---
title: "masking fluid — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/masking-fluid"
last_updated: "2026-07-13T21:35:45.373Z"
locale: en
meta:
  description: "masking fluid shows low returns (0.6%), but soft demand (-7.9% this quarter) keeps it on the watch list."
  "og:description": "masking fluid shows low returns (0.6%), but soft demand (-7.9% this quarter) keeps it on the watch list."
  "og:title": "masking fluid — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **masking fluid**

**Worth a look**

Shows low returns (0.6%), but soft demand (-7.9% this quarter) keeps it on the watch list.

Market size 54Growth 21Conversion 94Competition 26Returns 97Price range 43Avg price 64Brand share 49Review moat 65Quality gap 47

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****880.07**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.63**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$373K**

$373K/yr · 234K searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$8.85–$19.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-7.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**76%**

**Open market**

**20%**

- Winsor & Newton40% - Liquitex11% - DANIEL SMITH10% - LANGXINST10% - 1DFAUL5% - Moshify4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$37K20%$75K30%$112K40%$149K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Winsor & Newton Watercolor Medium Art Masking Fluid 75ml (2.5-oz) bottle](https://m.media-amazon.com/images/I/41dZWP8iLeL.jpg)**Winsor & Newton Watercolor Medium Art Masking Fluid 75ml (2.5-oz) bottle**Winsor & Newton**$15.52**4.6★3,669 rev](https://www.amazon.com/dp/B005P1ROEY) [2![Winsor & Newton Watercolor Medium Art Masking Fluid Colourless 75ml (2.5-oz) bottle](https://m.media-amazon.com/images/I/41-XZ9ssOgL.jpg)**Winsor & Newton Watercolor Medium Art Masking Fluid Colourless 75ml (2.5-oz) bottle**Winsor & Newton**$15.20**4.7★1,374 rev](https://www.amazon.com/dp/B005P1RQKG) [3![Liquitex Professional Effects Medium 118ml (4-oz) Masking Fluid](https://m.media-amazon.com/images/I/31er41JB7hL.jpg)**Liquitex Professional Effects Medium 118ml (4-oz) Masking Fluid**Liquitex**$13.69**4.7★463 rev](https://www.amazon.com/dp/B09C6LTCJY) [4![DANIEL SMITH 1oz Bottle with 5 Applicator Tips Artist Masking Fluid 284075001  White](https://m.media-amazon.com/images/I/314Jn7S035L.jpg)**DANIEL SMITH 1oz Bottle with 5 Applicator Tips Artist Masking Fluid 284075001 White**DANIEL SMITH**$12.48**4.2★1,834 rev](https://www.amazon.com/dp/B0042RTM06) [5![30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists](https://m.media-amazon.com/images/I/41Gsvfg8qjL.jpg)**30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists**LANGXINST**$8.85**4.3★58 rev](https://www.amazon.com/dp/B0FX9MQ97N)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects](https://m.media-amazon.com/images/I/51ffc26kkbL.jpg)**OverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects**OverZyn**$10.82**5 rev5mo ago](https://www.amazon.com/dp/B0GK8Z8LQ3) [![30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists](https://m.media-amazon.com/images/I/41Gsvfg8qjL.jpg)**30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists**LANGXINST**$8.85**58 rev8mo ago](https://www.amazon.com/dp/B0FX9MQ97N) [![1DFAUL 60ml Masking Fluid for Watercolor Painting Art Watercolor Masking Fluid Precise White Space Easy Peel-Off Water Based Latex for Artists Beginners DIY Canvas Protection (White)](https://m.media-amazon.com/images/I/41xKHDTbOfL.jpg)**1DFAUL 60ml Masking Fluid for Watercolor Painting Art Watercolor Masking Fluid Precise White Space Easy Peel-Off Water Based Latex for Artists Beginners DIY Canvas Protection (White)**1DFAUL**$15.41**65 rev10mo ago](https://www.amazon.com/dp/B0FNVV7RQ3) [![INNOVAYOU Blue Masking Fluid for Watercolor Painting 30ml Fast-Drying Easy Peel Prevent Staining Reserve Paper Highlights](https://m.media-amazon.com/images/I/41TtnqXQ5lL.jpg)**INNOVAYOU Blue Masking Fluid for Watercolor Painting 30ml Fast-Drying Easy Peel Prevent Staining Reserve Paper Highlights**INNOVAYOU**$9.63**44 rev10mo ago](https://www.amazon.com/dp/B0FNQRN938) [![2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink](https://m.media-amazon.com/images/I/41Wgxlk6FTL.jpg)**2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink**Generic**$14.53**80 rev11mo ago](https://www.amazon.com/dp/B0FJYGL7BW)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![OverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects](https://m.media-amazon.com/images/I/51ffc26kkbL.jpg)**OverZyn 2 Oz Watercolor Masking Fluid Liquid Masking for Painting Includes Silicone Pen and Eraser Suitable for Artists and Beginners to Work on Art Projects**OverZyn**$10.82**4.6★**▲ 195%**](https://www.amazon.com/dp/B0GK8Z8LQ3) [![30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists](https://m.media-amazon.com/images/I/41Gsvfg8qjL.jpg)**30ml White Masking Fluid for Watercolor Painting Resistant Ink and Pouring Paint Watercolor Masking Fluid Keeps Areas Colorless and Edges Sharp Art Supplies for Artists**LANGXINST**$8.85**4.3★**▲ 109%**](https://www.amazon.com/dp/B0FX9MQ97N) [![Schmincke - Liquid frisket coloured 20 ml 50 303032 colourless masking liquid for opaque areas of paintings on watercolour paper smooth drawing cardboard ammonia-free](https://m.media-amazon.com/images/I/41jFl9VVg1L.jpg)**Schmincke - Liquid frisket coloured 20 ml 50 303032 colourless masking liquid for opaque areas of paintings on watercolour paper smooth drawing cardboard ammonia-free**Schmincke**$11.48**4.7★**▲ 78%**](https://www.amazon.com/dp/B00KVBUXVO) [![2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink](https://m.media-amazon.com/images/I/41Wgxlk6FTL.jpg)**2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink**Generic**$14.53**3.9★**▲ 35%**](https://www.amazon.com/dp/B0FJYGL7BW) [![Pebeo Easy Peel Liquid Latex Masking Fluid - Drawing Gum - Dries Quickly - For Ink - Watercolor - Gouache Painting & Illustration - Fine Arts & Crafts Supplies - 250ml Bottle](https://m.media-amazon.com/images/I/31abaZpic4L.jpg)**Pebeo Easy Peel Liquid Latex Masking Fluid - Drawing Gum - Dries Quickly - For Ink - Watercolor - Gouache Painting & Illustration - Fine Arts & Crafts Supplies - 250ml Bottle**PEBEO**$19.55**4.7★**▲ 30%**](https://www.amazon.com/dp/B006H1R1CG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

9K7KSpike '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**19%

*“Easy to use”*

**Quality-Overall**10%

*“Excellent product”*

**Advertised Vs Actual Product**10%

*“As advertised”*

**Paint Quality**10%

*“Great for masking off parts of painting”*

**Efficiency**8%

*“Masking Fluid works great”*

**Value For Money**6%

*“Great Value”*

**Color**4%

*“Perfect for watercolors 10/10”*

**Ease Of Cleaning**3%

*“getting the surface perfectly clean during removal”*

**Quick Drying**3%

*“it didn't take forever to dry”*

**Paper Quality**2%

*“No tears and no staining on white Watercolor paper”*

### **What buyers complain about **

**Ease Of Use**14%

*“VERY hard to remove”*

**Moist/Dry**13%

*“Dried up completely”*

**Functionality-Overall**5%

*“Didnt work well”*

**Adhesion/Stickiness**4%

*“The glue does not come out in an even flow”*

**Color**4%

*“I wish it has some color tint to it”*

**Thickness**3%

*“Arrived thick and unusable”*

**Value For Money**3%

*“Not worth your time and money”*

**Paint Quality**3%

*“covered everything up BUT pulled A TON of color from the painting”*

**Quality-Overall**3%

*“It's not indicative of high quality or health compliance”*

**Instructions/User Manual/Troubleshooting**3%

*“it doesn't come with instructions”*

### **Top return reasons **

**Moist/Dry**19%

**Color**12%

**Leak-Proof**9%

**Functionality-Overall**9%

**Advertised Vs Actual Product**9%

**Ease Of Use**5%

**Value For Money**3%

**Color Fading/Discoloration**3%

**Material Quality**3%

**Size-Overall**3%