---
title: "kids sketchbook kit — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/kids-sketchbook-kit"
last_updated: "2026-07-14T02:45:34.392Z"
locale: en
meta:
  description: "a small market ($19K/yr) — kids sketchbook kit doesn't clear our bar today."
  "og:description": "a small market ($19K/yr) — kids sketchbook kit doesn't clear our bar today."
  "og:title": "kids sketchbook kit — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **kids sketchbook kit**

**Skip it**

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 22Conversion 19Competition 79Returns 92Price range 82Avg price 95Brand share 95Review moat 24Quality gap 20

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$23.26**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$6.84–$108.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Review moat**

**Bad****6,205.3**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$19K**

$19K/yr · 53K searches

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**29 **▼falling

**Sellers**

**97**

**Top-5 brand share**

**39%**

**Open market**

**56%**

- DLUCKY12% - Crayola7% - Fashion Angels7% - beefunni7% - Nsrzua6% - Lumiboard6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5596%$1K9%$2K12%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![DLUCKY 208 PCS Art Supplies Drawing Art Kit Adults for Kids Art Set Pink](https://m.media-amazon.com/images/I/51cUdMdk+oL.jpg)**DLUCKY 208 PCS Art Supplies Drawing Art Kit Adults for Kids Art Set Pink**DLUCKY**$22.38**4.6★1,583 rev](https://www.amazon.com/dp/B09NR6PR37) [2![Fashion Angels I Love Fashion Sketch Portfolio Includes Sketch Pad with Stencils & Stickers Fashion Design Sketch Book for Girls Ideal Drawing Kit for Kids](https://m.media-amazon.com/images/I/51GHaWgOxOL.jpg)**Fashion Angels I Love Fashion Sketch Portfolio Includes Sketch Pad with Stencils & Stickers Fashion Design Sketch Book for Girls Ideal Drawing Kit for Kids**Fashion Angels**$10.04**4.7★23,622 rev](https://www.amazon.com/dp/B08DYZBJ67) [3![Nsrzua DIY Journal Kit for Girls Toys for Ages 8-14 and Birthday Gifts for Girls.](https://m.media-amazon.com/images/I/51dWM4BSTDL.jpg)**Nsrzua DIY Journal Kit for Girls Toys for Ages 8-14 and Birthday Gifts for Girls.**Nsrzua**$8.53**4.7★1,148 rev](https://www.amazon.com/dp/B0DGTH6DCP) [4![Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas](https://m.media-amazon.com/images/I/51UeVN3UvLL.jpg)**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**Lumiboard**$35.03**4.3★991 rev](https://www.amazon.com/dp/B0FRS84KT9) [5![Original Squishmallows Sketchbook Over 20 Stationery Supplies Features Squishmallows Scrapbook Stickers Cam The Cat Fidget Toy Drawing Paper Great Kids Craft Coloring Books for Kids Ages 4-8](https://m.media-amazon.com/images/I/51s60W+1Z3L.jpg)**Original Squishmallows Sketchbook Over 20 Stationery Supplies Features Squishmallows Scrapbook Stickers Cam The Cat Fidget Toy Drawing Paper Great Kids Craft Coloring Books for Kids Ages 4-8**Horizon Group USA**$9.01**4.8★1,256 rev](https://www.amazon.com/dp/B0CPKKHT8P)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.](https://m.media-amazon.com/images/I/51ESzdHVQPL.jpg)**Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.**Mzj.Office**$19.71**29 rev8mo ago](https://www.amazon.com/dp/B0FXWH34YQ) [![AI Drawing Projector for Kids Ages 5-12 Turn Photos into Drawings Smart Painting with Voice Creative Sketch Art Toy Ideal Christmas Birthday Gift for Boys Girls - Yoturetoys](https://m.media-amazon.com/images/I/41lVC01IERL.jpg)**AI Drawing Projector for Kids Ages 5-12 Turn Photos into Drawings Smart Painting with Voice Creative Sketch Art Toy Ideal Christmas Birthday Gift for Boys Girls - Yoturetoys**Yoturetoys**$86.66**149 rev9mo ago](https://www.amazon.com/dp/B0FSJ58P6N) [![Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas](https://m.media-amazon.com/images/I/51UeVN3UvLL.jpg)**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**Lumiboard**$35.03**991 rev9mo ago](https://www.amazon.com/dp/B0FRS84KT9) [![beefunni Unicorn Fruit Scented Markers Set 56 Pcs Art Supplies for Kids 4-6-8 Arts and Crafts Coloring Set Markers Pencil Crayon&Gel Pen Drawing Kits - Birthday Gifts for Girls 4 5 6 7 8 Year Old](https://m.media-amazon.com/images/I/514PiiRIrPL.jpg)**beefunni Unicorn Fruit Scented Markers Set 56 Pcs Art Supplies for Kids 4-6-8 Arts and Crafts Coloring Set Markers Pencil Crayon&Gel Pen Drawing Kits - Birthday Gifts for Girls 4 5 6 7 8 Year Old**beefunni**$22.05**339 rev11mo ago](https://www.amazon.com/dp/B0FCFTP2QT) [![73PCS Unicorn Washable Markers Set with Glitter Pencil Case Art Supplies and Craft for Girls Ages 4-6-8 Kids Coloring Drawing Kit with Marker Colored Pencil Crayon Gel Pen Birthday Gift Toys for Girl](https://m.media-amazon.com/images/I/51nIA-AS4jL.jpg)**73PCS Unicorn Washable Markers Set with Glitter Pencil Case Art Supplies and Craft for Girls Ages 4-6-8 Kids Coloring Drawing Kit with Marker Colored Pencil Crayon Gel Pen Birthday Gift Toys for Girl**DreamyCandy**$22.70**76 rev11mo ago](https://www.amazon.com/dp/B0FK4G7XBY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.](https://m.media-amazon.com/images/I/51ESzdHVQPL.jpg)**Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.**Mzj.Office**$19.71**4.5★**▲ 625%**](https://www.amazon.com/dp/B0FXWH34YQ) [![Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner](https://m.media-amazon.com/images/I/51DIW2FegzL.jpg)**Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner**Four Candies**$21.52**5.0★**▲ 623%**](https://www.amazon.com/dp/B0FBVWW1HN) [![Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas](https://m.media-amazon.com/images/I/51UeVN3UvLL.jpg)**Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas**Lumiboard**$35.03**4.3★**▲ 483%**](https://www.amazon.com/dp/B0FRS84KT9) [![AI Drawing Projector for Kids Ages 5-12 Turn Photos into Drawings Smart Painting with Voice Creative Sketch Art Toy Ideal Christmas Birthday Gift for Boys Girls - Yoturetoys](https://m.media-amazon.com/images/I/41lVC01IERL.jpg)**AI Drawing Projector for Kids Ages 5-12 Turn Photos into Drawings Smart Painting with Voice Creative Sketch Art Toy Ideal Christmas Birthday Gift for Boys Girls - Yoturetoys**Yoturetoys**$86.66**4.4★**▲ 325%**](https://www.amazon.com/dp/B0FSJ58P6N) [![Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending](https://m.media-amazon.com/images/I/51vZNdWo7nS.jpg)**Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending**PRINA**$17.37**4.8★**▲ 312%**](https://www.amazon.com/dp/B092M2FXB8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**17%

*“fun for ALL ages”*

**Quality-Overall**12%

*“Overall build quality feels solid for the price point”*

**Color**11%

*“Beautiful colors”*

**Gifting Purpose**10%

*“Great gift”*

**Value For Money**8%

*“Very fair price”*

**Drawing Experience**7%

*“Great for drawing”*

**Ease Of Use**5%

*“Easy to use”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Creativity**3%

*“Hours of creative fun”*

**Design-Overall**2%

*“The design is instantly charming”*

### **What buyers complain about **

**Quality-Overall**9%

*“Very cheap quality”*

**Color**8%

*“Lacks color”*

**Durability**7%

*“Easily breakable”*

**Value For Money**6%

*“Incredibly overpriced”*

**Functionality-Overall**6%

*“Not one worked”*

**Size-Overall**5%

*“Please READ return for us please They were just too big”*

**Ease Of Cleaning**3%

*“Compulsive Cleaners Beware”*

**Advertised Vs Actual Product**3%

*“Not like the picture”*

**Charging**3%

*“Charging takes forever, too”*

**Strength**3%

*“FLIMSY”*

### **Top return reasons **

**Size-Overall**13%

**Value For Money**13%

**Functionality-Overall**10%

**Advertised Vs Actual Product**9%

**Quality-Overall**7%

**Defective Material/Parts**6%

**Gifting Purpose**5%

**Scratch Resistance**5%

**Product Condition**4%

**Color**4%