--- title: "keychain string — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/keychain-string" last_updated: "2026-07-10T01:25:01.714Z" locale: en meta: description: "a small market ($35K/yr) — keychain string doesn't clear our bar today." "og:description": "a small market ($35K/yr) — keychain string doesn't clear our bar today." "og:title": "keychain string — Niche Verdict: Skip it (53/100) | Amazon United States - Flapen" --- Back to Flapen home # **keychain string** **Skip it****53/100 ** a small market ($35K/yr) — keychain string doesn't clear our bar today. **Market/yr** **$35K** **Growth (1y)** **+263.1%** **Products** **49** **Brands** **35** was 28 a year ago **Sellers** **45** **Price range** **$3.78–$28.53** **Returns** **1.3%** **Rating** **4.6★** **Skip it** Scored 53/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **2** ×0.30 Growth **83** ×0.30 Competition **79** ×0.20 Quality gap **30** ×0.10 Returns **90** ×0.10 ## **Competition** - LUSTEMBER25% - MKCYD9% - yuntop6% - Framendino5% - FIVEIZERO5% - Cmidy4% - Other (29 brands)44% Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 35 brands and 45 sellers compete here. **Brands** **35 **▲rising was 28 a year ago **Sellers** **45** **Top 5 brand share** **51%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LUSTEMBER 0.8mm Nylon String Strong Bracelet String Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Rattail Braiding Kumihimo Wind Chimes Blinds and Handicrafts](https://m.media-amazon.com/images/I/31wGadoqLoL.jpg) [**LUSTEMBER 0.8mm Nylon String Strong Bracelet String Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Rattail Braiding Kumihimo Wind Chimes Blinds and Handicrafts**](https://www.amazon.com/dp/B0D4YPR2T5) LUSTEMBER$6.874.7★1,15611%▼falling 2 ![MKCYD 100Pcs Phone Charms Strap with Lobster Clasp Lanyard Straps Lariat Lanyard Charms Pendant Clasp for Cell Phone USB Keychains DIY Jewelry Accessories](https://m.media-amazon.com/images/I/51zeutFbkeL.jpg) [**MKCYD 100Pcs Phone Charms Strap with Lobster Clasp Lanyard Straps Lariat Lanyard Charms Pendant Clasp for Cell Phone USB Keychains DIY Jewelry Accessories**](https://www.amazon.com/dp/B0DGX8KW6C) MKCYD$7.494.6★4978%—flat 3 ![Yuntop 100 Pieces Black Cell Phone Lanyard Split Ring Strap with Silver Tone Ring for Mobile USB Flash Drive MP3 Keychain Keyring DIY](https://m.media-amazon.com/images/I/51-e53KmAiL.jpg) [**Yuntop 100 Pieces Black Cell Phone Lanyard Split Ring Strap with Silver Tone Ring for Mobile USB Flash Drive MP3 Keychain Keyring DIY**](https://www.amazon.com/dp/B0C1BPR3DS) yuntop$5.784.6★2066%▼falling 4 ![FIVEIZERO 2 Rolls Elastic Bracelet String Total 330 Feet 1.0mm 1.2mm 1.5mm Elastic Cord for Beading Stretchy String with Beading Needle for Bracelets Sewing Necklace Jewelry Making and Crafts](https://m.media-amazon.com/images/I/41zcqkVDvSL.jpg) [**FIVEIZERO 2 Rolls Elastic Bracelet String Total 330 Feet 1.0mm 1.2mm 1.5mm Elastic Cord for Beading Stretchy String with Beading Needle for Bracelets Sewing Necklace Jewelry Making and Crafts**](https://www.amazon.com/dp/B0CBTT88DZ) FIVEIZERO$6.944.7★2,2265%—flat 5 ![LUSTEMBER 1mm Stretchy Bracelet String Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making Necklaces Beading and Crafts](https://m.media-amazon.com/images/I/41yCMIpj0rS.jpg) [**LUSTEMBER 1mm Stretchy Bracelet String Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making Necklaces Beading and Crafts**](https://www.amazon.com/dp/B08F49YVQP) LUSTEMBER$6.734.8★4,6535%—flat 6 ![Cmidy Paracord Keychain Paracord Bag Charm 12pcs Braided Nylon Rope Keychain Cord for Bag Purse Backpack Handbag (Colorful)](https://m.media-amazon.com/images/I/51Tx8P8woBL.jpg) [**Cmidy Paracord Keychain Paracord Bag Charm 12pcs Braided Nylon Rope Keychain Cord for Bag Purse Backpack Handbag (Colorful)**](https://www.amazon.com/dp/B0G1HK7PK4) Cmidy$8.964.6★324%▲rising 7 ![Framendino 50 Pack Strap Charm Cords Lobster Clasp Lariat Lanyard Cord String for DIY Jewelry Making USB Drive Keys Keychain Cellphone ID Name Tag Badge Holders Trinkets Black](https://m.media-amazon.com/images/I/41EFYRNn3qL.jpg) [**Framendino 50 Pack Strap Charm Cords Lobster Clasp Lariat Lanyard Cord String for DIY Jewelry Making USB Drive Keys Keychain Cellphone ID Name Tag Badge Holders Trinkets Black**](https://www.amazon.com/dp/B09MY13P1P) Framendino$5.274.6★2634%▲rising 8 ![LUSTEMBER Elastic String for Bracelets 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making Necklaces Beading](https://m.media-amazon.com/images/I/41KmbZ5oA1L.jpg) [**LUSTEMBER Elastic String for Bracelets 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making Necklaces Beading**](https://www.amazon.com/dp/B08F7X79J9) LUSTEMBER$6.954.7★2,5183%▼falling 9 ![Tenn Well Nylon Satin Cord 295 Feet 2mm Black Silky Rattail Cord Necklace String for Jewelry Making Bracelets Necklaces Lanyards Keychains Beading](https://m.media-amazon.com/images/I/51DQgq3cfXL.jpg) [**Tenn Well Nylon Satin Cord 295 Feet 2mm Black Silky Rattail Cord Necklace String for Jewelry Making Bracelets Necklaces Lanyards Keychains Beading**](https://www.amazon.com/dp/B08PZ2VDPM) Tenn Well$7.344.7★1,7263%▼falling 10 ![LUSTEMBER 330 Feet Satin Nylon String 1 mm Silky Smooth Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Macrame Kumihimo Rattail and Chinese Knot Craft](https://m.media-amazon.com/images/I/41sVuNSyQSL.jpg) [**LUSTEMBER 330 Feet Satin Nylon String 1 mm Silky Smooth Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Macrame Kumihimo Rattail and Chinese Knot Craft**](https://www.amazon.com/dp/B0DNYR4VJB) LUSTEMBER$6.824.7★5833%▼falling 11 ![Evnlo 100Pcs Phone Charms Strap with Lobster Clasp Lanyard Strap Cell Phone Charm for Keychain Clasps USB Drive DIY Jewelry Mobile Accessories Charms](https://m.media-amazon.com/images/I/51pd8v3bANL.jpg) [**Evnlo 100Pcs Phone Charms Strap with Lobster Clasp Lanyard Strap Cell Phone Charm for Keychain Clasps USB Drive DIY Jewelry Mobile Accessories Charms**](https://www.amazon.com/dp/B0DPQ9H56M) Evnlo$6.644.7★4913%▼falling 12 ![Hukado Hand Wrist Strap Lanyard 6 Pack 9.5inch Adjustable Nylon Wristlet Straps Keychain String for Cell Phone Case Holder AirPods Pro 2 2022 Camera Key GoPro USB Drive Ski Glove(Black)](https://m.media-amazon.com/images/I/51t1ucynMGL.jpg) [**Hukado Hand Wrist Strap Lanyard 6 Pack 9.5inch Adjustable Nylon Wristlet Straps Keychain String for Cell Phone Case Holder AirPods Pro 2 2022 Camera Key GoPro USB Drive Ski Glove(Black)**](https://www.amazon.com/dp/B07Q2QDG3Q) Hukado$6.204.7★4,9813%▲rising 13 ![LUSTEMBER 0.8mm Nylon String Strong Bracelet String Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Rattail Braiding Kumihimo Wind Chimes Blinds and Handicrafts](https://m.media-amazon.com/images/I/41wc2a8zSEL.jpg) [**LUSTEMBER 0.8mm Nylon String Strong Bracelet String Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Rattail Braiding Kumihimo Wind Chimes Blinds and Handicrafts**](https://www.amazon.com/dp/B0D4YNNF6W) LUSTEMBER$6.964.7★1,1562%—flat 14 ![Paxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making](https://m.media-amazon.com/images/I/317rUUOg-7S.jpg) [**Paxcoo Elastic Bracelet String Cord Stretch Bead Cord for Jewelry Making and Bracelets Making**](https://www.amazon.com/dp/B07D4J1MQ4) PAXCOO$6.964.4★30,7412%▼falling 15 ![KJML DIY Paracord Keychain 12pcs Colorful Paracord Rope Keychain Bag Charm Braided Cord Rope Bag Charm for Purse Handmade Key Chain Backpack Handbag Decoration](https://m.media-amazon.com/images/I/51CfXf3W7mL.jpg) [**KJML DIY Paracord Keychain 12pcs Colorful Paracord Rope Keychain Bag Charm Braided Cord Rope Bag Charm for Purse Handmade Key Chain Backpack Handbag Decoration**](https://www.amazon.com/dp/B0FK2W175R) KJML DIY$9.684.9★302%▲rising **~~Showing 15 of 49 — show all ~~** ## **Product shelf** All 49 tracked products in this niche. Top sellersNewestTrending [![LUSTEMBER 0.8mm Nylon String Strong Bracelet String Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Rattail Braiding Kumihimo Wind Chimes Blinds and Handicrafts](https://m.media-amazon.com/images/I/31wGadoqLoL.jpg)**LUSTEMBER 0.8mm Nylon String Strong Bracelet String Durable Nylon Cord for Jewelry Making Bracelets Beading Necklaces Rattail Braiding Kumihimo Wind Chimes Blinds and Handicrafts** LUSTEMBER**$6.87**4.7★1,156 reviews](https://www.amazon.com/dp/B0D4YPR2T5) [![MKCYD 100Pcs Phone Charms Strap with Lobster Clasp Lanyard Straps Lariat Lanyard Charms Pendant Clasp for Cell Phone USB Keychains DIY Jewelry Accessories](https://m.media-amazon.com/images/I/51zeutFbkeL.jpg)**MKCYD 100Pcs Phone Charms Strap with Lobster Clasp Lanyard Straps Lariat Lanyard Charms Pendant Clasp for Cell Phone USB Keychains DIY Jewelry Accessories** MKCYD**$7.49**4.6★497 reviews](https://www.amazon.com/dp/B0DGX8KW6C) [![Yuntop 100 Pieces Black Cell Phone Lanyard Split Ring Strap with Silver Tone Ring for Mobile USB Flash Drive MP3 Keychain Keyring DIY](https://m.media-amazon.com/images/I/51-e53KmAiL.jpg)**Yuntop 100 Pieces Black Cell Phone Lanyard Split Ring Strap with Silver Tone Ring for Mobile USB Flash Drive MP3 Keychain Keyring DIY** yuntop**$5.78**4.6★206 reviews](https://www.amazon.com/dp/B0C1BPR3DS) [![FIVEIZERO 2 Rolls Elastic Bracelet String Total 330 Feet 1.0mm 1.2mm 1.5mm Elastic Cord for Beading Stretchy String with Beading Needle for Bracelets Sewing Necklace Jewelry Making and Crafts](https://m.media-amazon.com/images/I/41zcqkVDvSL.jpg)**FIVEIZERO 2 Rolls Elastic Bracelet String Total 330 Feet 1.0mm 1.2mm 1.5mm Elastic Cord for Beading Stretchy String with Beading Needle for Bracelets Sewing Necklace Jewelry Making and Crafts** FIVEIZERO**$6.94**4.7★2,226 reviews](https://www.amazon.com/dp/B0CBTT88DZ) [![LUSTEMBER 1mm Stretchy Bracelet String Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making Necklaces Beading and Crafts](https://m.media-amazon.com/images/I/41yCMIpj0rS.jpg)**LUSTEMBER 1mm Stretchy Bracelet String Sturdy Rainbow Elastic String Elastic Cord for Jewelry Making Necklaces Beading and Crafts** LUSTEMBER**$6.73**4.8★4,653 reviews](https://www.amazon.com/dp/B08F49YVQP) [![Cmidy Paracord Keychain Paracord Bag Charm 12pcs Braided Nylon Rope Keychain Cord for Bag Purse Backpack Handbag (Colorful)](https://m.media-amazon.com/images/I/51Tx8P8woBL.jpg)**Cmidy Paracord Keychain Paracord Bag Charm 12pcs Braided Nylon Rope Keychain Cord for Bag Purse Backpack Handbag (Colorful)** Cmidy**$8.96**4.6★32 reviews](https://www.amazon.com/dp/B0G1HK7PK4) [![Framendino 50 Pack Strap Charm Cords Lobster Clasp Lariat Lanyard Cord String for DIY Jewelry Making USB Drive Keys Keychain Cellphone ID Name Tag Badge Holders Trinkets Black](https://m.media-amazon.com/images/I/41EFYRNn3qL.jpg)**Framendino 50 Pack Strap Charm Cords Lobster Clasp Lariat Lanyard Cord String for DIY Jewelry Making USB Drive Keys Keychain Cellphone ID Name Tag Badge Holders Trinkets Black** Framendino**$5.27**4.6★263 reviews](https://www.amazon.com/dp/B09MY13P1P) [![LUSTEMBER Elastic String for Bracelets 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making Necklaces Beading](https://m.media-amazon.com/images/I/41KmbZ5oA1L.jpg)**LUSTEMBER Elastic String for Bracelets 2 Rolls 1 mm Sturdy Stretchy Elastic Cord for Jewelry Making Necklaces Beading** LUSTEMBER**$6.95**4.7★2,518 reviews](https://www.amazon.com/dp/B08F7X79J9) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**21% *“Excellent product”* **Stretchability/Expandability/Elasticity**12% *“The elasticity on it is great”* **Color**11% *“The colors are vibrant”* **Advertised Vs Actual Product**9% *“As advertised”* **Durability**8% *“It is durable”* **Value For Money**8% *“Great deal”* **Strength**6% *“Strong enough to use with heavy crystals”* **Ease Of Use**6% *“Easy to work with”* **Thickness**3% *“Perfect thick”* **Size-Overall**2% *“They fit the beads we bought”* ### **What buyers complain about ** **Stretchability/Expandability/Elasticity**17% *“Loses Elasticity”* **Durability**12% *“BREAKS EASILY”* **Size-Overall**10% *“Doesn't fit what I needed it for”* **Quality-Overall**8% *“Cheaply made”* **Thickness**7% *“inconsistent in thickness and very stretchy”* **Strength**6% *“also very weak”* **Color**3% *“Inconsistent Colors”* **Grip**2% *“It is very slippery”* **Advertised Vs Actual Product**2% *“This is false advertisement that needs to be corrected”* **Value For Money**2% *“Not worth the money”* #### **Top return reasons**- Size-Overall24% - Thin16% - Stretchability/Expandability/Elasticity13% - Thickness7% - Advertised Vs Actual Product7% - Value For Money5% - Material Quality5% - Functionality-Overall3% - Quality-Overall3% - Strength3%