---
title: "liquid watercolor — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/liquid-watercolor"
last_updated: "2026-07-14T01:54:32.959Z"
locale: en
meta:
  description: "liquid watercolor shows a sweet-spot price point ($29.57 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list."
  "og:description": "liquid watercolor shows a sweet-spot price point ($29.57 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list."
  "og:title": "liquid watercolor — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

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# **liquid watercolor**

**Worth a look**

Shows a sweet-spot price point ($29.57 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 46Growth 38Conversion 57Competition 34Returns 90Price range 91Avg price 95Brand share 17Review moat 60Quality gap 35

**Avg price**

**Incredible****$29.57**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.14–$53.61**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****1,113.88**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$249K**

$249K/yr · 175K searches

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- Colorations45% - Nicpro26% - S&S Worldwide16% - Dr. Ph. Martin's3% - Ecoline3% - milo2% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$25K20%$50K30%$75K40%$100K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Colorations - LWPACK Liquid Watercolor Paint 4 fl oz Set of 6 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool Effects Versatile Gift](https://m.media-amazon.com/images/I/41tdzr9-azL.jpg)**Colorations - LWPACK Liquid Watercolor Paint 4 fl oz Set of 6 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool Effects Versatile Gift**Colorations**$20.42**4.5★1,434 rev](https://www.amazon.com/dp/B01HZP4IFA) [2![Colorations Liquid Water Color Paints Set of 6 2 OZ EA Blue Green Red Purple Yellow Orange Party Favors Craft & Glue Dye](https://m.media-amazon.com/images/I/41UQsY6BTtL.jpg)**Colorations Liquid Water Color Paints Set of 6 2 OZ EA Blue Green Red Purple Yellow Orange Party Favors Craft & Glue Dye**Colorations**$15.78**4.6★194 rev](https://www.amazon.com/dp/B09N1BCB4J) [3![Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party](https://m.media-amazon.com/images/I/518qKiheeqL.jpg)**Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party**Nicpro**$16.38**4.6★104 rev](https://www.amazon.com/dp/B0DZXHTJC9) [4![S&S Worldwide Color Splash! Liquid Watercolor Paint 10 Vivid Colors 8-oz Flip-Top Bottles for All Watercolor Painting Use to Tint Slime Clay Glue Shaving Cream Non-Toxic. Multicolor](https://m.media-amazon.com/images/I/51TAxn4PKuL.jpg)**S&S Worldwide Color Splash! Liquid Watercolor Paint 10 Vivid Colors 8-oz Flip-Top Bottles for All Watercolor Painting Use to Tint Slime Clay Glue Shaving Cream Non-Toxic. Multicolor**S&S Worldwide**$33.50**4.6★3,008 rev](https://www.amazon.com/dp/B078JWXR8X) [5![Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts](https://m.media-amazon.com/images/I/51a8P66ItgL.jpg)**Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts**Nicpro**$28.83**4.6★22 rev](https://www.amazon.com/dp/B0GHNFFBDH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)](https://m.media-amazon.com/images/I/41TleugQpCL.jpg)**CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)**CSY art gallery**$19.48**8 rev5mo ago](https://www.amazon.com/dp/B0GL7M937J) [![Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts](https://m.media-amazon.com/images/I/51a8P66ItgL.jpg)**Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts**Nicpro**$28.83**22 rev5mo ago](https://www.amazon.com/dp/B0GHNFFBDH) [![Nicpro 12 Colors Liquid Watercolor Paint Set 8.45oz Large Bulk Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party](https://m.media-amazon.com/images/I/618S26eNi6L.jpg)**Nicpro 12 Colors Liquid Watercolor Paint Set 8.45oz Large Bulk Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party**Nicpro**$33.54**104 rev1y ago](https://www.amazon.com/dp/B0F41ZCQTJ) [![Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party](https://m.media-amazon.com/images/I/518qKiheeqL.jpg)**Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party**Nicpro**$16.38**104 rev1y ago](https://www.amazon.com/dp/B0DZXHTJC9) [![Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use](https://m.media-amazon.com/images/I/41syHPn2ZeL.jpg)**Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use**Amazon Basics**$14.10**947 rev3y ago](https://www.amazon.com/dp/B0B7Q8TJMQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts](https://m.media-amazon.com/images/I/51a8P66ItgL.jpg)**Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts**Nicpro**$28.83**4.6★**▲ 239%**](https://www.amazon.com/dp/B0GHNFFBDH) [![CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)](https://m.media-amazon.com/images/I/41TleugQpCL.jpg)**CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)**CSY art gallery**$19.48**4.3★**▲ 195%**](https://www.amazon.com/dp/B0GL7M937J) [![Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party](https://m.media-amazon.com/images/I/518qKiheeqL.jpg)**Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party**Nicpro**$16.38**4.6★**▲ 45%**](https://www.amazon.com/dp/B0DZXHTJC9) [![Colorations PLWS Liquid Watercolor Paint 8 fl oz Set of 8 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool effects Versatile Gift](https://m.media-amazon.com/images/I/51WRMU5Uv2L.jpg)**Colorations PLWS Liquid Watercolor Paint 8 fl oz Set of 8 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool effects Versatile Gift**Colorations**$38.70**4.5★**▲ 29%**](https://www.amazon.com/dp/B005E9M79Y) [![Color Splash!-mp-PT3265 8-oz. Liquid Watercolor Paint (Pack of 6)](https://m.media-amazon.com/images/I/51M6eMKFIsL.jpg)**Color Splash!-mp-PT3265 8-oz. Liquid Watercolor Paint (Pack of 6)**S&S Worldwide**$24.89**4.6★**▲ 27%**](https://www.amazon.com/dp/B005KFTW40)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

5K3KBlack Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**44%

*“The colors are incredibly vibrant”*

**Quality-Overall**11%

*“Great for crafts”*

**Paint Quality**9%

*“The paints were great”*

**Ease Of Use**8%

*“Super easy to use”*

**Value For Money**7%

*“Reasonable price”*

**Ease Of Cleaning**2%

*“Easy to clean”*

**Strength**2%

*“And it is strong”*

**Drawing Experience**1%

*“Definitely one of my favorite art supply purchases lately”*

**Fun/Entertainment Experience**1%

*“Ok, these are an absolutely criminal amount of fun”*

**Spray/Flow**1%

*“So far, I'm really enjoying experimenting with these liquid watercolors and seeing how they flow and blend”*

### **What buyers complain about **

**Paint Quality**17%

*“The issue with tubes is that once you squeeze out the paint”*

**Color**11%

*“not at all like a water color”*

**Leak-Proof**9%

*“Bottles leak”*

**Quality-Overall**8%

*“Poor quality and pigmentation”*

**Size-Overall**3%

*“The bottles are large”*

**Display Colors**2%

*“the names dont match what the actual color should be”*

**Ease Of Cleaning**2%

*“It was difficult to maintain consistent washes or softer transitions without fighting the medium”*

**Value For Money**2%

*“I expected a bit more considering I spent $41+”*

**Thickness**1%

*“Thinner than another brand”*

**Stain Resistance**1%

*“they leave intense stains that are extremely difficult to remove”*

### **Top return reasons **

**Paint Quality**39%

**Leak-Proof**17%

**Color**13%

**Value For Money**7%

**Size-Overall**5%

**Advertised Vs Actual Product**5%

**Stain Resistance**4%

**Functionality-Overall**2%

**Washability**1%

**Ease Of Use**1%