---
title: "large sketch pad — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/large-sketch-pad"
last_updated: "2026-07-14T05:02:25.628Z"
locale: en
meta:
  description: "a small market ($27K/yr) — large sketch pad doesn't clear our bar today."
  "og:description": "a small market ($27K/yr) — large sketch pad doesn't clear our bar today."
  "og:title": "large sketch pad — Niche Verdict: Skip it (37/100) | Amazon United States - Flapen"
---

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# **large sketch pad**

**Skip it**

A small market ($27K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 20Conversion 71Competition 25Returns 96Price range 61Avg price 76Brand share 28Review moat 24Quality gap 18

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$15.46**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.81–$27.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,200.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$27K**

$27K/yr · 27K searches

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**62**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- BAZIC PRODUCTS28% - Strathmore27% - Fuxi19% - Soucolor10% - Hapikalor4% - UCREATE4% - Open — no brand owns it (4 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BAZIC 20 Ct. 18 X 12 Premium Sketch Pad](https://m.media-amazon.com/images/I/419Rmob6dHL.jpg)**BAZIC 20 Ct. 18 X 12 Premium Sketch Pad**BAZIC PRODUCTS**$7.91**4.6★234 rev](https://www.amazon.com/dp/B0018MQH1U) [2![Strathmore 300 Series Sketch Pad 18x24 inch 30 Sheets Side Wire - Artist Sketchbook for Drawing Illustration Art Class Students](https://m.media-amazon.com/images/I/41YcOhTMJIL.jpg)**Strathmore 300 Series Sketch Pad 18x24 inch 30 Sheets Side Wire - Artist Sketchbook for Drawing Illustration Art Class Students**Strathmore**$19.58**4.7★472 rev](https://www.amazon.com/dp/B0027A39D6) [3![Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults](https://m.media-amazon.com/images/I/41rHWKq8DXL.jpg)**Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults**Fuxi**$11.02**4.8★16,539 rev](https://www.amazon.com/dp/B08TLK1ZSV) [4![Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners](https://m.media-amazon.com/images/I/41ABS9as04L.jpg)**Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners**Soucolor**$9.71**4.8★9,621 rev](https://www.amazon.com/dp/B0B19J9FZM) [5![Sketch Book 11 x 14 100 Sheets Top Spiral Sketchbook 68lb /100gsm Drawing Paper Pad Sketch Pads for Drawing for Adults Large Sketchbook.](https://m.media-amazon.com/images/I/410OTPxe3AL.jpg)**Sketch Book 11 x 14 100 Sheets Top Spiral Sketchbook 68lb /100gsm Drawing Paper Pad Sketch Pads for Drawing for Adults Large Sketchbook.**Fuxi**$18.74**4.8★16,539 rev](https://www.amazon.com/dp/B0D9WHLF38)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**287 rev9mo ago](https://www.amazon.com/dp/B0FS61GHFV) [![Soucolor 11x14 Large Sketchbook 100 Sheets Thick Acid Free Sketch Pad](https://m.media-amazon.com/images/I/41IhXzEJQXL.jpg)**Soucolor 11x14 Large Sketchbook 100 Sheets Thick Acid Free Sketch Pad**Soucolor**$19.87**9,621 rev11mo ago](https://www.amazon.com/dp/B0F4X5XV9C) [![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**816 rev1y ago](https://www.amazon.com/dp/B0F2DV8SJ8) [![Strathmore 300 Series Sketch Paper Pad for Drawing Artists and Students - 22 x 30 inches 30 Sheets](https://m.media-amazon.com/images/I/41Zuc4oc0vL.jpg)**Strathmore 300 Series Sketch Paper Pad for Drawing Artists and Students - 22 x 30 inches 30 Sheets**Strathmore**$26.77**28 rev1y ago](https://www.amazon.com/dp/B0DWV2DD19) [![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**16,539 rev1y ago](https://www.amazon.com/dp/B0DC4NPMH9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts](https://m.media-amazon.com/images/I/41cscwMV8bL.jpg)**Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts**Prudiut**$6.81**4.8★**▲ 241%**](https://www.amazon.com/dp/B0F2DV8SJ8) [![Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.](https://m.media-amazon.com/images/I/51bbbdMmpVL.jpg)**Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.**Fuxi**$12.55**4.8★**▲ 230%**](https://www.amazon.com/dp/B0DC4NPMH9) [![Large Engineering Graph Paper - 22 x 17 Grid Paper 50 Sheets/100 Pages 4x4 Blue Grid Paper Pad Giant Drafting Pad Sketching Graph Paper for Engineer Architect Designer Mathematician Draftsman](https://m.media-amazon.com/images/I/41n-reHQBpL.jpg)**Large Engineering Graph Paper - 22 x 17 Grid Paper 50 Sheets/100 Pages 4x4 Blue Grid Paper Pad Giant Drafting Pad Sketching Graph Paper for Engineer Architect Designer Mathematician Draftsman**Yaridar**$27.80**4.7★**▲ 198%**](https://www.amazon.com/dp/B0D1P6XDTS) [![Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies](https://m.media-amazon.com/images/I/41XY0a2RemL.jpg)**Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies**Hapikalor**$6.88**4.7★**▲ 113%**](https://www.amazon.com/dp/B0FS61GHFV) [![UCREATE - P4747 UCreate Sketch Pad Standard Weight 18 x 12 50 Sheets](https://m.media-amazon.com/images/I/4170DuwScjL.jpg)**UCREATE - P4747 UCreate Sketch Pad Standard Weight 18 x 12 50 Sheets**UCREATE**$16.75**4.6★**▲ 60%**](https://www.amazon.com/dp/B001B09GPI)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 78 weeks — -9.4% search growth over the last 90 days.

2K1KPrime Day '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Drawing Experience**22%

*“Good quality drawing pad”*

**Quality-Overall**21%

*“Great Quality for Price”*

**Value For Money**11%

*“Good for the price”*

**Size-Overall**10%

*“Just the right size”*

**Advertised Vs Actual Product**9%

*“As Advertised”*

**Gifting Purpose**7%

*“Its a good gift”*

**Thickness**3%

*“a thick cover that feels durable”*

**Strength**2%

*“its very sturdy”*

**Ease Of Use**2%

*“ease of use”*

**Durability**2%

*“Seems pretty durable”*

### **What buyers complain about **

**Thickness**21%

*“The pages are thick”*

**Durability**14%

*“breaks a lot”*

**Value For Money**10%

*“They are not cheap”*

**Advertised Vs Actual Product**7%

*“The picture is deceptive”*

**Paint Quality**5%

*“Not for arcylic paint”*

**Quality-Overall**4%

*“Low quality”*

**Size-Overall**4%

*“Larger than expected”*

**Color**3%

*“not for water colors”*

**Balance/Stability**2%

*“Bent stability”*

**Adhesion/Stickiness**2%

*“this is glue bound”*

### **Top return reasons **

**Size-Overall**55%

**Value For Money**12%

**Advertised Vs Actual Product**6%

**Weight Heavy**5%

**Quality-Overall**3%

**Thin**2%

**Color**2%

**Paper Quality**2%

**Strength**2%

**Functionality-Overall**2%