---
title: "mixed media sketchbook — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/mixed-media-sketchbook"
last_updated: "2026-07-14T01:40:26.854Z"
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meta:
  description: "strong incumbent ratings (4.7★) — mixed media sketchbook doesn't clear our bar today."
  "og:description": "strong incumbent ratings (4.7★) — mixed media sketchbook doesn't clear our bar today."
  "og:title": "mixed media sketchbook — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **mixed media sketchbook**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 53Growth 22Conversion 58Competition 51Returns 96Price range 69Avg price 77Brand share 35Review moat 22Quality gap 20

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.69**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.85–$33.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$342K**

$342K/yr · 442K searches

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,732.46**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**69**

**Top-5 brand share**

**84%**

**Open market**

**13%**

- Canson42% - Strathmore17% - MOFUNY12% - Hapikalor8% - UCREATE4% - Prang4% - Open — no brand owns it (6 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$34K20%$68K30%$102K40%$137K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Canson XL Mix Media Pad 9X12](https://m.media-amazon.com/images/I/51D9GgbN9uL.jpg)**Canson XL Mix Media Pad 9X12**Canson**$14.24**4.8★50,030 rev](https://www.amazon.com/dp/B002NQ2K16) [2![Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.](https://m.media-amazon.com/images/I/41HFZsJ0W5L.jpg)**Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.**MOFUNY**$12.79**4.8★2,613 rev](https://www.amazon.com/dp/B092TQ8DGQ) [3![Canson XL Mix Media Pad 7X10](https://m.media-amazon.com/images/I/51PksNPR6CL.jpg)**Canson XL Mix Media Pad 7X10**Canson**$12.66**4.8★50,030 rev](https://www.amazon.com/dp/B0039UMRMW) [4![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★287 rev](https://www.amazon.com/dp/B0FS61GHFV) [5![Strathmore 300 Series Mixed Media Paper Pad Side Wire Bound 5.5x8.5 inches 40 Sheets (117lb/190g) - Artist Paper for Adults and Students - Watercolor Gouache Graphite Ink Pencil Marker](https://m.media-amazon.com/images/I/51CNu2bfwjL.jpg)**Strathmore 300 Series Mixed Media Paper Pad Side Wire Bound 5.5x8.5 inches 40 Sheets (117lb/190g) - Artist Paper for Adults and Students - Watercolor Gouache Graphite Ink Pencil Marker**Strathmore**$8.16**4.8★3,080 rev](https://www.amazon.com/dp/B006ARD7PW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)](https://m.media-amazon.com/images/I/41-JACzJa0L.jpg)**80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)**Prudiut**$6.85**453 rev1y ago](https://www.amazon.com/dp/B0F9YFJJG5) [![Mixed Media Paper 9 x 12 40 Sheets (98lb/160gsm) Multipurpose Heavyweight Loose Drawing Art Paper for Sketching Sketch Book Gouache Painting Sketchbook Drawing Pad Book School](https://m.media-amazon.com/images/I/51NmiS9e4tL.jpg)**Mixed Media Paper 9 x 12 40 Sheets (98lb/160gsm) Multipurpose Heavyweight Loose Drawing Art Paper for Sketching Sketch Book Gouache Painting Sketchbook Drawing Pad Book School**Donyang**$7.13**1,555 rev1y ago](https://www.amazon.com/dp/B0F946BYHC) [![Mixed Media Paper 60 Sheets 9 X 12 Inches 140 LB/300 GSM Heavyweight Cotton Paper Smooth/Medium Rough Texture Art Paper for Watercolor Gouache Marker Painting Drawing Sketching](https://m.media-amazon.com/images/I/419H+md43PL.jpg)**Mixed Media Paper 60 Sheets 9 X 12 Inches 140 LB/300 GSM Heavyweight Cotton Paper Smooth/Medium Rough Texture Art Paper for Watercolor Gouache Marker Painting Drawing Sketching**Magecubiku**$25.13**48 rev1y ago](https://www.amazon.com/dp/B0DCVFMZ9C) [![Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal](https://m.media-amazon.com/images/I/41XjrOEeYnL.jpg)**Hapikalor Watercolor Paper Pad 9x12 Water Color Paper 140lb/300gsm Artist Painting Drawing Paper Book Art Supplies for Adults Kids Watercolors Watercolor Paint Set Sketchbook Journal Teal**Hapikalor**$9.06**2,597 rev2y ago](https://www.amazon.com/dp/B0D5R7JRKZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Canson XL Mix Media Pad 18X24](https://m.media-amazon.com/images/I/41R687jnlwL.jpg)**Canson XL Mix Media Pad 18X24**Canson**$32.89**4.8★**▲ 231%**](https://www.amazon.com/dp/B00F3D84RU) [![80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)](https://m.media-amazon.com/images/I/41-JACzJa0L.jpg)**80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)**Prudiut**$6.85**4.6★**▲ 218%**](https://www.amazon.com/dp/B0F9YFJJG5) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 124%**](https://www.amazon.com/dp/B0FS61GHFV) [![Strathmore 400 Series Mixed Media Pad 18x24 White 15 Sheets](https://m.media-amazon.com/images/I/513xewcjxzL.jpg)**Strathmore 400 Series Mixed Media Pad 18x24 White 15 Sheets**Strathmore**$33.33**4.7★**▲ 106%**](https://www.amazon.com/dp/B005FYPCK4) [![Canson Graduate Mixed Media Paper Hard Cover Art Journal 5.5x8.5 inches 36 Sheets Artist Paper for Collage Watercolor Ink Pencil Marker](https://m.media-amazon.com/images/I/41o81kPyY6L.jpg)**Canson Graduate Mixed Media Paper Hard Cover Art Journal 5.5x8.5 inches 36 Sheets Artist Paper for Collage Watercolor Ink Pencil Marker**Canson**$13.73**4.4★**▲ 47%**](https://www.amazon.com/dp/B0CN7B82NG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

20K15KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“Solid quality”*

**Value For Money**13%

*“Best value”*

**Drawing Experience**11%

*“Great for sketching”*

**Size-Overall**8%

*“It's a good size”*

**Color**6%

*“Beautiful colors”*

**Thickness**5%

*“It's thick enough to handle wet materials without immediately buckling or falling apart, while still being affordable enough that I don't feel guilty using it for practice, experimentation, or learning new techniques”*

**Advertised Vs Actual Product**3%

*“It is exactly as advertised”*

**Paper Quality**3%

*“The paper size is good”*

**Gifting Purpose**2%

*“It was a gift”*

**Durability**2%

*“Seems durable”*

### **What buyers complain about **

**Thickness**13%

*“Would have loved if they were a little thicker”*

**Color**10%

*“Not good for water color”*

**Paint Quality**9%

*“Not for paint”*

**Size-Overall**6%

*“confusion on size”*

**Quality-Overall**5%

*“Cheap crap”*

**Advertised Vs Actual Product**5%

*“Dimensions are not as advertised”*

**Value For Money**5%

*“Not a good value”*

**Adhesion/Stickiness**4%

*“Doesnt hold up to wet glue very well”*

**Paper Quality**4%

*“This is inferior paper for wet media”*

**Water Resistance**4%

*“I wouldn't use it for wet-on-wet”*

### **Top return reasons **

**Size-Overall**46%

**Value For Money**13%

**Advertised Vs Actual Product**8%

**Paper Quality**4%

**Color**3%

**Material Quality**3%

**Quality-Overall**3%

**Thickness**2%

**Functionality-Overall**2%

**Weight Heavy**1%