---
title: "horse diamond painting — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/horse-diamond-painting"
last_updated: "2026-07-13T21:36:39.422Z"
locale: en
meta:
  description: "a small market ($35K/yr) — horse diamond painting doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — horse diamond painting doesn't clear our bar today."
  "og:title": "horse diamond painting — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **horse diamond painting**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 13Conversion 28Competition 92Returns 96Price range 48Avg price 23Brand share 96Review moat 88Quality gap 19

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****248.82**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$3.96–$25.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Bad****$8.35**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-23.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$35K**

$35K/yr · 186K searches

## **Competition**

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

**Brands**

**62 **▼falling

**Sellers**

**65**

**Top-5 brand share**

**35%**

**Open market**

**60%**

- WSLWXSHM10% - askkqtx7% - SENQAO7% - Axquilon6% - GEEHEIY5% - BOHADIY5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6944%$1K6%$2K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 88 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![WSLWXSHM Diamond Painting Kits for Adults Horse Round Full Drill Diamond Art Kits 5D DIY Paint with Diamonds Crafts for Home Wall Decoration Gifts 1216Inch Animal](https://m.media-amazon.com/images/I/512NxzVv7WL.jpg)**WSLWXSHM Diamond Painting Kits for Adults Horse Round Full Drill Diamond Art Kits 5D DIY Paint with Diamonds Crafts for Home Wall Decoration Gifts 1216Inch Animal**WSLWXSHM**$7.68**4.5★19 rev](https://www.amazon.com/dp/B0F7LJC3BV) [2![SENQAO Horse Diamond Art Kit for Adults with Frame Art and Crafts for Adults Ages 4-6-8-12 Easy to DIY Diamond Art for Adults and Adult Beginners Home Wall Decoration 7.1x7.1inch](https://m.media-amazon.com/images/I/51+xxY7AprL.jpg)**SENQAO Horse Diamond Art Kit for Adults with Frame Art and Crafts for Adults Ages 4-6-8-12 Easy to DIY Diamond Art for Adults and Adult Beginners Home Wall Decoration 7.1x7.1inch**SENQAO**$10.41**4.6★160 rev](https://www.amazon.com/dp/B0DR8J2867) [3![askkqtx Horse Diamond Art Kits for Adults Butterfly Sunflowers Diamond Painting Kits for Beginnners DIY 5D Full Drill Crystal Rhinestone Gem Art Craft Kits for Home Wall Decor 12X16 Inch](https://m.media-amazon.com/images/I/51AOdlYGErL.jpg)**askkqtx Horse Diamond Art Kits for Adults Butterfly Sunflowers Diamond Painting Kits for Beginnners DIY 5D Full Drill Crystal Rhinestone Gem Art Craft Kits for Home Wall Decor 12X16 Inch**askkqtx**$8.93**4.6★682 rev](https://www.amazon.com/dp/B0DT3YBW5N) [4![GEEHEIY Horses Diamond Art Kits for Adults 5D Horse Diamond Painting Kits for Beginner DIY Flower Lover Gem Art Dots for Adults Perfect for Home Wall Decor 12x16 Inch](https://m.media-amazon.com/images/I/51KW2aQKdYL.jpg)**GEEHEIY Horses Diamond Art Kits for Adults 5D Horse Diamond Painting Kits for Beginner DIY Flower Lover Gem Art Dots for Adults Perfect for Home Wall Decor 12x16 Inch**GEEHEIY**$7.91**4.8★365 rev](https://www.amazon.com/dp/B0FGHPJKJS) [5![Yomiie Large Diamond Art Kits for Adults Horse Animals Diamond Painting Art Sunset Landscape Full Round Drill Kits Embroidery Rhinestone Diamond Crystal Craft Canvas Home Wall Decor 31.5x11.81 inch](https://m.media-amazon.com/images/I/516Vznq7QVL.jpg)**Yomiie Large Diamond Art Kits for Adults Horse Animals Diamond Painting Art Sunset Landscape Full Round Drill Kits Embroidery Rhinestone Diamond Crystal Craft Canvas Home Wall Decor 31.5x11.81 inch**Yomiie**$10.79**4.4★202 rev](https://www.amazon.com/dp/B0DWJTNVLL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WSLWXSHM Pearl Diamond Painting Kits for Adults Horse 5D Special Shape Diamond Art Kits for Beginners Crystal Rhinestones Diamond Painting for Home Wall Decoration Gift 1216inch/3040cm Animal](https://m.media-amazon.com/images/I/51thI72dpHL.jpg)**WSLWXSHM Pearl Diamond Painting Kits for Adults Horse 5D Special Shape Diamond Art Kits for Beginners Crystal Rhinestones Diamond Painting for Home Wall Decoration Gift 1216inch/3040cm Animal**WSLWXSHM**$11.88**0 rev1mo ago](https://www.amazon.com/dp/B0GV43PTPW) [![Stalente Diamond Painting Kits for Adults Horse and Cow 5D DIY Diamond Art Kits for Beginners Round Full Drill Diamond Painting for Home Wall Decoration Gift 1212inch Animal](https://m.media-amazon.com/images/I/51sCl+TBtyL.jpg)**Stalente Diamond Painting Kits for Adults Horse and Cow 5D DIY Diamond Art Kits for Beginners Round Full Drill Diamond Painting for Home Wall Decoration Gift 1212inch Animal**Stalente**$9.00**0 rev2mo ago](https://www.amazon.com/dp/B0GWPXPN14) [![xackcme Horse Diamond Painting Kits for Adults - Girl Diamond Art Kits for Adults Round Animal 5D Gem Art Kit for Adult DIY Crafts Kit Gift Home Wall Decor Gifts (16x12 inch)](https://m.media-amazon.com/images/I/51MVGXhyMML.jpg)**xackcme Horse Diamond Painting Kits for Adults - Girl Diamond Art Kits for Adults Round Animal 5D Gem Art Kit for Adult DIY Crafts Kit Gift Home Wall Decor Gifts (16x12 inch)**xackcme**$7.73**403 rev2mo ago](https://www.amazon.com/dp/B0GXZ2QLRJ) [![Large Diamond Art Kits for Adults Horse Animals Diamond Painting Art Sunset Landscape Full Round Drill Kits Embroidery Rhinestone Diamond Crystal Craft Canvas Home Wall Decor 27.5 X 15.7inch](https://m.media-amazon.com/images/I/41+qxeGiTGL.jpg)**Large Diamond Art Kits for Adults Horse Animals Diamond Painting Art Sunset Landscape Full Round Drill Kits Embroidery Rhinestone Diamond Crystal Craft Canvas Home Wall Decor 27.5 X 15.7inch**BOHADIY**$9.61**0 rev2mo ago](https://www.amazon.com/dp/B0GXZS47CS) [![DPDAKIT Horse Diamond Painting Kits for Adults Animal Diamond Art Kits for Adults Beginner 5D DIY Round Full Gem Art Crafts for Home Wall Decor Gift 12x12 inch](https://m.media-amazon.com/images/I/51Gok+0guNL.jpg)**DPDAKIT Horse Diamond Painting Kits for Adults Animal Diamond Art Kits for Adults Beginner 5D DIY Round Full Gem Art Crafts for Home Wall Decor Gift 12x12 inch**DPDAKIT**$7.46**2 rev3mo ago](https://www.amazon.com/dp/B0GL8D2768)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AMORARS Horse Diamond Art Kits for Adults - 5D Diamond Painting Kit - Diamond Dot Full Rond Gem Art Beginner DIY Crafts Home Decoration Gifts](https://m.media-amazon.com/images/I/41+aYHIZ1HL.jpg)**AMORARS Horse Diamond Art Kits for Adults - 5D Diamond Painting Kit - Diamond Dot Full Rond Gem Art Beginner DIY Crafts Home Decoration Gifts**AMORARS**$3.96**0.0★**▲ 360%**](https://www.amazon.com/dp/B0GHDK1QHF) [![DPDAKIT Horse Diamond Painting Kits for Adults Animal Diamond Art Kits for Adults Beginner 5D DIY Round Full Gem Art Crafts for Home Wall Decor Gift 12x12 inch](https://m.media-amazon.com/images/I/51Gok+0guNL.jpg)**DPDAKIT Horse Diamond Painting Kits for Adults Animal Diamond Art Kits for Adults Beginner 5D DIY Round Full Gem Art Crafts for Home Wall Decor Gift 12x12 inch**DPDAKIT**$7.46**5.0★**▲ 350%**](https://www.amazon.com/dp/B0GL8D2768) [![xackcme Horse Diamond Painting Kits for Adults - Girl Diamond Art Kits for Adults Round Animal 5D Gem Art Kit for Adult DIY Crafts Kit Gift Home Wall Decor Gifts (16x12 inch)](https://m.media-amazon.com/images/I/51MVGXhyMML.jpg)**xackcme Horse Diamond Painting Kits for Adults - Girl Diamond Art Kits for Adults Round Animal 5D Gem Art Kit for Adult DIY Crafts Kit Gift Home Wall Decor Gifts (16x12 inch)**xackcme**$7.73**4.7★**▲ 346%**](https://www.amazon.com/dp/B0GXZ2QLRJ) [![WSLWXSHM Pearl Diamond Painting Kits for Adults Horse 5D Special Shape Diamond Art Kits for Beginners Crystal Rhinestones Diamond Painting for Home Wall Decoration Gift 1216inch/3040cm Animal](https://m.media-amazon.com/images/I/51thI72dpHL.jpg)**WSLWXSHM Pearl Diamond Painting Kits for Adults Horse 5D Special Shape Diamond Art Kits for Beginners Crystal Rhinestones Diamond Painting for Home Wall Decoration Gift 1216inch/3040cm Animal**WSLWXSHM**$11.88**0.0★**▲ 344%**](https://www.amazon.com/dp/B0GV43PTPW) [![ICYANART Horse Diamond Art Kits for Kids with Frame Kids Diamond Art Painting Kit for Ages 6-8-12 Art and Crafts for Adult Beginners Girls Boys for Gifts Home Wall Decor 7x9inch](https://m.media-amazon.com/images/I/51fGWzWZuOL.jpg)**ICYANART Horse Diamond Art Kits for Kids with Frame Kids Diamond Art Painting Kit for Ages 6-8-12 Art and Crafts for Adult Beginners Girls Boys for Gifts Home Wall Decor 7x9inch**ICYANART**$11.30**4.8★**▲ 344%**](https://www.amazon.com/dp/B0GC5VZQKW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.

6K4KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**18%

*“Vibrant colors”*

**Fun/Entertainment Experience**10%

*“FUN”*

**Quality-Overall**9%

*“Well made, comes with everything”*

**Gifting Purpose**9%

*“Perfect for gift giving”*

**Ease Of Use**7%

*“Ease of Use. Beginner Friendly”*

**Advertised Vs Actual Product**7%

*“The picture was spot on”*

**Design-Overall**5%

*“The design is attractive”*

**Value For Money**5%

*“Nice for being cheap”*

**Size-Overall**5%

*“Great size”*

**Paint Quality**3%

*“I would 100% recommend this painting”*

### **What buyers complain about **

**Size-Overall**17%

*“the pieces are tiny”*

**Paint Quality**7%

*“So Im unable to finish the pic :”*

**Adhesion/Stickiness**6%

*“The stick was a little lacking on one corner”*

**Instructions/User Manual/Troubleshooting**6%

*“No directions”*

**Magnetic Strength/Adsorption**6%

*“The gel to work for the beads don't stick to the magnet”*

**Moist/Dry**6%

*“This came in wet like soap on it I am so mad it was a mess”*

**Gifting Purpose**4%

*“was unable to give it as a gift due to the spilt beads”*

**Design-Overall**3%

*“It did not replicate the original design at all”*

**Cushion**3%

*“My only complaint is the finger cushion for the pen”*

**Functionality-Overall**3%

*“Results not as expected”*

### **Top return reasons **

**Advertised Vs Actual Product**27%

**Size-Overall**17%

**Color**8%

**Adhesion/Stickiness**7%

**Quality-Overall**7%

**Defective Material/Parts**5%

**Display Colors**4%

**Gifting Purpose**4%

**Instructions/User Manual/Troubleshooting**4%

**Frame Quality**3%