---
title: "matte red wrapping paper — Niche Verdict: Skip it (18/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/matte-red-wrapping-paper"
last_updated: "2026-07-14T05:31:29.026Z"
locale: en
meta:
  description: "soft demand (-57.4% this quarter) — matte red wrapping paper doesn't clear our bar today."
  "og:description": "soft demand (-57.4% this quarter) — matte red wrapping paper doesn't clear our bar today."
  "og:title": "matte red wrapping paper — Niche Verdict: Skip it (18/100) | Amazon United States - Flapen"
---

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# **matte red wrapping paper**

**Skip it**

Soft demand (-57.4% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 29Competition 14Returns 40Price range 0Avg price 35Brand share 14Review moat 60Quality gap 24

**Review moat**

**Good****1,106.38**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Okay****$10.25**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****83%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$8K**

$8K/yr · 33K searches

**Growth**

**Bad****-57.4%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$7.61–$12.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▲rising

**Sellers**

**7**

**Top-5 brand share**

**94%**

**Open market**

**0%**

- Iioscre32% - NESCCI28% - Ribbli14% - Aimyoo12% - RUSPEPA8% - SMART&CASUAL6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$78220%$2K30%$2K40%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet](https://m.media-amazon.com/images/I/41dwsdGgwRL.jpg)**Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.16**4.5★535 rev](https://www.amazon.com/dp/B0CYPK1YDM) [2![NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)](https://m.media-amazon.com/images/I/31LPP0U9aHL.jpg)**NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$11.47**4.4★2,032 rev](https://www.amazon.com/dp/B0CP38C9T4) [3![Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet](https://m.media-amazon.com/images/I/41ADJd5ROwL.jpg)**Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$12.93**4.8★30 rev](https://www.amazon.com/dp/B0FQ2GTCBM) [4![RUSPEPA Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering Art & Craft Supplies Mothers Day Bouquet Flower 80GSM](https://m.media-amazon.com/images/I/41Gfn4r+i5L.jpg)**RUSPEPA Red Kraft Wrapping Paper Roll 17.5x 393(32.8) Recyclable Red Gift Wrap Paper for Christmas Gift Wrapping Table Covering Art & Craft Supplies Mothers Day Bouquet Flower 80GSM**RUSPEPA**$10.42**4.5★3,927 rev](https://www.amazon.com/dp/B0BK99MNZ9) [5![Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower](https://m.media-amazon.com/images/I/31So5L8oMCL.jpg)**Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower**Aimyoo**$9.08**4.8★65 rev](https://www.amazon.com/dp/B0F89T31W9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet](https://m.media-amazon.com/images/I/41ADJd5ROwL.jpg)**Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$12.93**30 rev10mo ago](https://www.amazon.com/dp/B0FQ2GTCBM) [![Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap](https://m.media-amazon.com/images/I/41Gw7HckG2L.jpg)**Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.61**97 rev1y ago](https://www.amazon.com/dp/B0F8NDS19G) [![Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower](https://m.media-amazon.com/images/I/31So5L8oMCL.jpg)**Aimyoo Red Metallic Wrapping Paper Roll - 17 Inches X 32.8 Feet Matte Solid Red Color Paper for Birthday Christmas Wedding Baby Shower Holiday Bridal Shower**Aimyoo**$9.08**65 rev1y ago](https://www.amazon.com/dp/B0F89T31W9) [![SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)](https://m.media-amazon.com/images/I/41iGvPxzMhL.jpg)**SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)**SMART&CASUAL**$9.51**1,614 rev2y ago](https://www.amazon.com/dp/B0D7D39KRX) [![Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet](https://m.media-amazon.com/images/I/41dwsdGgwRL.jpg)**Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.16**535 rev2y ago](https://www.amazon.com/dp/B0CYPK1YDM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap](https://m.media-amazon.com/images/I/41Gw7HckG2L.jpg)**Aimyoo Red Matte Wrapping Paper 17 Inches X 27.2 Feet (38.5 sq.ft.) Solid Color Pearly-Lustre Paper Roll for Christmas Birthday Baby Shower Wedding Gift Wrap**Aimyoo**$7.61**4.6★**▲ 258%**](https://www.amazon.com/dp/B0F8NDS19G) [![Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet](https://m.media-amazon.com/images/I/41ADJd5ROwL.jpg)**Ribbli Valentines Day Wrapping Paper Red Solid Pearly-Lustre Gift Wrapping Paper Perfect for Birthday Christmas Baby Shower Wedding Bouquet-17 Inches X 33 Feet**Ribbli**$12.93**4.8★**▲ 254%**](https://www.amazon.com/dp/B0FQ2GTCBM) [![SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)](https://m.media-amazon.com/images/I/41iGvPxzMhL.jpg)**SMART&CASUAL 17.8 x 760 (63) Red Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Red 17.8 x 63)**SMART&CASUAL**$9.51**4.6★**▲ 176%**](https://www.amazon.com/dp/B0D7D39KRX) [![NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)](https://m.media-amazon.com/images/I/31LPP0U9aHL.jpg)**NESCCI Red Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$11.47**4.4★**▲ 66%**](https://www.amazon.com/dp/B0CP38C9T4) [![Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet](https://m.media-amazon.com/images/I/41dwsdGgwRL.jpg)**Iioscre Gift Wrapping Paper Red Wrapping Paper Roll Matte Metal Solid Color Wrapping Paper for Birthday Christmas Wedding Baby Shower Fathers Day Valentines Day 17.3 Inch X 32.8 Feet**Iioscre**$9.16**4.5★**▲ 65%**](https://www.amazon.com/dp/B0CYPK1YDM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 75 weeks — -57.4% search growth over the last 90 days.

5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 91.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**34%

*“Nice color”*

**Quality-Overall**29%

*“Great quality”*

**Durability**9%

*“didn't tear at all which was impressive - i even tried to tear it a few times. without going too crazy”*

**Thickness**9%

*“Nice thickness”*

**Ease Of Use**4%

*“easy to work with”*

**Gifting Purpose**4%

*“It makes for a stunning gift wrap”*

### **What buyers complain about **

**Gifting Purpose**25%

*“not for wrapping gifts”*

**Brightness/Shine/Glow**13%

*“not really as bright as their picture shows - a little darker”*

### **Top return reasons **

**Size-Overall**32%

**Color**29%

**Value For Money**9%

**Display Colors**9%

**Advertised Vs Actual Product**5%

**Thin**4%

**Quality-Overall**4%

**Brightness/Shine/Glow**2%

**Paper Quality**2%

**Thickness**1%