---
title: "markers for journaling — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/markers-for-journaling"
last_updated: "2026-07-14T02:07:34.708Z"
locale: en
meta:
  description: "soft demand (-40.3% this quarter) — markers for journaling doesn't clear our bar today."
  "og:description": "soft demand (-40.3% this quarter) — markers for journaling doesn't clear our bar today."
  "og:title": "markers for journaling — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **markers for journaling**

**Skip it**

Soft demand (-40.3% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 5Conversion 46Competition 71Returns 95Price range 66Avg price 47Brand share 90Review moat 18Quality gap 30

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.37–$33.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.68**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****16,853.84**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$65K**

$65K/yr · 154K searches

**Growth**

**Bad****-40.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**25 **▼falling

**Sellers**

**122**

**Top-5 brand share**

**45%**

**Open market**

**48%**

- Zebra Pen16% - TANMIT8% - iBayam7% - Sharpie7% - Paper Mate7% - Amazon Basics6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Zebra Pen Mildliner Dual-Tip Highlighter Marker Set Broad and Fine Point Tips No Bleed Ideal for Bible Highlighting Journaling School and Office Supplies Assorted Ink Colors 15-Pack (78115)](https://m.media-amazon.com/images/I/51cYgADOezL.jpg)**Zebra Pen Mildliner Dual-Tip Highlighter Marker Set Broad and Fine Point Tips No Bleed Ideal for Bible Highlighting Journaling School and Office Supplies Assorted Ink Colors 15-Pack (78115)**Zebra Pen**$15.34**4.8★56,354 rev](https://www.amazon.com/dp/B0752WWCTN) [2![36 Dual-Tip Brush Pens for Adult Coloring Books Tanmit Art Markers With Brush + Fine Precision Tips for Calligraphy Planners Journaling Note Taking & More](https://m.media-amazon.com/images/I/51EOXvmdwnL.jpg)**36 Dual-Tip Brush Pens for Adult Coloring Books Tanmit Art Markers With Brush + Fine Precision Tips for Calligraphy Planners Journaling Note Taking & More**TANMIT**$7.69**4.6★13,115 rev](https://www.amazon.com/dp/B075WQPKNK) [3![iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring](https://m.media-amazon.com/images/I/51c2i-QLbYL.jpg)**iBayam 18 Colors Journal Planner Pens Office School Supplies Fine Point Fineliner Drawing Art Markers for Bullet Journaling Scrapbook Notebook Writing Note Taking Calendar Stationary Adult Coloring**iBayam**$8.54**4.6★118,437 rev](https://www.amazon.com/dp/B0772XSNXY) [4![Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students](https://m.media-amazon.com/images/I/51HEJ+fM6UL.jpg)**Paper Mate Flair Felt Tip Pens Medium Point (0.7mm) 12 Count - For Arts & Crafts Note-Taking Journaling School Supplies for Teachers & Students**Paper Mate**$10.02**4.8★57,641 rev](https://www.amazon.com/dp/B000J09CO6) [5![Ohuhu Markers for Adult Coloring Books No Bleeding 60 Colors Coloring Markers Water-based Dual Tips Fineliner & Brush Drawing Pens Art Pens for Kids Adults Sketch Journal - Maui - White](https://m.media-amazon.com/images/I/41Lyu9cT4EL.jpg)**Ohuhu Markers for Adult Coloring Books No Bleeding 60 Colors Coloring Markers Water-based Dual Tips Fineliner & Brush Drawing Pens Art Pens for Kids Adults Sketch Journal - Maui - White**Ohuhu**$20.02**4.6★15,964 rev](https://www.amazon.com/dp/B077S1NH7H)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set](https://m.media-amazon.com/images/I/51DIICTu6jL.jpg)**BQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set**BQUKKIMAG**$9.68**60 rev1y ago](https://www.amazon.com/dp/B0F9NY81M1) [![WELLOKB Alcohol Markers 80 Colors Dual Art Colored Markers for Coloring Book Painting Drawing Alcohol Based with Carrying Case (80 Broad&Fine)](https://m.media-amazon.com/images/I/5154pfvJF-L.jpg)**WELLOKB Alcohol Markers 80 Colors Dual Art Colored Markers for Coloring Book Painting Drawing Alcohol Based with Carrying Case (80 Broad&Fine)**WELLOKB**$23.65**981 rev1y ago](https://www.amazon.com/dp/B0DZX587J9) [![Mr. Pen- Felt Tip Markers Assorted Colors 24 Pack 2.5 mm](https://m.media-amazon.com/images/I/51OetwnLc-L.jpg)**Mr. Pen- Felt Tip Markers Assorted Colors 24 Pack 2.5 mm**Mr. Pen**$5.64**253 rev1y ago](https://www.amazon.com/dp/B0DS8QCD6D) [![BLIEVE Bible Highlighters No Bleed Through Pastel Colors Dual Tip 8 Pack](https://m.media-amazon.com/images/I/41v1XRZMNiL.jpg)**BLIEVE Bible Highlighters No Bleed Through Pastel Colors Dual Tip 8 Pack**BLIEVE**$8.31**2,587 rev1y ago](https://www.amazon.com/dp/B0DQF3KPCJ) [![Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip](https://m.media-amazon.com/images/I/51wib2Ckq1L.jpg)**Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip**Mr. Pen**$6.42**792 rev1y ago](https://www.amazon.com/dp/B0DKT565MS)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![BQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set](https://m.media-amazon.com/images/I/51DIICTu6jL.jpg)**BQUKKIMAG 24 Colored Dual Tip Markers Fine & Brush Pens - No Bleeding Coloring Markers for Adult Sketching Drawing Journaling Art Marker Set**BQUKKIMAG**$9.68**4.4★**▲ 447%**](https://www.amazon.com/dp/B0F9NY81M1) [![Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip](https://m.media-amazon.com/images/I/51wib2Ckq1L.jpg)**Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip**Mr. Pen**$6.42**4.5★**▲ 199%**](https://www.amazon.com/dp/B0DKT565MS) [![Mr. Pen- Felt Tip Markers Assorted Colors 24 Pack 2.5 mm](https://m.media-amazon.com/images/I/51OetwnLc-L.jpg)**Mr. Pen- Felt Tip Markers Assorted Colors 24 Pack 2.5 mm**Mr. Pen**$5.64**4.4★**▲ 197%**](https://www.amazon.com/dp/B0DS8QCD6D) [![WELLOKB Alcohol Markers 80 Colors Dual Art Colored Markers for Coloring Book Painting Drawing Alcohol Based with Carrying Case (80 Broad&Fine)](https://m.media-amazon.com/images/I/5154pfvJF-L.jpg)**WELLOKB Alcohol Markers 80 Colors Dual Art Colored Markers for Coloring Book Painting Drawing Alcohol Based with Carrying Case (80 Broad&Fine)**WELLOKB**$23.65**4.3★**▲ 192%**](https://www.amazon.com/dp/B0DZX587J9) [![BLIEVE Bible Highlighters And Pens No Bleed Chisel Tip & Rollerball Pens Multicolor Ink Comfort Grip & Fast Dry Cute Bible Journaling (PASTEL)](https://m.media-amazon.com/images/I/41UwmtK+qrL.jpg)**BLIEVE Bible Highlighters And Pens No Bleed Chisel Tip & Rollerball Pens Multicolor Ink Comfort Grip & Fast Dry Cute Bible Journaling (PASTEL)**BLIEVE**$8.65**4.6★**▲ 171%**](https://www.amazon.com/dp/B0BDKFK97G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — -40.3% search growth over the last 90 days.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**32%

*“Colors are pretty”*

**Quality-Overall**10%

*“The case is good quality”*

**Value For Money**7%

*“Great Value”*

**Pen/Pencil Quality**6%

*“Great pens”*

**Writing Experience**5%

*“writes well”*

**Advertised Vs Actual Product**3%

*“Exactly as described”*

**Nib/Tip Quality**3%

*“the fine point tip is amazing”*

**Ease Of Use**2%

*“Ease of use”*

**Soft Feel**2%

*“Smooth and easy”*

**Paper Quality**2%

*“which has good-quality paper”*

### **What buyers complain about **

**Color**17%

*“Darker than it looks”*

**Dry/Empty Ink**7%

*“Some of these pens were dry”*

**Moist/Dry**6%

*“Dried Out”*

**Paper Quality**6%

*“not good for thin paper”*

**Quality-Overall**5%

*“Bad quality”*

**Drying Time**5%

*“But they dry rather quickly”*

**Durability**3%

*“do NOT last”*

**Nib/Tip Quality**3%

*“After putting everything back together the brush tip was dry”*

**Ink Leakage**3%

*“ink thing fell out”*

**Display Colors**2%

*“not true to color”*

### **Top return reasons **

**Color**16%

**Dry/Empty Ink**9%

**Advertised Vs Actual Product**9%

**Ink Refill**8%

**Value For Money**7%

**Quality-Overall**6%

**Functionality-Overall**6%

**Display Colors**6%

**Paper Quality**4%

**Size-Overall**4%