---
title: "masking fluid pen — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/masking-fluid-pen"
last_updated: "2026-07-14T04:08:15.499Z"
locale: en
meta:
  description: "masking fluid pen shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "masking fluid pen shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "masking fluid pen — Niche Verdict: Worth a look (56/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **masking fluid pen**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 27Conversion 72Competition 60Returns 97Price range 62Avg price 60Brand share 64Review moat 69Quality gap 86

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****723.96**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$6.44–$29.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.21**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 54K searches

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**55**

**Top-5 brand share**

**67%**

**Open market**

**26%**

- Feifeiya30% - Generic12% - MOLOTOW9% - DANIEL SMITH8% - Sinbana8% - LOONENG7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Feifeiya 3 Pcs 2 Blue Masking Fluid Pen for Watercolor Painting with 1 Cleaning Eraser 0.7mm and 3.0mm Masking Fluid Marker Applicator Tip for Watercolor Ink Various Art Projects Gouache Painting](https://m.media-amazon.com/images/I/41tt9WWRNeL.jpg)**Feifeiya 3 Pcs 2 Blue Masking Fluid Pen for Watercolor Painting with 1 Cleaning Eraser 0.7mm and 3.0mm Masking Fluid Marker Applicator Tip for Watercolor Ink Various Art Projects Gouache Painting**Feifeiya**$13.63**3.5★32 rev](https://www.amazon.com/dp/B0G582LFJH) [2![2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink](https://m.media-amazon.com/images/I/41Wgxlk6FTL.jpg)**2 Pack Masking Fluid Pens for Watercolor Painting 3mm 10ml Capacity & 0.7mm 3ml Applicator Tip with 2 Erasers - Blue Liquid Masking for Various Art Projects Watercolor Ink**Generic**$14.53**3.9★80 rev](https://www.amazon.com/dp/B0FJYGL7BW) [3![DANIEL SMITH 1oz Bottle with 5 Applicator Tips Artist Masking Fluid 284075001  White](https://m.media-amazon.com/images/I/314Jn7S035L.jpg)**DANIEL SMITH 1oz Bottle with 5 Applicator Tips Artist Masking Fluid 284075001 White**DANIEL SMITH**$12.48**4.2★1,834 rev](https://www.amazon.com/dp/B0042RTM06) [4![Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink](https://m.media-amazon.com/images/I/41cq6rCPv3L.jpg)**Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink**Sinbana**$10.07**4.0★12 rev](https://www.amazon.com/dp/B0GHN464DF) [5![Molotow GRAFX Masking Fluid Pump Marker 2mm 1 Each (728.001)](https://m.media-amazon.com/images/I/31kNWjB4NIL.jpg)**Molotow GRAFX Masking Fluid Pump Marker 2mm 1 Each (728.001)**MOLOTOW**$8.98**3.3★1,697 rev](https://www.amazon.com/dp/B00FVPXAM4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![VHOUHOU 3 PCS Masking Fluid Pen for Watercolor Painting with 2 Erasers 1 Blue and 2 Green Watercolor Masking Fluid Pen with 0.7mm Applicator Tip for Various Art Projects](https://m.media-amazon.com/images/I/41V54jCqieL.jpg)**VHOUHOU 3 PCS Masking Fluid Pen for Watercolor Painting with 2 Erasers 1 Blue and 2 Green Watercolor Masking Fluid Pen with 0.7mm Applicator Tip for Various Art Projects**VHOUHOU**$14.93**0 rev3mo ago](https://www.amazon.com/dp/B0GTYMGF6X) [![2 Pcs Green Masking Fluid Pens for Watercolor Painting 0.7mm 3.0mm Applicator Tip Markers Set with 2 Cleaning Erasers Art Masking Fluid Pen Watercolor Medium Art Supplies for Artists (Green 3mm)](https://m.media-amazon.com/images/I/312SCSDJK3L.jpg)**2 Pcs Green Masking Fluid Pens for Watercolor Painting 0.7mm 3.0mm Applicator Tip Markers Set with 2 Cleaning Erasers Art Masking Fluid Pen Watercolor Medium Art Supplies for Artists (Green 3mm)**FOCIRCLEA**$14.59**8 rev3mo ago](https://www.amazon.com/dp/B0GFNW8PNG) [![Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink](https://m.media-amazon.com/images/I/41cq6rCPv3L.jpg)**Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink**Sinbana**$10.07**12 rev5mo ago](https://www.amazon.com/dp/B0GHN464DF) [![Jinxuhaus Masking Fluid Marker Set for Watercolor Dual Size Pack (0.7mm Fine & 3.0mm Broad Tips) Liquid Frisket Pen with Residue Eraser Preserve White Highlights for Ink & Gouache](https://m.media-amazon.com/images/I/31so3WdMCiL.jpg)**Jinxuhaus Masking Fluid Marker Set for Watercolor Dual Size Pack (0.7mm Fine & 3.0mm Broad Tips) Liquid Frisket Pen with Residue Eraser Preserve White Highlights for Ink & Gouache**Jinxuhaus**$16.15**18 rev6mo ago](https://www.amazon.com/dp/B0GD25WK2V) [![Feifeiya 3 Pcs 2 Blue Masking Fluid Pen for Watercolor Painting with 1 Cleaning Eraser 0.7mm and 3.0mm Masking Fluid Marker Applicator Tip for Watercolor Ink Various Art Projects Gouache Painting](https://m.media-amazon.com/images/I/41tt9WWRNeL.jpg)**Feifeiya 3 Pcs 2 Blue Masking Fluid Pen for Watercolor Painting with 1 Cleaning Eraser 0.7mm and 3.0mm Masking Fluid Marker Applicator Tip for Watercolor Ink Various Art Projects Gouache Painting**Feifeiya**$13.63**32 rev7mo ago](https://www.amazon.com/dp/B0G582LFJH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![VHOUHOU 3 PCS Masking Fluid Pen for Watercolor Painting with 2 Erasers 1 Blue and 2 Green Watercolor Masking Fluid Pen with 0.7mm Applicator Tip for Various Art Projects](https://m.media-amazon.com/images/I/41V54jCqieL.jpg)**VHOUHOU 3 PCS Masking Fluid Pen for Watercolor Painting with 2 Erasers 1 Blue and 2 Green Watercolor Masking Fluid Pen with 0.7mm Applicator Tip for Various Art Projects**VHOUHOU**$14.93**0.0★**▲ 240%**](https://www.amazon.com/dp/B0GTYMGF6X) [![2 Pcs Green Masking Fluid Pens for Watercolor Painting 0.7mm 3.0mm Applicator Tip Markers Set with 2 Cleaning Erasers Art Masking Fluid Pen Watercolor Medium Art Supplies for Artists (Green 3mm)](https://m.media-amazon.com/images/I/312SCSDJK3L.jpg)**2 Pcs Green Masking Fluid Pens for Watercolor Painting 0.7mm 3.0mm Applicator Tip Markers Set with 2 Cleaning Erasers Art Masking Fluid Pen Watercolor Medium Art Supplies for Artists (Green 3mm)**FOCIRCLEA**$14.59**3.8★**▲ 237%**](https://www.amazon.com/dp/B0GFNW8PNG) [![Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink](https://m.media-amazon.com/images/I/41cq6rCPv3L.jpg)**Sinbana 2pcs Masking Fluid Pen for Watercolor Painting Masking Fluid Pens with 14cm/3mm & 13.5cm/0.7mm Applicator Tip with 2 Erasers Blue Liquid Marker for Various Art Projects Watercolor Ink**Sinbana**$10.07**4.0★**▲ 193%**](https://www.amazon.com/dp/B0GHN464DF) [![Jinxuhaus Masking Fluid Marker Set for Watercolor Dual Size Pack (0.7mm Fine & 3.0mm Broad Tips) Liquid Frisket Pen with Residue Eraser Preserve White Highlights for Ink & Gouache](https://m.media-amazon.com/images/I/31so3WdMCiL.jpg)**Jinxuhaus Masking Fluid Marker Set for Watercolor Dual Size Pack (0.7mm Fine & 3.0mm Broad Tips) Liquid Frisket Pen with Residue Eraser Preserve White Highlights for Ink & Gouache**Jinxuhaus**$16.15**4.1★**▲ 137%**](https://www.amazon.com/dp/B0GD25WK2V) [![Watercolor Masking Fluid Liquid Masking for Painting Watercolor Accessories with Silicone Pen Cleaning Brush Retouching and Covering for Painting and Various Art Projects Supplies White (30ml)](https://m.media-amazon.com/images/I/41Z4oBPBHJL.jpg)**Watercolor Masking Fluid Liquid Masking for Painting Watercolor Accessories with Silicone Pen Cleaning Brush Retouching and Covering for Painting and Various Art Projects Supplies White (30ml)**CAMUTKRY**$13.01**4.4★**▲ 87%**](https://www.amazon.com/dp/B0FH75JKJJ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**19%

*“Easy to use”*

**Quality-Overall**10%

*“Good quality and Easy to use”*

**Efficiency**10%

*“Masking Fluid works great”*

**Color**8%

*“Blue color is good”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Paint Quality**7%

*“Great for masking off parts of painting”*

**Size-Overall**4%

*“Perfect size”*

**Ease Of Cleaning**3%

*“clean up afterwards”*

**Value For Money**3%

*“The price is fair”*

**Design-Overall**3%

*“This has absolutely added a new layer to my art”*

### **What buyers complain about **

**Moist/Dry**14%

*“Dried out”*

**Ease Of Use**11%

*“Hard to remove”*

**Functionality-Overall**10%

*“Didnt work well”*

**Quality-Overall**5%

*“being cheap is NEVER the right answer”*

**Spray/Flow**5%

*“Poor flow to apply”*

**Color**5%

*“turns it yellow”*

**Value For Money**4%

*“Waste of money”*

**Thickness**4%

*“Arrived thick and unusable”*

**Leak-Proof**4%

*“second bottle leaked”*

**Paint Quality**3%

*“ruining both paintings”*

### **Top return reasons **

**Moist/Dry**17%

**Functionality-Overall**15%

**Color**13%

**Leak-Proof**7%

**Advertised Vs Actual Product**6%

**Material Quality**3%

**Color Fading/Discoloration**3%

**Ease Of Use**3%

**Mechanism Issues**3%

**Dispensing Mechanism**2%