---
title: "key rings — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/key-rings"
last_updated: "2026-07-09T23:55:18.073Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 88% of clicks) — key rings doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 88% of clicks) — key rings doesn't clear our bar today."
  "og:title": "key rings — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **key rings**

**Skip it****44/100 **

a concentrated shelf (top 5 take 88% of clicks) — key rings doesn't clear our bar today.

**Market/yr**

**$589K**

**Growth (1y)**

**+199.1%**

**Products**

**8**

**Brands**

**8**

was 57 a year ago

**Sellers**

**23**

**Price range**

**$3.91–$12.12**

**Returns**

**0.8%**

**Rating**

**4.6★**

**Skip it**

Scored 44/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**26**

 ×0.30

Growth

**77**

 ×0.30

Competition

**3**

 ×0.20

Quality gap

**27**

 ×0.10

Returns

**94**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +199.1% year over year.

44K22KSpike '25Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

Peak months: Jun · busiest ÷ quietest = 1.5×

## **Competition**

- ZoloAJay62% - CREST Products8% - GardEasy7% - Nite Ize6% - KANSPHY5% - Lucky Line5% - Other (2 brands)7%

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 23 sellers compete here.

**Brands**

**8 **▼falling

was 57 a year ago

**Sellers**

**23**

**Top 5 brand share**

**88%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg) [**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black**](https://www.amazon.com/dp/B0B62TLSGV)

ZoloAJay$3.914.5★1,42062%▲rising

2
![CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys](https://m.media-amazon.com/images/I/41YCGeI72YS.jpg) [**CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys**](https://www.amazon.com/dp/B08QR8RSJ9)

CREST Products$8.064.6★3,6528%▼falling

3
![100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)](https://m.media-amazon.com/images/I/61qtSla9F-L.jpg) [**100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)**](https://www.amazon.com/dp/B0C4KRYZ1W)

GardEasy$4.644.8★8637%▲rising

4
![Nite IZE O-Series Gated Key Ring Stainless Steel Split Ring Alternative 2 Pack](https://m.media-amazon.com/images/I/41uofhgL6wL.jpg) [**Nite IZE O-Series Gated Key Ring Stainless Steel Split Ring Alternative 2 Pack**](https://www.amazon.com/dp/B0BRDDQ3TL)

Nite Ize$6.434.4★6146%▲rising

5
![KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry](https://m.media-amazon.com/images/I/51CbYhQ-0NL.jpg) [**KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry**](https://www.amazon.com/dp/B08SJP1H8L)

KANSPHY$7.044.8★2,8115%▼falling

6
![Lucky Line 8 Threaded Locking Key Rings 1 Key Ring (7981) Silver](https://m.media-amazon.com/images/I/31kvbDT9vYL.jpg) [**Lucky Line 8 Threaded Locking Key Rings 1 Key Ring (7981) Silver**](https://www.amazon.com/dp/B00LPTOTA2)

Lucky Line$12.124.4★8145%▲rising

7
![Paxcoo 100 Pack Keyrings Split Key Rings Bulk for Keychain and Crafts (1 Inch)](https://m.media-amazon.com/images/I/61wpSHo1xVL.jpg) [**Paxcoo 100 Pack Keyrings Split Key Rings Bulk for Keychain and Crafts (1 Inch)**](https://www.amazon.com/dp/B076Q9SSSQ)

PAXCOO$6.804.8★4,9944%▼falling

8
![325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies](https://m.media-amazon.com/images/I/51D5Ak11SML.jpg) [**325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies**](https://www.amazon.com/dp/B0DJ2R7DJF)

FIVEIZERO$9.484.7★1,3454%▼falling

## **Product shelf**

All 8 tracked products in this niche.

Top sellersNewestTrending

[![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black** ZoloAJay**$3.91**4.5★1,420 reviews](https://www.amazon.com/dp/B0B62TLSGV) [![CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys](https://m.media-amazon.com/images/I/41YCGeI72YS.jpg)**CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys** CREST Products**$8.06**4.6★3,652 reviews](https://www.amazon.com/dp/B08QR8RSJ9) [![100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)](https://m.media-amazon.com/images/I/61qtSla9F-L.jpg)**100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)** GardEasy**$4.64**4.8★863 reviews](https://www.amazon.com/dp/B0C4KRYZ1W) [![Nite IZE O-Series Gated Key Ring Stainless Steel Split Ring Alternative 2 Pack](https://m.media-amazon.com/images/I/41uofhgL6wL.jpg)**Nite IZE O-Series Gated Key Ring Stainless Steel Split Ring Alternative 2 Pack** Nite Ize**$6.43**4.4★614 reviews](https://www.amazon.com/dp/B0BRDDQ3TL) [![KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry](https://m.media-amazon.com/images/I/51CbYhQ-0NL.jpg)**KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry** KANSPHY**$7.04**4.8★2,811 reviews](https://www.amazon.com/dp/B08SJP1H8L) [![Lucky Line 8 Threaded Locking Key Rings 1 Key Ring (7981) Silver](https://m.media-amazon.com/images/I/31kvbDT9vYL.jpg)**Lucky Line 8 Threaded Locking Key Rings 1 Key Ring (7981) Silver** Lucky Line**$12.12**4.4★814 reviews](https://www.amazon.com/dp/B00LPTOTA2) [![Paxcoo 100 Pack Keyrings Split Key Rings Bulk for Keychain and Crafts (1 Inch)](https://m.media-amazon.com/images/I/61wpSHo1xVL.jpg)**Paxcoo 100 Pack Keyrings Split Key Rings Bulk for Keychain and Crafts (1 Inch)** PAXCOO**$6.80**4.8★4,994 reviews](https://www.amazon.com/dp/B076Q9SSSQ) [![325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies](https://m.media-amazon.com/images/I/51D5Ak11SML.jpg)**325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies** FIVEIZERO**$9.48**4.7★1,345 reviews](https://www.amazon.com/dp/B0DJ2R7DJF)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“the rings are very good quality”*

**Advertised Vs Actual Product**20%

*“As advertised”*

**Value For Money**11%

*“Great Deal”*

**Strength**8%

*“These are heavy duty rings”*

**Ease Of Use**7%

*“Easy to use”*

**Size-Overall**5%

*“Good fit”*

**Durability**4%

*“Pretty durable and that easy to break”*

**Design-Overall**2%

*“Crafty”*

**Color**2%

*“The size and fit are great color is what I wanted”*

**Weight Heavy**1%

*“Heavy duty”*

### **What buyers complain about **

**Size-Overall**21%

*“Wrong size”*

**Quality-Overall**13%

*“Poor quality”*

**Thickness**7%

*“The FOB is much thicker than other keys”*

**Smell**6%

*“They smell really bad”*

**Strength**6%

*“These are a little flimsy”*

**Shape/Style**3%

*“found them to be a bit difficult to bend and shape”*

**Durability**3%

*“Didnt hold up”*

**Color**3%

*“The color immediately came off as I was adding keys to this ring”*

**Defective Material/Parts**2%

*“Item broken”*

**Locking Mechanism**2%

*“The latch is so small that it doesnt allow for anything”*

#### **Top return reasons**- Size-Overall63% - Advertised Vs Actual Product6% - Value For Money5% - Quality-Overall4% - Functionality-Overall3% - Defective Material/Parts3% - Strength3% - Thin2% - Thickness2% - Locking Mechanism1%