---
title: "liquid white oil paint — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/liquid-white-oil-paint"
last_updated: "2026-07-14T03:48:42.744Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — liquid white oil paint doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — liquid white oil paint doesn't clear our bar today."
  "og:title": "liquid white oil paint — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

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# **liquid white oil paint**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 11Conversion 89Competition 3Returns 96Price range 83Avg price 90Brand share 0Review moat 29Quality gap 21

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.93**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.27–$48.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,559.33**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$94K**

$94K/yr · 43K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**26**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Bob Ross92% - U.S. Art Supply5% - Liquitex4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$19K40%$38K60%$57K80%$75K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bob Ross Liquid White Oil Paint 237ml jar (750006207)](https://m.media-amazon.com/images/I/417R964pi2L.jpg)**Bob Ross Liquid White Oil Paint 237ml jar (750006207)**Bob Ross**$18.74**4.7★1,701 rev](https://www.amazon.com/dp/B0012FDQ3U) [2![Bob Ross Liquid White 473ml](https://m.media-amazon.com/images/I/41zAaK-iFgL.jpg)**Bob Ross Liquid White 473ml**Bob Ross**$23.91**4.7★2,134 rev](https://www.amazon.com/dp/B002P7OB4M) [3![Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear](https://m.media-amazon.com/images/I/41L7i8mt2lL.jpg)**Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear**Bob Ross**$48.62**4.7★1,324 rev](https://www.amazon.com/dp/B01M7OZPJG) [4![U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists](https://m.media-amazon.com/images/I/41Jvw33AbCL.jpg)**U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists**U.S. Art Supply**$14.99**4.7★5,543 rev](https://www.amazon.com/dp/B07GYYWFPP) [5![Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White](https://m.media-amazon.com/images/I/31-Ryg-KUWL.jpg)**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★10,483 rev](https://www.amazon.com/dp/B000KNDMLG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists](https://m.media-amazon.com/images/I/41Jvw33AbCL.jpg)**U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists**U.S. Art Supply**$14.99**5,543 rev7y ago](https://www.amazon.com/dp/B07GYYWFPP) [![Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear](https://m.media-amazon.com/images/I/41L7i8mt2lL.jpg)**Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear**Bob Ross**$48.62**1,324 rev9y ago](https://www.amazon.com/dp/B01M7OZPJG) [![Bob Ross Liquid White 473ml](https://m.media-amazon.com/images/I/41zAaK-iFgL.jpg)**Bob Ross Liquid White 473ml**Bob Ross**$23.91**2,134 rev13y ago](https://www.amazon.com/dp/B002P7OB4M) [![Bob Ross Acrylic White 100ml Multi](https://m.media-amazon.com/images/I/31ODTNnRBVL.jpg)**Bob Ross Acrylic White 100ml Multi**Bob Ross**$10.06**171 rev13y ago](https://www.amazon.com/dp/B0012FDTXM) [![Bob Ross Liquid White Oil Paint 237ml jar (750006207)](https://m.media-amazon.com/images/I/417R964pi2L.jpg)**Bob Ross Liquid White Oil Paint 237ml jar (750006207)**Bob Ross**$18.74**1,701 rev13y ago](https://www.amazon.com/dp/B0012FDQ3U)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White](https://m.media-amazon.com/images/I/31-Ryg-KUWL.jpg)**Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White**Liquitex**$9.27**4.8★**▲ 27%**](https://www.amazon.com/dp/B000KNDMLG) [![Bob Ross Acrylic White 100ml Multi](https://m.media-amazon.com/images/I/31ODTNnRBVL.jpg)**Bob Ross Acrylic White 100ml Multi**Bob Ross**$10.06**4.4★**▲ 16%**](https://www.amazon.com/dp/B0012FDTXM) [![Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear](https://m.media-amazon.com/images/I/41L7i8mt2lL.jpg)**Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear**Bob Ross**$48.62**4.7★**▲ 15%**](https://www.amazon.com/dp/B01M7OZPJG) [![Bob Ross Liquid White Oil Paint 237ml jar (750006207)](https://m.media-amazon.com/images/I/417R964pi2L.jpg)**Bob Ross Liquid White Oil Paint 237ml jar (750006207)**Bob Ross**$18.74**4.7★**— 7%**](https://www.amazon.com/dp/B0012FDQ3U) [![Bob Ross Liquid White 473ml](https://m.media-amazon.com/images/I/41zAaK-iFgL.jpg)**Bob Ross Liquid White 473ml**Bob Ross**$23.91**4.7★**▼ 10%**](https://www.amazon.com/dp/B002P7OB4M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 75 weeks — -27.3% search growth over the last 90 days.

1K750Prime Day '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“It is a good primer”*

**Paint Quality**19%

*“For painting, it provides a nice smooth surface”*

**Advertised Vs Actual Product**12%

*“Product is as advertised”*

**Efficiency**9%

*“With proper application of this product will create an effect that happens almost automatically”*

**Coverage**6%

*“Great coverage”*

**Ease Of Use**6%

*“Easy to use”*

**Thickness**5%

*“The thickness is perfect”*

**Color**3%

*“Perfect for blending colors with oil base paints”*

**Wet Cleaning**3%

*“Always the best option to use for wet-on-wet technique”*

**Smell**3%

*“No heavy odors”*

### **What buyers complain about **

**Paint Quality**20%

*“Also: this product does not magically help you paint like Bob Ross”*

**Smell**13%

*“this gesso smell so bad i need my refund back, i don't have opnened until today, it gave me a lot of irritats my thorught and my eyes, please give my refund back for this item because is very toxic”*

**Leak-Proof**11%

*“One of my jars leaked all over”*

**Ease Of Cleaning**11%

*“had to clean up sometimes”*

**Material Quality**11%

*“is like the cheap acrylics”*

**Quality-Overall**6%

*“Quality comes with price”*

**Value For Money**6%

*“Its very expensive to buy”*

**Product Condition**4%

*“Maybe it was old”*

**Thickness**2%

*“To me, it's thin,”*

### **Top return reasons **

**Leak-Proof**15%

**Paint Quality**14%

**Advertised Vs Actual Product**13%

**Color**13%

**Value For Money**11%

**Size-Overall**6%

**Functionality-Overall**5%

**Material Quality**4%

**Moist/Dry**4%

**Quality-Overall**3%