---
title: "honey sticks crayons — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/honey-sticks-crayons"
last_updated: "2026-07-14T00:07:20.486Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 97% of clicks) — honey sticks crayons doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 97% of clicks) — honey sticks crayons doesn't clear our bar today."
  "og:title": "honey sticks crayons — Niche Verdict: Skip it (44/100) | Amazon United States - Flapen"
---

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# **honey sticks crayons**

**Skip it**

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 12Conversion 63Competition 49Returns 90Price range 72Avg price 89Brand share 6Review moat 42Quality gap 42

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.72**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.96–$35.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,307.94**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$155K**

$155K/yr · 136K searches

**Growth**

**Bad****-25.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**44**

**Top-5 brand share**

**97%**

**Open market**

**0%**

- Honeysticks57% - STOCKMAR23% - Faber-Castell9% - JUPITEARTH6% - iCrayon3% - Generic3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$31K30%$46K40%$62K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly](https://m.media-amazon.com/images/I/41DEzXIr8tL.jpg)**Honeysticks 100% Pure Beeswax Crayons (12 Pack) - Non Toxic Crayons for Toddlers 1-3 Safe for Baby from 1 Year Old Plus Handmade with Natural Beeswax and Food-Grade Colors Eco Friendly**Honeysticks**$20.88**4.5★17,810 rev](https://www.amazon.com/dp/B01GSY9MD2) [2![Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8](https://m.media-amazon.com/images/I/51SFmXK2NnL.jpg)**Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$13.76**4.5★2,658 rev](https://www.amazon.com/dp/B01I2GVSNQ) [3![Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin](https://m.media-amazon.com/images/I/51pEXmSlSVL.jpg)**Stockmar Beeswax Stick Crayons Set of 16 Artist-Grade Drawing Media Non-Toxic Beeswax Crayons for Art Projects Crafting Walforf Art Supplies Creative Drawing Includes Storage Tin**STOCKMAR**$32.46**4.2★284 rev](https://www.amazon.com/dp/B000M02M2M) [4![Honeysticks Super Jumbo Crayons (6 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly](https://m.media-amazon.com/images/I/51R5gzlkSYL.jpg)**Honeysticks Super Jumbo Crayons (6 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly**Honeysticks**$18.03**4.6★3,346 rev](https://www.amazon.com/dp/B01I2GNSWU) [5![Faber-Castell Beeswax Crayons in Durable Storage Case: Non-Toxic Jumbo Triangle Crayons Travel-Friendly Toddler Art Supplies for Kids (Ages 3+) (12 Count)](https://m.media-amazon.com/images/I/51eg20MUXDL.jpg)**Faber-Castell Beeswax Crayons in Durable Storage Case: Non-Toxic Jumbo Triangle Crayons Travel-Friendly Toddler Art Supplies for Kids (Ages 3+) (12 Count)**Faber-Castell**$6.96**4.6★1,936 rev](https://www.amazon.com/dp/B00IO06VEM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies](https://m.media-amazon.com/images/I/4178by2o7xL.jpg)**Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies**iCrayon**$12.47**100 rev11mo ago](https://www.amazon.com/dp/B0FLY11V2T) [![JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48](https://m.media-amazon.com/images/I/51cuLDlwE9L.jpg)**JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48**JUPITEARTH**$12.80**187 rev1y ago](https://www.amazon.com/dp/B0DK8V1WPV) [![Honeysticks Super Jumbo Crayons (12 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly](https://m.media-amazon.com/images/I/41cR66u5wxL.jpg)**Honeysticks Super Jumbo Crayons (12 Pack) - 100% Pure Beeswax Non Toxic Crayons for Toddlers 1-3 Extra Large Crayon Size Easy to Hold and Use Unbreakable Toddler Crayon Eco-Friendly**Honeysticks**$25.92**3,346 rev2y ago](https://www.amazon.com/dp/B0D4KNS59Q) [![Honeysticks Jumbo Crayons (24 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 24 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8](https://m.media-amazon.com/images/I/41BdMPtp3RL.jpg)**Honeysticks Jumbo Crayons (24 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 24 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$25.38**2,658 rev2y ago](https://www.amazon.com/dp/B0CPHWVWZ7) [![Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED](https://m.media-amazon.com/images/I/41UsQI4i-aL.jpg)**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**7 rev3y ago](https://www.amazon.com/dp/B0D6RLR9JV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED](https://m.media-amazon.com/images/I/41UsQI4i-aL.jpg)**Waldorf crayon holder for Stockmar 16 blocks and 16 sticks personalized gift for kids desk organization CRAYONS NOT INCLUDED**Generic**$35.91**4.5★**▲ 329%**](https://www.amazon.com/dp/B0D6RLR9JV) [![Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies](https://m.media-amazon.com/images/I/4178by2o7xL.jpg)**Soy & Beeswax Crayons for Toddlers 12 Colors Non-Toxic Natural Crayons Chunky Easy-Grip Design for Little Hands Unbreakable Baby Art Supplies**iCrayon**$12.47**3.9★**▲ 141%**](https://www.amazon.com/dp/B0FLY11V2T) [![STOCKMAR Beeswax Stick Crayons Set of 12 Assorted Colors in a Sturdy Storage Box Break-Resistant Wax Art Crayons with Natural Beeswax Rich Pigments & Smooth Color Application Made in Germany](https://m.media-amazon.com/images/I/51qOShJ00YL.jpg)**STOCKMAR Beeswax Stick Crayons Set of 12 Assorted Colors in a Sturdy Storage Box Break-Resistant Wax Art Crayons with Natural Beeswax Rich Pigments & Smooth Color Application Made in Germany**STOCKMAR**$24.68**4.4★**▲ 46%**](https://www.amazon.com/dp/B01HW4EIZ4) [![JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48](https://m.media-amazon.com/images/I/51cuLDlwE9L.jpg)**JUPITEARTH Beeswax Crayons for Toddlers 13 12 Non-Toxic Silky Crayons Jumbo and Washable Crayon Easy to Hold Safe for Kids Mess-Free Coloring for Preschool Art Supplies Ages 24 48**JUPITEARTH**$12.80**4.6★**▲ 45%**](https://www.amazon.com/dp/B0DK8V1WPV) [![Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8](https://m.media-amazon.com/images/I/51SFmXK2NnL.jpg)**Honeysticks Jumbo Crayons (8 Pack) - Non Toxic Crayons - 100% Pure Beeswax and Food Grade Colors - 8 Bright Colors - Large Easy to Hold and Use - Preschool Art Supplies for Toddlers/Kids 3-5 4-8**Honeysticks**$13.76**4.5★**▲ 38%**](https://www.amazon.com/dp/B01I2GVSNQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**22%

*“Bright colors”*

**Size-Overall**13%

*“The size of the crayons are perfect for littles”*

**Durability**11%

*“do not break easily”*

**Quality-Overall**10%

*“The quality is excellent with dark colors”*

**Ease Of Use**9%

*“Easy to use”*

**Grip**4%

*“They are easy to grip, great size, don't break, and are smooth”*

**Value For Money**3%

*“All their products are worth the price”*

**Ease Of Cleaning**3%

*“Easy to clean on certain surfaces”*

**Safety Standards**3%

*“Great for safety Oh”*

**Fun/Entertainment Experience**2%

*“These are so fun”*

### **What buyers complain about **

**Color**23%

*“Dont color well”*

**Durability**16%

*“Broke right away”*

**Value For Money**8%

*“unfortunately not worth the price”*

**Size-Overall**5%

*“These are too short”*

**Smell**4%

*“Apparently the scent of beeswax tricks dogs into thinking these crayons are a living bee colony and my dog stares at them and acts weird”*

**Ease Of Cleaning**3%

*“Makes a mess”*

**Hard Feel**3%

*“They are not as soft as other crayons”*

**Writing Experience**2%

*“A couple of them wont even mark when we try to write”*

**Choking**2%

*“which then becomes a choking hazard”*

**Paper Brightness**2%

*“And on Kraft paper. like the big brown walls., the colors dont show up very well”*

### **Top return reasons **

**Size-Overall**32%

**Color**14%

**Value For Money**9%

**Smell**7%

**Advertised Vs Actual Product**6%

**Functionality-Overall**6%

**Product Condition**5%

**Quality-Overall**5%

**Defective Material/Parts**4%

**Ease Of Use**4%