---
title: "navy blue fabric marker — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/navy-blue-fabric-marker"
last_updated: "2026-07-14T01:59:59.539Z"
locale: en
meta:
  description: "a small market ($50K/yr) — navy blue fabric marker doesn't clear our bar today."
  "og:description": "a small market ($50K/yr) — navy blue fabric marker doesn't clear our bar today."
  "og:title": "navy blue fabric marker — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **navy blue fabric marker**

**Skip it**

A small market ($50K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 43Conversion 79Competition 56Returns 96Price range 16Avg price 26Brand share 34Review moat 22Quality gap 33

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+14.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.09**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****9,072.36**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$3.97–$17.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$50K**

$50K/yr · 69K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**129**

**Top-5 brand share**

**84%**

**Open market**

**11%**

- Sharpie34% - Uchida20% - PILOT16% - Zig8% - edding6% - Marvy Uchida5% - Open — no brand owns it (6 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pilot Pen 43200 Jumbo Permanent Marker - Blue (SC6600-BLU)](https://m.media-amazon.com/images/I/31+wkLtrD-L.jpg)**Pilot Pen 43200 Jumbo Permanent Marker - Blue (SC6600-BLU)**PILOT**$6.60**4.5★179 rev](https://www.amazon.com/dp/B004O7AZUK) [2![UCHIDA 622-C-33 Marvy Broad Point Fabric Marker Navy](https://m.media-amazon.com/images/I/412N-aZfcWL.jpg)**UCHIDA 622-C-33 Marvy Broad Point Fabric Marker Navy**Uchida**$7.81**4.3★741 rev](https://www.amazon.com/dp/B0018N63H2) [3![Zig Memory System Writer Dual Tip Marker Navy](https://m.media-amazon.com/images/I/31QKScJyg8L.jpg)**Zig Memory System Writer Dual Tip Marker Navy**Zig**$7.63**4.7★17 rev](https://www.amazon.com/dp/B004XIVPMC) [4![Sharpie Permanent Markers | Fine Point | Black & Blue | 2 Count](https://m.media-amazon.com/images/I/41SZqSJhJbL.jpg)**Sharpie Permanent Markers | Fine Point | Black & Blue | 2 Count**Sharpie**$6.15**4.8★21,275 rev](https://www.amazon.com/dp/B01N1962S4) [5![Uchida 522-C-33 Marvy Fine Point Fabric Marker Navy](https://m.media-amazon.com/images/I/31iQjfI3o2L.jpg)**Uchida 522-C-33 Marvy Fine Point Fabric Marker Navy**Uchida**$5.80**4.2★847 rev](https://www.amazon.com/dp/B00176287E)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![posca PC-5M Water-Based Paint Markers Reversible Medium Tip (1.8-2.5mm) Navy Blue 3 Count](https://m.media-amazon.com/images/I/41vqIv2mxZL.jpg)**posca PC-5M Water-Based Paint Markers Reversible Medium Tip (1.8-2.5mm) Navy Blue 3 Count**posca**$12.86**243 rev10mo ago](https://www.amazon.com/dp/B0FP414X1S) [![FLYMAX Blue Marker Paint Pens - Permanent Marker Pens Blue Acrylic Paint Water-Based 0.7mm Fine Tip Waterproof Quick-Drying (3 in 1Pack)](https://m.media-amazon.com/images/I/41oEqowq3XL.jpg)**FLYMAX Blue Marker Paint Pens - Permanent Marker Pens Blue Acrylic Paint Water-Based 0.7mm Fine Tip Waterproof Quick-Drying (3 in 1Pack)**FLYMAX**$5.86**352 rev1y ago](https://www.amazon.com/dp/B0DBHJN5L8) [![SFAIH 24 Colors Permanent Markers - Assorted Vibrant Colors Quick Drying Fade Resistant Alcohol-Based Fine Point Permanent Markers for Paper Plastic Wood Coloring Drawing Doodling Waterproof](https://m.media-amazon.com/images/I/51zFJwUVYFL.jpg)**SFAIH 24 Colors Permanent Markers - Assorted Vibrant Colors Quick Drying Fade Resistant Alcohol-Based Fine Point Permanent Markers for Paper Plastic Wood Coloring Drawing Doodling Waterproof**SFAIH**$8.90**950 rev2y ago](https://www.amazon.com/dp/B0CXDT69Y7) [![edding 5000 Acrylic Marker Broad - Dark-Blue - 1 Waterproof Acrylic Paint Marker - Chisel tip 5-10 mm - Acrylic Paint pens for Drawing on Canvas Art Paper and Wood - Acrylic Markers for Pebbles](https://m.media-amazon.com/images/I/31FrbxkYuXL.jpg)**edding 5000 Acrylic Marker Broad - Dark-Blue - 1 Waterproof Acrylic Paint Marker - Chisel tip 5-10 mm - Acrylic Paint pens for Drawing on Canvas Art Paper and Wood - Acrylic Markers for Pebbles**edding**$9.03**8,903 rev5y ago](https://www.amazon.com/dp/B08HSC51SM) [![Amazon Basics Fine Tip Permanent Markers for Office School and Home Use Assorted Colors 24 Pack](https://m.media-amazon.com/images/I/41ooHWqimYL.jpg)**Amazon Basics Fine Tip Permanent Markers for Office School and Home Use Assorted Colors 24 Pack**Amazon Basics**$9.54**54,632 rev8y ago](https://www.amazon.com/dp/B06ZZX41Q1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sharpie Permanent Markers | Fine Point | Black & Blue | 2 Count](https://m.media-amazon.com/images/I/41SZqSJhJbL.jpg)**Sharpie Permanent Markers | Fine Point | Black & Blue | 2 Count**Sharpie**$6.15**4.8★**▲ 119%**](https://www.amazon.com/dp/B01N1962S4) [![Birchwood Casey Fast-Drying Fast-Acting Presto Gun Blue Touch-Up Pen for Restoring Scratched and Worn Areas 1 Count (Pack of 1)](https://m.media-amazon.com/images/I/31S-aHYoNHL.jpg)**Birchwood Casey Fast-Drying Fast-Acting Presto Gun Blue Touch-Up Pen for Restoring Scratched and Worn Areas 1 Count (Pack of 1)**Birchwood Casey**$14.38**4.4★**▲ 117%**](https://www.amazon.com/dp/B000TTIEY6) [![Zig Memory System Writer Dual Tip Marker Navy](https://m.media-amazon.com/images/I/31QKScJyg8L.jpg)**Zig Memory System Writer Dual Tip Marker Navy**Zig**$7.63**4.7★**▲ 100%**](https://www.amazon.com/dp/B004XIVPMC) [![posca PC-5M Water-Based Paint Markers Reversible Medium Tip (1.8-2.5mm) Navy Blue 3 Count](https://m.media-amazon.com/images/I/41vqIv2mxZL.jpg)**posca PC-5M Water-Based Paint Markers Reversible Medium Tip (1.8-2.5mm) Navy Blue 3 Count**posca**$12.86**4.7★**▲ 59%**](https://www.amazon.com/dp/B0FP414X1S) [![edding 404 Permanent Marker - Blue - 1 Pen - fine Round Nib 0.75 mm - Waterproof Quick-Drying Smear-Proof pens - for Cardboard Plastic Wood Metal Glass and Fabric](https://m.media-amazon.com/images/I/31DwlU5d9vL.jpg)**edding 404 Permanent Marker - Blue - 1 Pen - fine Round Nib 0.75 mm - Waterproof Quick-Drying Smear-Proof pens - for Cardboard Plastic Wood Metal Glass and Fabric**edding**$3.97**4.3★**▲ 43%**](https://www.amazon.com/dp/B000KJO746)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 79 weeks — +14.1% search growth over the last 90 days.

2K2KSpike '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Vibrant color”*

**Quality-Overall**12%

*“Good quality”*

**Value For Money**8%

*“Great value”*

**Sharpness**7%

*“Sharpie markers”*

**Pen/Pencil Quality**6%

*“Great Markers”*

**Advertised Vs Actual Product**6%

*“Just as advertised”*

**Writing Experience**4%

*“They write well”*

**Drawing Experience**3%

*“affordable buy for my daughter in her art class at school”*

**Ease Of Use**2%

*“Easy to use”*

**Durability**2%

*“lasts a long time”*

### **What buyers complain about **

**Color**22%

*“The colors are dull”*

**Durability**7%

*“Dont last”*

**Moist/Dry**7%

*“some are dried up”*

**Value For Money**5%

*“Not a good value at all”*

**Dry/Empty Ink**5%

*“I have had 3 so far dry out”*

**Functionality-Overall**5%

*“Did not work”*

**Erasability**4%

*“Fading markers”*

**Ink Leakage**3%

*“ink dgoes dry after a few uses”*

**Display Colors**2%

*“The only reason Im giving 4 stars instead of 5 is that the colors dont perfectly match the pictures shown in the listing”*

**Size-Overall**2%

*“Much smaller than expected”*

### **Top return reasons **

**Color**31%

**Value For Money**10%

**Display Colors**9%

**Advertised Vs Actual Product**9%

**Functionality-Overall**6%

**Size-Overall**5%

**Dry/Empty Ink**4%

**Product Condition**4%

**Defective Material/Parts**2%

**Ink Refill**2%