---
title: "mixed media sketchbook 9x12 — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/mixed-media-sketchbook-9x12"
last_updated: "2026-07-14T02:39:42.955Z"
locale: en
meta:
  description: "soft demand (-52.6% this quarter) — mixed media sketchbook 9x12 doesn't clear our bar today."
  "og:description": "soft demand (-52.6% this quarter) — mixed media sketchbook 9x12 doesn't clear our bar today."
  "og:title": "mixed media sketchbook 9x12 — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **mixed media sketchbook 9x12**

**Skip it**

Soft demand (-52.6% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 67Competition 31Returns 96Price range 44Avg price 64Brand share 48Review moat 22Quality gap 18

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.65**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$6.88–$21.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****8,968.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$19K**

$19K/yr · 22K searches

**Growth**

**Bad****-52.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▲rising

**Sellers**

**61**

**Top-5 brand share**

**76%**

**Open market**

**19%**

- MOFUNY23% - Canson22% - Prudiut12% - Hapikalor12% - U.S. Art Supply6% - Strathmore4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.](https://m.media-amazon.com/images/I/41HFZsJ0W5L.jpg)**Mixed Media Sketchbook 9 x 12 - Multimedia Sketchbook Hardcover Spiral Bound 60 Sheets 98lb/160gsm Mixed Media Paper Watercolor Sketch Books for Artist Supplies Painting Drawing & Art Supplies.**MOFUNY**$12.79**4.8★2,613 rev](https://www.amazon.com/dp/B092TQ8DGQ) [2![Canson XL Mix Media Pad 9X12](https://m.media-amazon.com/images/I/51D9GgbN9uL.jpg)**Canson XL Mix Media Pad 9X12**Canson**$14.24**4.8★50,030 rev](https://www.amazon.com/dp/B002NQ2K16) [3![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★287 rev](https://www.amazon.com/dp/B0FS61GHFV) [4![4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)](https://m.media-amazon.com/images/I/51IVcZTNJWL.jpg)**4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)**Prudiut**$20.24**4.6★319 rev](https://www.amazon.com/dp/B0FS6VX6DN) [5![U.S. Art Supply 9x12 Mixed Media Sketchbook 2 Pack (60 Sheets) 98 lb (160 GSM) - Spiral-Bound Pad with Perforated Acid-Free Paper - Artist Sketch Book for Drawing Painting Watercolor](https://m.media-amazon.com/images/I/51NGwx+iY6L.jpg)**U.S. Art Supply 9x12 Mixed Media Sketchbook 2 Pack (60 Sheets) 98 lb (160 GSM) - Spiral-Bound Pad with Perforated Acid-Free Paper - Artist Sketch Book for Drawing Painting Watercolor**U.S. Art Supply**$20.01**4.8★2,270 rev](https://www.amazon.com/dp/B08PDVY2XC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SuFly Mixed Media Sketchbook 9x12 60 Sheets Mixed Media Paper 98lb/160gsm](https://m.media-amazon.com/images/I/511Ps5xW0XL.jpg)**SuFly Mixed Media Sketchbook 9x12 60 Sheets Mixed Media Paper 98lb/160gsm**SuFly**$12.41**491 rev3w ago](https://www.amazon.com/dp/B0GL39WTHT) [![MEEDEN Mixed Media Paper Pad: 9 x 12 112lb/165gsm Spiral Bound Mixed Media Sketchbook with DIY Cover - 60 Sheets Art Drawing Pad for Wet & Dry Media Watercolor Acrylic Markers Pastels Pencils](https://m.media-amazon.com/images/I/41Fr4QyY-AL.jpg)**MEEDEN Mixed Media Paper Pad: 9 x 12 112lb/165gsm Spiral Bound Mixed Media Sketchbook with DIY Cover - 60 Sheets Art Drawing Pad for Wet & Dry Media Watercolor Acrylic Markers Pastels Pencils**MEEDEN**$16.48**72 rev8mo ago](https://www.amazon.com/dp/B0FQJL17KD) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)](https://m.media-amazon.com/images/I/51IVcZTNJWL.jpg)**4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)**Prudiut**$20.24**319 rev9mo ago](https://www.amazon.com/dp/B0FS6VX6DN) [![4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Wet and Dry Media Drawing Painting Sketching(200 Sheets)](https://m.media-amazon.com/images/I/51ZDfpKGe9L.jpg)**4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Wet and Dry Media Drawing Painting Sketching(200 Sheets)**Prudiut**$20.73**319 rev2y ago](https://www.amazon.com/dp/B0D5YHWQSY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SuFly Mixed Media Sketchbook 9x12 60 Sheets Mixed Media Paper 98lb/160gsm](https://m.media-amazon.com/images/I/511Ps5xW0XL.jpg)**SuFly Mixed Media Sketchbook 9x12 60 Sheets Mixed Media Paper 98lb/160gsm**SuFly**$12.41**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0GL39WTHT) [![4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)](https://m.media-amazon.com/images/I/51IVcZTNJWL.jpg)**4 Pack Mixed Media Sketchbook 9x12 inches Drawing Paper Sketch Book 98lb/160gsm Heavyweight Spiral Bound Sketch Pads Suitable for Arist Drawing Painting Sketching(200 Sheets)**Prudiut**$20.24**4.6★**▲ 316%**](https://www.amazon.com/dp/B0FS6VX6DN) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 313%**](https://www.amazon.com/dp/B0FS61GHFV) [![Bachmore Sketchpad 100 Sheet Watercolor Acrylic Art Pad for Sketching Ink Sketch Book Coloring Notebook - 98 Ib/160 g/m2 in Multi-Media Spiral Notebook Drawing Paper Drawing Pad (9 X 12)](https://m.media-amazon.com/images/I/41E7xtR2vPL.jpg)**Bachmore Sketchpad 100 Sheet Watercolor Acrylic Art Pad for Sketching Ink Sketch Book Coloring Notebook - 98 Ib/160 g/m2 in Multi-Media Spiral Notebook Drawing Paper Drawing Pad (9 X 12)**BB Bachmore**$11.65**4.7★**▲ 91%**](https://www.amazon.com/dp/B083QZKGDS) [![Canson XL Series Mixed Media Pad Rough Texture Side Wire 9x12 inches 50 Sheets Heavyweight Art Paper for Watercolor Gouache Marker Painting Drawing Sketching](https://m.media-amazon.com/images/I/518aU+7OcuL.jpg)**Canson XL Series Mixed Media Pad Rough Texture Side Wire 9x12 inches 50 Sheets Heavyweight Art Paper for Watercolor Gouache Marker Painting Drawing Sketching**Canson**$14.77**4.8★**▲ 71%**](https://www.amazon.com/dp/B074Q2C33Q)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 47 weeks — -52.6% search growth over the last 90 days.

3K2KBlack Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Drawing Experience**23%

*“Great for drawing”*

**Quality-Overall**21%

*“Solid quality”*

**Value For Money**10%

*“Worth it”*

**Size-Overall**8%

*“Nice size”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Gifting Purpose**5%

*“Its a good gift”*

**Paper Quality**3%

*“Great paper”*

**Thickness**3%

*“a thick cover that feels durable”*

**Ease Of Use**3%

*“ease of use”*

**Durability**2%

*“Durable”*

### **What buyers complain about **

**Thickness**21%

*“could be thicker”*

**Durability**13%

*“breaks a lot”*

**Paper Quality**9%

*“Okay cheap paper”*

**Paint Quality**8%

*“it doesnt handle paint well”*

**Color**7%

*“not for water colors”*

**Quality-Overall**6%

*“Very poor quality”*

**Advertised Vs Actual Product**5%

*“fake advertisement”*

**Value For Money**2%

*“so expensive now”*

**Size-Overall**2%

*“Please READ return for us please They were just too big”*

**Adhesion/Stickiness**2%

*“Doesnt hold up to wet glue very well”*

### **Top return reasons **

**Size-Overall**53%

**Value For Money**13%

**Advertised Vs Actual Product**7%

**Quality-Overall**3%

**Color**3%

**Weight Heavy**3%

**Paper Quality**3%

**Thin**2%

**Material Quality**2%

**Strength**2%