---
title: "navy blue wrapping paper — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/navy-blue-wrapping-paper"
last_updated: "2026-07-13T18:43:47.273Z"
locale: en
meta:
  description: "a small market ($51K/yr) — navy blue wrapping paper doesn't clear our bar today."
  "og:description": "a small market ($51K/yr) — navy blue wrapping paper doesn't clear our bar today."
  "og:title": "navy blue wrapping paper — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **navy blue wrapping paper**

**Skip it**

A small market ($51K/yr) — this niche doesn't clear our bar today.

Market size 13Growth 47Conversion 60Competition 44Returns 56Price range 36Avg price 44Brand share 49Review moat 48Quality gap 24

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,704.27**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+17.6%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.26**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.25–$19.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$51K**

$51K/yr · 87K searches

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**12**

**Top-5 brand share**

**75%**

**Open market**

**17%**

- woric24% - RUSPEPA21% - Ribbli13% - Aimyoo9% - Donyang8% - PH PERKHOMY7% - Open — no brand owns it (4 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays](https://m.media-amazon.com/images/I/41PehLUFXRL.jpg)**woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays**woric**$10.42**4.5★409 rev](https://www.amazon.com/dp/B0GKFB1LLQ) [2![RUSPEPA Navy Blue Wrapping Paper Solid Color - Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet](https://m.media-amazon.com/images/I/31VG3FGonpS.jpg)**RUSPEPA Navy Blue Wrapping Paper Solid Color - Mini Roll - for Christmas Wedding Birthday Shower Congrats and Holiday - 17 Inches X 32.8 Feet**RUSPEPA**$8.63**4.5★3,480 rev](https://www.amazon.com/dp/B0BYJNC2DX) [3![Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet](https://m.media-amazon.com/images/I/41O5WPDa70L.jpg)**Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$13.66**4.8★30 rev](https://www.amazon.com/dp/B0FQ2L18D1) [4![Aimyoo Navy Blue Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap](https://m.media-amazon.com/images/I/31YrjTSmpdL.jpg)**Aimyoo Navy Blue Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.92**4.6★97 rev](https://www.amazon.com/dp/B0F8NHX861) [5![woric Navy Blue Wrapping Paper Roll 17Inch x 26.2 Feet Gift Wrap Paper](https://m.media-amazon.com/images/I/418ieHdi7eL.jpg)**woric Navy Blue Wrapping Paper Roll 17Inch x 26.2 Feet Gift Wrap Paper**woric**$8.75**4.5★51 rev](https://www.amazon.com/dp/B0FK4X9JZ3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vitalizart Navy Blue Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Blue Ribbon](https://m.media-amazon.com/images/I/41eN7R-ehJL.jpg)**Vitalizart Navy Blue Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Blue Ribbon**Vitalizart**$14.16**5 rev3mo ago](https://www.amazon.com/dp/B0GSZNQ6LR) [![woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays](https://m.media-amazon.com/images/I/41PehLUFXRL.jpg)**woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays**woric**$10.42**409 rev5mo ago](https://www.amazon.com/dp/B0GKFB1LLQ) [![woric 25 Sheets Navy Blue Flower Bouquet Wrapping Paper Waterproof Floral Wrapping Paper for Florist Supplies Wedding Birthday Graduation Party Favor Gift Crafts](https://m.media-amazon.com/images/I/41QDl3H2OcL.jpg)**woric 25 Sheets Navy Blue Flower Bouquet Wrapping Paper Waterproof Floral Wrapping Paper for Florist Supplies Wedding Birthday Graduation Party Favor Gift Crafts**woric**$8.04**178 rev5mo ago](https://www.amazon.com/dp/B0GHV1R344) [![Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet](https://m.media-amazon.com/images/I/41O5WPDa70L.jpg)**Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$13.66**30 rev10mo ago](https://www.amazon.com/dp/B0FQ2L18D1) [![WRAPAHOLIC 30 Inch Reversible Navy Blue Wrapping Paper - Navy Blue and Stripes Wrapping Paper for Birthday Holiday Wedding Baby Shower - 30 inch x 33 feet](https://m.media-amazon.com/images/I/41ad9SzF9bL.jpg)**WRAPAHOLIC 30 Inch Reversible Navy Blue Wrapping Paper - Navy Blue and Stripes Wrapping Paper for Birthday Holiday Wedding Baby Shower - 30 inch x 33 feet**WRAPAHOLIC**$19.82**1,955 rev10mo ago](https://www.amazon.com/dp/B0FNR8NMP1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![woric 25 Sheets Navy Blue Flower Bouquet Wrapping Paper Waterproof Floral Wrapping Paper for Florist Supplies Wedding Birthday Graduation Party Favor Gift Crafts](https://m.media-amazon.com/images/I/41QDl3H2OcL.jpg)**woric 25 Sheets Navy Blue Flower Bouquet Wrapping Paper Waterproof Floral Wrapping Paper for Florist Supplies Wedding Birthday Graduation Party Favor Gift Crafts**woric**$8.04**4.7★**▲ 425%**](https://www.amazon.com/dp/B0GHV1R344) [![Vitalizart Navy Blue Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Blue Ribbon](https://m.media-amazon.com/images/I/41eN7R-ehJL.jpg)**Vitalizart Navy Blue Pearly-Lustre Wrapping Paper Set 17 With Organza Ribbon & Gift Tags Christmas Gift Wrapping Birthday Baby Shower Wedding Bouquets Handmade Crafts 197(16.4 Ft) Blue Ribbon**Vitalizart**$14.16**5.0★**▲ 424%**](https://www.amazon.com/dp/B0GSZNQ6LR) [![woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays](https://m.media-amazon.com/images/I/41PehLUFXRL.jpg)**woric Navy Blue Wrapping Paper Roll 17 In X 33 Ft Blue Gift Wrapping Paper with Matte Pearly for DIY Bouquet Weddings Birthdays**woric**$10.42**4.5★**▲ 417%**](https://www.amazon.com/dp/B0GKFB1LLQ) [![Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet](https://m.media-amazon.com/images/I/41O5WPDa70L.jpg)**Ribbli Blue Wrapping Paper Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$13.66**4.8★**▲ 196%**](https://www.amazon.com/dp/B0FQ2L18D1) [![Aimyoo Navy Blue Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap](https://m.media-amazon.com/images/I/31YrjTSmpdL.jpg)**Aimyoo Navy Blue Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.92**4.6★**▲ 115%**](https://www.amazon.com/dp/B0F8NHX861)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**28%

*“Awesome color”*

**Quality-Overall**24%

*“Good heavy duty quality”*

**Thickness**13%

*“The included tags are thick”*

**Durability**7%

*“Durable and easy to work with, ribbon is easy to make lush, includes to/from card”*

**Gifting Purpose**6%

*“Great for gift presentation”*

**Strength**5%

*“Beautiful and sturdy”*

**Ease Of Use**3%

*“Easy to use”*

**Value For Money**2%

*“Value for the money”*

**Material Quality**1%

*“Wonderful materials that are forgiving”*

### **What buyers complain about **

**Adhesion/Stickiness**26%

*“Tape does not stick”*

**Size-Overall**20%

*“Short rolls”*

**Value For Money**10%

*“which makes the overall cost closer to $20”*

**Thin**10%

*“Thin”*

**Display Colors**3%

*“It looks absolutely nothing like the color that is shown in the pictures”*

**Color**3%

*“It looks absolutely nothing like the color that is shown in the pictures”*

**Material Quality**3%

*“This product is definitely plastic and not paper, so tape didn't want to stick to it as easily”*

### **Top return reasons **

**Size-Overall**39%

**Color**33%

**Advertised Vs Actual Product**8%

**Value For Money**5%

**Thin**3%

**Material Quality**2%

**Functionality-Overall**1%

**Ease Of Use**1%

**Quality-Overall**1%

**Adhesion/Stickiness**1%