---
title: "illo sketchbook — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/illo-sketchbook"
last_updated: "2026-07-14T00:20:38.177Z"
locale: en
meta:
  description: "a small market ($45K/yr) — illo sketchbook doesn't clear our bar today."
  "og:description": "a small market ($45K/yr) — illo sketchbook doesn't clear our bar today."
  "og:title": "illo sketchbook — Niche Verdict: Skip it (34/100) | Amazon United States - Flapen"
---

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# **illo sketchbook**

**Skip it**

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 25Conversion 45Competition 17Returns 96Price range 35Avg price 65Brand share 20Review moat 43Quality gap 27

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$13.81**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,198.67**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$6.13–$19.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-0.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$45K**

$45K/yr · 89K searches

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **—flat

**Sellers**

**27**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- ILLO SKETCHBOOK FAIR & SQUARE45% - Prudiut24% - ALKALO11% - VANRTTO10% - Moleskine3% - Ohuhu3% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$13K45%$20K60%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![illo Sketchbook 8 x 8 Square Hardcover Sketch Book (112lb/180gsm) Heavyweight Paper Ribbon Marker Back Pocket Lays Flat Minimal Bleed Vegan for Artists & Beginners](https://m.media-amazon.com/images/I/41gpiwrVVuL.jpg)**illo Sketchbook 8 x 8 Square Hardcover Sketch Book (112lb/180gsm) Heavyweight Paper Ribbon Marker Back Pocket Lays Flat Minimal Bleed Vegan for Artists & Beginners**ILLO SKETCHBOOK FAIR & SQUARE**$18.03**4.8★6,648 rev](https://www.amazon.com/dp/B075DPKD46) [2![ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel](https://m.media-amazon.com/images/I/41VPUjZD46L.jpg)**ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel**ALKALO**$15.67**4.7★589 rev](https://www.amazon.com/dp/B09XMDNMKJ) [3![Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)](https://m.media-amazon.com/images/I/41E4Bw3sW9L.jpg)**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)**Prudiut**$9.35**4.3★244 rev](https://www.amazon.com/dp/B0F4R6TQ3B) [4![Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists](https://m.media-amazon.com/images/I/41cJiDlac0L.jpg)**Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists**Prudiut**$14.24**4.5★67 rev](https://www.amazon.com/dp/B0FN6WN5LC) [5![Vanrtto Hardcover Sketch Book Square Mixed Media Sketchbook 8x8 Inch](https://m.media-amazon.com/images/I/51SXM6yANyL.jpg)**Vanrtto Hardcover Sketch Book Square Mixed Media Sketchbook 8x8 Inch**VANRTTO**$16.15**4.6★491 rev](https://www.amazon.com/dp/B0C8NFQPVQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists](https://m.media-amazon.com/images/I/41cJiDlac0L.jpg)**Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists**Prudiut**$14.24**67 rev10mo ago](https://www.amazon.com/dp/B0FN6WN5LC) [![50 Sheets Hardcover Marker Paper Pad 7.5x8.5in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Paper for Beginners Artists Ideal Gift](https://m.media-amazon.com/images/I/41dDwv02JdL.jpg)**50 Sheets Hardcover Marker Paper Pad 7.5x8.5in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Paper for Beginners Artists Ideal Gift**Prudiut**$6.13**190 rev11mo ago](https://www.amazon.com/dp/B0FL7PDZ9F) [![Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)](https://m.media-amazon.com/images/I/41E4Bw3sW9L.jpg)**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)**Prudiut**$9.35**244 rev1y ago](https://www.amazon.com/dp/B0F4R6TQ3B) [![50 Sheets Marker Paper Pad 7.67.6 Inch Bleedproof Art Sketch Pad 73lb/120gsm Drawing Paper Spiral Sketch Book Alcohol Marker Paper Painting Coloring Paper for Beginners Artists Ideal Gift](https://m.media-amazon.com/images/I/51w7z+l-0aL.jpg)**50 Sheets Marker Paper Pad 7.67.6 Inch Bleedproof Art Sketch Pad 73lb/120gsm Drawing Paper Spiral Sketch Book Alcohol Marker Paper Painting Coloring Paper for Beginners Artists Ideal Gift**Prudiut**$6.98**558 rev1y ago](https://www.amazon.com/dp/B0DHKR1V2D) [![Beechmore Books Square Mixed Media Sketchbook - 8x8 Professional Art Journal 160 GSM / 98 lb Ivory Paper Perforated Pages Vegan Leather Hardcover Lay-Flat Design for Drawing & Doodling](https://m.media-amazon.com/images/I/41F-tHGYfiL.jpg)**Beechmore Books Square Mixed Media Sketchbook - 8x8 Professional Art Journal 160 GSM / 98 lb Ivory Paper Perforated Pages Vegan Leather Hardcover Lay-Flat Design for Drawing & Doodling**BEECHMORE BOOKS**$19.85**1,310 rev2y ago](https://www.amazon.com/dp/B0CL599Q1G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Beechmore Books Square Mixed Media Sketchbook - 8x8 Professional Art Journal 160 GSM / 98 lb Ivory Paper Perforated Pages Vegan Leather Hardcover Lay-Flat Design for Drawing & Doodling](https://m.media-amazon.com/images/I/41F-tHGYfiL.jpg)**Beechmore Books Square Mixed Media Sketchbook - 8x8 Professional Art Journal 160 GSM / 98 lb Ivory Paper Perforated Pages Vegan Leather Hardcover Lay-Flat Design for Drawing & Doodling**BEECHMORE BOOKS**$19.85**4.7★**▲ 188%**](https://www.amazon.com/dp/B0CL599Q1G) [![50 Sheets Hardcover Marker Paper Pad 7.5x8.5in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Paper for Beginners Artists Ideal Gift](https://m.media-amazon.com/images/I/41dDwv02JdL.jpg)**50 Sheets Hardcover Marker Paper Pad 7.5x8.5in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Paper for Beginners Artists Ideal Gift**Prudiut**$6.13**4.4★**▲ 128%**](https://www.amazon.com/dp/B0FL7PDZ9F) [![Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists](https://m.media-amazon.com/images/I/41cJiDlac0L.jpg)**Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists**Prudiut**$14.24**4.5★**▲ 100%**](https://www.amazon.com/dp/B0FN6WN5LC) [![50 Sheets Marker Paper Pad 7.67.6 Inch Bleedproof Art Sketch Pad 73lb/120gsm Drawing Paper Spiral Sketch Book Alcohol Marker Paper Painting Coloring Paper for Beginners Artists Ideal Gift](https://m.media-amazon.com/images/I/51w7z+l-0aL.jpg)**50 Sheets Marker Paper Pad 7.67.6 Inch Bleedproof Art Sketch Pad 73lb/120gsm Drawing Paper Spiral Sketch Book Alcohol Marker Paper Painting Coloring Paper for Beginners Artists Ideal Gift**Prudiut**$6.98**4.6★**▲ 80%**](https://www.amazon.com/dp/B0DHKR1V2D) [![Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)](https://m.media-amazon.com/images/I/41E4Bw3sW9L.jpg)**Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)**Prudiut**$9.35**4.3★**▲ 72%**](https://www.amazon.com/dp/B0F4R6TQ3B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

5K4KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Very well made”*

**Size-Overall**15%

*“Good size”*

**Drawing Experience**11%

*“Perfect for Sketching”*

**Value For Money**8%

*“Very affordable,”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Paper Quality**6%

*“The paper is thick enough for sketches, writing, or whatever you want”*

**Durability**3%

*“Durable”*

**Color**3%

*“Love the color”*

**Gifting Purpose**3%

*“it was a well-received gift at a good price”*

**Ease Of Use**2%

*“Perforated for easy removal”*

### **What buyers complain about **

**Durability**17%

*“Not durable”*

**Thickness**10%

*“Each page was thick”*

**Quality-Overall**10%

*“Could have had better quality control”*

**Paper Quality**6%

*“with one huge caveat: the paper quality for the softcover is way worse than the hardcover”*

**Absorbency**6%

*“It didnt absorb well”*

**Color**6%

*“I havent even dared to try with watercolors though”*

**Size-Overall**5%

*“But small size”*

**Ease Of Use**5%

*“make it super inconvenient to use”*

**Advertised Vs Actual Product**3%

*“Perforated pages are mentioned in the description of the product but I didnt see it”*

**Compatibility-Overall**2%

*“it is just not compatible”*

### **Top return reasons **

**Size-Overall**57%

**Value For Money**8%

**Paper Quality**7%

**Advertised Vs Actual Product**6%

**Color**3%

**Quality-Overall**3%

**Thin**2%

**Thickness**2%

**Functionality-Overall**1%

**Product Condition**1%