---
title: "metallic pens — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/metallic-pens"
last_updated: "2026-07-13T18:58:06.331Z"
locale: en
meta:
  description: "metallic pens shows low returns (1.0%), but soft demand (-13.7% this quarter) keeps it on the watch list."
  "og:description": "metallic pens shows low returns (1.0%), but soft demand (-13.7% this quarter) keeps it on the watch list."
  "og:title": "metallic pens — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **metallic pens**

**Worth a look**

Shows low returns (1.0%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Market size 20Growth 18Conversion 58Competition 77Returns 94Price range 64Avg price 59Brand share 81Review moat 25Quality gap 52

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Price range**

**Good****$4.26–$33.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.06**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,416.35**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$80K**

$80K/yr · 124K searches

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**30 **▲rising

**Sellers**

**120**

**Top-5 brand share**

**54%**

**Open market**

**42%**

- Paper Mate14% - PILOT12% - SAKURA11% - Shuttle Art10% - Mr. Pen7% - IVSUN4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 48 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SAKURA Gelly Roll Metallic Gel Pens - Pens For Scrapbook Journals or Drawing - Art Gifts Holiday Gifts & DIY Projects - Colored Metallic Ink - Medium Line - 10 Pack](https://m.media-amazon.com/images/I/41EgKu1uLsL.jpg)**SAKURA Gelly Roll Metallic Gel Pens - Pens For Scrapbook Journals or Drawing - Art Gifts Holiday Gifts & DIY Projects - Colored Metallic Ink - Medium Line - 10 Pack**SAKURA**$12.37**4.7★14,254 rev](https://www.amazon.com/dp/B001LXK5HS) [2![Pilot G2 Pens Metallic Refillable And Retractable Gel Ink Pens Fine Point 0.7mm Assorted Color Inks 8-Pack Pouch](https://m.media-amazon.com/images/I/41OQVnPprqL.jpg)**Pilot G2 Pens Metallic Refillable And Retractable Gel Ink Pens Fine Point 0.7mm Assorted Color Inks 8-Pack Pouch**PILOT**$10.70**4.8★6,942 rev](https://www.amazon.com/dp/B00OIM23TC) [3![Mr. Pen- Metallic Gel Pens 25 Pack Assorted Vibrant Colors](https://m.media-amazon.com/images/I/518hMAh9C1L.jpg)**Mr. Pen- Metallic Gel Pens 25 Pack Assorted Vibrant Colors**Mr. Pen**$7.82**4.5★626 rev](https://www.amazon.com/dp/B0C2N6LYFH) [4![Shuttle Art 50 Pack Metallic Gel Pens 25 Metallic Gel Pens Set with 25 Refills Perfect for Adult Coloring Books Doodling Drawing Art Markers](https://m.media-amazon.com/images/I/51J3TyIIWkL.jpg)**Shuttle Art 50 Pack Metallic Gel Pens 25 Metallic Gel Pens Set with 25 Refills Perfect for Adult Coloring Books Doodling Drawing Art Markers**Shuttle Art**$8.84**4.2★3,536 rev](https://www.amazon.com/dp/B07GB3LQGL) [5![Paper Mate InkJoy Gel Pens Metallic Retractable Medium Point (0.8mm) Glittery Assorted Colors 10 Count - Arts & Crafts Doodling Writing Bullet Journaling](https://m.media-amazon.com/images/I/41UVsogHimL.jpg)**Paper Mate InkJoy Gel Pens Metallic Retractable Medium Point (0.8mm) Glittery Assorted Colors 10 Count - Arts & Crafts Doodling Writing Bullet Journaling**Paper Mate**$14.60**3.8★1,138 rev](https://www.amazon.com/dp/B0DPJK5388)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set](https://m.media-amazon.com/images/I/41lq7QoISzL.jpg)**Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set**Ddaowanx**$33.98**7 rev3mo ago](https://www.amazon.com/dp/B0GSD849P8) [![Joyask Metallic Gel Pens 48 Colored Pens for Black Paper & White Paper 1.0 mm Point Colorful Pens for Coloring Writing Drawing Journaling Note Taking Office Home](https://m.media-amazon.com/images/I/51xYPGbjR-L.jpg)**Joyask Metallic Gel Pens 48 Colored Pens for Black Paper & White Paper 1.0 mm Point Colorful Pens for Coloring Writing Drawing Journaling Note Taking Office Home**Joyask**$33.67**142 rev3mo ago](https://www.amazon.com/dp/B0GSFHF3LV) [![Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm](https://m.media-amazon.com/images/I/41U5eNnntIL.jpg)**Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm**PILOT**$10.23**65 rev5mo ago](https://www.amazon.com/dp/B0GGTQNSZ1) [![SUIN 6 Pack Metallic Gel Pens Set Gold Silver White Opaque Ink Pens for Black Paper 1.0mm Capped Art Markers for Adult Coloring Card Making & Illustration](https://m.media-amazon.com/images/I/511Uzbso88L.jpg)**SUIN 6 Pack Metallic Gel Pens Set Gold Silver White Opaque Ink Pens for Black Paper 1.0mm Capped Art Markers for Adult Coloring Card Making & Illustration**SUIN**$9.87**46 rev8mo ago](https://www.amazon.com/dp/B0FZLP1N7X) [![PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting](https://m.media-amazon.com/images/I/51V1qInKSyL.jpg)**PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting**PTAZSCTC**$6.35**111 rev11mo ago](https://www.amazon.com/dp/B0FKSSRT8G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Joyask Metallic Gel Pens 48 Colored Pens for Black Paper & White Paper 1.0 mm Point Colorful Pens for Coloring Writing Drawing Journaling Note Taking Office Home](https://m.media-amazon.com/images/I/51xYPGbjR-L.jpg)**Joyask Metallic Gel Pens 48 Colored Pens for Black Paper & White Paper 1.0 mm Point Colorful Pens for Coloring Writing Drawing Journaling Note Taking Office Home**Joyask**$33.67**4.5★**▲ 467%**](https://www.amazon.com/dp/B0GSFHF3LV) [![Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm](https://m.media-amazon.com/images/I/41U5eNnntIL.jpg)**Pilot G2 Edge White Assorted Metallic Inks Premium Gel Roller Pens Sensory Writing Experience 6ct box Fine Point 0.7 mm**PILOT**$10.23**4.6★**▲ 437%**](https://www.amazon.com/dp/B0GGTQNSZ1) [![Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set](https://m.media-amazon.com/images/I/41lq7QoISzL.jpg)**Ddaowanx Metallic Gel Pens Acrylic Paint 48 Colors 1.0mm Medium Point Glitter Pens Waterproof & Fade-Resistant for Nail Art Glass Wood Stone DIY Crafts Drawing-Art Supplies Gift Set**Ddaowanx**$33.98**4.1★**▲ 435%**](https://www.amazon.com/dp/B0GSD849P8) [![PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting](https://m.media-amazon.com/images/I/51V1qInKSyL.jpg)**PTAZSCTC Outline Shimmer Markers 12 Colors Glitter Markers Outline Glitter Pens Gel Pens for Coloring Metallic Marker Pen for Gifts Birthday Trendy Stuff for Art Supplies Painting**PTAZSCTC**$6.35**4.0★**▲ 400%**](https://www.amazon.com/dp/B0FKSSRT8G) [![XWT Glitter Gel Pens 36 Colors Vibrant Sparkle Metallic Ink with Shimmer Effect Refillable Fine Point Retractable Set for Coloring Books Drawing Journaling Note Taking](https://m.media-amazon.com/images/I/51GhrTYUCjL.jpg)**XWT Glitter Gel Pens 36 Colors Vibrant Sparkle Metallic Ink with Shimmer Effect Refillable Fine Point Retractable Set for Coloring Books Drawing Journaling Note Taking**XWT**$16.49**4.3★**▲ 273%**](https://www.amazon.com/dp/B0D6GFW595)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 98 weeks — -13.7% search growth over the last 90 days.

6K4KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**28%

*“Colors are pretty”*

**Writing Experience**9%

*“Smooth Writing”*

**Quality-Overall**8%

*“Beautiful quality”*

**Value For Money**6%

*“Great value”*

**Pen/Pencil Quality**6%

*“Excellent Pens”*

**Brightness/Shine/Glow**4%

*“Great shine”*

**Fun/Entertainment Experience**3%

*“Fun and easy to play with”*

**Ink Refill**2%

*“it also comes with refills for the pens”*

**Soft Feel**2%

*“Nice & Smooth”*

**Ease Of Use**2%

*“easy to write”*

### **What buyers complain about **

**Color**11%

*“Colors are off”*

**Writing Experience**9%

*“Doesnt write”*

**Dry/Empty Ink**6%

*“But ink doesn't dry completely”*

**Quality-Overall**5%

*“Bad quality”*

**Functionality-Overall**5%

*“Barely work”*

**Durability**5%

*“comes apart too easily”*

**Ink Leakage**5%

*“lots of ink leak”*

**Advertised Vs Actual Product**3%

*“Bad advertising”*

**Moist/Dry**3%

*“Ink all dried out”*

**Value For Money**3%

*“They definitely aren't worth the cost”*

### **Top return reasons **

**Color**15%

**Advertised Vs Actual Product**12%

**Ink Refill**11%

**Functionality-Overall**9%

**Display Colors**7%

**Dry/Empty Ink**7%

**Value For Money**5%

**Writing Experience**5%

**Quality-Overall**4%

**Size-Overall**3%