---
title: "journaling kit — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/journaling-kit"
last_updated: "2026-07-15T02:50:12.251Z"
locale: en
meta:
  description: "a small market ($47K/yr) — journaling kit doesn't clear our bar today."
  "og:description": "a small market ($47K/yr) — journaling kit doesn't clear our bar today."
  "og:title": "journaling kit — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **journaling kit**

**Skip it**

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 16Conversion 12Competition 94Returns 95Price range 50Avg price 49Brand share 96Review moat 25Quality gap 24

**Brand share**

**Incredible****36%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Price range**

**Good****$1.74–$28.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.90**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****4,249.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$47K**

$47K/yr · 425K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**66 **▲rising

**Sellers**

**88**

**Top-5 brand share**

**36%**

**Open market**

**60%**

- emmoolife14% - Joyberg6% - PAPERAGE6% - Diuhofart5% - slapaflife5% - Draupnir4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$9414%$2K6%$3K8%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 93 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)](https://m.media-amazon.com/images/I/318ILOS7p+L.jpg)**Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)**Joyberg**$5.36**4.7★1,064 rev](https://www.amazon.com/dp/B0DB23VDFR) [2![emmoolife 348 Pcs Scrapbooking Supplies Kit Vintage Aesthetic Scrapbook Kit for Bullet Junk Journal Stationery A6 Grid Notebook DIY Journaling Supplies Birthday Craft Gift for Teen Girl Women](https://m.media-amazon.com/images/I/515PUPoe+3L.jpg)**emmoolife 348 Pcs Scrapbooking Supplies Kit Vintage Aesthetic Scrapbook Kit for Bullet Junk Journal Stationery A6 Grid Notebook DIY Journaling Supplies Birthday Craft Gift for Teen Girl Women**emmoolife**$12.83**4.6★2,425 rev](https://www.amazon.com/dp/B09YRR5W5C) [3![Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft](https://m.media-amazon.com/images/I/51KkHslKVPL.jpg)**Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft**KAIU**$17.24**4.5★44 rev](https://www.amazon.com/dp/B0GRW11GT3) [4![Draupnir 200pcs Vintage Junk Journal Supplies Scrapbook Supplies Scrapbooking Paper and Stickers Ephemera for Art Aesthetic Journaling Kit Collage(Art)](https://m.media-amazon.com/images/I/610qubUf4EL.jpg)**Draupnir 200pcs Vintage Junk Journal Supplies Scrapbook Supplies Scrapbooking Paper and Stickers Ephemera for Art Aesthetic Journaling Kit Collage(Art)**Draupnir**$7.10**4.6★2,079 rev](https://www.amazon.com/dp/B09JVPW4SX) [5![slapaflife 450 PCS Vintage Scrapbook Supplies Junk Journal Supplies Scrapbook Supplies Kit Include Flowers for Scrapbooking Planner Craft Supplies](https://m.media-amazon.com/images/I/51ts1DghQZL.jpg)**slapaflife 450 PCS Vintage Scrapbook Supplies Junk Journal Supplies Scrapbook Supplies Kit Include Flowers for Scrapbooking Planner Craft Supplies**slapaflife**$6.23**4.5★197 rev](https://www.amazon.com/dp/B0FCFWQKDS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft](https://m.media-amazon.com/images/I/51KkHslKVPL.jpg)**Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft**KAIU**$17.24**44 rev4mo ago](https://www.amazon.com/dp/B0GRW11GT3) [![540 PCS Vintage Floral Scrapbook Supplies & Scrapbook Stickers Junk Journal Supplies for Planners Bullet Journaling Retro Crafts and Scrapbooking](https://m.media-amazon.com/images/I/61V5McX2UEL.jpg)**540 PCS Vintage Floral Scrapbook Supplies & Scrapbook Stickers Junk Journal Supplies for Planners Bullet Journaling Retro Crafts and Scrapbooking**underbartliv**$7.05**28 rev6mo ago](https://www.amazon.com/dp/B0GCBP5F6Q) [![Junk Journal - 224 Pages Mixed Paper (8 Blank & 8 Lined) Vintage Leather Notebook Journal Butterfly Journal Memory Book for Creative Writing & Art (A5) Ideal for Girls Women](https://m.media-amazon.com/images/I/51HM0fpQaqL.jpg)**Junk Journal - 224 Pages Mixed Paper (8 Blank & 8 Lined) Vintage Leather Notebook Journal Butterfly Journal Memory Book for Creative Writing & Art (A5) Ideal for Girls Women**LENWA**$14.61**12 rev6mo ago](https://www.amazon.com/dp/B0GD6K9V9V) [![Junk Journal - 224 Pages Mixed Paper (8 Blank & 8 Lined) Vintage Leather Notebook Journal Butterfly Journal Memory Book for Creative Writing & Art (A5) Ideal for Girls Women](https://m.media-amazon.com/images/I/51vJZj++ylL.jpg)**Junk Journal - 224 Pages Mixed Paper (8 Blank & 8 Lined) Vintage Leather Notebook Journal Butterfly Journal Memory Book for Creative Writing & Art (A5) Ideal for Girls Women**LENWA**$16.54**12 rev6mo ago](https://www.amazon.com/dp/B0GD6BB3LQ) [![RISYPISY 48 sheets/555pcs Journaling Stickers Vintage Floral Botanical Scrapbook Sticker Small Transparent Cottage core Waterproof Decals for Planner Bullet Journal Card Making Collage](https://m.media-amazon.com/images/I/51zskbKUVZL.jpg)**RISYPISY 48 sheets/555pcs Journaling Stickers Vintage Floral Botanical Scrapbook Sticker Small Transparent Cottage core Waterproof Decals for Planner Bullet Journal Card Making Collage**RISYPISY**$9.12**83 rev8mo ago](https://www.amazon.com/dp/B0FZQYSMD9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CATaireen Vintage Junk Journal Ephemera Scrapbooking Supplies Translucent Vellum Paper Stickers Card Making Decal Art Aesthetic for Adults (Ephemera Frame)](https://m.media-amazon.com/images/I/61Ie042OTKL.jpg)**CATaireen Vintage Junk Journal Ephemera Scrapbooking Supplies Translucent Vellum Paper Stickers Card Making Decal Art Aesthetic for Adults (Ephemera Frame)**CATaireen**$7.92**4.3★**▲ 355%**](https://www.amazon.com/dp/B0F839LZB4) [![Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.](https://m.media-amazon.com/images/I/51ESzdHVQPL.jpg)**Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.**Mzj.Office**$19.71**4.5★**▲ 340%**](https://www.amazon.com/dp/B0FXWH34YQ) [![Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft](https://m.media-amazon.com/images/I/51KkHslKVPL.jpg)**Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft**KAIU**$17.24**4.5★**▲ 337%**](https://www.amazon.com/dp/B0GRW11GT3) [![PAPERAGE Junk Journal & Scrapbook Kit Hardcover Blank Journal Notebook 20 Patterned Papers 8 Sticker Sheets 20 Die-Cut Shapes 2 Washi Tapes & Tape Roller Creative Journaling Supplies - Lavender](https://m.media-amazon.com/images/I/51uauiWoTzL.jpg)**PAPERAGE Junk Journal & Scrapbook Kit Hardcover Blank Journal Notebook 20 Patterned Papers 8 Sticker Sheets 20 Die-Cut Shapes 2 Washi Tapes & Tape Roller Creative Journaling Supplies - Lavender**PAPERAGE**$22.90**4.6★**▲ 328%**](https://www.amazon.com/dp/B0FVHMLS3P) [![540 PCS Vintage Floral Scrapbook Supplies & Scrapbook Stickers Junk Journal Supplies for Planners Bullet Journaling Retro Crafts and Scrapbooking](https://m.media-amazon.com/images/I/61V5McX2UEL.jpg)**540 PCS Vintage Floral Scrapbook Supplies & Scrapbook Stickers Junk Journal Supplies for Planners Bullet Journaling Retro Crafts and Scrapbooking**underbartliv**$7.05**4.4★**▲ 313%**](https://www.amazon.com/dp/B0GCBP5F6Q)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

15K10KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“The quality for the price is fair”*

**Adhesion/Stickiness**10%

*“stick really well”*

**Value For Money**9%

*“Great Deal”*

**Ease Of Use**8%

*“easy to control”*

**Paper Quality**7%

*“Great paper”*

**Color**5%

*“Beautiful color”*

**Advertised Vs Actual Product**5%

*“Better Than Expected”*

**Size-Overall**4%

*“Great size”*

**Design-Overall**3%

*“Beautiful design”*

**Gifting Purpose**3%

*“Gift was happy with it”*

### **What buyers complain about **

**Adhesion/Stickiness**21%

*“Bad adhesive”*

**Size-Overall**9%

*“Size too small”*

**Quality-Overall**9%

*“Extremely low quality”*

**Durability**7%

*“Break so easily”*

**Value For Money**6%

*“I do think it's a bit overpriced for what you get”*

**Paper Quality**5%

*“Flimsy Paper”*

**Functionality-Overall**4%

*“Didnt work well”*

**Thickness**3%

*“It isn't super thick”*

**Advertised Vs Actual Product**3%

*“Not as advertised”*

**Ease Of Use**3%

*“Difficult to get to work”*

### **Top return reasons **

**Size-Overall**31%

**Adhesion/Stickiness**19%

**Advertised Vs Actual Product**9%

**Value For Money**8%

**Quality-Overall**5%

**Paper Quality**4%

**Functionality-Overall**4%

**Color**3%

**Defective Material/Parts**3%

**Gifting Purpose**1%