---
title: "holi color powder — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/holi-color-powder"
last_updated: "2026-07-14T00:18:15.981Z"
locale: en
meta:
  description: "holi color powder shows a sweet-spot price point ($70.99 avg), but soft demand (-37.6% this quarter) keeps it on the watch list."
  "og:description": "holi color powder shows a sweet-spot price point ($70.99 avg), but soft demand (-37.6% this quarter) keeps it on the watch list."
  "og:title": "holi color powder — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **holi color powder**

**Worth a look**

Shows a sweet-spot price point ($70.99 avg), but soft demand (-37.6% this quarter) keeps it on the watch list.

Market size 69Growth 6Conversion 50Competition 83Returns 82Price range 23Avg price 86Brand share 41Review moat 71Quality gap 22

**Avg price**

**Great****$70.99**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Great****1.6%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****663**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$723K**

$723K/yr · 251K searches

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Price range**

**Bad****$8.31–$371.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-37.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**15 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**81%**

**Open market**

**15%**

- Color Blaze28% - PARTY GOAT21% - Chameleon Colors16% - YANENAN11% - ARELUX5% - Kulture Khazana5% - Open — no brand owns it (9 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$14K4%$29K6%$43K8%$58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 44 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PARTY GOAT Colored Powder For Fun Events 18 Lbs Non-Toxic Holi Powder Green Purple Yellow Orange Blue & Pink for Color Runs Festivals & Color War Parties. 3Lb Each Pack of 6](https://m.media-amazon.com/images/I/51xZzA+dNIL.jpg)**PARTY GOAT Colored Powder For Fun Events 18 Lbs Non-Toxic Holi Powder Green Purple Yellow Orange Blue & Pink for Color Runs Festivals & Color War Parties. 3Lb Each Pack of 6**PARTY GOAT**$96.18**4.9★114 rev](https://www.amazon.com/dp/B0CWR52X1X) [2![Color Blaze Holi Color Run Powder - 5 lbs of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - Non-Toxic Washable Color Powder - Pack of 8 Bags - 40 Pounds in Bulk](https://m.media-amazon.com/images/I/51N6-3zBTyL.jpg)**Color Blaze Holi Color Run Powder - 5 lbs of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - Non-Toxic Washable Color Powder - Pack of 8 Bags - 40 Pounds in Bulk**Color Blaze**$190.98**4.8★498 rev](https://www.amazon.com/dp/B07V9PTHRH) [3![PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 6](https://m.media-amazon.com/images/I/51I05kndjwL.jpg)**PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 6**PARTY GOAT**$53.16**4.9★50 rev](https://www.amazon.com/dp/B0F62CYN9L) [4![Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations](https://m.media-amazon.com/images/I/51N0WhQBoTL.jpg)**Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations**YANENAN**$18.98**4.6★25 rev](https://www.amazon.com/dp/B0GF8943DZ) [5![Color Blaze Holi Colored Powder - 1 lb of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - for Fun Runs Toss Rangoli Color War Party & Festivals - Total Pack of 8 Pounds](https://m.media-amazon.com/images/I/51+kaKbN8yL.jpg)**Color Blaze Holi Colored Powder - 1 lb of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - for Fun Runs Toss Rangoli Color War Party & Festivals - Total Pack of 8 Pounds**Color Blaze**$47.46**4.6★192 rev](https://www.amazon.com/dp/B089LKWYVS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Chameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack](https://m.media-amazon.com/images/I/41cam5aFiLL.jpg)**Chameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack**Chameleon Colors**$19.61**1 rev4mo ago](https://www.amazon.com/dp/B0GQ1CKC5K) [![PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10](https://m.media-amazon.com/images/I/51dikfJ4b3L.jpg)**PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10**PARTY GOAT**$82.46**50 rev5mo ago](https://www.amazon.com/dp/B0FYVL1R5T) [![Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations](https://m.media-amazon.com/images/I/51N0WhQBoTL.jpg)**Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations**YANENAN**$18.98**25 rev5mo ago](https://www.amazon.com/dp/B0GF8943DZ) [![Color Powder for Holi- 10 Pack 3.5oz/100g Each Natural Color Run Powder - Ideal for Color Wars Festivals Summer Camp Fun Run Party and Photography](https://m.media-amazon.com/images/I/41bGXMXenLL.jpg)**Color Powder for Holi- 10 Pack 3.5oz/100g Each Natural Color Run Powder - Ideal for Color Wars Festivals Summer Camp Fun Run Party and Photography**Generic**$17.20**22 rev5mo ago](https://www.amazon.com/dp/B0GFB7DGJL) [![Holi Color Powder 10 Packs x 100g Assorted Bright Colors Rangoli Color Powder Bulk Easy Wash Cleanup for Color Run Color War Festivals Parties & Photography](https://m.media-amazon.com/images/I/41pyLrfl14L.jpg)**Holi Color Powder 10 Packs x 100g Assorted Bright Colors Rangoli Color Powder Bulk Easy Wash Cleanup for Color Run Color War Festivals Parties & Photography**YANENAN**$20.86**55 rev5mo ago](https://www.amazon.com/dp/B0DPS7CMGT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Chameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack](https://m.media-amazon.com/images/I/41cam5aFiLL.jpg)**Chameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack**Chameleon Colors**$19.61**5.0★**▲ 235%**](https://www.amazon.com/dp/B0GQ1CKC5K) [![Festival Color Powder Set 8 Colors x 100g Each Pink Red Orange Yellow Green Teal Blue Purple for Holi Fun Runs Color Toss Rangoli Parties Events](https://m.media-amazon.com/images/I/51YPbHlC6bL.jpg)**Festival Color Powder Set 8 Colors x 100g Each Pink Red Orange Yellow Green Teal Blue Purple for Holi Fun Runs Color Toss Rangoli Parties Events**SAJTOX**$12.99**3.3★**▲ 232%**](https://www.amazon.com/dp/B0G8YP33WJ) [![PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10](https://m.media-amazon.com/images/I/51dikfJ4b3L.jpg)**PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10**PARTY GOAT**$82.46**4.9★**▲ 213%**](https://www.amazon.com/dp/B0FYVL1R5T) [![Chameleon Colors Pre-Filled Squeeze Bottles 15 Pack 10 Colors Gender Reveal Powder Great for Color War Holi Powder Color Run Photo Shoot 350 g Each](https://m.media-amazon.com/images/I/51NrrQ1A8HL.jpg)**Chameleon Colors Pre-Filled Squeeze Bottles 15 Pack 10 Colors Gender Reveal Powder Great for Color War Holi Powder Color Run Photo Shoot 350 g Each**Chameleon Colors**$53.41**5.0★**▲ 183%**](https://www.amazon.com/dp/B0FXHDWKMK) [![Chameleon Colors 70g Individual Color Powder Packs - 7 Pack - 7 Vibrant Colors - Non-Toxic & Gluten-Free - Great for Holi Color Wars Fun Run Gender Reveal Summer Camp & More](https://m.media-amazon.com/images/I/51tRecNtXpL.jpg)**Chameleon Colors 70g Individual Color Powder Packs - 7 Pack - 7 Vibrant Colors - Non-Toxic & Gluten-Free - Great for Holi Color Wars Fun Run Gender Reveal Summer Camp & More**Chameleon Colors**$18.06**4.6★**▲ 145%**](https://www.amazon.com/dp/B01LDRM7K4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.

40K30KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 14.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**47%

*“Amazing colors”*

**Quality-Overall**10%

*“Good quality”*

**Value For Money**6%

*“Great deal”*

**Ease Of Use**5%

*“Easy to use”*

**Fun/Entertainment Experience**4%

*“So Much Fun”*

**Advertised Vs Actual Product**3%

*“Exactly what I needed”*

**Ease Of Cleaning**3%

*“Easy to clean off”*

**Paint Quality**2%

*“Works great as washable paint for kids”*

**Brightness/Shine/Glow**2%

*“Bright”*

**Efficiency**2%

*“Works great”*

### **What buyers complain about **

**Color**26%

*“Color doesnt come out”*

**Quality-Overall**7%

*“Low quality”*

**Size-Overall**6%

*“The packets are large”*

**Stain Resistance**6%

*“stained everything else”*

**Ease Of Cleaning**5%

*“This arrived a complete mess”*

**Product Condition**4%

*“Received used product”*

**Smell**4%

*“STRONG ODOR”*

**Leak-Proof**3%

*“Item had sparkles leaking everywhere”*

**Value For Money**3%

*“No value for your money”*

**Ease Of Use**3%

*“hard to open”*

### **Top return reasons **

**Color**26%

**Value For Money**23%

**Advertised Vs Actual Product**11%

**Size-Overall**8%

**Leak-Proof**5%

**Functionality-Overall**4%

**Display Colors**3%

**Quality-Overall**2%

**Stain Resistance**2%

**Safety Standards**2%