3.52 oz / 274 Yds) 1 Skein - Navy Blue](https://m.media-amazon.com/images/I/41r9H00mksL.jpg)**Soft DailyKnit DK Yarn 100% Anti-Pilling Acrylic for Knitting Crocheting Light Weight #3 (3.52 oz / 274 Yds) 1 Skein - Navy Blue**KECHE**$8.01**3.9★**▲ 294%**](https://www.amazon.com/dp/B0GTN3G8QG) [![Skinny Chenille Yarn for Crocheting - 4 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (4 Navy Blue)](https://m.media-amazon.com/images/I/51XByEZzBTL.jpg)**Skinny Chenille Yarn for Crocheting - 4 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (4 Navy Blue)**Blperly**$9.87**4.1★**▲ 290%**](https://www.amazon.com/dp/B0GSRHL7XS) [![Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)](https://m.media-amazon.com/images/I/518DkpJrBEL.jpg)**Skinny Chenille Yarn for Crocheting - 2 Pack of 50g/158yds - Soft Thin Fluffy Plush Yarn CYC #2 - Fingering Weight Yarn for Baby Blankets & Amigurumi (2 Navy Blue)**Blperly**$6.52**4.1★**▲ 289%**](https://www.amazon.com/dp/B0GSRSKJ43) [![Skinny Chenille Yarn for Crocheting and Knitting - 1 Pack of 100g/317yds Ultra Soft Fluffy Plush Velvet Yarn - #2 Crochet Yarn for Amigurumi Blankets Plush Dolls Baby Clothes (1 Navy Blue)](https://m.media-amazon.com/images/I/41-IHNj+ArL.jpg)**Skinny Chenille Yarn for Crocheting and Knitting - 1 Pack of 100g/317yds Ultra Soft Fluffy Plush Velvet Yarn - #2 Crochet Yarn for Amigurumi Blankets Plush Dolls Baby Clothes (1 Navy Blue)**Blperly**$6.85**4.4★**▲ 287%**](https://www.amazon.com/dp/B0GSRXTV9Y) [![Red Heart Super Saver Yarn 312 Black](https://m.media-amazon.com/images/I/419eIYZL4JL.jpg)**Red Heart Super Saver Yarn 312 Black**Red Heart**$3.96**4.7★**▲ 280%**](https://www.amazon.com/dp/B003KSOH8A)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 29 weeks — -18.6% search growth over the last 90 days.

2K1KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**27%

*“True to color”*

**Quality-Overall**13%

*“No complaints, perfect order”*

**Upholstery/Fabric Quality**12%

*“Good Yarn”*

**Soft Feel**12%

*“Its soft enough for wearables and blankets”*

**Value For Money**5%

*“Its very affordable”*

**Ease Of Use**5%

*“It was easy to crochet”*

**Advertised Vs Actual Product**4%

*“Just what I wanted”*

**Material Quality**4%

*“This high quality yarn is a good 4-ply, amazingly stable and strong”*

**Stitch/Finish/Polish**2%

*“It is a very good quality yarn that works well for tight stitches”*

**Durability**2%

*“still sturdy enough to hold up with regular use”*

### **What buyers complain about **

**Thickness**16%

*“Thinner than I expected”*

**Color**12%

*“Color is way off”*

**Value For Money**9%

*“expensive”*

**Quality-Overall**7%

*“Red Heart Yarn in general isn't great quality so don't expect alot”*

**Fluffiness**3%

*“took over a day to fully fluff back up”*

**Material Quality**3%

*“This yarn is horrible”*

**Hard Feel**3%

*“Its not the softest out of the box”*

**Ease Of Use**2%

*“Not able to use it alone”*

**Durability**2%

*“even after a few weeks”*

**Advertised Vs Actual Product**2%

*“description says cotton yarn... its half cotton half poly.”*

### **Top return reasons **

**Color**40%

**Advertised Vs Actual Product**10%

**Thin**9%

**Material Quality**9%

**Size-Overall**8%

**Display Colors**6%

**Value For Money**4%

**Thickness**3%

**Quality-Overall**3%

**Hard Feel**1%