---
title: "lyra colored pencils — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/lyra-colored-pencils"
last_updated: "2026-07-14T03:32:11.687Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — lyra colored pencils doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — lyra colored pencils doesn't clear our bar today."
  "og:title": "lyra colored pencils — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **lyra colored pencils**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 14Conversion 61Competition 69Returns 90Price range 35Avg price 95Brand share 10Review moat 52Quality gap 24

**Avg price**

**Incredible****$34.44**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,410.16**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$170K**

$170K/yr · 94K searches

**Price range**

**Okay****$6.75–$251.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-22.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**101**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- STOCKMAR49% - Lyra39% - Generic5% - Honeysticks2% - LYRA2% - AXUS MARCO1% - Open — no brand owns it (4 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$10K9%$15K12%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin](https://m.media-amazon.com/images/I/51pEXmSlSVL.jpg)**Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin**STOCKMAR**$32.46**4.2★284 rev](https://www.amazon.com/dp/B000M02M2M) [2![Lyra Waldorf Selection Giant Triangular Colored Pencil Unlacquered 6.25 Millimeter Cores Assorted Colors 12-Pack (3711121)](https://m.media-amazon.com/images/I/41vqSiIxRpL.jpg)**Lyra Waldorf Selection Giant Triangular Colored Pencil Unlacquered 6.25 Millimeter Cores Assorted Colors 12-Pack (3711121)**Lyra**$21.95**4.8★1,559 rev](https://www.amazon.com/dp/B004CRAKES) [3![Lyra Rembrandt Polycolor Art Pencils Set of 72 Pencils Assorted Colors (2001720)](https://m.media-amazon.com/images/I/31Mr7EULh0L.jpg)**Lyra Rembrandt Polycolor Art Pencils Set of 72 Pencils Assorted Colors (2001720)**Lyra**$97.93**4.6★1,961 rev](https://www.amazon.com/dp/B0012EV8QI) [4![STOCKMAR Wax Block Crayons 16 Assorted Colors in Tin Case Beeswax-Based Art Crayons with Lightfast Pigments Durable Blocks for Artistic Techniques Drawing Coloring Layering - Artist Supplies](https://m.media-amazon.com/images/I/419fIGxP9nL.jpg)**STOCKMAR Wax Block Crayons 16 Assorted Colors in Tin Case Beeswax-Based Art Crayons with Lightfast Pigments Durable Blocks for Artistic Techniques Drawing Coloring Layering - Artist Supplies**STOCKMAR**$32.07**4.6★2,195 rev](https://www.amazon.com/dp/B000M02MNG) [5![Lyra Rembrandt Polycolor Colored Pencils Set of 24 Assorted Colors (2001240)](https://m.media-amazon.com/images/I/41UTeQcWZOL.jpg)**Lyra Rembrandt Polycolor Colored Pencils Set of 24 Assorted Colors (2001240)**Lyra**$37.40**4.6★1,961 rev](https://www.amazon.com/dp/B0088IVGFO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AXUS MARCO Oil-based Colored Pencils Set for Adult Professional Coloring 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed For Artists & Art Lovers (Renoir 3100 Series-120 Colors)](https://m.media-amazon.com/images/I/51-xcREVkOL.jpg)**AXUS MARCO Oil-based Colored Pencils Set for Adult Professional Coloring 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed For Artists & Art Lovers (Renoir 3100 Series-120 Colors)**AXUS MARCO**$83.53**90 rev10mo ago](https://www.amazon.com/dp/B0FQC18SWV) [![AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)](https://m.media-amazon.com/images/I/41MAKhMR7gL.jpg)**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**90 rev10mo ago](https://www.amazon.com/dp/B0FQC2L6W9) [![Wooden Crayon Holder for Stockmar 12 Blocks and 12 Sticks Fits 12 Stockmar Beeswax Crayons Rectangular Organizer Montessori Waldorf Art Supply Gift for Kids & Classroom Use CRAYONS NOT INCLUDED](https://m.media-amazon.com/images/I/51kAUuQ7iaL.jpg)**Wooden Crayon Holder for Stockmar 12 Blocks and 12 Sticks Fits 12 Stockmar Beeswax Crayons Rectangular Organizer Montessori Waldorf Art Supply Gift for Kids & Classroom Use CRAYONS NOT INCLUDED**Generic**$29.87**1 rev1y ago](https://www.amazon.com/dp/B0F6V9C6M9) [![Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED](https://m.media-amazon.com/images/I/41UsQI4i-aL.jpg)**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**7 rev3y ago](https://www.amazon.com/dp/B0D6RLR9JV) [![Honeysticks Jumbo Crayons (16 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 16 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8](https://m.media-amazon.com/images/I/41yMcVcN22L.jpg)**Honeysticks Jumbo Crayons (16 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 16 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$20.14**2,658 rev3y ago](https://www.amazon.com/dp/B0BL8NQF44)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED](https://m.media-amazon.com/images/I/41UsQI4i-aL.jpg)**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**4.5★**▲ 306%**](https://www.amazon.com/dp/B0D6RLR9JV) [![AXUS MARCO Oil-based Colored Pencils Set for Adult Professional Coloring 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed For Artists & Art Lovers (Renoir 3100 Series-120 Colors)](https://m.media-amazon.com/images/I/51-xcREVkOL.jpg)**AXUS MARCO Oil-based Colored Pencils Set for Adult Professional Coloring 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed For Artists & Art Lovers (Renoir 3100 Series-120 Colors)**AXUS MARCO**$83.53**4.5★**▲ 108%**](https://www.amazon.com/dp/B0FQC18SWV) [![AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)](https://m.media-amazon.com/images/I/41MAKhMR7gL.jpg)**AXUS MARCO Oil-based Colored Pencils 3.7mm Thick Core Unbreakable Great Color Rendering Iron Box Packed for Artists & Art Lovers (Renoir 3100 Series - 24 Colors)**AXUS MARCO**$17.92**4.5★**▲ 93%**](https://www.amazon.com/dp/B0FQC2L6W9) [![Stockmar Wax Crayons - Anniversary Rainbow Edition - 6 Sticks 2 Metallic Gold and Silver Blocks Beeswax Crayons in Tin Case Waldorf Art Supplies](https://m.media-amazon.com/images/I/51Q6--sLCKL.jpg)**Stockmar Wax Crayons - Anniversary Rainbow Edition - 6 Sticks 2 Metallic Gold and Silver Blocks Beeswax Crayons in Tin Case Waldorf Art Supplies**STOCKMAR**$17.69**5.0★**▲ 90%**](https://www.amazon.com/dp/B0B5R4YG7J) [![Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly](https://m.media-amazon.com/images/I/41DEzXIr8tL.jpg)**Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly**Honeysticks**$20.88**4.5★**▲ 60%**](https://www.amazon.com/dp/B01GSY9MD2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 56 weeks — -22.7% search growth over the last 90 days.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Aug · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**19%

*“the color is vibrant”*

**Quality-Overall**11%

*“They are your classic, high quality, feel-good childhood crayons”*

**Durability**11%

*“Durable and easy to use”*

**Value For Money**8%

*“So affordable”*

**Size-Overall**8%

*“Perfect size”*

**Ease Of Use**6%

*“Easy to use”*

**Soft Feel**5%

*“They're creamy, hold a point well and layer beautifully”*

**Grip**4%

*“Good quality pencils truly are easy to grip both for small and big hands”*

**Drawing Experience**3%

*“draw beautifully”*

**Fun/Entertainment Experience**2%

*“Enjoy life”*

### **What buyers complain about **

**Color**32%

*“Not Great Color”*

**Size-Overall**6%

*“These are too short”*

**Value For Money**5%

*“which is ridiculously expensive”*

**Advertised Vs Actual Product**5%

*“Not What the Image Portrayed”*

**Hard Feel**4%

*“Not as soft as I thought”*

**Durability**4%

*“These have broken apart quite easily”*

**Quality-Overall**3%

*“Junk”*

**Ease Of Use**3%

*“which was difficult for my 1 year old to do”*

**Developmental Needs**3%

*“Not suitable for kids”*

**Material Quality**2%

*“Dull and plastic feel”*

### **Top return reasons **

**Size-Overall**30%

**Color**12%

**Value For Money**9%

**Advertised Vs Actual Product**8%

**Quality-Overall**6%

**Functionality-Overall**6%

**Smell**5%

**Product Condition**5%

**Defective Material/Parts**4%

**Ease Of Use**4%