---
title: "mandala — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/mandala"
last_updated: "2026-07-14T03:39:30.873Z"
locale: en
meta:
  description: "a small market ($26K/yr) — mandala doesn't clear our bar today."
  "og:description": "a small market ($26K/yr) — mandala doesn't clear our bar today."
  "og:title": "mandala — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

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# **mandala**

**Skip it**

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 19Conversion 50Competition 16Returns 93Price range 76Avg price 93Brand share 9Review moat 22Quality gap 18

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.07**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.65–$34.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,591.93**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$26K**

$26K/yr · 30K searches

## **Competition**

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **—flat

**Sellers**

**16**

**Top-5 brand share**

**96%**

**Open market**

**2%**

- Soucolor48% - ColorIt32% - Aen Art9% - TANMIT3% - Shuttle Art3% - U Brands2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft](https://m.media-amazon.com/images/I/51eOo9M7iML.jpg)**Soucolor Glitter Gel Pens for Adult Coloring Books School Art Class Supplies 120 Pack-60 Glitter Pens 60 Refills and Travel Case 40% More Ink Markers Set for Drawing Doodle Journaling Planner Craft**Soucolor**$20.30**4.8★12,568 rev](https://www.amazon.com/dp/B088D5P4WN) [2![ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects](https://m.media-amazon.com/images/I/51sTDjgH9IL.jpg)**ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects**ColorIt**$24.27**4.8★8,610 rev](https://www.amazon.com/dp/B01K5E3372) [3![Soucolor Gel Pens for Adult Coloring Books Deluxe 120 Pack-60 Colored Gel Pens 60 Refills with 40% More Ink Art Markers Set Black Case for Drawing Journaling Scrapbooking Art Kit Supplies](https://m.media-amazon.com/images/I/51nqlMOt17L.jpg)**Soucolor Gel Pens for Adult Coloring Books Deluxe 120 Pack-60 Colored Gel Pens 60 Refills with 40% More Ink Art Markers Set Black Case for Drawing Journaling Scrapbooking Art Kit Supplies**Soucolor**$19.17**4.8★11,092 rev](https://www.amazon.com/dp/B088D5K76L) [4![ColorIt Gel Pens Set for Coloring 192 Pack with 12 Metallic 12 Neon 72 Glitter Gel Pens - 96 Refills & 2 Travel Cases - Vibrant Colors for Journaling Writing Coloring Books & Creative Projects](https://m.media-amazon.com/images/I/51vgI4+AtuL.jpg)**ColorIt Gel Pens Set for Coloring 192 Pack with 12 Metallic 12 Neon 72 Glitter Gel Pens - 96 Refills & 2 Travel Cases - Vibrant Colors for Journaling Writing Coloring Books & Creative Projects**ColorIt**$34.98**4.8★8,610 rev](https://www.amazon.com/dp/B075FY6XJS) [5![Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner](https://m.media-amazon.com/images/I/61xtWBvfwoL.jpg)**Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner**Aen Art**$22.79**4.8★1,616 rev](https://www.amazon.com/dp/B0CXPP1RQH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aen Art Glitter Gel Pens with Case for Adult Coloring Books 100 Color Glitter Pen Set 30% More Ink Neon Glitter Gel Marker for Journaling Crafting Doodling Drawing](https://m.media-amazon.com/images/I/510fW2iLJqL.jpg)**Aen Art Glitter Gel Pens with Case for Adult Coloring Books 100 Color Glitter Pen Set 30% More Ink Neon Glitter Gel Marker for Journaling Crafting Doodling Drawing**Aen Art**$19.15**21,716 rev2y ago](https://www.amazon.com/dp/B0D46MFNFG) [![Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner](https://m.media-amazon.com/images/I/61xtWBvfwoL.jpg)**Aen Art Gel Pens for Adult Coloring Books 160 Pack Artist Colored Gel Pen with 40% More Ink Black Case. Perfect for Drawing Doodle Crafts Journaling Planner**Aen Art**$22.79**1,616 rev2y ago](https://www.amazon.com/dp/B0CXPP1RQH) [![Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men](https://m.media-amazon.com/images/I/51H5dlI8yzL.jpg)**Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men**Soucolor**$24.42**12,568 rev2y ago](https://www.amazon.com/dp/B0CD1K5CSB) [![Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies](https://m.media-amazon.com/images/I/515Xmb6SZIL.jpg)**Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies**Soucolor**$20.88**11,092 rev2y ago](https://www.amazon.com/dp/B0CD1K53PP) [![202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies](https://m.media-amazon.com/images/I/616iKKudmFL.jpg)**202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies**ZSCM QUALITY DECIDES THE FUTURE**$29.23**1,977 rev2y ago](https://www.amazon.com/dp/B0CC1VX92Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies](https://m.media-amazon.com/images/I/515Xmb6SZIL.jpg)**Soucolor 120 Pack Aesthetic Pastel Gel Pens Japanese Stationery Cute Art Supplies for Kids Teens & Beginner Artists Gift Set for Girls Women Birthday & School Sketching Supplies**Soucolor**$20.88**4.8★**▲ 84%**](https://www.amazon.com/dp/B0CD1K53PP) [![ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects](https://m.media-amazon.com/images/I/51sTDjgH9IL.jpg)**ColorIt Gel Pens for Adult Coloring 96 Pack with 48 Premium Gel Pens & 48 Refills with 1 Travel Case - Vibrant Colors for Journaling Writing Coloring Books for Adults and Creative Projects**ColorIt**$24.27**4.8★**▲ 38%**](https://www.amazon.com/dp/B01K5E3372) [![Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men](https://m.media-amazon.com/images/I/51H5dlI8yzL.jpg)**Soucolor Glitter Gel Pens for Adult Coloring Books 120 Pack-60 Glitter Pens 60 Refills and Travel Case Nurse Aesthetic Cute Pens School Office Home Supplies Gifts for Women and Men**Soucolor**$24.42**4.8★**▲ 35%**](https://www.amazon.com/dp/B0CD1K5CSB) [![202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies](https://m.media-amazon.com/images/I/616iKKudmFL.jpg)**202 Pack Gel Pen For Adults Coloring Books 104 Artist Pens Include 100 Colored Pens 4 Metallic Sparkle Pens With 98 Refills Fine Tip Metallic Gel Pen for Drawing Journaling Craft Art Supplies**ZSCM QUALITY DECIDES THE FUTURE**$29.23**4.7★**▲ 31%**](https://www.amazon.com/dp/B0CC1VX92Z) [![U Brands Metallic Gel Pens Set of 30 Assorted Point Sizes Glitter Pastel Neon and Classic Assorted Colors](https://m.media-amazon.com/images/I/4105T1GBLCL.jpg)**U Brands Metallic Gel Pens Set of 30 Assorted Point Sizes Glitter Pastel Neon and Classic Assorted Colors**U Brands**$13.49**4.4★**▲ 27%**](https://www.amazon.com/dp/B073WMS7GL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 96 weeks — -11.8% search growth over the last 90 days.

5K3KHoliday '24Prime Day '25Spike '25Holiday '25 seasonDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**37%

*“colors is amazing”*

**Value For Money**11%

*“Great deal”*

**Quality-Overall**8%

*“Very good quality, long lasting, and I love the fact that they come with a complete set of replacements”*

**Pen/Pencil Quality**7%

*“Excellent pens”*

**Ink Refill**4%

*“it also comes with refills for the pens”*

**Writing Experience**4%

*“the write smoothly”*

**Soft Feel**2%

*“Smooth”*

**Fun/Entertainment Experience**2%

*“Its fun using gel pens”*

**Ease Of Use**1%

*“Easy to grasp and use”*

**Advertised Vs Actual Product**1%

*“is as advertised”*

### **What buyers complain about **

**Color**10%

*“They are definitely not for coloring of any kind”*

**Quality-Overall**8%

*“Garbage”*

**Dry/Empty Ink**8%

*“Dry ink”*

**Functionality-Overall**6%

*“A couple of them never worked”*

**Writing Experience**6%

*“Does not write smooth”*

**Ink Leakage**5%

*“Ink flow is not very good”*

**Display Colors**4%

*“it is upsetting that some of the colors dont even work”*

**Durability**4%

*“Durability not so great”*

**Paper Quality**3%

*“so you end up with indentations in your paper - rather scratchy”*

**Advertised Vs Actual Product**2%

*“Bad advertising”*

### **Top return reasons **

**Ink Refill**16%

**Functionality-Overall**12%

**Color**11%

**Quality-Overall**9%

**Advertised Vs Actual Product**7%

**Dry/Empty Ink**7%

**Writing Experience**6%

**Value For Money**5%

**Display Colors**3%

**Defective Material/Parts**2%