---
title: "kraft paper roll 24 inch wide — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/kraft-paper-roll-24-inch-wide"
last_updated: "2026-07-13T21:39:38.264Z"
locale: en
meta:
  description: "a small market ($35K/yr) — kraft paper roll 24 inch wide doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — kraft paper roll 24 inch wide doesn't clear our bar today."
  "og:title": "kraft paper roll 24 inch wide — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **kraft paper roll 24 inch wide**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 23Conversion 79Competition 33Returns 73Price range 85Avg price 95Brand share 48Review moat 24Quality gap 27

**Avg price**

**Incredible****$26.95**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.30–$68.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,305.89**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$35K**

$35K/yr · 16K searches

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**77%**

**Open market**

**16%**

- PH PERKHOMY31% - PONGHEI16% - IDL Packaging12% - Bryco Goods9% - Vanhench9% - SMART&CASUAL8% - Open — no brand owns it (4 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PerkHomy 24 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 24 x 200)](https://m.media-amazon.com/images/I/41G2EmdbaTL.jpg)**PerkHomy 24 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 24 x 200)**PH PERKHOMY**$29.61**4.7★1,424 rev](https://www.amazon.com/dp/B0D132WDP9) [2![Brown Wrapping Paper Roll 24x 1200 Craft Packing Paper for Moving Shipping Gift Wrapping Paper Bulletin Board Kraft Paper for Table Covering Poster Paper Christmas](https://m.media-amazon.com/images/I/31zbYLU9lUL.jpg)**Brown Wrapping Paper Roll 24x 1200 Craft Packing Paper for Moving Shipping Gift Wrapping Paper Bulletin Board Kraft Paper for Table Covering Poster Paper Christmas**PONGHEI**$21.32**4.5★548 rev](https://www.amazon.com/dp/B0DZX58X71) [3![Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB](https://m.media-amazon.com/images/I/31i9+BVpDCL.jpg)**Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB**Vanhench**$7.63**4.7★5,921 rev](https://www.amazon.com/dp/B0BQTYYVZH) [4![Paclord 24 x 1200 (100 ft) Natural Kraft Paper Roll USA Made Non-Toxic Odorless 100% Recyclable Brown Wrapping Paper for Shipping Packaging Crafting & Gift Wrapping](https://m.media-amazon.com/images/I/31SYdZEDClL.jpg)**Paclord 24 x 1200 (100 ft) Natural Kraft Paper Roll USA Made Non-Toxic Odorless 100% Recyclable Brown Wrapping Paper for Shipping Packaging Crafting & Gift Wrapping**Paclord**$24.98**4.7★332 rev](https://www.amazon.com/dp/B0DMC3YPJB) [5![IDL Packaging 24 x 2160 (180 feet) - Brown Kraft Paper Roll - 30lb Thickness - Quality Paper for Packing Moving Shipping Crafts - 100% Recyclable Natural Kraft Wrapping Paper](https://m.media-amazon.com/images/I/314xJKlXlkL.jpg)**IDL Packaging 24 x 2160 (180 feet) - Brown Kraft Paper Roll - 30lb Thickness - Quality Paper for Packing Moving Shipping Crafts - 100% Recyclable Natural Kraft Wrapping Paper**IDL Packaging**$25.16**4.5★2,169 rev](https://www.amazon.com/dp/B09JB5YBJC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bryco Goods Brown Kraft Paper Roll - 24 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover Table Runner](https://m.media-amazon.com/images/I/31EboEJKYHL.jpg)**Bryco Goods Brown Kraft Paper Roll - 24 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover Table Runner**Bryco Goods**$22.38**33,466 rev3mo ago](https://www.amazon.com/dp/B0GRWTJ6MX) [![SMART&CASUAL Brown Kraft Paper Roll 24 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 24 x 180)](https://m.media-amazon.com/images/I/41J6wTpEAPL.jpg)**SMART&CASUAL Brown Kraft Paper Roll 24 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 24 x 180)**SMART&CASUAL**$23.98**39 rev4mo ago](https://www.amazon.com/dp/B0GDF4PBK9) [![SMART&CASUAL 24 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 24 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 24 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 24 x 125)**SMART&CASUAL**$22.13**1,614 rev6mo ago](https://www.amazon.com/dp/B0GCRVZDYH) [![Brown Paper Roll 24 x 1200 (100 feet) - USA-Made Thick Kraft Paper Roll 50lb Thickness for Packing Moving Shipping & Crafts/Arts - 100% Recycled Natural Craft Wrapping Material by IDL Packaging](https://m.media-amazon.com/images/I/31IU+nQl78L.jpg)**Brown Paper Roll 24 x 1200 (100 feet) - USA-Made Thick Kraft Paper Roll 50lb Thickness for Packing Moving Shipping & Crafts/Arts - 100% Recycled Natural Craft Wrapping Material by IDL Packaging**IDL Packaging**$23.56**2,169 rev1y ago](https://www.amazon.com/dp/B0F8D66QWY) [![Brown Wrapping Paper Roll 24x 1200 Craft Packing Paper for Moving Shipping Gift Wrapping Paper Bulletin Board Kraft Paper for Table Covering Poster Paper Christmas](https://m.media-amazon.com/images/I/31zbYLU9lUL.jpg)**Brown Wrapping Paper Roll 24x 1200 Craft Packing Paper for Moving Shipping Gift Wrapping Paper Bulletin Board Kraft Paper for Table Covering Poster Paper Christmas**PONGHEI**$21.32**548 rev1y ago](https://www.amazon.com/dp/B0DZX58X71)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SMART&CASUAL Brown Kraft Paper Roll 24 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 24 x 180)](https://m.media-amazon.com/images/I/41J6wTpEAPL.jpg)**SMART&CASUAL Brown Kraft Paper Roll 24 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 24 x 180)**SMART&CASUAL**$23.98**4.4★**▲ 350%**](https://www.amazon.com/dp/B0GDF4PBK9) [![SMART&CASUAL 24 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 24 x 125)](https://m.media-amazon.com/images/I/41xBAT0ve7L.jpg)**SMART&CASUAL 24 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 24 x 125)**SMART&CASUAL**$22.13**4.6★**▲ 347%**](https://www.amazon.com/dp/B0GCRVZDYH) [![Bryco Goods Brown Kraft Paper Roll - 24 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover Table Runner](https://m.media-amazon.com/images/I/31EboEJKYHL.jpg)**Bryco Goods Brown Kraft Paper Roll - 24 x 1200 (100 ft) - Made in USA - Ideal for Gift Wrapping Packing Moving Shipping Parcel Wall Art Crafts Bulletin Boards Floor Cover Table Runner**Bryco Goods**$22.38**4.7★**▲ 343%**](https://www.amazon.com/dp/B0GRWTJ6MX) [![The Boxery 24 inch x 900 feet Brown Kraft Paper Roll 40 lb Thickness Packing Paper for Shipping Moving Void Fill Gift Wrapping Arts & Crafts & Bulletin Boards Made in the USA](https://m.media-amazon.com/images/I/31OxpsWwS4L.jpg)**The Boxery 24 inch x 900 feet Brown Kraft Paper Roll 40 lb Thickness Packing Paper for Shipping Moving Void Fill Gift Wrapping Arts & Crafts & Bulletin Boards Made in the USA**The Boxery**$35.93**4.5★**▲ 78%**](https://www.amazon.com/dp/B0DQ2QWY3C) [![IDL Packaging 24 x 14400 (1200 feet) - USA-Made Large Brown Kraft Paper Roll - 30lb Thickness - Natural Kraft Wrapping Paper for Packing Void Filling - Craft Material for Kids Art Projects](https://m.media-amazon.com/images/I/31B7BSURTWL.jpg)**IDL Packaging 24 x 14400 (1200 feet) - USA-Made Large Brown Kraft Paper Roll - 30lb Thickness - Natural Kraft Wrapping Paper for Packing Void Filling - Craft Material for Kids Art Projects**IDL Packaging**$68.30**4.6★**▲ 74%**](https://www.amazon.com/dp/B07K8NTW2L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.

1K750Spike '24Black Friday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality”*

**Value For Money**14%

*“Great deal”*

**Ease Of Use**11%

*“Convenient”*

**Durability**8%

*“More durable than expected”*

**Advertised Vs Actual Product**6%

*“As described”*

**Thickness**6%

*“Is the perfect thickness for folding corners”*

**Gifting Purpose**5%

*“Great for gift wrapping”*

**Color**4%

*“Is nice I like the color is was I look for”*

**Flexibility**3%

*“still flexible and easy to fold neatly around books of different sizes”*

**Strength**3%

*“It is sturdy”*

### **What buyers complain about **

**Thickness**42%

*“fairly thin material”*

**Size-Overall**10%

*“Incorrect size”*

**Smell**5%

*“But my first customer that got the there item packed with this complained of a moldy smell”*

**Advertised Vs Actual Product**4%

*“Deceiving picture makes it appear that its larger than it actually is”*

**Thin**4%

*“Thin”*

**Strength**4%

*“Not heavy duty”*

**Tear Resistance**3%

*“So thin, tore super easy”*

**Durability**3%

*“re-wrap for rest because it all fell apart”*

**Weight Heavy**3%

*“Not heavy duty”*

**Material Quality**1%

*“Not Banner Material”*

### **Top return reasons **

**Size-Overall**61%

**Value For Money**12%

**Advertised Vs Actual Product**7%

**Color**5%

**Thin**5%

**Thickness**2%

**Functionality-Overall**2%

**Material Quality**1%

**Quality-Overall**1%

**Strength**1%