---
title: "navy blue cardstock — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/navy-blue-cardstock"
last_updated: "2026-07-14T01:49:38.308Z"
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meta:
  description: "navy blue cardstock shows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list."
  "og:description": "navy blue cardstock shows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list."
  "og:title": "navy blue cardstock — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **navy blue cardstock**

**Worth a look**

Shows searches that convert (9.4% search→purchase), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 64Conversion 85Competition 59Returns 64Price range 44Avg price 40Brand share 71Review moat 72Quality gap 25

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****616.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+42.2%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$5.41–$22.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$43K**

$43K/yr · 42K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▲rising

**Sellers**

**74**

**Top-5 brand share**

**62%**

**Open market**

**31%**

- Sylroal22% - Goefun15% - Vishoitty9% - Uncle Paul9% - Yezinie8% - Silunkia6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts](https://m.media-amazon.com/images/I/31ePZ28JdhL.jpg)**25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts**Sylroal**$5.92**4.8★613 rev](https://www.amazon.com/dp/B0DFV2FR9B) [2![Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock](https://m.media-amazon.com/images/I/31yxhN8p0ML.jpg)**Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock**Vishoitty**$7.75**4.7★339 rev](https://www.amazon.com/dp/B0GFCQLD9V) [3![50 Pack 65lb Blue Cardstock 8.5 x 11 Pastel Paper Goefun Navy Blue Card Stock Printer Paper for Wedding Invitations DIY Cards Menus Crafts](https://m.media-amazon.com/images/I/31HccuGh1eL.jpg)**50 Pack 65lb Blue Cardstock 8.5 x 11 Pastel Paper Goefun Navy Blue Card Stock Printer Paper for Wedding Invitations DIY Cards Menus Crafts**Goefun**$13.41**4.8★591 rev](https://www.amazon.com/dp/B0CQC2491P) [4![Uncle Paul 40 Sheets Navy Blue Cardstock - 8.5 x 11 Double-sided Cover Card Stock 65lb Printer Paper Perfect for Scrapbooking Crafts Business Cards 180gsm UAP25NB040](https://m.media-amazon.com/images/I/41niYiLBewL.jpg)**Uncle Paul 40 Sheets Navy Blue Cardstock - 8.5 x 11 Double-sided Cover Card Stock 65lb Printer Paper Perfect for Scrapbooking Crafts Business Cards 180gsm UAP25NB040**Uncle Paul**$6.29**4.8★352 rev](https://www.amazon.com/dp/B0FCR5DFQ7) [5![20 Sheets Blank Navy Blue Thick Paper Cardstock 8.5 x 11 inches](https://m.media-amazon.com/images/I/31Szgcwt-FL.jpg)**20 Sheets Blank Navy Blue Thick Paper Cardstock 8.5 x 11 inches**Wishop**$5.79**4.7★1,109 rev](https://www.amazon.com/dp/B09VKX37GP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations](https://m.media-amazon.com/images/I/31TAgjze-TL.jpg)**Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.87**470 rev3mo ago](https://www.amazon.com/dp/B0GKXKD3F4) [![Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock](https://m.media-amazon.com/images/I/31yxhN8p0ML.jpg)**Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock**Vishoitty**$7.75**339 rev4mo ago](https://www.amazon.com/dp/B0GFCQLD9V) [![Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies](https://m.media-amazon.com/images/I/41TfBh6hckL.jpg)**Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies**Oleitodh**$13.56**92 rev7mo ago](https://www.amazon.com/dp/B0G63G8QTD) [![Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies](https://m.media-amazon.com/images/I/41fe4JUu+JL.jpg)**Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies**Ciphyfee**$7.52**71 rev7mo ago](https://www.amazon.com/dp/B0FWK2LJPW) [![160 Sheets Blue Cardstock Paper 8.5 x 11 Navy Blue Card Stock Bulk Printer Paper Construction Papers Double-Sides Card Stock Cover for Scrapbook Gift Tags Invitation Printing DIY Craft 180gsm/ 65lb](https://m.media-amazon.com/images/I/41zt9vlNUoL.jpg)**160 Sheets Blue Cardstock Paper 8.5 x 11 Navy Blue Card Stock Bulk Printer Paper Construction Papers Double-Sides Card Stock Cover for Scrapbook Gift Tags Invitation Printing DIY Craft 180gsm/ 65lb**AIFLYAN**$16.63**184 rev10mo ago](https://www.amazon.com/dp/B0FJDN7JPV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations](https://m.media-amazon.com/images/I/31TAgjze-TL.jpg)**Navy Blue Cardstock Paper 8.5 x 11 40 Sheets Dark Blue Cardstock Printer Paper 8.5x11 200 GSM Card Stock Paper 8.5 x 11 Navy Blue Construction Paper for DIY Cards Greeting Cards Party Decorations**Aidunmis**$8.87**4.6★**▲ 176%**](https://www.amazon.com/dp/B0GKXKD3F4) [![Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock](https://m.media-amazon.com/images/I/31yxhN8p0ML.jpg)**Blue Cardstock 8.5 x 11 Cardstock Paper 40 Sheets Navy Blue Card Stock**Vishoitty**$7.75**4.7★**▲ 118%**](https://www.amazon.com/dp/B0GFCQLD9V) [![Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies](https://m.media-amazon.com/images/I/41TfBh6hckL.jpg)**Navy Cardstock Paper 8.5 x 11 100 Sheets 180gsm/65 lb Navy Printer Cover Card Stock Construction Paper for Card Making Printing Craft Drawing Scrapbooking Cutting School Supplies**Oleitodh**$13.56**4.5★**▲ 92%**](https://www.amazon.com/dp/B0G63G8QTD) [![Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies](https://m.media-amazon.com/images/I/41fe4JUu+JL.jpg)**Cardstock 8.5 X 11 40 Sheets Dark Blue Card Stock 65lb/ 180gsm Copy Paper Cardstock Printer Paper For Art Painting Invitations DIY Cards Craft Construction School & Office Supplies**Ciphyfee**$7.52**4.5★**▲ 88%**](https://www.amazon.com/dp/B0FWK2LJPW) [![25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts](https://m.media-amazon.com/images/I/31ePZ28JdhL.jpg)**25 Sheets Navy Blue Cardstock Paper 8.5 x 11 inches 250 GSM/92 lb Thick Cardstock for DIY Cards Invitations Blue Card Stock Cardboard Paper for Crafts**Sylroal**$5.92**4.8★**▲ 33%**](https://www.amazon.com/dp/B0DFV2FR9B)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — +42.2% search growth over the last 90 days.

2K1KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Beautiful color”*

**Quality-Overall**22%

*“Good quality card stock”*

**Advertised Vs Actual Product**11%

*“As advertized”*

**Paper Quality**9%

*“strong paper”*

**Paper Brightness**8%

*“the paper Stock arrived in excellent condition”*

**Thickness**4%

*“not too thin”*

**Print Quality**2%

*“prints on well”*

**Drawing Experience**2%

*“Awesome for crafting”*

**Weight Light**2%

*“Light weight paper”*

**Size-Overall**2%

*“Nice size”*

### **What buyers complain about **

**Color**33%

*“Color was not accurate”*

**Paper Quality**13%

*“felt a lot more like construction paper than cardstock”*

**Strength**10%

*“Flimsy”*

**Advertised Vs Actual Product**10%

*“Description said cardstock but product is construction paper quality. Potentially good for other uses but not cardstock.”*

**Size-Overall**10%

*“One set of 25 has some that are trimmed smaller”*

**Ease Of Cleaning**10%

*“More difficult to get a clean cut”*

**Sharpness**3%

*“it frayed when cut with a new blade”*

**Paper Brightness**3%

*“felt a lot more like construction paper than cardstock”*

**Weight Light**3%

*“This is a bit lighter than expected”*

### **Top return reasons **

**Color**37%

**Size-Overall**14%

**Paper Quality**11%

**Value For Money**7%

**Advertised Vs Actual Product**6%

**Thin**4%

**Thickness**3%

**Display Colors**3%

**Weight Heavy**3%

**Paper Brightness**3%