[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-arts-crafts-sewing-illit-not-cute-anymore":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5357,5601801565,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":150,"baselines":187,"demand":192,"seasonality":145,"brandShare":278,"products":293,"feedback":425,"lastUpdated":143},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":47,"label":48,"slug":49,"href":50},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":128,"avgRating":129,"avgReviewCount":130,"avgPrice":131,"priceMin":132,"priceMax":133,"productCount":134,"unitsSoldMax":135,"sponsoredPct":136,"returnRate":137,"successfulLaunches360":124,"newProducts360":134,"amazonNicheId":138,"title":139,"slug":140,"href":141,"leafCategoryName":142,"scrapedAt":143,"brandCount":144,"brandCountYearAgo":145,"sellerCount":146,"signals":147},33209,79303,0,-0.5738,0.0145,0.6186,1,4.6,9,28.88,9.95,60.13,15,1250,0.6667,0.0058,"bce8b49a-fa78-4150-8cff-f5f1f297a6b6","illit not cute anymore","illit-not-cute-anymore","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fillit-not-cute-anymore","Scrapbooking & Stamping","2026-07-10T23:01:18.395533+00:00",4,null,11,[148,149],"low_competition","out_of_stock",{"score":151,"verdict":152,"components":153},35,"skip",[154,158,160,164,167,169,172,177,180,183],{"key":155,"score":106,"weight":156,"raw":157},"marketSize",0.15,33208.92,{"key":159,"score":124,"weight":156,"raw":125},"growth",{"key":161,"score":162,"weight":163,"raw":126},"conversion",18,0.1,{"key":165,"score":166,"weight":156,"raw":127},"competition",39,{"key":168,"score":124,"weight":163,"raw":128},"brandShare",{"key":170,"score":171,"weight":163,"raw":129},"qualityGap",25,{"key":173,"score":174,"weight":175,"raw":176},"reviewMoat",100,0.05,8.93,{"key":178,"score":179,"weight":163,"raw":137},"returns",97,{"key":181,"score":182,"weight":175,"raw":131},"avgPrice",95,{"key":184,"score":185,"weight":175,"raw":186},"priceRange",87,0.8993622957353526,{"avgRating":188,"medianPrice":189,"medianReturnRate":190,"nichesTracked":191},4.42,22.21,0.0235,37805,{"points":193,"droppedPartialWeek":277},[194,197,200,203,206,209,212,215,218,221,224,227,230,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274],{"week":195,"volume":196},"2025-12-28",5941,{"week":198,"volume":199},"2026-01-04",5083,{"week":201,"volume":202},"2026-01-11",3764,{"week":204,"volume":205},"2026-01-18",2900,{"week":207,"volume":208},"2026-01-25",2596,{"week":210,"volume":211},"2026-02-01",2104,{"week":213,"volume":214},"2026-02-08",1731,{"week":216,"volume":217},"2026-02-15",1487,{"week":219,"volume":220},"2026-02-22",1541,{"week":222,"volume":223},"2026-03-01",1433,{"week":225,"volume":226},"2026-03-08",1297,{"week":228,"volume":229},"2026-03-15",1144,{"week":231,"volume":85},"2026-03-22",{"week":233,"volume":234},"2026-03-29",746,{"week":236,"volume":237},"2026-04-05",826,{"week":239,"volume":240},"2026-04-12",884,{"week":242,"volume":243},"2026-04-19",760,{"week":245,"volume":246},"2026-04-26",665,{"week":248,"volume":249},"2026-05-03",629,{"week":251,"volume":252},"2026-05-10",628,{"week":254,"volume":255},"2026-05-17",625,{"week":257,"volume":258},"2026-05-24",553,{"week":260,"volume":261},"2026-05-31",582,{"week":263,"volume":264},"2026-06-07",722,{"week":266,"volume":267},"2026-06-14",763,{"week":269,"volume":270},"2026-06-21",875,{"week":272,"volume":273},"2026-06-28",1017,{"week":275,"volume":276},"2026-07-05",898,false,{"top":279,"otherBrandCount":124,"otherClickShare":292},[280,283,286,289],{"brand":281,"clickShare":282},"Generic",0.7848999999999999,{"brand":284,"clickShare":285},"KPOP HEAVEN",0.1758,{"brand":287,"clickShare":288},"Koread",0.0209,{"brand":290,"clickShare":291},"blcchidsuit",0.0183,0.00010000000000010001,[294,305,315,324,333,341,347,357,367,376,386,394,402,410,417],{"asin":295,"title":296,"brand":281,"imageUrl":297,"price":298,"rating":299,"reviews":300,"clickShare90":301,"clickShare360":302,"launchDate":303,"amazonUrl":304},"B0G56FP94G","ILLIT NOT CUTE ANYMORE 1st Single Album [NOT CUTE Ver.] Photobook + CD + 2 Photocard + ID Photo Set + Sugar Packet Sticker","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zDpbZx5fL.jpg",27.76,4.9,19,0.1777,0.224,"2025-12-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G56FP94G",{"asin":306,"title":307,"brand":281,"imageUrl":308,"price":309,"rating":310,"reviews":311,"clickShare90":312,"clickShare360":313,"launchDate":303,"amazonUrl":314},"B0G5697GV6","ILLIT NOT CUTE ANYMORE 1st Single Album [NOT MY NAME Ver.] Photobook + CD + 2 Photocard + ID Photo Set + Unit Photobook","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ekn4WbJ5L.jpg",26.43,5,16,0.1761,0.1361,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G5697GV6",{"asin":316,"title":317,"brand":281,"imageUrl":318,"price":319,"rating":299,"reviews":162,"clickShare90":320,"clickShare360":321,"launchDate":322,"amazonUrl":323},"B0G34DYK3T","ILLIT 1st Single Album [NOT CUTE ANYMORE] Photobook Version (NOT CUTE)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AWrZIdvrL.jpg",30.76,0.0929,0.0934,"2025-11-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G34DYK3T",{"asin":325,"title":326,"brand":281,"imageUrl":327,"price":328,"rating":310,"reviews":329,"clickShare90":330,"clickShare360":331,"launchDate":322,"amazonUrl":332},"B0G34H5XZQ","ILLIT 1st Single Album NOT CUTE ANYMORE (NOT MY NAME)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41ZVoGpOJ2L.jpg",30.21,14,0.0909,0.1032,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G34H5XZQ",{"asin":334,"title":335,"brand":284,"imageUrl":336,"price":133,"rating":310,"reviews":310,"clickShare90":337,"clickShare360":338,"launchDate":339,"amazonUrl":340},"B0GL5PYY76","ILLIT [NOT CUTE ANYMORE 1st Single Album](Little Mimi Ver.) + 3 Extra Photocards Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F319PuXjczUL.jpg",0.081,0.0408,"2026-02-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GL5PYY76",{"asin":342,"title":343,"brand":281,"imageUrl":318,"price":344,"rating":310,"reviews":329,"clickShare90":345,"clickShare360":337,"launchDate":322,"amazonUrl":346},"B0G34J72P3","ILLIT 1st Single Album NOT CUTE ANYMORE (NOT CUTE)",30.67,0.0755,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G34J72P3",{"asin":348,"title":349,"brand":284,"imageUrl":350,"price":351,"rating":352,"reviews":128,"clickShare90":353,"clickShare360":354,"launchDate":355,"amazonUrl":356},"B0H2CTZDX5","ILLIT [1st Single Album NOT CUTE ANYMORE](NOT CUTE VER.) + 3 Extra Photocards Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31DSQWniy6L.jpg",32.22,3,0.0697,0.0181,"2026-05-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H2CTZDX5",{"asin":358,"title":359,"brand":281,"imageUrl":360,"price":361,"rating":362,"reviews":130,"clickShare90":363,"clickShare360":364,"launchDate":365,"amazonUrl":366},"B0G517N46P","ILLIT NOT CUTE ANYMORE 1st Single Album [Weverse Ver.] QR Card + 2 Photocard + Unit Photocard Set - NO CD Digital Contents Album","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418nrIL-x7L.jpg",15.64,4.1,0.0627,0.058,"2025-12-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G517N46P",{"asin":368,"title":369,"brand":281,"imageUrl":370,"price":371,"rating":372,"reviews":130,"clickShare90":373,"clickShare360":374,"launchDate":322,"amazonUrl":375},"B0G34H8KD9","ILLIT 1st Single Album NOT CUTE ANYMORE ILLIT x Ashley Williams Pouch Ver. (COLLAGE)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aW8J18IPL.jpg",37.86,4.8,0.0334,0.0573,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G34H8KD9",{"asin":377,"title":378,"brand":281,"imageUrl":379,"price":380,"rating":381,"reviews":382,"clickShare90":383,"clickShare360":384,"launchDate":322,"amazonUrl":385},"B0G32VCQHC","ILLIT 1st Single Album [NOT CUTE ANYMORE] Weverse Ver","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Ym8da9qxL.jpg",16.56,4.3,6,0.0308,0.071,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G32VCQHC",{"asin":387,"title":388,"brand":281,"imageUrl":389,"price":390,"rating":372,"reviews":130,"clickShare90":391,"clickShare360":392,"launchDate":322,"amazonUrl":393},"B0G34JT9DZ","ILLIT 1st Single Album NOT CUTE ANYMORE ILLIT x Ashley Williams Pouch Ver. (I HEART ME)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Fy5rK2D5L.jpg",37.67,0.0263,0.0467,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G34JT9DZ",{"asin":395,"title":396,"brand":284,"imageUrl":397,"price":398,"rating":124,"reviews":124,"clickShare90":399,"clickShare360":400,"launchDate":355,"amazonUrl":401},"B0H2D5KLJ9","ILLIT [1st Single Album NOT CUTE ANYMORE](NOT MY NAME VER.) + 3 Extra Photocards Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qykJ0LBAL.jpg",30.01,0.0251,0.0065,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0H2D5KLJ9",{"asin":403,"title":404,"brand":287,"imageUrl":405,"price":406,"rating":124,"reviews":124,"clickShare90":288,"clickShare360":407,"launchDate":408,"amazonUrl":409},"B0FY69NPH2","ILLIT NOT CUTE ANYMORE 1st Single Album (Photobook - NOT CUTE Ver.)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41c8GezNsjL.jpg",30.3,0.0098,"2025-10-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FY69NPH2",{"asin":411,"title":378,"brand":281,"imageUrl":379,"price":412,"rating":381,"reviews":130,"clickShare90":413,"clickShare360":414,"launchDate":415,"amazonUrl":416},"B0G38HN6S9",17.07,0.0186,0.0491,"2025-11-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G38HN6S9",{"asin":418,"title":419,"brand":290,"imageUrl":420,"price":132,"rating":421,"reviews":310,"clickShare90":291,"clickShare360":422,"launchDate":423,"amazonUrl":424},"B0GTVL9T5N","55 Pcs Photocards 1ST SINGLE ALBUM NOT CUTE ANYMORE Merch LOMO Cards","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41kNmlRsvGL.jpg",4.7,0.0049,"2026-03-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GTVL9T5N",{"love":426,"hate":436,"returnReasons":448},[427,432],{"topic":428,"percentOfMentions":429,"verbatims":430},"Gifting Purpose",0.5,[431],"GIFT FOR GRANDAUGHTER- SHE LOVES IT",{"topic":433,"percentOfMentions":429,"verbatims":434},"Collectibles",[435],"The photo cards were great",[437,443],{"topic":438,"percentOfMentions":439,"verbatims":440},"Value For Money",0.75,[441,442],"Expensive for reason","Not worth much",{"topic":444,"percentOfMentions":445,"verbatims":446},"Size-Overall",0.25,[447],"very small smaller than I thought actually",[449,452,454,456,458,461,463],{"reason":450,"pct":451},"Advertised Vs Actual Product",0.5682,{"reason":444,"pct":453},0.1364,{"reason":455,"pct":330},"Defective Material\u002FParts",{"reason":438,"pct":457},0.0682,{"reason":459,"pct":460},"Functionality-Overall",0.0455,{"reason":462,"pct":460},"Maintenance And Repair",{"reason":464,"pct":460},"Design-Overall"]