--- title: "kandi charms — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/kandi-charms" last_updated: "2026-07-10T01:43:45.418Z" locale: en meta: description: "kandi charms shows demand growing +386.6%, but a small market ($72K/yr) keeps it on the watch list." "og:description": "kandi charms shows demand growing +386.6%, but a small market ($72K/yr) keeps it on the watch list." "og:title": "kandi charms — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen" --- Back to Flapen home # **kandi charms** **Worth a look****55/100 ** kandi charms shows demand growing +386.6%, but a small market ($72K/yr) keeps it on the watch list. **Market/yr** **$72K** **Growth (1y)** **+386.6%** **Products** **46** **Brands** **30** was 40 a year ago **Sellers** **34** **Price range** **$5.81–$32.34** **Returns** **1.1%** **Rating** **4.6★** **Worth a look** Scored 55/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **92** ×0.30 Competition **71** ×0.20 Quality gap **33** ×0.10 Returns **92** ×0.10 ## **Demand** Weekly Amazon search volume, last 59 weeks — +386.6% year over year. 11K6KSpike '25Prime Day '25Spike '26May '25Jul '25Sep '25Nov '25Jan '26Mar '26May '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.3× ## **Competition** - FIVEIZERO22% - MGGFBLEY14% - TINKRSTUFF13% - KJML DIY4% - Augshy4% - YuSheng4% - Other (24 brands)39% The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them. 30 brands and 34 sellers compete here. **Brands** **30 **▼falling was 40 a year ago **Sellers** **34** **Top 5 brand share** **57%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![FIVEIZERO 480PCS Assorted Acrylic Beads for Jewelry & Bracelet Making](https://m.media-amazon.com/images/I/51ppHZiXchL.jpg) [**FIVEIZERO 480PCS Assorted Acrylic Beads for Jewelry & Bracelet Making**](https://www.amazon.com/dp/B0DMS5NR9J) FIVEIZERO$9.704.7★78014%▼falling 2 ![MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (40PCS)](https://m.media-amazon.com/images/I/61eE6Am-kwL.jpg) [**MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (40PCS)**](https://www.amazon.com/dp/B0F4KGLTPH) MGGFBLEY$12.384.6★11713%▲rising 3 ![400-450PCS TINKRSTUFF Assorted Acrylic Beads 6 Mixed Colors Cute Beads for Bracelet Making Bow Aesthetic GummyBear Flower Butterfly Kawaii Charms for Jewelry Making DIY Necklace Keychain Phone Charm](https://m.media-amazon.com/images/I/615yAjRBJ9L.jpg) [**400-450PCS TINKRSTUFF Assorted Acrylic Beads 6 Mixed Colors Cute Beads for Bracelet Making Bow Aesthetic GummyBear Flower Butterfly Kawaii Charms for Jewelry Making DIY Necklace Keychain Phone Charm**](https://www.amazon.com/dp/B0DP41BS97) TINKRSTUFF$9.174.5★4356%▼falling 4 ![FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms](https://m.media-amazon.com/images/I/51wZYwjRKCL.jpg) [**FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms**](https://www.amazon.com/dp/B0F5QJY53V) FIVEIZERO$7.354.7★5395%▲rising 5 ![KJML DIY Cute Keychain Charms Bulk 30pcs Pendant Bracelet Charms for Keychain Making Mini Resin Kandi Charm for Funny Keychains Bag Charm Purse Backpack Jewelry Making (30 Mix Random)](https://m.media-amazon.com/images/I/51cnO9KMXiL.jpg) [**KJML DIY Cute Keychain Charms Bulk 30pcs Pendant Bracelet Charms for Keychain Making Mini Resin Kandi Charm for Funny Keychains Bag Charm Purse Backpack Jewelry Making (30 Mix Random)**](https://www.amazon.com/dp/B0GKG9DGPK) KJML DIY$9.504.2★154%▲rising 6 ![200g+ Candy Bulk Assorted Cute Kandi Beads for Jewelry Making Bracelet Making Kit Craft Supplies Charm Beads(Mixed II)](https://m.media-amazon.com/images/I/51wdaffdXbL.jpg) [**200g+ Candy Bulk Assorted Cute Kandi Beads for Jewelry Making Bracelet Making Kit Craft Supplies Charm Beads(Mixed II)**](https://www.amazon.com/dp/B0FD48PYZ7) YuSheng$9.924.7★914%—flat 7 ![210-270PCS TINKRSTUFF Assorted Acrylic Beads for Bracelet Making Cute Beads for Jewelry Making Flower Bow Butterfly Candy GummyBear Aesthetic Bracelet Charms DIY Necklace Keychain Phone Charm](https://m.media-amazon.com/images/I/51RVVVMkRJL.jpg) [**210-270PCS TINKRSTUFF Assorted Acrylic Beads for Bracelet Making Cute Beads for Jewelry Making Flower Bow Butterfly Candy GummyBear Aesthetic Bracelet Charms DIY Necklace Keychain Phone Charm**](https://www.amazon.com/dp/B0D9XCG4HS) TINKRSTUFF$8.114.6★1,1134%▼falling 8 ![Cmidy Keychain Charms Bulk 30pcs mixed Cute 3D Bracelet Charms for Keychain Making Kandi Charm for Bracelet Earring Jewelry Making DIY Crafts Includes Animal Flower (Mix Random)](https://m.media-amazon.com/images/I/51VE-Z1DTML.jpg) [**Cmidy Keychain Charms Bulk 30pcs mixed Cute 3D Bracelet Charms for Keychain Making Kandi Charm for Bracelet Earring Jewelry Making DIY Crafts Includes Animal Flower (Mix Random)**](https://www.amazon.com/dp/B0GKGHS8W3) Cmidy$9.423.6★194%▲rising 9 ![FIVEIZERO 400PCS Assorted Acrylic Beads for Jewelry & Bracelet Making](https://m.media-amazon.com/images/I/51bI2Mu-9CL.jpg) [**FIVEIZERO 400PCS Assorted Acrylic Beads for Jewelry & Bracelet Making**](https://www.amazon.com/dp/B0GJRHJPXR) FIVEIZERO$9.244.7★7803%▲rising 10 ![Augshy Mushroom Charms 64 Pcs Mushroom Resin Charm Beads Ornament Glow in The Dark Pendant for DIY Bracelet Necklace Jewelry Making](https://m.media-amazon.com/images/I/51vf90RpRLL.jpg) [**Augshy Mushroom Charms 64 Pcs Mushroom Resin Charm Beads Ornament Glow in The Dark Pendant for DIY Bracelet Necklace Jewelry Making**](https://www.amazon.com/dp/B0C997ZSTG) Augshy$9.084.7★6512%▼falling 11 ![1000Pcs Matte Acrylic Star Beads Hart Beads for Jewelry Making Macaron Colors Frosted Pastel Bead Colorful Assorted Cute Aesthetic Kawaii Bead for Bracelet DIY Craft Earring Phone Charm](https://m.media-amazon.com/images/I/519ixgL5p4L.jpg) [**1000Pcs Matte Acrylic Star Beads Hart Beads for Jewelry Making Macaron Colors Frosted Pastel Bead Colorful Assorted Cute Aesthetic Kawaii Bead for Bracelet DIY Craft Earring Phone Charm**](https://www.amazon.com/dp/B0F1G7WM4K) JJzxwish$11.944.6★892%—flat 12 ![RQAYE 80pcs DIY Cute charms for bracelets Resin Charms for DIY Keychain & Jewelry Making Mini Fruit Candy & Animal Style Charm for Crafts](https://m.media-amazon.com/images/I/61jWuDjp9vL.jpg) [**RQAYE 80pcs DIY Cute charms for bracelets Resin Charms for DIY Keychain & Jewelry Making Mini Fruit Candy & Animal Style Charm for Crafts**](https://www.amazon.com/dp/B0GTHVGMHV) RQAYE$13.603.8★222%▲rising 13 ![Quefe 1440pcs Acrylic Letter Beads White Cube Sorted Alphabet Beads for Jewelry Making Bracelets Necklaces Key Chains (6 x 6mm)](https://m.media-amazon.com/images/I/51rwNnbIA+L.jpg) [**Quefe 1440pcs Acrylic Letter Beads White Cube Sorted Alphabet Beads for Jewelry Making Bracelets Necklaces Key Chains (6 x 6mm)**](https://www.amazon.com/dp/B07VMCF5BQ) QUEFE$9.954.8★1,8662%—flat 14 ![FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set](https://m.media-amazon.com/images/I/51nGnOqfdbL.jpg) [**FULUSODO 60pcs Embellishments Cute Set Flat Back Bulk Mixed Resin Ornament Scrapbooking Set**](https://www.amazon.com/dp/B0BVY8H7QM) FULUSODO$6.824.7★6002%▼falling 15 ![CHCUTEILD Bulk Assorted Candy Pendant Grandient 3D Gummy bear Charms for Jewelry Necklace Earrings Bracelet Art Craft Project Making (70pcs with hole)](https://m.media-amazon.com/images/I/51Ogwoixf4L.jpg) [**CHCUTEILD Bulk Assorted Candy Pendant Grandient 3D Gummy bear Charms for Jewelry Necklace Earrings Bracelet Art Craft Project Making (70pcs with hole)**](https://www.amazon.com/dp/B0BYJ7MYQ2) CHCUTEILD$11.754.8★1342%▼falling **~~Showing 15 of 46 — show all ~~** ## **Product shelf** All 46 tracked products in this niche. Top sellersNewestTrending [![FIVEIZERO 480PCS Assorted Acrylic Beads for Jewelry & Bracelet Making](https://m.media-amazon.com/images/I/51ppHZiXchL.jpg)**FIVEIZERO 480PCS Assorted Acrylic Beads for Jewelry & Bracelet Making** FIVEIZERO**$9.70**4.7★780 reviews](https://www.amazon.com/dp/B0DMS5NR9J) [![MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (40PCS)](https://m.media-amazon.com/images/I/61eE6Am-kwL.jpg)**MGGFBLEY Assorted Resin Charms for DIY Bracelet & Keychain Making Mini Candy Bear Fruit & Animal Style Charms for Crafts (40PCS)** MGGFBLEY**$12.38**4.6★117 reviews](https://www.amazon.com/dp/B0F4KGLTPH) [![400-450PCS TINKRSTUFF Assorted Acrylic Beads 6 Mixed Colors Cute Beads for Bracelet Making Bow Aesthetic GummyBear Flower Butterfly Kawaii Charms for Jewelry Making DIY Necklace Keychain Phone Charm](https://m.media-amazon.com/images/I/615yAjRBJ9L.jpg)**400-450PCS TINKRSTUFF Assorted Acrylic Beads 6 Mixed Colors Cute Beads for Bracelet Making Bow Aesthetic GummyBear Flower Butterfly Kawaii Charms for Jewelry Making DIY Necklace Keychain Phone Charm** TINKRSTUFF**$9.17**4.5★435 reviews](https://www.amazon.com/dp/B0DP41BS97) [![FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms](https://m.media-amazon.com/images/I/51wZYwjRKCL.jpg)**FIVEIZERO 100PCS Cute Slime Charms Kawaii Flatback Resin Charms** FIVEIZERO**$7.35**4.7★539 reviews](https://www.amazon.com/dp/B0F5QJY53V) [![KJML DIY Cute Keychain Charms Bulk 30pcs Pendant Bracelet Charms for Keychain Making Mini Resin Kandi Charm for Funny Keychains Bag Charm Purse Backpack Jewelry Making (30 Mix Random)](https://m.media-amazon.com/images/I/51cnO9KMXiL.jpg)**KJML DIY Cute Keychain Charms Bulk 30pcs Pendant Bracelet Charms for Keychain Making Mini Resin Kandi Charm for Funny Keychains Bag Charm Purse Backpack Jewelry Making (30 Mix Random)** KJML DIY**$9.50**4.2★15 reviews](https://www.amazon.com/dp/B0GKG9DGPK) [![200g+ Candy Bulk Assorted Cute Kandi Beads for Jewelry Making Bracelet Making Kit Craft Supplies Charm Beads(Mixed II)](https://m.media-amazon.com/images/I/51wdaffdXbL.jpg)**200g+ Candy Bulk Assorted Cute Kandi Beads for Jewelry Making Bracelet Making Kit Craft Supplies Charm Beads(Mixed II)** YuSheng**$9.92**4.7★91 reviews](https://www.amazon.com/dp/B0FD48PYZ7) [![210-270PCS TINKRSTUFF Assorted Acrylic Beads for Bracelet Making Cute Beads for Jewelry Making Flower Bow Butterfly Candy GummyBear Aesthetic Bracelet Charms DIY Necklace Keychain Phone Charm](https://m.media-amazon.com/images/I/51RVVVMkRJL.jpg)**210-270PCS TINKRSTUFF Assorted Acrylic Beads for Bracelet Making Cute Beads for Jewelry Making Flower Bow Butterfly Candy GummyBear Aesthetic Bracelet Charms DIY Necklace Keychain Phone Charm** TINKRSTUFF**$8.11**4.6★1,113 reviews](https://www.amazon.com/dp/B0D9XCG4HS) [![Cmidy Keychain Charms Bulk 30pcs mixed Cute 3D Bracelet Charms for Keychain Making Kandi Charm for Bracelet Earring Jewelry Making DIY Crafts Includes Animal Flower (Mix Random)](https://m.media-amazon.com/images/I/51VE-Z1DTML.jpg)**Cmidy Keychain Charms Bulk 30pcs mixed Cute 3D Bracelet Charms for Keychain Making Kandi Charm for Bracelet Earring Jewelry Making DIY Crafts Includes Animal Flower (Mix Random)** Cmidy**$9.42**3.6★19 reviews](https://www.amazon.com/dp/B0GKGHS8W3) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**21% *“Amazing quality”* **Color**18% *“Colors are amazing”* **Value For Money**11% *“Good value for price”* **Fun/Entertainment Experience**5% *“Lots of fun”* **Advertised Vs Actual Product**5% *“As Advertised”* **Size-Overall**5% *“I like how theres a different variety of sizes”* **Durability**4% *“They are durable”* **Design-Overall**3% *“Amazing detail”* **Ease Of Use**3% *“Ease of use”* **Embellishment/Embroidery Quality**3% *“A great amount of em embellishments all really cute fun to work with very satisfied”* ### **What buyers complain about ** **Advertised Vs Actual Product**17% *“Not at all as pictured”* **Size-Overall**12% *“Second, the size is not what I expected”* **Brightness/Shine/Glow**8% *“no glow at all”* **Quality-Overall**7% *“Horrible quality”* **Color**7% *“is not the colors”* **Durability**6% *“Not sure of the durability”* **Value For Money**6% *“I think that I wouldnt purchase it again at that price”* **Strength**3% *“They break very easily”* **Smell**1% *“It does have a plastic smell when you open the container”* **Defective Material/Parts**1% *“had broken pieces”* #### **Top return reasons**- Size-Overall43% - Advertised Vs Actual Product19% - Quality-Overall6% - Value For Money6% - Color5% - Defective Material/Parts3% - Material Quality2% - Functionality-Overall2% - Stretchability/Expandability/Elasticity2% - Shape/Style1%