---
title: "kneaded eraser — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/kneaded-eraser"
last_updated: "2026-07-14T05:31:28.822Z"
locale: en
meta:
  description: "kneaded eraser shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:description": "kneaded eraser shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list."
  "og:title": "kneaded eraser — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **kneaded eraser**

**Worth a look**

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 95Growth 18Conversion 82Competition 39Returns 97Price range 53Avg price 95Brand share 4Review moat 23Quality gap 23

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 1.0M searches

**Avg price**

**Incredible****$25.61**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$3.33–$163.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,880.71**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**85**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Faber-Castell70% - June Gold12% - Mr. Pen8% - Aenir5% - Phinus3% - Prismacolor1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$238K20%$476K30%$715K40%$953K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Faber-Castell Kneadable Eraser for Artists in Storage Case - Absorbent Kneaded Erasers Art Eraser 1 Pack Grey](https://m.media-amazon.com/images/I/41cBt3DuSrL.jpg)**Faber-Castell Kneadable Eraser for Artists in Storage Case - Absorbent Kneaded Erasers Art Eraser 1 Pack Grey**Faber-Castell**$3.33**4.7★20,667 rev](https://www.amazon.com/dp/B01EFPZHOO) [2![Faber-Castell Erasers - Drawing Art kneaded Erasers Large Size Grey - 4 Pack](https://m.media-amazon.com/images/I/41UTo15+7vL.jpg)**Faber-Castell Erasers - Drawing Art kneaded Erasers Large Size Grey - 4 Pack**Faber-Castell**$6.39**4.8★12,682 rev](https://www.amazon.com/dp/B01LYU5S6D) [3![June Gold 6 Gray Kneaded Erasers Blend Shade Smooth Correct and Brighten Your Sketches and Drawings](https://m.media-amazon.com/images/I/51C8cc11cmL.jpg)**June Gold 6 Gray Kneaded Erasers Blend Shade Smooth Correct and Brighten Your Sketches and Drawings**June Gold**$5.67**4.6★6,178 rev](https://www.amazon.com/dp/B074DC4F7G) [4![Mr. Pen- Kneaded Erasers 1.44 x 1.36 6 Pack Gray](https://m.media-amazon.com/images/I/41Q5w8zumTL.jpg)**Mr. Pen- Kneaded Erasers 1.44 x 1.36 6 Pack Gray**Mr. Pen**$4.98**4.7★348 rev](https://www.amazon.com/dp/B0D5VDBLYT) [5![Faber-Castell Polychromos Artists Color Pencils - Tin of 120 Colors - Premium Quality Artist Pencils](https://m.media-amazon.com/images/I/41qHkI1pvqL.jpg)**Faber-Castell Polychromos Artists Color Pencils - Tin of 120 Colors - Premium Quality Artist Pencils**Faber-Castell**$163.90**4.8★9,831 rev](https://www.amazon.com/dp/B000EWYCX0)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Kneaded Eraser for Artists Soft Kneadable Eraser for Drawing Moldable Rubber for Sketching Art Erasers with Storage Case 2 Pack Artist Erasers for Drawing](https://m.media-amazon.com/images/I/31f+eJChyFL.jpg)**Kneaded Eraser for Artists Soft Kneadable Eraser for Drawing Moldable Rubber for Sketching Art Erasers with Storage Case 2 Pack Artist Erasers for Drawing**Aenir**$5.56**106 rev8mo ago](https://www.amazon.com/dp/B0FF4BF9GM) [![Phinus Kneaded Erasers for Artists Drawing Eraser Grey Kneadable Eraser Absorbent Kneaded Eraser for Art Supplies Charcoal Pencils Sketching Supplies (8 Pack)](https://m.media-amazon.com/images/I/31tw1T6eKdL.jpg)**Phinus Kneaded Erasers for Artists Drawing Eraser Grey Kneadable Eraser Absorbent Kneaded Eraser for Art Supplies Charcoal Pencils Sketching Supplies (8 Pack)**Phinus**$6.94**116 rev9mo ago](https://www.amazon.com/dp/B0FVRQ1Z1X) [![Mr. Pen- Kneaded Erasers 1.44 x 1.36 6 Pack Gray](https://m.media-amazon.com/images/I/41Q5w8zumTL.jpg)**Mr. Pen- Kneaded Erasers 1.44 x 1.36 6 Pack Gray**Mr. Pen**$4.98**348 rev2y ago](https://www.amazon.com/dp/B0D5VDBLYT) [![Mr. Pen- Kneaded Eraser 12 Pack White Kneaded Erasers for Artists](https://m.media-amazon.com/images/I/41iOnPz9BBL.jpg)**Mr. Pen- Kneaded Eraser 12 Pack White Kneaded Erasers for Artists**Mr. Pen**$4.12**155 rev2y ago](https://www.amazon.com/dp/B0CW9MM6MY) [![Faber-Castell Black Edition Colored Pencils Classic 1 Count (Pack of 100)](https://m.media-amazon.com/images/I/511yPvCVk+L.jpg)**Faber-Castell Black Edition Colored Pencils Classic 1 Count (Pack of 100)**Faber-Castell**$65.59**9,672 rev2y ago](https://www.amazon.com/dp/B0CHFDY5N4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Phinus Kneaded Erasers for Artists Drawing Eraser Grey Kneadable Eraser Absorbent Kneaded Eraser for Art Supplies Charcoal Pencils Sketching Supplies (8 Pack)](https://m.media-amazon.com/images/I/31tw1T6eKdL.jpg)**Phinus Kneaded Erasers for Artists Drawing Eraser Grey Kneadable Eraser Absorbent Kneaded Eraser for Art Supplies Charcoal Pencils Sketching Supplies (8 Pack)**Phinus**$6.94**4.3★**▲ 92%**](https://www.amazon.com/dp/B0FVRQ1Z1X) [![Kneaded Eraser for Artists Soft Kneadable Eraser for Drawing Moldable Rubber for Sketching Art Erasers with Storage Case 2 Pack Artist Erasers for Drawing](https://m.media-amazon.com/images/I/31f+eJChyFL.jpg)**Kneaded Eraser for Artists Soft Kneadable Eraser for Drawing Moldable Rubber for Sketching Art Erasers with Storage Case 2 Pack Artist Erasers for Drawing**Aenir**$5.56**4.6★**▲ 66%**](https://www.amazon.com/dp/B0FF4BF9GM) [![PRISMACOLOR Design Eraser 1224 Kneaded Rubber Eraser Grey (70531) (3 Pack)](https://m.media-amazon.com/images/I/51GQCIHMOJL.jpg)**PRISMACOLOR Design Eraser 1224 Kneaded Rubber Eraser Grey (70531) (3 Pack)**Prismacolor**$6.19**4.5★**▲ 59%**](https://www.amazon.com/dp/B01FUUY4A6) [![Faber-Castell Creative Studio Goldfaber Color Pencils - Tin of 48](https://m.media-amazon.com/images/I/51p+mZvjWQL.jpg)**Faber-Castell Creative Studio Goldfaber Color Pencils - Tin of 48**Faber-Castell**$36.22**4.7★**▲ 29%**](https://www.amazon.com/dp/B074GX76H3) [![Faber-Castell Black Edition Colored Pencils Classic 1 Count (Pack of 100)](https://m.media-amazon.com/images/I/511yPvCVk+L.jpg)**Faber-Castell Black Edition Colored Pencils Classic 1 Count (Pack of 100)**Faber-Castell**$65.59**4.5★**▲ 24%**](https://www.amazon.com/dp/B0CHFDY5N4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

25K15KSpike '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×