--- title: "kandi — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/kandi" last_updated: "2026-07-10T00:48:24.952Z" locale: en meta: description: "kandi shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($434K/yr) keeps it on the watch list." "og:description": "kandi shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($434K/yr) keeps it on the watch list." "og:title": "kandi — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen" --- Back to Flapen home # **kandi** **Worth a look****61/100 ** kandi shows a fragmented shelf (top 5 take 23% of clicks), but a small market ($434K/yr) keeps it on the watch list. **Market/yr** **$434K** **Growth (1y)** **+230.9%** **Products** **76** **Brands** **42** was 56 a year ago **Sellers** **84** **Price range** **$3.55–$33.47** **Returns** **0.9%** **Rating** **4.6★** **Worth a look** Scored 61/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **22** ×0.30 Growth **80** ×0.30 Competition **92** ×0.20 Quality gap **28** ×0.10 Returns **92** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +230.9% year over year. 39K20KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jun, Sep, Nov · busiest ÷ quietest = 2.5× ## **Competition** - NAISKA11% - Simetufy10% - LIS HEGENSA7% - Sistenia6% - TINKRSTUFF6% - FIVEIZERO5% - Other (36 brands)55% Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen. 42 brands and 84 sellers compete here. **Brands** **42 **▼falling was 56 a year ago **Sellers** **84** **Top 5 brand share** **40%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)](https://m.media-amazon.com/images/I/61gNaOK9YQL.jpg) [**LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)**](https://www.amazon.com/dp/B0CQJDDSN7) LIS HEGENSA$6.404.7★2,1237%▼falling 2 ![Redtwo 7 Boxes 5000 Pcs Pony Beads Kit 144 Colors 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit with 600+Pcs Letter Bead DIY Crafts Gifts for Tween Girls Kids](https://m.media-amazon.com/images/I/61FE0H7doFL.jpg) [**Redtwo 7 Boxes 5000 Pcs Pony Beads Kit 144 Colors 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit with 600+Pcs Letter Bead DIY Crafts Gifts for Tween Girls Kids**](https://www.amazon.com/dp/B0DXVFN9DB) Redtwo$25.234.7★2434%▲rising 3 ![Simetufy 4200Pcs Pony Beads 24 Assorted Colors 6x9mm Plastic Kandi Beads Bulk for Bracelets Hair Braids Jewelry Making DIY Crafts 2.41LB (Shaking Packaging)](https://m.media-amazon.com/images/I/51qv1ZvsLjL.jpg) [**Simetufy 4200Pcs Pony Beads 24 Assorted Colors 6x9mm Plastic Kandi Beads Bulk for Bracelets Hair Braids Jewelry Making DIY Crafts 2.41LB (Shaking Packaging)**](https://www.amazon.com/dp/B0CJR646X6) Simetufy$20.704.7★1,0794%—flat 4 ![5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making](https://m.media-amazon.com/images/I/612NhxdrgAL.jpg) [**5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making**](https://www.amazon.com/dp/B0CFFCCWSL) Sistenia$20.634.8★1,3944%▼falling 5 ![Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)](https://m.media-amazon.com/images/I/51CoEJa6JXL.jpg) [**Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)**](https://www.amazon.com/dp/B0FPQ4S2TR) Simetufy$32.344.7★3894%▲rising 6 ![NAISKA 60Pcs Light Pink Beads for Hair Clear Hair Beads for Kids Girls Cute Small Pony Bead Toddler Acrylic Dreadlock Beads Loc Jewelry Bead for Valentines Day Braid Accessories](https://m.media-amazon.com/images/I/51INQdHIBsL.jpg) [**NAISKA 60Pcs Light Pink Beads for Hair Clear Hair Beads for Kids Girls Cute Small Pony Bead Toddler Acrylic Dreadlock Beads Loc Jewelry Bead for Valentines Day Braid Accessories**](https://www.amazon.com/dp/B0FN7WJK85) NAISKA$8.034.5★904%▲rising 7 ![FIVEIZERO 260PCS Large Hole Hair Beads 10x12mm Acrylic Pony Beads for Hair Braids Bulk Pack - Mixed Colors for Bracelets & DIY](https://m.media-amazon.com/images/I/51EJ+LH80tL.jpg) [**FIVEIZERO 260PCS Large Hole Hair Beads 10x12mm Acrylic Pony Beads for Hair Braids Bulk Pack - Mixed Colors for Bracelets & DIY**](https://www.amazon.com/dp/B0FFMSPXSG) FIVEIZERO$8.124.6★2163%▲rising 8 ![Wutubug 3000Pcs 56 Colors Pony Beads for Bracelet Making Kit Rainbow Kandi Beads Friendship Bracelet Kit with 910pcs A-Z Letter Bead DIY Jewelry Making Craft for Adults](https://m.media-amazon.com/images/I/618X-8JaEdL.jpg) [**Wutubug 3000Pcs 56 Colors Pony Beads for Bracelet Making Kit Rainbow Kandi Beads Friendship Bracelet Kit with 910pcs A-Z Letter Bead DIY Jewelry Making Craft for Adults**](https://www.amazon.com/dp/B0D1BXNJV3) Wutubug$18.764.6★4213%▲rising 9 ![SJZWSD 5 Boxes Bracelet Making Kit Pony Beads 6x9mm Kandi Rave Beads & Hair Beads Set with UV Color Changing Glow-in-Dark Chrome & Alphabet Letters for Friendship Jewelry DIY Crafts](https://m.media-amazon.com/images/I/612rSd1je5L.jpg) [**SJZWSD 5 Boxes Bracelet Making Kit Pony Beads 6x9mm Kandi Rave Beads & Hair Beads Set with UV Color Changing Glow-in-Dark Chrome & Alphabet Letters for Friendship Jewelry DIY Crafts**](https://www.amazon.com/dp/B0F4KMZ73L) SJZWSD$22.114.7★3223%▲rising 10 ![Pony Beads for Bracelets Funtopia 4026 Pcs 72 Colors Multi-Types Kandi Beads with 10 Kandi Cuff Designs Friendship Bracelet Making Kit with Assorted Letter Bead for Jewelry Making and DIY Crafts](https://m.media-amazon.com/images/I/618YEzQSuVL.jpg) [**Pony Beads for Bracelets Funtopia 4026 Pcs 72 Colors Multi-Types Kandi Beads with 10 Kandi Cuff Designs Friendship Bracelet Making Kit with Assorted Letter Bead for Jewelry Making and DIY Crafts**](https://www.amazon.com/dp/B0F93PBF1D) Funtopia$24.384.6★1883%▼falling 11 ![NAISKA 60Pcs Wooden Hair Beads for Braid 6 Color Hair Jewelry Braids Loc Dreadlock Accessories Hair Tube Decoration Cute Braids Decoration Jewelry Making Kit Braid Clips for Women and Men](https://m.media-amazon.com/images/I/51Ssuw3ctrL.jpg) [**NAISKA 60Pcs Wooden Hair Beads for Braid 6 Color Hair Jewelry Braids Loc Dreadlock Accessories Hair Tube Decoration Cute Braids Decoration Jewelry Making Kit Braid Clips for Women and Men**](https://www.amazon.com/dp/B0DPCCH4QB) NAISKA$8.094.3★1582%—flat 12 ![240Pcs Acrylic Barrel Beads 17mm*13mm +Round Beads 12mm Macrame Crafts Large Hole Hair Beads](https://m.media-amazon.com/images/I/510AKg2FspL.jpg) [**240Pcs Acrylic Barrel Beads 17mm*13mm +Round Beads 12mm Macrame Crafts Large Hole Hair Beads**](https://www.amazon.com/dp/B0DJ4DL2F4) Dabaiitechann$10.004.7★1242%▲rising 13 ![120Pcs 14mm Large Silicone Beads for Hair Braids Soft Jellyish Hair Beads with 7mm Hole + 50 Rubber Bands and 1 Beader for Braiding DIY Bracelets Necklaces Crafts (Multicolors)](https://m.media-amazon.com/images/I/51jSo2MxRxL.jpg) [**120Pcs 14mm Large Silicone Beads for Hair Braids Soft Jellyish Hair Beads with 7mm Hole + 50 Rubber Bands and 1 Beader for Braiding DIY Bracelets Necklaces Crafts (Multicolors)**](https://www.amazon.com/dp/B0FPQ8XHDV) TINKRSTUFF$9.224.7★2242%▲rising 14 ![JULIMAIDONG 6500Pcs Pony Beads for Bracelets Making Multi-Colored Rainbow Plastic Hair Large Beads for Hair Braids 27 Colors Kandi Friendship Bracelet Bead Jewelry Making Kits for Craft](https://m.media-amazon.com/images/I/51Jd8NAQnTL.jpg) [**JULIMAIDONG 6500Pcs Pony Beads for Bracelets Making Multi-Colored Rainbow Plastic Hair Large Beads for Hair Braids 27 Colors Kandi Friendship Bracelet Bead Jewelry Making Kits for Craft**](https://www.amazon.com/dp/B0DT9MZV3C) JULIMAIDONG$23.014.6★4122%▼falling 15 ![150Pcs 10mm Small Silicone Beads for Hair Braids Soft Jellyish Pony Hair Beads with 5mm Hole + 50 Rubber Bands and 1 Beader for Braiding DIY Bracelets Necklaces Crafts (Multicolors)](https://m.media-amazon.com/images/I/51AVJQ+dGML.jpg) [**150Pcs 10mm Small Silicone Beads for Hair Braids Soft Jellyish Pony Hair Beads with 5mm Hole + 50 Rubber Bands and 1 Beader for Braiding DIY Bracelets Necklaces Crafts (Multicolors)**](https://www.amazon.com/dp/B0FH4VT6C7) TINKRSTUFF$7.614.5★3402%▲rising **~~Showing 15 of 76 — show all ~~** ## **Product shelf** All 76 tracked products in this niche. Top sellersNewestTrending [![LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)](https://m.media-amazon.com/images/I/61gNaOK9YQL.jpg)**LIS HEGENSA Pony Beads Bulk Kandi Beads for Necklace Jewelry Making Hair Braiding Bracelets Making Kits Hair Bead Bracelet Plastic Bead for Crafts Braids Girls(24 Color 1000PCS)** LIS HEGENSA**$6.40**4.7★2,123 reviews](https://www.amazon.com/dp/B0CQJDDSN7) [![Redtwo 7 Boxes 5000 Pcs Pony Beads Kit 144 Colors 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit with 600+Pcs Letter Bead DIY Crafts Gifts for Tween Girls Kids](https://m.media-amazon.com/images/I/61FE0H7doFL.jpg)**Redtwo 7 Boxes 5000 Pcs Pony Beads Kit 144 Colors 6x9mm Kandi Beads for Friendship Jewelry Bracelet Making Kit with 600+Pcs Letter Bead DIY Crafts Gifts for Tween Girls Kids** Redtwo**$25.23**4.7★243 reviews](https://www.amazon.com/dp/B0DXVFN9DB) [![Simetufy 4200Pcs Pony Beads 24 Assorted Colors 6x9mm Plastic Kandi Beads Bulk for Bracelets Hair Braids Jewelry Making DIY Crafts 2.41LB (Shaking Packaging)](https://m.media-amazon.com/images/I/51qv1ZvsLjL.jpg)**Simetufy 4200Pcs Pony Beads 24 Assorted Colors 6x9mm Plastic Kandi Beads Bulk for Bracelets Hair Braids Jewelry Making DIY Crafts 2.41LB (Shaking Packaging)** Simetufy**$20.70**4.7★1,079 reviews](https://www.amazon.com/dp/B0CJR646X6) [![5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making](https://m.media-amazon.com/images/I/612NhxdrgAL.jpg)**5 Boxes Bracelet Making Kit Pony Beads 96 Colors 3500Pcs Kandi Beads for Bracelets with 800Pcs Letter Bead Friendship Bracelet Rave Accessories Craft Kits for Kids Adults Keychain Jewelry Making** Sistenia**$20.63**4.8★1,394 reviews](https://www.amazon.com/dp/B0CFFCCWSL) [![Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)](https://m.media-amazon.com/images/I/51CoEJa6JXL.jpg)**Simetufy 10000Pcs Pony Beads Bulk 30 Colors Rainbow Kandi Beads for Hair Braiding Bracelet Making Kandi Jewelry Key Chains DIY Crafts Gifts Gifts (5.73lb Stack Box)** Simetufy**$32.34**4.7★389 reviews](https://www.amazon.com/dp/B0FPQ4S2TR) [![NAISKA 60Pcs Light Pink Beads for Hair Clear Hair Beads for Kids Girls Cute Small Pony Bead Toddler Acrylic Dreadlock Beads Loc Jewelry Bead for Valentines Day Braid Accessories](https://m.media-amazon.com/images/I/51INQdHIBsL.jpg)**NAISKA 60Pcs Light Pink Beads for Hair Clear Hair Beads for Kids Girls Cute Small Pony Bead Toddler Acrylic Dreadlock Beads Loc Jewelry Bead for Valentines Day Braid Accessories** NAISKA**$8.03**4.5★90 reviews](https://www.amazon.com/dp/B0FN7WJK85) [![FIVEIZERO 260PCS Large Hole Hair Beads 10x12mm Acrylic Pony Beads for Hair Braids Bulk Pack - Mixed Colors for Bracelets & DIY](https://m.media-amazon.com/images/I/51EJ+LH80tL.jpg)**FIVEIZERO 260PCS Large Hole Hair Beads 10x12mm Acrylic Pony Beads for Hair Braids Bulk Pack - Mixed Colors for Bracelets & DIY** FIVEIZERO**$8.12**4.6★216 reviews](https://www.amazon.com/dp/B0FFMSPXSG) [![Wutubug 3000Pcs 56 Colors Pony Beads for Bracelet Making Kit Rainbow Kandi Beads Friendship Bracelet Kit with 910pcs A-Z Letter Bead DIY Jewelry Making Craft for Adults](https://m.media-amazon.com/images/I/618X-8JaEdL.jpg)**Wutubug 3000Pcs 56 Colors Pony Beads for Bracelet Making Kit Rainbow Kandi Beads Friendship Bracelet Kit with 910pcs A-Z Letter Bead DIY Jewelry Making Craft for Adults** Wutubug**$18.76**4.6★421 reviews](https://www.amazon.com/dp/B0D1BXNJV3) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**23% *“Vibrant Colors”* **Quality-Overall**16% *“Amazing quality”* **Value For Money**11% *“Great Deal”* **Advertised Vs Actual Product**6% *“As advertised”* **Fun/Entertainment Experience**5% *“fun for all ages”* **Ease Of Use**4% *“Ease of use”* **Gifting Purpose**4% *“Amazing gift”* **Durability**4% *“didnt break”* **Size-Overall**3% *“Perfect fit backpacks”* **Stretchability/Expandability/Elasticity**3% *“Stretches well”* ### **What buyers complain about ** **Durability**14% *“broken in half”* **Color**10% *“Slightly off color”* **Size-Overall**10% *“Smaller than expected”* **Quality-Overall**9% *“The quality of the container is also cheap”* **Strength**6% *“The plastic feels flimsy”* **Brightness/Shine/Glow**4% *“only a few would actually glow”* **Advertised Vs Actual Product**4% *“False advertising”* **Value For Money**2% *“the price was a little iffy for the value”* **Material Quality**2% *“It feels like they used some pretty cheap materials from the get-go”* **Smell**2% *“Horrible Smell”* #### **Top return reasons**- Size-Overall48% - Value For Money10% - Advertised Vs Actual Product9% - Color6% - Defective Material/Parts4% - Quality-Overall4% - Material Quality2% - Stretchability/Expandability/Elasticity2% - Display Colors2% - Functionality-Overall2%