---
title: "lavender paint — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/lavender-paint"
last_updated: "2026-07-13T23:57:52.477Z"
locale: en
meta:
  description: "pricing outside the sweet spot ($6.32 avg) — lavender paint doesn't clear our bar today."
  "og:description": "pricing outside the sweet spot ($6.32 avg) — lavender paint doesn't clear our bar today."
  "og:title": "lavender paint — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **lavender paint**

**Skip it**

Pricing outside the sweet spot ($6.32 avg) — this niche doesn't clear our bar today.

Market size 20Growth 34Conversion 80Competition 28Returns 91Price range 25Avg price 18Brand share 23Review moat 21Quality gap 40

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$0.61–$19.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****12,216.35**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$81K**

$81K/yr · 154K searches

**Avg price**

**Bad****$6.32**

avg listing price — sweet spot $15–$100

## **Competition**

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**28**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Apple Barrel53% - FolkArt18% - GOTIDEAL10% - Artecho5% - TULIP4% - BLUEBIRD3% - Open — no brand owns it (3 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Apple Barrel Matte Acrylic Paint 8 fl oz Purple Iris (Pack of 1)](https://m.media-amazon.com/images/I/31xMJry0h-L.jpg)**Apple Barrel Matte Acrylic Paint 8 fl oz Purple Iris (Pack of 1)**Apple Barrel**$3.38**4.8★555 rev](https://www.amazon.com/dp/B01HWUPGSG) [2![Apple Barrel Acrylic Paint Light Lavender 2 fl oz Classic Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish](https://m.media-amazon.com/images/I/41KVw9SPeCL.jpg)**Apple Barrel Acrylic Paint Light Lavender 2 fl oz Classic Easy To Apply DIY Arts And Crafts Art Supplies With A Matte Finish**Apple Barrel**$0.61**4.7★45,301 rev](https://www.amazon.com/dp/B09V9T7SFQ) [3![FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant](https://m.media-amazon.com/images/I/312KCjaNGxL.jpg)**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant**FolkArt**$1.68**4.7★7,161 rev](https://www.amazon.com/dp/B00CIW3XXO) [4![Apple Barrel Acrylic Paint 16 oz Purple Iris](https://m.media-amazon.com/images/I/419X5w1cL8L.jpg)**Apple Barrel Acrylic Paint 16 oz Purple Iris**Apple Barrel**$4.52**4.7★24,404 rev](https://www.amazon.com/dp/B079YP9PX9) [5![GOTIDEAL Metallic Acrylic Paint Pearl Purple Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies](https://m.media-amazon.com/images/I/31CFZDjYWpL.jpg)**GOTIDEAL Metallic Acrylic Paint Pearl Purple Tubes(120ml 4.1 oz) Non Toxic Non Fading Rich Pigments for Painters Adults & Kids Ideal for Canvas Wood Clay Fabric Ceramic Craft Supplies**GOTIDEAL**$7.87**4.7★8,795 rev](https://www.amazon.com/dp/B08YRGB9HL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic](https://m.media-amazon.com/images/I/41Vr3ZhncwL.jpg)**Fabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic**Fabricoat**$9.20**5,697 rev5mo ago](https://www.amazon.com/dp/B0GFMYNJVZ) [![BLUEBIRD Fabric Paint Victorian Purple 3.4 Fl Oz Permanent Fabric Paints for Clothes Furniture Upholstery](https://m.media-amazon.com/images/I/41GhIMzp0sL.jpg)**BLUEBIRD Fabric Paint Victorian Purple 3.4 Fl Oz Permanent Fabric Paints for Clothes Furniture Upholstery**BLUEBIRD**$7.49**1,545 rev1y ago](https://www.amazon.com/dp/B0DGD5CXV4) [![Artecho Purple Acrylic Paint 500ml / 17oz Large Bottle](https://m.media-amazon.com/images/I/41RYtzH8jXL.jpg)**Artecho Purple Acrylic Paint 500ml / 17oz Large Bottle**Artecho**$14.22**2,323 rev2y ago](https://www.amazon.com/dp/B0CXCPPQHF) [![Fabricoat Purple Fabric Upholstery Paint & Dye | 250ml / 8.5 fl oz | Purple - Restore or Change Color of Couches Chairs Upholstery Car Interiors Clothing - Soft Flexible Finish](https://m.media-amazon.com/images/I/41Vr3ZhncwL.jpg)**Fabricoat Purple Fabric Upholstery Paint & Dye | 250ml / 8.5 fl oz | Purple - Restore or Change Color of Couches Chairs Upholstery Car Interiors Clothing - Soft Flexible Finish**Fabricoat**$14.31**5,697 rev2y ago](https://www.amazon.com/dp/B0CTQVV3Q2) [![Artecho Purple Acrylic Paint Light Purple Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies](https://m.media-amazon.com/images/I/31stF2HFC+L.jpg)**Artecho Purple Acrylic Paint Light Purple Paint (120ml / 4.05oz) Tubes Art Craft Paints for Canvas Rock Stone Wood Fabric Art Supplies**Artecho**$7.79**9,392 rev2y ago](https://www.amazon.com/dp/B0CBRL9SY1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic](https://m.media-amazon.com/images/I/41Vr3ZhncwL.jpg)**Fabricoat Purple Fabric Paint For Arts Crafts & DIY Projects | 125ml / 4.2 FL OZ Fabric & Textile Paint Perfect for Clothing Canvas Shoes Denim T-Shirts | Washable Non-Toxic**Fabricoat**$9.20**4.2★**▲ 271%**](https://www.amazon.com/dp/B0GFMYNJVZ) [![Apple Barrel Acrylic Paint Blue Kazoo](https://m.media-amazon.com/images/I/31spPq1eXYL.jpg)**Apple Barrel Acrylic Paint Blue Kazoo**Apple Barrel**$0.61**4.7★**▲ 133%**](https://www.amazon.com/dp/B07S7FXBNT) [![FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant](https://m.media-amazon.com/images/I/312KCjaNGxL.jpg)**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2930 Eggplant**FolkArt**$1.68**4.7★**▲ 86%**](https://www.amazon.com/dp/B00CIW3XXO) [![FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2928 Lavender](https://m.media-amazon.com/images/I/31dXflR0lNL.jpg)**FolkArt Multi-Surface Paint in Assorted Colors (2 oz) 2928 Lavender**FolkArt**$1.70**4.7★**▲ 78%**](https://www.amazon.com/dp/B00CIW3XQG) [![Krylon Colormaxx Gloss Spray Paint & Primer Rich Plum - 1 Each](https://m.media-amazon.com/images/I/31e-rXvgeUL.jpg)**Krylon Colormaxx Gloss Spray Paint & Primer Rich Plum - 1 Each**Krylon**$5.49**4.6★**▲ 45%**](https://www.amazon.com/dp/B07LFYB18Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 91 weeks — +6.8% search growth over the last 90 days.

5K4KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**43%

*“Great color”*

**Value For Money**13%

*“great value for the size”*

**Quality-Overall**8%

*“Good quality paint”*

**Paint Quality**8%

*“Great paint for Small Projects”*

**Ease Of Use**4%

*“Easy to use”*

**Smell**4%

*“No weird chipping or smells”*

**Texture/Consistency-Overall**2%

*“smooth consistency”*

**Quick Drying**2%

*“dries fairly quickly”*

**Fun/Entertainment Experience**1%

*“Fun Project for Valentines”*

**Brightness/Shine/Glow**1%

*“Nice shimmer”*

### **What buyers complain about **

**Paint Quality**38%

*“Paint does not cover”*

**Gifting Purpose**9%

*“Mystery gift”*

**Color**6%

*“Not quite the purple I wanted”*

**Coverage**5%

*“poor coverage”*

**Brightness/Shine/Glow**5%

*“Its not that it even suggested an ability to glow- It was the opposite- a virtual black hole of color under blacklight”*

**Thickness**5%

*“Thin”*

**Product Condition**3%

*“Did I receive a full can or one someone returned after use”*

**Quality-Overall**3%

*“Cheap and watery”*

### **Top return reasons **

**Paint Quality**39%

**Color**32%

**Value For Money**6%

**Leak-Proof**5%

**Size-Overall**5%

**Advertised Vs Actual Product**3%

**Display Colors**3%

**Product Condition**1%

**Quality-Overall**1%

**Functionality-Overall**1%