--- title: "letter charms — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/letter-charms" last_updated: "2026-07-10T02:42:37.616Z" locale: en meta: description: "letter charms shows demand growing +239.2%, but a small market ($148K/yr) keeps it on the watch list." "og:description": "letter charms shows demand growing +239.2%, but a small market ($148K/yr) keeps it on the watch list." "og:title": "letter charms — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" --- Back to Flapen home # **letter charms** **Worth a look****54/100 ** letter charms shows demand growing +239.2%, but a small market ($148K/yr) keeps it on the watch list. **Market/yr** **$148K** **Growth (1y)** **+239.2%** **Products** **48** **Brands** **31** was 52 a year ago **Sellers** **36** **Price range** **$3.96–$29.40** **Returns** **2.5%** **Rating** **4.5★** **Worth a look** Scored 54/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **7** ×0.30 Growth **81** ×0.30 Competition **74** ×0.20 Quality gap **43** ×0.10 Returns **80** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +239.2% year over year. 19K10KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Dec · busiest ÷ quietest = 1.6× ## **Competition** - SANNIX34% - AUEAR13% - LAXPICOL10% - NSBELL4% - Miraclekoo3% - Flasoo3% - Other (25 brands)32% Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen. 31 brands and 36 sellers compete here. **Brands** **31 **▼falling was 52 a year ago **Sellers** **36** **Top 5 brand share** **65%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold](https://m.media-amazon.com/images/I/51WTRfBT8xL.jpg) [**SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold**](https://www.amazon.com/dp/B0CSSRKHL4) SANNIX$8.524.4★3,24510%▼falling 2 ![AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making](https://m.media-amazon.com/images/I/51f1EgkhQdL.jpg) [**AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making**](https://www.amazon.com/dp/B07V6JFCT7) AUEAR$9.504.6★1,7558%▲rising 3 ![LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain](https://m.media-amazon.com/images/I/31PTUvcnOOL.jpg) [**LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain**](https://www.amazon.com/dp/B09XQTD13N) LAXPICOL$7.114.7★1,9858%▲rising 4 ![SANNIX Letter Charms 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making KC Gold](https://m.media-amazon.com/images/I/51BlOm4Q5KL.jpg) [**SANNIX Letter Charms 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making KC Gold**](https://www.amazon.com/dp/B0D12PTWXS) SANNIX$8.804.5★5767%▼falling 5 ![SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making](https://m.media-amazon.com/images/I/51EVxaWs9ZL.jpg) [**SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making**](https://www.amazon.com/dp/B0DRV9HPHN) SANNIX$9.754.4★1666%—flat 6 ![SANNIX 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making (KC Gold & Antique Silver)](https://m.media-amazon.com/images/I/51G0Yd6mrqL.jpg) [**SANNIX 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making (KC Gold & Antique Silver)**](https://www.amazon.com/dp/B0D4YN2FGN) SANNIX$8.834.5★5765%▼falling 7 ![NSBELL 104PCS Letter Charms for Jewelry Making - Double Sided Alphabet Charms for Necklace & Bracelet](https://m.media-amazon.com/images/I/510VQpaXXSL.jpg) [**NSBELL 104PCS Letter Charms for Jewelry Making - Double Sided Alphabet Charms for Necklace & Bracelet**](https://www.amazon.com/dp/B0B1HBWW79) NSBELL$9.874.7★4904%▼falling 8 ![Miraclekoo 104 Pcs/4 Sets Gold Letter Jewelery Charms Metal Alphabet Charms Capital A-Z Letter Charms Bracelet Necklace Pendant](https://m.media-amazon.com/images/I/51iJPuLVVWL.jpg) [**Miraclekoo 104 Pcs/4 Sets Gold Letter Jewelery Charms Metal Alphabet Charms Capital A-Z Letter Charms Bracelet Necklace Pendant**](https://www.amazon.com/dp/B0D78H1QPB) Miraclekoo$6.944.5★2783%▲rising 9 ![Flasoo 304Pcs Gold Charms for Jewelry Making Assorted Bracelet Letter Charms for DIY Jewelry Making Necklace Bracelet Keychains and Crafts](https://m.media-amazon.com/images/I/51v9G-kzhFL.jpg) [**Flasoo 304Pcs Gold Charms for Jewelry Making Assorted Bracelet Letter Charms for DIY Jewelry Making Necklace Bracelet Keychains and Crafts**](https://www.amazon.com/dp/B0F4CYPJLJ) Flasoo$15.984.6★1053%▼falling 10 ![LAXPICOL Gold Keychain Letter A Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain](https://m.media-amazon.com/images/I/31rl2SrojsL.jpg) [**LAXPICOL Gold Keychain Letter A Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain**](https://www.amazon.com/dp/B09XQXW1ZZ) LAXPICOL$7.114.7★1,9853%▲rising 11 ![YMSDZHL Alphabet Beads A-Z 1300+Pcs Letter Beads Acrylic 4x7mm Round Letter Beads Kits Black Digit and Colorful Smile Beads for Bracelets Necklaces DIY Jewelry Making (Black 1300+PCS)](https://m.media-amazon.com/images/I/513pyMxI9UL.jpg) [**YMSDZHL Alphabet Beads A-Z 1300+Pcs Letter Beads Acrylic 4x7mm Round Letter Beads Kits Black Digit and Colorful Smile Beads for Bracelets Necklaces DIY Jewelry Making (Black 1300+PCS)**](https://www.amazon.com/dp/B0CGHHKP7N) YMSDZHL$5.414.7★1,4823%▲rising 12 ![AUEAR 104 Pack Gold A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Alloy for Bracelets Necklace Wristbands DIY Jewelry Making](https://m.media-amazon.com/images/I/51v28Oa-CgL.jpg) [**AUEAR 104 Pack Gold A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Alloy for Bracelets Necklace Wristbands DIY Jewelry Making**](https://www.amazon.com/dp/B09TGGGGX3) AUEAR$15.554.6★1,7552%▲rising 13 ![300Pcs Letter Nail Art Charms Random Candy Color Letter Resin Nail Rhinestones Kawaii Mini Flatback Alphabet Nail Gems with Aurora Glitter Design Nail Art Accessories for DIY Craft Nail Supplies](https://m.media-amazon.com/images/I/51yr71ptHOL.jpg) [**300Pcs Letter Nail Art Charms Random Candy Color Letter Resin Nail Rhinestones Kawaii Mini Flatback Alphabet Nail Gems with Aurora Glitter Design Nail Art Accessories for DIY Craft Nail Supplies**](https://www.amazon.com/dp/B0FLYP89GL) Quezadyl$6.404.4★1312%▲rising 14 ![Kinteshun Alphabet Letter Charms Initial A-Z Alphabet Round Double-side Enamel Letters Charm Pendant Bead for DIY Personalized Jewelry Making Findings(4 sets/104pcs)](https://m.media-amazon.com/images/I/51Oczd9ctzL.jpg) [**Kinteshun Alphabet Letter Charms Initial A-Z Alphabet Round Double-side Enamel Letters Charm Pendant Bead for DIY Personalized Jewelry Making Findings(4 sets/104pcs)**](https://www.amazon.com/dp/B0D3LV5VX5) Kinteshun$7.884.8★442%▼falling 15 ![SANNIX 156Pcs/6 Sets Alphabet ABC Letter Charms Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making](https://m.media-amazon.com/images/I/515WkWxliKL.jpg) [**SANNIX 156Pcs/6 Sets Alphabet ABC Letter Charms Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making**](https://www.amazon.com/dp/B08C7F1FWF) SANNIX$7.874.4★3,2452%▼falling **~~Showing 15 of 48 — show all ~~** ## **Product shelf** All 48 tracked products in this niche. Top sellersNewestTrending [![SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold](https://m.media-amazon.com/images/I/51WTRfBT8xL.jpg)**SANNIX 156Pcs/6 Sets Letter Charms - ABC Alphabet Charms DIY Bracelets & Necklaces with 200Pcs Jump Rings for Jewelry Making KC Gold** SANNIX**$8.52**4.4★3,245 reviews](https://www.amazon.com/dp/B0CSSRKHL4) [![AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making](https://m.media-amazon.com/images/I/51f1EgkhQdL.jpg)**AUEAR 52 Pack Silver A-Z 8mm Full Rhinestone Slide Charms Crystal Alphabet Letter Charm Alloy for Bracelets Necklace Wristbands DIY Jewelry Making** AUEAR**$9.50**4.6★1,755 reviews](https://www.amazon.com/dp/B07V6JFCT7) [![LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain](https://m.media-amazon.com/images/I/31PTUvcnOOL.jpg)**LAXPICOL Gold Keychain Letter K Keychains for Women Men Bag Charms Purse Charms For Handbags Metal Alphabet Initial Letter Key Ring Keychain** LAXPICOL**$7.11**4.7★1,985 reviews](https://www.amazon.com/dp/B09XQTD13N) [![SANNIX Letter Charms 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making KC Gold](https://m.media-amazon.com/images/I/51BlOm4Q5KL.jpg)**SANNIX Letter Charms 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making KC Gold** SANNIX**$8.80**4.5★576 reviews](https://www.amazon.com/dp/B0D12PTWXS) [![SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making](https://m.media-amazon.com/images/I/51EVxaWs9ZL.jpg)**SANNIX 26Pcs Letter Charms Initial Letter Charm for Jewelry Making Gold A-Z Alphabet Letter Charm Pendants for Bracelet Necklace Earrings Crafts Making** SANNIX**$9.75**4.4★166 reviews](https://www.amazon.com/dp/B0DRV9HPHN) [![SANNIX 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making (KC Gold & Antique Silver)](https://m.media-amazon.com/images/I/51G0Yd6mrqL.jpg)**SANNIX 156Pcs/6 Sets Alphabet ABC Letter Charms 3 Styles Capital A-Z Charms DIY Bracelet Necklace Pendants with 200Pcs Open Jump Rings for Jewelry Making (KC Gold & Antique Silver)** SANNIX**$8.83**4.5★576 reviews](https://www.amazon.com/dp/B0D4YN2FGN) [![NSBELL 104PCS Letter Charms for Jewelry Making - Double Sided Alphabet Charms for Necklace & Bracelet](https://m.media-amazon.com/images/I/510VQpaXXSL.jpg)**NSBELL 104PCS Letter Charms for Jewelry Making - Double Sided Alphabet Charms for Necklace & Bracelet** NSBELL**$9.87**4.7★490 reviews](https://www.amazon.com/dp/B0B1HBWW79) [![Miraclekoo 104 Pcs/4 Sets Gold Letter Jewelery Charms Metal Alphabet Charms Capital A-Z Letter Charms Bracelet Necklace Pendant](https://m.media-amazon.com/images/I/51iJPuLVVWL.jpg)**Miraclekoo 104 Pcs/4 Sets Gold Letter Jewelery Charms Metal Alphabet Charms Capital A-Z Letter Charms Bracelet Necklace Pendant** Miraclekoo**$6.94**4.5★278 reviews](https://www.amazon.com/dp/B0D78H1QPB) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**27% *“Amazing quality”* **Size-Overall**12% *“Nice size”* **Advertised Vs Actual Product**9% *“As Described”* **Color**7% *“Beautiful colors”* **Value For Money**6% *“its worth it”* **Ease Of Use**5% *“easy to use”* **Gifting Purpose**4% *“cute gift”* **Fun/Entertainment Experience**3% *“the bubble letters are fun”* **Design-Overall**3% *“All pieces were beautiful and gorgeous”* **Embellishment/Embroidery Quality**2% *“Perfect charms”* ### **What buyers complain about ** **Size-Overall**25% *“Bigger than what I was looking for”* **Quality-Overall**14% *“Cheap”* **Color**12% *“Poor color”* **Advertised Vs Actual Product**9% *“False advertising”* **Rusts/Corrodes**4% *“Note: this product is NOT tarnish resistant”* **Durability**3% *“Im afraid if I try to do it myself itll fall completely apart”* **Value For Money**3% *“Expensive”* **Print Quality**2% *“Also the letter print is not clear”* **Smell**1% *“And they smell horrible”* **Material Quality**1% *“Sharp bits of plastic”* #### **Top return reasons**- Size-Overall58% - Value For Money8% - Color8% - Advertised Vs Actual Product7% - Quality-Overall5% - Defective Material/Parts3% - Functionality-Overall2% - Display Colors1% - Shape/Style1% - Print Quality1%