---
title: "mat cutter — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/mat-cutter"
last_updated: "2026-07-10T03:34:23.745Z"
locale: en
meta:
  description: "mat cutter shows low returns (1.5%), but a small market ($416K/yr) keeps it on the watch list."
  "og:description": "mat cutter shows low returns (1.5%), but a small market ($416K/yr) keeps it on the watch list."
  "og:title": "mat cutter — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **mat cutter**

**Worth a look****59/100 **

mat cutter shows low returns (1.5%), but a small market ($416K/yr) keeps it on the watch list.

**Market/yr**

**$416K**

**Growth (1y)**

**+150.5%**

**Products**

**41**

**Brands**

**23**

was 12 a year ago

**Sellers**

**47**

**Price range**

**$9.02–$230.31**

**Returns**

**1.5%**

**Rating**

**4.0★**

**Worth a look**

Scored 59/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**21**

 ×0.30

Growth

**71**

 ×0.30

Competition

**75**

 ×0.20

Quality gap

**81**

 ×0.10

Returns

**88**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +150.5% year over year.

5K3KHoliday '24Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jan, Dec · busiest ÷ quietest = 1.4×

## **Competition**

- Logan18% - Logan Graphic Products16% - SCZS10% - yes dre8% - Gonytia7% - Merry Loop6% - Other (17 brands)34%

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen. 23 brands and 47 sellers compete here.

**Brands**

**23 **▲rising

was 12 a year ago

**Sellers**

**47**

**Top 5 brand share**

**60%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![SCZS Retractable Mat Cutter for Framing 45 Bevel Blade Mat Board Cutter Tool for Artwork The cutting depth can reach up to 3mm For cutting foam boards plastic boards Artistic photos.](https://m.media-amazon.com/images/I/31LyDz8XfDL.jpg) [**SCZS Retractable Mat Cutter for Framing 45 Bevel Blade Mat Board Cutter Tool for Artwork The cutting depth can reach up to 3mm For cutting foam boards plastic boards Artistic photos.**](https://www.amazon.com/dp/B0FVX5BH5F)

SCZS$22.793.3★2310%▲rising

2
![Logan Graphics Compact Classic Versatile Portable Mat Cutter Model 301-1](https://m.media-amazon.com/images/I/31eqd2pxkbL.jpg) [**Logan Graphics Compact Classic Versatile Portable Mat Cutter Model 301-1**](https://www.amazon.com/dp/B004J1B0BO)

Logan$125.724.6★8359%▼falling

3
![Authentic Logan Brand 2000 Push Style Mat Cutter for Matting and Picture Framing Made in the USA](https://m.media-amazon.com/images/I/419xEA7ghpL.jpg) [**Authentic Logan Brand 2000 Push Style Mat Cutter for Matting and Picture Framing Made in the USA**](https://www.amazon.com/dp/B0FLYF6BNR)

Logan Graphic Products$29.653.5★148%▼falling

4
![Merry Loop 32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts](https://m.media-amazon.com/images/I/41h3hRvFVnL.jpg) [**Merry Loop 32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts**](https://www.amazon.com/dp/B0GTT142W2)

Merry Loop$102.603.1★56%▲rising

5
![32in Mat Cutter for Framing Board Mounted Mat Board Cutter with Heavy Duty Straight & 45 Bevel Cutting Heads Adjustable Depth Ideal for Picture Frame DIY & Artwork Projects](https://m.media-amazon.com/images/I/41M+PfdQzzL.jpg) [**32in Mat Cutter for Framing Board Mounted Mat Board Cutter with Heavy Duty Straight & 45 Bevel Cutting Heads Adjustable Depth Ideal for Picture Frame DIY & Artwork Projects**](https://www.amazon.com/dp/B0FVSN4YH4)

yes dre$106.484.2★166%▲rising

6
![32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts and Home Dcor Projects](https://m.media-amazon.com/images/I/411IC8yBhiL.jpg) [**32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts and Home Dcor Projects**](https://www.amazon.com/dp/B0GKZX82C1)

WJTQTBT$107.614.6★35%▲rising

7
![Authentic Logan 301-1 Compact Classic 32 Board Mounted Mat Cutter](https://m.media-amazon.com/images/I/31b5b3CwAbL.jpg) [**Authentic Logan 301-1 Compact Classic 32 Board Mounted Mat Cutter**](https://www.amazon.com/dp/B0FMYS85WJ)

Logan Graphic Products$123.935.0★54%▲rising

8
![GONYTIA 35 Inch Compact Elite Mat Cutter High Precision Mat Board Cutter for Picture Framing and Art Projects at-Home Framers White](https://m.media-amazon.com/images/I/4104IXhN3ML.jpg) [**GONYTIA 35 Inch Compact Elite Mat Cutter High Precision Mat Board Cutter for Picture Framing and Art Projects at-Home Framers White**](https://www.amazon.com/dp/B0GK65JRCX)

Gonytia$105.905.0★124%▲rising

9
![Logan Graphics 4000 Deluxe Handheld Pull Style Mat Cutter Silver](https://m.media-amazon.com/images/I/41WqXfIYopL.jpg) [**Logan Graphics 4000 Deluxe Handheld Pull Style Mat Cutter Silver**](https://www.amazon.com/dp/B007RHB2PG)

Logan$43.174.3★5513%▼falling

10

![40 Capacity Board Mounted Mat Cutter for Framing Simplex Elite Mat Cutter with 45 Bevel & Straight Cutting Heads for Picture Frames Artwork Photography & DIY Projects with Blades & Wrench](https://m.media-amazon.com/images/I/4130YipM3CL.jpg) [**40 Capacity Board Mounted Mat Cutter for Framing Simplex Elite Mat Cutter with 45 Bevel & Straight Cutting Heads for Picture Frames Artwork Photography & DIY Projects with Blades & Wrench**](https://www.amazon.com/dp/B0FR8RJ57P)

Sumglicie$159.585.0★53%▲rising

11

![Professional 36-Inch Mat Cutter System - Precision 45 Bevel & 90 Straight Edge Board Cutter Aluminum Guide Rail with Anti-Slip Base for Framing DIY Photos Artwork Backing Board](https://m.media-amazon.com/images/I/41MVkIf5reL.jpg) [**Professional 36-Inch Mat Cutter System - Precision 45 Bevel & 90 Straight Edge Board Cutter Aluminum Guide Rail with Anti-Slip Base for Framing DIY Photos Artwork Backing Board**](https://www.amazon.com/dp/B0GDXWQV19)

XYGOVIA$108.133.6★133%▲rising

12

![Professional Retractable Mat Cutter Tool 45 Bevel Blade Mat Board Cutter for Artwork The Cutting Depth can Reach up to 3mm for Cutting Foam Boards Artistic Photos Plastic Boards](https://m.media-amazon.com/images/I/412eO5EMaEL.jpg) [**Professional Retractable Mat Cutter Tool 45 Bevel Blade Mat Board Cutter for Artwork The Cutting Depth can Reach up to 3mm for Cutting Foam Boards Artistic Photos Plastic Boards**](https://www.amazon.com/dp/B0GK188SJ3)

Zarique$18.535.0★33%▲rising

13

![WTFOVOV 32in Mat Cutter for Framing High Precision Mat Board Cutting System for Picture Frames Artwork Photography and Design Ideal for Home DIY Users Creating Clean Professional Bevel Cuts](https://m.media-amazon.com/images/I/41jM3aVmaEL.jpg) [**WTFOVOV 32in Mat Cutter for Framing High Precision Mat Board Cutting System for Picture Frames Artwork Photography and Design Ideal for Home DIY Users Creating Clean Professional Bevel Cuts**](https://www.amazon.com/dp/B0G4QX7H5M)

WTFOVOV$112.184.5★92%▼falling

14

![Steel Bevel Mat Cutter with Auto-Springback Safety Design Handheld 45 Degree Angle Matt Cutter with 6 Replacement Blades Professional Matboard Cutter for Picture Framing & Photo Mat Cutter](https://m.media-amazon.com/images/I/417yj1NmdDL.jpg) [**Steel Bevel Mat Cutter with Auto-Springback Safety Design Handheld 45 Degree Angle Matt Cutter with 6 Replacement Blades Professional Matboard Cutter for Picture Framing & Photo Mat Cutter**](https://www.amazon.com/dp/B0GVXGPCVY)

yes dre$27.753.5★22%▲rising

15

![MYOYAY 47 inches Compact Mat Cutter for Framing Pictures High-Density Cardboard High-Precision Pad Cutters Suitable for Art DIY](https://m.media-amazon.com/images/I/41R9ctweceL.jpg) [**MYOYAY 47 inches Compact Mat Cutter for Framing Pictures High-Density Cardboard High-Precision Pad Cutters Suitable for Art DIY**](https://www.amazon.com/dp/B0GJL5RC2L)

MYOYAY$153.420.0★02%▲rising

**~~Showing 15 of 41 — show all ~~**

## **Product shelf**

All 41 tracked products in this niche.

Top sellersNewestTrending

[![SCZS Retractable Mat Cutter for Framing 45 Bevel Blade Mat Board Cutter Tool for Artwork The cutting depth can reach up to 3mm For cutting foam boards plastic boards Artistic photos.](https://m.media-amazon.com/images/I/31LyDz8XfDL.jpg)**SCZS Retractable Mat Cutter for Framing 45 Bevel Blade Mat Board Cutter Tool for Artwork The cutting depth can reach up to 3mm For cutting foam boards plastic boards Artistic photos.** SCZS**$22.79**3.3★23 reviews](https://www.amazon.com/dp/B0FVX5BH5F) [![Logan Graphics Compact Classic Versatile Portable Mat Cutter Model 301-1](https://m.media-amazon.com/images/I/31eqd2pxkbL.jpg)**Logan Graphics Compact Classic Versatile Portable Mat Cutter Model 301-1** Logan**$125.72**4.6★835 reviews](https://www.amazon.com/dp/B004J1B0BO) [![Authentic Logan Brand 2000 Push Style Mat Cutter for Matting and Picture Framing Made in the USA](https://m.media-amazon.com/images/I/419xEA7ghpL.jpg)**Authentic Logan Brand 2000 Push Style Mat Cutter for Matting and Picture Framing Made in the USA** Logan Graphic Products**$29.65**3.5★14 reviews](https://www.amazon.com/dp/B0FLYF6BNR) [![Merry Loop 32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts](https://m.media-amazon.com/images/I/41h3hRvFVnL.jpg)**Merry Loop 32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts** Merry Loop**$102.60**3.1★5 reviews](https://www.amazon.com/dp/B0GTT142W2) [![32in Mat Cutter for Framing Board Mounted Mat Board Cutter with Heavy Duty Straight & 45 Bevel Cutting Heads Adjustable Depth Ideal for Picture Frame DIY & Artwork Projects](https://m.media-amazon.com/images/I/41M+PfdQzzL.jpg)**32in Mat Cutter for Framing Board Mounted Mat Board Cutter with Heavy Duty Straight & 45 Bevel Cutting Heads Adjustable Depth Ideal for Picture Frame DIY & Artwork Projects** yes dre**$106.48**4.2★16 reviews](https://www.amazon.com/dp/B0FVSN4YH4) [![32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts and Home Dcor Projects](https://m.media-amazon.com/images/I/411IC8yBhiL.jpg)**32in Mat Cutter for Framing with Precision Bevel & Straight Cutting Heads Easy-to-Use Mat Board Cutter for Professional Picture Framing Ideal for DIY Artwork Crafts and Home Dcor Projects** WJTQTBT**$107.61**4.6★3 reviews](https://www.amazon.com/dp/B0GKZX82C1) [![Authentic Logan 301-1 Compact Classic 32 Board Mounted Mat Cutter](https://m.media-amazon.com/images/I/31b5b3CwAbL.jpg)**Authentic Logan 301-1 Compact Classic 32 Board Mounted Mat Cutter** Logan Graphic Products**$123.93**5.0★5 reviews](https://www.amazon.com/dp/B0FMYS85WJ) [![GONYTIA 35 Inch Compact Elite Mat Cutter High Precision Mat Board Cutter for Picture Framing and Art Projects at-Home Framers White](https://m.media-amazon.com/images/I/4104IXhN3ML.jpg)**GONYTIA 35 Inch Compact Elite Mat Cutter High Precision Mat Board Cutter for Picture Framing and Art Projects at-Home Framers White** Gonytia**$105.90**5.0★12 reviews](https://www.amazon.com/dp/B0GK65JRCX)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**13%

*“Very impressed with the quality of this tool”*

**Value For Money**12%

*“Amazing price”*

**Size-Overall**11%

*“snugly fit”*

**Ease Of Use**10%

*“Easy to use”*

**Advertised Vs Actual Product**10%

*“Worked as advertised”*

**Durability**6%

*“Durable and strong”*

**Strength**5%

*“The cutting board is sturdy”*

**Design-Overall**3%

*“Excellent Product, Superb Design”*

**Efficiency**2%

*“it works flawlessly”*

**Assembly/Installation**2%

*“provide solid guidance on setting up”*

### **What buyers complain about **

**Size-Overall**14%

*“To large”*

**Ease Of Use**8%

*“Hard to Use”*

**Instructions/User Manual/Troubleshooting**6%

*“dont expect much from the instructions”*

**Thickness**5%

*“This one is thicker than the lower priced ones”*

**Advertised Vs Actual Product**5%

*“Completely misleading”*

**Value For Money**4%

*“Over priced for the size”*

**Assembly/Installation**3%

*“Primarily because I wasn't sure how it was supposed to work when it was assembled”*

**Strength**3%

*“Blade is fragile”*

**Quality-Overall**3%

*“The quality of the cut, however, was a bit lacking”*

**Material Quality**3%

*“takes a lot of frustration out of prepping materials”*

#### **Top return reasons**- Size-Overall53% - Functionality-Overall6% - Advertised Vs Actual Product5% - Defective Material/Parts5% - Value For Money4% - Stitch/Finish/Polish4% - Quality-Overall3% - Thickness2% - Smell2% - Ease Of Use2%