---
title: "matte medium — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/matte-medium"
last_updated: "2026-07-13T23:55:44.587Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — matte medium doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — matte medium doesn't clear our bar today."
  "og:title": "matte medium — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **matte medium**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 20Conversion 96Competition 11Returns 96Price range 73Avg price 85Brand share 0Review moat 24Quality gap 19

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.12**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.99–$33.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$121K**

$121K/yr · 47K searches

**Review moat**

**Bad****6,013.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Liquitex71% - GOLDEN15% - Mont Marte11% - Handy Art3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$18K30%$36K45%$54K60%$72K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Liquitex Professional Matte Medium 237ml (8-oz)](https://m.media-amazon.com/images/I/31hYbvkD3CL.jpg)**Liquitex Professional Matte Medium 237ml (8-oz)**Liquitex**$15.13**4.8★2,091 rev](https://www.amazon.com/dp/B000IYWYNE) [2![GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent](https://m.media-amazon.com/images/I/41NYv2z70VL.jpg)**GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent**GOLDEN**$15.55**4.8★409 rev](https://www.amazon.com/dp/B00CC9HHV2) [3![Mont Marte Acrylic Medium - Matt 250ml](https://m.media-amazon.com/images/I/31ZVoIvI5kL.jpg)**Mont Marte Acrylic Medium - Matt 250ml**Mont Marte**$7.99**4.5★191 rev](https://www.amazon.com/dp/B07QZW5BLY) [4![Liquitex Professional Matte Medium 473ml (16-oz)](https://m.media-amazon.com/images/I/41Yvb+kr5dL.jpg)**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★15,149 rev](https://www.amazon.com/dp/B000KNLFDS) [5![Liquitex Professional Matte Medium 946ml (32-oz)](https://m.media-amazon.com/images/I/31bJTG6ydIL.jpg)**Liquitex Professional Matte Medium 946ml (32-oz)**Liquitex**$33.93**4.7★15,149 rev](https://www.amazon.com/dp/B000KNHTYM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mont Marte Acrylic Medium - Matt 250ml](https://m.media-amazon.com/images/I/31ZVoIvI5kL.jpg)**Mont Marte Acrylic Medium - Matt 250ml**Mont Marte**$7.99**191 rev7y ago](https://www.amazon.com/dp/B07QZW5BLY) [![Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube](https://m.media-amazon.com/images/I/41+FHLsIBZL.jpg)**Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube**Liquitex**$11.84**10,346 rev7y ago](https://www.amazon.com/dp/B07LBZL7M7) [![Liquitex BASICS Matte Fluid Medium 250ml (8.4oz) Bottle](https://m.media-amazon.com/images/I/41skPf5vLmL.jpg)**Liquitex BASICS Matte Fluid Medium 250ml (8.4oz) Bottle**Liquitex**$13.88**10,346 rev9y ago](https://www.amazon.com/dp/B06Y4DWS15) [![Handy Art Acrylic Matte Medium 32 oz Transparent Matte Clear Coat](https://m.media-amazon.com/images/I/31iFZkx18KL.jpg)**Handy Art Acrylic Matte Medium 32 oz Transparent Matte Clear Coat**Handy Art**$16.69**215 rev14y ago](https://www.amazon.com/dp/B007TH6PVK) [![GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent](https://m.media-amazon.com/images/I/41NYv2z70VL.jpg)**GOLDEN Matte Medium 8 fl. oz. Jar Professional Acrylic Medium Semi-Transparent**GOLDEN**$15.55**409 rev17y ago](https://www.amazon.com/dp/B00CC9HHV2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Liquitex Professional Matte Medium 473ml (16-oz)](https://m.media-amazon.com/images/I/41Yvb+kr5dL.jpg)**Liquitex Professional Matte Medium 473ml (16-oz)**Liquitex**$24.28**4.7★**▲ 129%**](https://www.amazon.com/dp/B000KNLFDS) [![Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube](https://m.media-amazon.com/images/I/41+FHLsIBZL.jpg)**Liquitex BASICS Matte Gel Medium 250ml (8.4oz) Tube**Liquitex**$11.84**4.7★**▲ 71%**](https://www.amazon.com/dp/B07LBZL7M7) [![Mont Marte Acrylic Medium - Matt 250ml](https://m.media-amazon.com/images/I/31ZVoIvI5kL.jpg)**Mont Marte Acrylic Medium - Matt 250ml**Mont Marte**$7.99**4.5★**▲ 24%**](https://www.amazon.com/dp/B07QZW5BLY) [![Liquitex Professional Matte Medium 237ml (8-oz)](https://m.media-amazon.com/images/I/31hYbvkD3CL.jpg)**Liquitex Professional Matte Medium 237ml (8-oz)**Liquitex**$15.13**4.8★**— 5%**](https://www.amazon.com/dp/B000IYWYNE) [![Matte Medium by GOLDEN 32 fl. oz. Jar Professional Acrylic Medium Semi-Transparent](https://m.media-amazon.com/images/I/41l00yeDpTL.jpg)**Matte Medium by GOLDEN 32 fl. oz. Jar Professional Acrylic Medium Semi-Transparent**GOLDEN**$32.79**4.9★**— 2%**](https://www.amazon.com/dp/B000EID6M2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

2K1KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**32%

*“High Quality”*

**Efficiency**18%

*“It works well”*

**Value For Money**11%

*“its def worth it for the money and the quality”*

**Ease Of Use**9%

*“easy to use”*

**Paint Quality**9%

*“Very nice for my acrylic paints”*

**Moist/Dry**5%

*“dries clear”*

**Quick Drying**5%

*“It dries up fairly fast”*

**Adhesion/Stickiness**2%

*“The 2 stars is because it did glue well”*

### **What buyers complain about **

**Ease Of Use**33%

*“Getting harder and harder to find in the tube though”*

**Color**8%

*“it obscures the colors beneath it”*

**Smell**8%

*“this stuff smells horrible”*

**Ease Of Cleaning**8%

*“Very difficult to get it not to show brush marks”*

### **Top return reasons **

**Advertised Vs Actual Product**23%

**Leak-Proof**15%

**Paint Quality**12%

**Moist/Dry**9%

**Size-Overall**8%

**Material Quality**7%

**Value For Money**5%

**Adhesion/Stickiness**5%

**Functionality-Overall**4%

**Defective Material/Parts**4%