---
title: "le pen — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/le-pen"
last_updated: "2026-07-13T23:58:13.518Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — le pen doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — le pen doesn't clear our bar today."
  "og:title": "le pen — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **le pen**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 20Conversion 62Competition 47Returns 95Price range 78Avg price 79Brand share 9Review moat 74Quality gap 23

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.52**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.44–$51.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****520.7**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$356K**

$356K/yr · 394K searches

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▲rising

**Sellers**

**64**

**Top-5 brand share**

**97%**

**Open market**

**2%**

- Marvy Uchida72% - Le Pen9% - Tribello6% - Uchida6% - Mr. Pen4% - Uchida of America Corp2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$18K10%$36K15%$53K20%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Marvy (4300S-12pk) Le Pen 12 Color Set Dozen (Micro Fine Point)](https://m.media-amazon.com/images/I/51X7rY9pNGL.jpg)**Marvy (4300S-12pk) Le Pen 12 Color Set Dozen (Micro Fine Point)**Marvy Uchida**$17.39**4.7★724 rev](https://www.amazon.com/dp/B005987DYE) [2![Le Pen Retro Colors 6 Piece Set 0.3mm point](https://m.media-amazon.com/images/I/414aCBRmEKL.jpg)**Le Pen Retro Colors 6 Piece Set 0.3mm point**Marvy Uchida**$11.84**4.7★241 rev](https://www.amazon.com/dp/B08KTT6ZXB) [3![Marvy Uchida Le Pen Pastel Colors - Set of 10](https://m.media-amazon.com/images/I/41opl4QITjL.jpg)**Marvy Uchida Le Pen Pastel Colors - Set of 10**Marvy Uchida**$17.56**4.7★310 rev](https://www.amazon.com/dp/B07VMYVNTR) [4![MARVY UCHIDA - LE PEN Black Pens 12 Pack 4300 Series](https://m.media-amazon.com/images/I/51L4TDGbypL.jpg)**MARVY UCHIDA - LE PEN Black Pens 12 Pack 4300 Series**Le Pen**$16.64**4.7★1,135 rev](https://www.amazon.com/dp/B01N14P6L6) [5![Uchida Of America 4300-10B 10-Piece 0.3 Point Size Le Pen Drawing Pen Set](https://m.media-amazon.com/images/I/41RVJcpRIML.jpg)**Uchida Of America 4300-10B 10-Piece 0.3 Point Size Le Pen Drawing Pen Set**Marvy Uchida**$13.68**4.7★450 rev](https://www.amazon.com/dp/B00IO4IFHO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Uchida Le Pen Flex 6 Piece Set Retro Colors](https://m.media-amazon.com/images/I/41KiT7mNKwL.jpg)**Uchida Le Pen Flex 6 Piece Set Retro Colors**Uchida of America Corp**$6.85**15 rev1y ago](https://www.amazon.com/dp/B0F75YNTZF) [![Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip](https://m.media-amazon.com/images/I/51wib2Ckq1L.jpg)**Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip**Mr. Pen**$6.42**792 rev1y ago](https://www.amazon.com/dp/B0DKT565MS) [![Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm](https://m.media-amazon.com/images/I/51pAA-AoVeL.jpg)**Mr. Pen- Colored Fineliner Pens 18 Pack 0.4mm**Mr. Pen**$5.44**600 rev1y ago](https://www.amazon.com/dp/B0DKT3L63V) [![Marvy Uchida Le Pen Flex - 24 Colors - Colored Calligraphy Pens for Journaling - Quick Drying Smudge-Proof Brush Markers for Hand Lettering Drawing Journals and Planners](https://m.media-amazon.com/images/I/51LrwbjhVLL.jpg)**Marvy Uchida Le Pen Flex - 24 Colors - Colored Calligraphy Pens for Journaling - Quick Drying Smudge-Proof Brush Markers for Hand Lettering Drawing Journals and Planners**Tribello**$39.16**55 rev3y ago](https://www.amazon.com/dp/B0BR49ZW39) [![Uchida Le Pens Multicolor Set - 36 Colors Complete Set - Le Pen Pens for Journaling - Smudge Proof Fine Pens for Writing Drawing - 0.3 Fine Line Lepen Pen Set](https://m.media-amazon.com/images/I/51icOJcC2LL.jpg)**Uchida Le Pens Multicolor Set - 36 Colors Complete Set - Le Pen Pens for Journaling - Smudge Proof Fine Pens for Writing Drawing - 0.3 Fine Line Lepen Pen Set**Tribello**$51.33**128 rev3y ago](https://www.amazon.com/dp/B0BQSVGFY1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Uchida Le Pen Flex 6 Piece Set Retro Colors](https://m.media-amazon.com/images/I/41KiT7mNKwL.jpg)**Uchida Le Pen Flex 6 Piece Set Retro Colors**Uchida of America Corp**$6.85**4.2★**▲ 73%**](https://www.amazon.com/dp/B0F75YNTZF) [![Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip](https://m.media-amazon.com/images/I/51wib2Ckq1L.jpg)**Mr. Pen- Colored Fineliner Pens 24 Pack 0.4mm Tip**Mr. Pen**$6.42**4.5★**▲ 55%**](https://www.amazon.com/dp/B0DKT565MS) [![Marvy (4300S-12pk) Le Pen 12 Color Set Dozen (Micro Fine Point)](https://m.media-amazon.com/images/I/51X7rY9pNGL.jpg)**Marvy (4300S-12pk) Le Pen 12 Color Set Dozen (Micro Fine Point)**Marvy Uchida**$17.39**4.7★**▲ 31%**](https://www.amazon.com/dp/B005987DYE) [![Le Pen Retro Colors 6 Piece Set 0.3mm point](https://m.media-amazon.com/images/I/414aCBRmEKL.jpg)**Le Pen Retro Colors 6 Piece Set 0.3mm point**Marvy Uchida**$11.84**4.7★**▲ 30%**](https://www.amazon.com/dp/B08KTT6ZXB) [![Marvy Uchida Le Pen Flex - 24 Colors - Colored Calligraphy Pens for Journaling - Quick Drying Smudge-Proof Brush Markers for Hand Lettering Drawing Journals and Planners](https://m.media-amazon.com/images/I/51LrwbjhVLL.jpg)**Marvy Uchida Le Pen Flex - 24 Colors - Colored Calligraphy Pens for Journaling - Quick Drying Smudge-Proof Brush Markers for Hand Lettering Drawing Journals and Planners**Tribello**$39.16**4.6★**▲ 27%**](https://www.amazon.com/dp/B0BR49ZW39)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

10K6KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**31%

*“The colors are pretty”*

**Writing Experience**10%

*“Nice writing,”*

**Value For Money**9%

*“Worth it”*

**Pen/Pencil Quality**7%

*“Great pens”*

**Quality-Overall**5%

*“Great for fine details”*

**Nib/Tip Quality**3%

*“I love the extra fine tips”*

**Durability**3%

*“Durable”*

**Smudge Resistance**2%

*“It doesnt smudge”*

**Soft Feel**2%

*“They are smooth”*

**Ink Refill**2%

*“The ink is so pretty”*

### **What buyers complain about **

**Color**11%

*“Not a bright color to color with they are pretty dull”*

**Dry/Empty Ink**9%

*“Dried out immediately”*

**Writing Experience**7%

*“Does not last long for writing”*

**Ink Leakage**6%

*“then the pen leaks ink”*

**Nib/Tip Quality**5%

*“unfortunately some of the pens tips broke off”*

**Leak-Proof**4%

*“LEAKS EVERYWHERE”*

**Drying Time**3%

*“It was almost like they were dried out”*

**Thickness**3%

*“waaay thinner”*

**Durability**2%

*“they break SO easily”*

**Paper Brightness**2%

*“Half the colors wont show up on normal paper”*

### **Top return reasons **

**Color**14%

**Ink Refill**10%

**Size-Overall**7%

**Advertised Vs Actual Product**7%

**Writing Experience**6%

**Display Colors**6%

**Functionality-Overall**6%

**Dry/Empty Ink**5%

**Quality-Overall**4%

**Nib/Tip Quality**3%