---
title: "key chain rings — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/key-chain-rings"
last_updated: "2026-07-09T22:55:28.955Z"
locale: en
meta:
  description: "a small market ($192K/yr) — key chain rings doesn't clear our bar today."
  "og:description": "a small market ($192K/yr) — key chain rings doesn't clear our bar today."
  "og:title": "key chain rings — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

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# **key chain rings**

**Skip it****38/100 **

a small market ($192K/yr) — key chain rings doesn't clear our bar today.

**Market/yr**

**$192K**

**Growth (1y)**

**+150.9%**

**Products**

**10**

**Brands**

**10**

was 34 a year ago

**Sellers**

**13**

**Price range**

**$3.91–$8.06**

**Returns**

**1.2%**

**Rating**

**4.7★**

**Skip it**

Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**10**

 ×0.30

Growth

**71**

 ×0.30

Competition

**13**

 ×0.20

Quality gap

**23**

 ×0.10

Returns

**90**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +150.9% year over year.

13K6KSpike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Competition**

- ZoloAJay60% - Rysent6% - KANSPHY6% - Sucrown5% - CREST Products4% - LEOBRO4% - Other (4 brands)15%

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack. 10 brands and 13 sellers compete here.

**Brands**

**10 **▼falling

was 34 a year ago

**Sellers**

**13**

**Top 5 brand share**

**81%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg) [**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black**](https://www.amazon.com/dp/B0B62TLSGV)

ZoloAJay$3.914.5★1,42060%▲rising

2
![50PCS Metal Lobster Claw Clasp with Key Rings 25PCS Keychains Clips Hooks and 25PCS Key Chain Rings Keychain Accessories Keychain Ring Making kit for Crafts Silver](https://m.media-amazon.com/images/I/512qqeULtnL.jpg) [**50PCS Metal Lobster Claw Clasp with Key Rings 25PCS Keychains Clips Hooks and 25PCS Key Chain Rings Keychain Accessories Keychain Ring Making kit for Crafts Silver**](https://www.amazon.com/dp/B0CL25T8WW)

Rysent$5.704.7★1,6916%▼falling

3
![KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry](https://m.media-amazon.com/images/I/51CbYhQ-0NL.jpg) [**KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry**](https://www.amazon.com/dp/B08SJP1H8L)

KANSPHY$7.044.8★2,8116%▼falling

4
![60PCS Keychain Making Kit Including 30PCS Keychains Clips Hooks and 30PCS Key Chain Rings Lobster Claw Clasps with Keychains Rings Accessories for Jewelry Making](https://m.media-amazon.com/images/I/51Xr3OPkXRL.jpg) [**60PCS Keychain Making Kit Including 30PCS Keychains Clips Hooks and 30PCS Key Chain Rings Lobster Claw Clasps with Keychains Rings Accessories for Jewelry Making**](https://www.amazon.com/dp/B0DFW79LQN)

Sucrown$5.714.6★1,0405%▼falling

5
![CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys](https://m.media-amazon.com/images/I/41YCGeI72YS.jpg) [**CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys**](https://www.amazon.com/dp/B08QR8RSJ9)

CREST Products$8.064.6★3,6524%▼falling

6
![LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver](https://m.media-amazon.com/images/I/51gCvFbNk3L.jpg) [**LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver**](https://www.amazon.com/dp/B0C13G834J)

LEOBRO$5.874.6★4,3684%—flat

7
![100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)](https://m.media-amazon.com/images/I/61qtSla9F-L.jpg) [**100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)**](https://www.amazon.com/dp/B0C4KRYZ1W)

GardEasy$4.644.8★8634%▲rising

8
![50 PCS in 25 Sets Metal Swivel Lobster Claw Clasps Keychain Clip with Large Key Ring Premium Keychains Clips Snap Hooks and Sturdy Key Rings for Key Chain Making KitHnoaTovy (Silver)](https://m.media-amazon.com/images/I/51I0NUJU9zL.jpg) [**50 PCS in 25 Sets Metal Swivel Lobster Claw Clasps Keychain Clip with Large Key Ring Premium Keychains Clips Snap Hooks and Sturdy Key Rings for Key Chain Making KitHnoaTovy (Silver)**](https://www.amazon.com/dp/B0DCBDFJN8)

HnoaTovy$7.314.7★9974%▼falling

9
![CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys](https://m.media-amazon.com/images/I/4155xD4JdVL.jpg) [**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**](https://www.amazon.com/dp/B0CJMH3KS7)

CMVFYL$7.774.6★8084%▲rising

10

![Paxcoo 50Pcs Keychains with Chain and 50 Pcs Jump Rings Keychain Rings Kit Findings Bulk for Keychain Making Supplie DIY Crafts](https://m.media-amazon.com/images/I/61iEruIb1uL.jpg) [**Paxcoo 50Pcs Keychains with Chain and 50 Pcs Jump Rings Keychain Rings Kit Findings Bulk for Keychain Making Supplie DIY Crafts**](https://www.amazon.com/dp/B09XV879DQ)

PAXCOO$6.224.8★3,1273%—flat

## **Product shelf**

All 10 tracked products in this niche.

Top sellersNewestTrending

[![ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black](https://m.media-amazon.com/images/I/31YFqskJjmL.jpg)**ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black** ZoloAJay**$3.91**4.5★1,420 reviews](https://www.amazon.com/dp/B0B62TLSGV) [![50PCS Metal Lobster Claw Clasp with Key Rings 25PCS Keychains Clips Hooks and 25PCS Key Chain Rings Keychain Accessories Keychain Ring Making kit for Crafts Silver](https://m.media-amazon.com/images/I/512qqeULtnL.jpg)**50PCS Metal Lobster Claw Clasp with Key Rings 25PCS Keychains Clips Hooks and 25PCS Key Chain Rings Keychain Accessories Keychain Ring Making kit for Crafts Silver** Rysent**$5.70**4.7★1,691 reviews](https://www.amazon.com/dp/B0CL25T8WW) [![KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry](https://m.media-amazon.com/images/I/51CbYhQ-0NL.jpg)**KANSPHY 100 Pack Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings Bulk for Craft Making Jewelry** KANSPHY**$7.04**4.8★2,811 reviews](https://www.amazon.com/dp/B08SJP1H8L) [![60PCS Keychain Making Kit Including 30PCS Keychains Clips Hooks and 30PCS Key Chain Rings Lobster Claw Clasps with Keychains Rings Accessories for Jewelry Making](https://m.media-amazon.com/images/I/51Xr3OPkXRL.jpg)**60PCS Keychain Making Kit Including 30PCS Keychains Clips Hooks and 30PCS Key Chain Rings Lobster Claw Clasps with Keychains Rings Accessories for Jewelry Making** Sucrown**$5.71**4.6★1,040 reviews](https://www.amazon.com/dp/B0DFW79LQN) [![CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys](https://m.media-amazon.com/images/I/41YCGeI72YS.jpg)**CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys** CREST Products**$8.06**4.6★3,652 reviews](https://www.amazon.com/dp/B08QR8RSJ9) [![LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver](https://m.media-amazon.com/images/I/51gCvFbNk3L.jpg)**LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver** LEOBRO**$5.87**4.6★4,368 reviews](https://www.amazon.com/dp/B0C13G834J) [![100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)](https://m.media-amazon.com/images/I/61qtSla9F-L.jpg)**100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)** GardEasy**$4.64**4.8★863 reviews](https://www.amazon.com/dp/B0C4KRYZ1W) [![50 PCS in 25 Sets Metal Swivel Lobster Claw Clasps Keychain Clip with Large Key Ring Premium Keychains Clips Snap Hooks and Sturdy Key Rings for Key Chain Making KitHnoaTovy (Silver)](https://m.media-amazon.com/images/I/51I0NUJU9zL.jpg)**50 PCS in 25 Sets Metal Swivel Lobster Claw Clasps Keychain Clip with Large Key Ring Premium Keychains Clips Snap Hooks and Sturdy Key Rings for Key Chain Making KitHnoaTovy (Silver)** HnoaTovy**$7.31**4.7★997 reviews](https://www.amazon.com/dp/B0DCBDFJN8)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Excellent product”*

**Advertised Vs Actual Product**16%

*“As advertised”*

**Value For Money**11%

*“Great Deal”*

**Strength**11%

*“The rings are sturdy”*

**Ease Of Use**8%

*“Ease of use”*

**Size-Overall**7%

*“Perfect fit”*

**Durability**5%

*“Pretty durable and that easy to break”*

**Weight Light**1%

*“Theyre lightweight”*

**Material Quality**1%

*“Perfect for Resin Projects. With a Minor Loop Swap”*

**Design-Overall**1%

*“Create something pretty”*

### **What buyers complain about **

**Size-Overall**32%

*“Misleading size”*

**Strength**8%

*“not as sturdy”*

**Thickness**7%

*“The FOB is much thicker than other keys”*

**Advertised Vs Actual Product**6%

*“Looks can be... Absolutely deceiving!”*

**Quality-Overall**5%

*“They are cheaply made”*

**Smell**5%

*“They smell really bad”*

**Color**3%

*“I kinda forgot if there are other colors”*

**Ease Of Use**3%

*“Hassle to work with”*

**Durability**3%

*“Breaks VERY easily”*

**Stretchability/Expandability/Elasticity**2%

*“stretch like normal flimsy ones”*

#### **Top return reasons**- Size-Overall66% - Advertised Vs Actual Product6% - Value For Money5% - Quality-Overall3% - Defective Material/Parts3% - Functionality-Overall3% - Color2% - Strength2% - Thin1% - Ease Of Use1%