---
title: "ivory cardstock — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/ivory-cardstock"
last_updated: "2026-07-14T02:58:43.489Z"
locale: en
meta:
  description: "ivory cardstock shows searches that convert (11.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:description": "ivory cardstock shows searches that convert (11.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list."
  "og:title": "ivory cardstock — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ivory cardstock**

**Worth a look**

Shows searches that convert (11.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 30Growth 41Conversion 94Competition 50Returns 78Price range 51Avg price 78Brand share 46Review moat 77Quality gap 21

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.00**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****459**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.88–$24.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+12.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$133K**

$133K/yr · 71K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**13 **▼falling

**Sellers**

**70**

**Top-5 brand share**

**77%**

**Open market**

**18%**

- Aidunmis27% - Goefun26% - Neenah9% - Astrobrights8% - Sylroal7% - Nichela5% - Open — no brand owns it (7 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$27K30%$40K40%$53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations](https://m.media-amazon.com/images/I/317Q47V8WZL.jpg)**40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations**Aidunmis**$6.89**4.6★470 rev](https://www.amazon.com/dp/B0FFG5WK19) [2![Astrobrights Specialty Parchment Cardstock 8.5 x 11 65 lb/176 gsm Natural (Ivory) 100 Sheets (27427-01)](https://m.media-amazon.com/images/I/41xrJg2fQkL.jpg)**Astrobrights Specialty Parchment Cardstock 8.5 x 11 65 lb/176 gsm Natural (Ivory) 100 Sheets (27427-01)**Astrobrights**$13.23**4.8★559 rev](https://www.amazon.com/dp/B002JFXMOK) [3![25 Sheets Cream Cardstock Paper 8.5 x 11 inch 250 GSM/92 lb Off White Card Stock Thick Ivory Cardstock for DIY Cards Printer Scrapbook Cardboard Paper for Crafts](https://m.media-amazon.com/images/I/21JtcYmDtZL.jpg)**25 Sheets Cream Cardstock Paper 8.5 x 11 inch 250 GSM/92 lb Off White Card Stock Thick Ivory Cardstock for DIY Cards Printer Scrapbook Cardboard Paper for Crafts**Sylroal**$5.88**4.8★613 rev](https://www.amazon.com/dp/B0DZ21R2TB) [4![24 Sheets Cream Cardstock 8.5 x 11 Off White Paper Goefun Ivory Card Stock Printer Paper for Cards Making Office Printing Certificate](https://m.media-amazon.com/images/I/31gcpLvmmoL.jpg)**24 Sheets Cream Cardstock 8.5 x 11 Off White Paper Goefun Ivory Card Stock Printer Paper for Cards Making Office Printing Certificate**Goefun**$8.68**4.7★1,072 rev](https://www.amazon.com/dp/B0BQ7HM8H5) [5![50 Sheets Cream Cardstock 8.5 x 11 Ivory Paper Goefun Off White Card Stock Printer Paper for Cards Making Office Printing Wedding](https://m.media-amazon.com/images/I/214oNlQ5kYL.jpg)**50 Sheets Cream Cardstock 8.5 x 11 Ivory Paper Goefun Off White Card Stock Printer Paper for Cards Making Office Printing Wedding**Goefun**$13.32**4.7★292 rev](https://www.amazon.com/dp/B0CXT9N7JB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![160 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Card Stock Bulk Printer Papers Off White Construction Paper Color Card Stock Cover for Scrapbook Printing DIY Cards Making Craft Invitation Menu 180gsm](https://m.media-amazon.com/images/I/41OD1zWZDjL.jpg)**160 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Card Stock Bulk Printer Papers Off White Construction Paper Color Card Stock Cover for Scrapbook Printing DIY Cards Making Craft Invitation Menu 180gsm**AIFLYAN**$16.60**184 rev10mo ago](https://www.amazon.com/dp/B0FJDNWZ53) [![Guakicae 32 Sheets Cream Cardstock 8.5 x 11 Off White Paper 80lb Thick Ivory Paper Card Stock for DIY Card Making Wedding Invitations Thank You Cards Business Cards Menus](https://m.media-amazon.com/images/I/31FuA+45egL.jpg)**Guakicae 32 Sheets Cream Cardstock 8.5 x 11 Off White Paper 80lb Thick Ivory Paper Card Stock for DIY Card Making Wedding Invitations Thank You Cards Business Cards Menus**Guakicae**$8.18**96 rev10mo ago](https://www.amazon.com/dp/B0FF1NPGLJ) [![200 Sheets of Cardstock 8.5 x 11 Heavyweight Cover Cream Cardstock Printer Paper 8.5 x 11 190 gsm Ivory Card Stock Paper for Wedding Invitations Elegant Stationery Scrapbooking & DIY Crafts](https://m.media-amazon.com/images/I/31IMV6WiRDL.jpg)**200 Sheets of Cardstock 8.5 x 11 Heavyweight Cover Cream Cardstock Printer Paper 8.5 x 11 190 gsm Ivory Card Stock Paper for Wedding Invitations Elegant Stationery Scrapbooking & DIY Crafts**Nichela**$19.31**94 rev10mo ago](https://www.amazon.com/dp/B0FGCB692V) [![40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations](https://m.media-amazon.com/images/I/317Q47V8WZL.jpg)**40 Sheets Cream Cardstock Paper 8.5 x 11 Ivory Cardstock Printer Paper 8.5x11 Off White Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Wedding Invitations**Aidunmis**$6.89**470 rev11mo ago](https://www.amazon.com/dp/B0FFG5WK19) [![Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card](https://m.media-amazon.com/images/I/31cgcqE1MVL.jpg)**Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card**GIGYES**$22.13**55 rev11mo ago](https://www.amazon.com/dp/B0FKN1V12N)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![200 Sheets of Cardstock 8.5 x 11 Heavyweight Cover Cream Cardstock Printer Paper 8.5 x 11 190 gsm Ivory Card Stock Paper for Wedding Invitations Elegant Stationery Scrapbooking & DIY Crafts](https://m.media-amazon.com/images/I/31IMV6WiRDL.jpg)**200 Sheets of Cardstock 8.5 x 11 Heavyweight Cover Cream Cardstock Printer Paper 8.5 x 11 190 gsm Ivory Card Stock Paper for Wedding Invitations Elegant Stationery Scrapbooking & DIY Crafts**Nichela**$19.31**4.6★**▲ 156%**](https://www.amazon.com/dp/B0FGCB692V) [![100 Sheets 65lb Cream Cardstock 8.5 x 11 Printer Off-White Paper for DIY Craft Card Making Premium Card Stock Blank Invitation Paper Greeting Cards 65LB Cover 180 GSM](https://m.media-amazon.com/images/I/41O7dvEbpvL.jpg)**100 Sheets 65lb Cream Cardstock 8.5 x 11 Printer Off-White Paper for DIY Craft Card Making Premium Card Stock Blank Invitation Paper Greeting Cards 65LB Cover 180 GSM**Weyew**$14.61**4.8★**▲ 129%**](https://www.amazon.com/dp/B0FJR12L4V) [![Guakicae 32 Sheets Cream Cardstock 8.5 x 11 Off White Paper 80lb Thick Ivory Paper Card Stock for DIY Card Making Wedding Invitations Thank You Cards Business Cards Menus](https://m.media-amazon.com/images/I/31FuA+45egL.jpg)**Guakicae 32 Sheets Cream Cardstock 8.5 x 11 Off White Paper 80lb Thick Ivory Paper Card Stock for DIY Card Making Wedding Invitations Thank You Cards Business Cards Menus**Guakicae**$8.18**4.4★**▲ 105%**](https://www.amazon.com/dp/B0FF1NPGLJ) [![Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card](https://m.media-amazon.com/images/I/31cgcqE1MVL.jpg)**Ivory Cardstock 8.5 x 11 Cream Cardstock 80lb 100 Sheets GIGYES Card Stock Printer Paper Certificate Wedding Invitations Menus Poster DIY Card**GIGYES**$22.13**4.7★**▲ 101%**](https://www.amazon.com/dp/B0FKN1V12N) [![MOS Off-White Cardstock Paper 8.5 x 11 Inch (110 Sheets) Heavyweight Cream Card Stock for Invitations Menus Certificates Crafting Business Printer Compatible](https://m.media-amazon.com/images/I/41Y7XUmumyL.jpg)**MOS Off-White Cardstock Paper 8.5 x 11 Inch (110 Sheets) Heavyweight Cream Card Stock for Invitations Menus Certificates Crafting Business Printer Compatible**Marathon Office Supply**$19.32**4.6★**▲ 81%**](https://www.amazon.com/dp/B0DKB8YY4C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.

2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality cardstock”*

**Paper Quality**18%

*“Beautiful paper”*

**Advertised Vs Actual Product**15%

*“Exactly what I needed”*

**Color**7%

*“perfect color”*

**Print Quality**6%

*“Great looking - Easy to print on”*

**Value For Money**5%

*“and affordable”*

**Compatibility-Overall**4%

*“Worked perfect with laser printer”*

**Thickness**3%

*“it was the perfect thickness”*

**Design-Overall**2%

*“Satisfied with product good construction”*

**Weight Light**2%

*“Nice weight”*

### **What buyers complain about **

**Color**24%

*“I received the wrong color”*

**Thickness**13%

*“This paper is too thick for a standard printer”*

**Paper Quality**12%

*“Paper needs padding like other fragile items”*

**Paper Brightness**7%

*“Good color however there was a major crack in the paper that goes through most of the stack”*

**Quality-Overall**6%

*“not the best quality”*

**Advertised Vs Actual Product**6%

*“Misleading”*

**Smell**3%

*“it's not a perfume”*

**Weight Light**3%

*“It not heavyweight at all”*

**Functionality-Overall**2%

*“another HP printer will not”*

**Ease Of Use**1%

*“Cant use it”*

### **Top return reasons **

**Color**43%

**Paper Quality**13%

**Value For Money**7%

**Size-Overall**6%

**Paper Brightness**4%

**Advertised Vs Actual Product**4%

**Thickness**3%

**Display Colors**3%

**Thin**2%

**Compatibility-Overall**2%