---
title: "masters brush cleaner — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/masters-brush-cleaner"
last_updated: "2026-07-13T18:58:28.049Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 100% of clicks) — masters brush cleaner doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 100% of clicks) — masters brush cleaner doesn't clear our bar today."
  "og:title": "masters brush cleaner — Niche Verdict: Skip it (32/100) | Amazon United States - Flapen"
---

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# **masters brush cleaner**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 18Conversion 95Competition 0Returns 99Price range 0Avg price 46Brand share 0Review moat 23Quality gap 14

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$11.48**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$181K**

$181K/yr · 125K searches

**Review moat**

**Bad****7,012.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$9.49–$12.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **—flat

**Sellers**

**36**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- GENERAL'S72% - The Masters28%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$36K40%$72K60%$109K80%$145K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz](https://m.media-amazon.com/images/I/51iNUoo-IjL.jpg)**GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz**GENERAL'S**$12.57**4.8★3,082 rev](https://www.amazon.com/dp/B0009RRT9Y) [2![The Masters Paint Brush Cleaner and Preserver for Artists 1 Ounce](https://m.media-amazon.com/images/I/51-WEo-LkpL.jpg)**The Masters Paint Brush Cleaner and Preserver for Artists 1 Ounce**The Masters**$9.49**4.7★7,430 rev](https://www.amazon.com/dp/B001TNR7VM) [3![General Pencil General 105-BP Pencil Masters Brush Cleaner & Preserver 1 Pack Clear](https://m.media-amazon.com/images/I/51bHOLU1pVL.jpg)**General Pencil General 105-BP Pencil Masters Brush Cleaner & Preserver 1 Pack Clear**GENERAL'S**$12.37**4.8★10,526 rev](https://www.amazon.com/dp/B0027AEANE)

### **Newest**

by launch date

[![The Masters Paint Brush Cleaner and Preserver for Artists 1 Ounce](https://m.media-amazon.com/images/I/51-WEo-LkpL.jpg)**The Masters Paint Brush Cleaner and Preserver for Artists 1 Ounce**The Masters**$9.49**7,430 rev5y ago](https://www.amazon.com/dp/B001TNR7VM) [![General Pencil General 105-BP Pencil Masters Brush Cleaner & Preserver 1 Pack Clear](https://m.media-amazon.com/images/I/51bHOLU1pVL.jpg)**General Pencil General 105-BP Pencil Masters Brush Cleaner & Preserver 1 Pack Clear**GENERAL'S**$12.37**10,526 rev17y ago](https://www.amazon.com/dp/B0027AEANE) [![GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz](https://m.media-amazon.com/images/I/51iNUoo-IjL.jpg)**GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz**GENERAL'S**$12.57**3,082 rev21y ago](https://www.amazon.com/dp/B0009RRT9Y)

### **Trending**

90-day click momentum

[![General Pencil General 105-BP Pencil Masters Brush Cleaner & Preserver 1 Pack Clear](https://m.media-amazon.com/images/I/51bHOLU1pVL.jpg)**General Pencil General 105-BP Pencil Masters Brush Cleaner & Preserver 1 Pack Clear**GENERAL'S**$12.37**4.8★**▲ 25%**](https://www.amazon.com/dp/B0027AEANE) [![GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz](https://m.media-amazon.com/images/I/51iNUoo-IjL.jpg)**GENERALS The Masters Brush Cleaner and Preserver Non-Toxic Cleans & Restores Art Paint Brushes Removes Acrylic Oil & Watercolor Paint 2.5 oz**GENERAL'S**$12.57**4.8★**▲ 20%**](https://www.amazon.com/dp/B0009RRT9Y) [![The Masters Paint Brush Cleaner and Preserver for Artists 1 Ounce](https://m.media-amazon.com/images/I/51-WEo-LkpL.jpg)**The Masters Paint Brush Cleaner and Preserver for Artists 1 Ounce**The Masters**$9.49**4.7★**▼ 31%**](https://www.amazon.com/dp/B001TNR7VM)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.

3K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Cleaning**40%

*“I loved this for cleaning my brushes”*

**Paint Quality**16%

*“Love IT for my brushes. Oil painting”*

**Quality-Overall**9%

*“Excellent product”*

**Ease Of Use**7%

*“Easy to use”*

**Smell**7%

*“Has a mild lemon scent”*

**Soft Feel**5%

*“Keeps my brushes soft”*

**Durability**5%

*“Amazing soap, lasts pretty much forever”*

**Value For Money**3%

*“And it is the most cost effective”*

**Advertised Vs Actual Product**2%

*“does exactly what it promises”*

**Moist/Dry**1%

*“Moisturizes your high quality brush bristles”*

### **What buyers complain about **

**Ease Of Cleaning**22%

*“I noticed that my brushes just werent getting as clean”*

**Paint Quality**20%

*“It was a pain in the rear to take off oil paint from my brushes”*

**Product Condition**11%

*“Very odd to receive this really worn container”*

**Functionality-Overall**11%

*“nothing worked”*

**Size-Overall**6%

*“the jar is very tiny”*

**Value For Money**4%

*“Too expensive”*

**Water Resistance**4%

*“*Once it hits the water its all going to be harder bc its naturally working against you”*

**Color**4%

*“It doesnt yellow esp if you wash w Dawn after”*

### **Top return reasons **

**Cleaning Modes**23%

**Size-Overall**19%

**Advertised Vs Actual Product**15%

**Value For Money**14%

**Wet Cleaning**5%

**Defective Material/Parts**4%

**Moist/Dry**4%

**Paint Quality**3%

**Functionality-Overall**3%

**Product Condition**2%