---
title: "hole punch shapes — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/hole-punch-shapes"
last_updated: "2026-07-14T03:47:44.076Z"
locale: en
meta:
  description: "soft demand (-37.4% this quarter) — hole punch shapes doesn't clear our bar today."
  "og:description": "soft demand (-37.4% this quarter) — hole punch shapes doesn't clear our bar today."
  "og:title": "hole punch shapes — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **hole punch shapes**

**Skip it**

Soft demand (-37.4% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 6Conversion 44Competition 25Returns 96Price range 50Avg price 57Brand share 55Review moat 53Quality gap 48

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$12.83**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,392.43**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.20–$24.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****70%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$27K**

$27K/yr · 60K searches

**Growth**

**Bad****-37.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**12 **—flat

**Sellers**

**31**

**Top-5 brand share**

**72%**

**Open market**

**22%**

- PaperPro30% - LOVEINUSA14% - Bostitch11% - Emraw9% - MOAMUN7% - UCEC6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bostitch Office inLIGHT Reduced Effort One-Hole Punch One Unit per Package Assorted Colors No Color Choice (2401)](https://m.media-amazon.com/images/I/51uv++jffkL.jpg)**Bostitch Office inLIGHT Reduced Effort One-Hole Punch One Unit per Package Assorted Colors No Color Choice (2401)**PaperPro**$5.60**4.6★3,313 rev](https://www.amazon.com/dp/B009WWFW82) [2![LOVEINUSA 10 Pack Multicolored Shape Paper Hole Punch Craft Set for DIY Crafting Scrapbooking Handmade Greeting Cards Photo Albums Mini Cutter Nail and Festival Cards Projects](https://m.media-amazon.com/images/I/41SD09GySZL.jpg)**LOVEINUSA 10 Pack Multicolored Shape Paper Hole Punch Craft Set for DIY Crafting Scrapbooking Handmade Greeting Cards Photo Albums Mini Cutter Nail and Festival Cards Projects**LOVEINUSA**$9.42**4.0★5,583 rev](https://www.amazon.com/dp/B075NC2PT7) [3![Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue](https://m.media-amazon.com/images/I/41qF9kSkLhL.jpg)**Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue**Bostitch**$16.44**4.9★76 rev](https://www.amazon.com/dp/B0DNG9XHJ3) [4![Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6](https://m.media-amazon.com/images/I/517TFY9mLJL.jpg)**Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6**Emraw**$14.68**4.4★1,018 rev](https://www.amazon.com/dp/B07F6THQPY) [5![4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color](https://m.media-amazon.com/images/I/41BKGNui+fL.jpg)**4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color**MOAMUN**$10.33**4.8★140 rev](https://www.amazon.com/dp/B07589YSJ7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching](https://m.media-amazon.com/images/I/31waLf3sNIL.jpg)**3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching**Tamaki**$6.90**38 rev8mo ago](https://www.amazon.com/dp/B0FW3TLJVQ) [![Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue](https://m.media-amazon.com/images/I/41qF9kSkLhL.jpg)**Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue**Bostitch**$16.44**76 rev1y ago](https://www.amazon.com/dp/B0DNG9XHJ3) [![Bostitch Office EZ Squeeze One-Hole Punch 10 Sheet Capacity Lightweight Gray/Blue Pack of 3](https://m.media-amazon.com/images/I/31q2qwitDgL.jpg)**Bostitch Office EZ Squeeze One-Hole Punch 10 Sheet Capacity Lightweight Gray/Blue Pack of 3**Bostitch**$11.16**2,015 rev1y ago](https://www.amazon.com/dp/B0DHDZN33V) [![Single Hole Punch 1/4 Paper Hole Puncher for Crafts One Hole Puncher with Blue Soft Grip Handle for Kids and Adults Handheld Circle Punch for Paper Crafts in Home Office Classroom](https://m.media-amazon.com/images/I/41ZP6ZXVX+L.jpg)**Single Hole Punch 1/4 Paper Hole Puncher for Crafts One Hole Puncher with Blue Soft Grip Handle for Kids and Adults Handheld Circle Punch for Paper Crafts in Home Office Classroom**MECHEER**$5.20**3,347 rev3y ago](https://www.amazon.com/dp/B0BXRZ857F) [![UCEC 3pc Paper Craft Hole Punch Shapes Heart Star Circle Single Hole Punch](https://m.media-amazon.com/images/I/31W3Q8M7LhL.jpg)**UCEC 3pc Paper Craft Hole Punch Shapes Heart Star Circle Single Hole Punch**UCEC**$11.15**326 rev3y ago](https://www.amazon.com/dp/B0BF54S2ZJ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching](https://m.media-amazon.com/images/I/31waLf3sNIL.jpg)**3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching**Tamaki**$6.90**4.6★**▲ 171%**](https://www.amazon.com/dp/B0FW3TLJVQ) [![Chumia 12 Pieces Single Hole Punch Handheld 1/4 Inch Hole Paper Punch with Grip Handles Circle Single Shape Puncher for Craft Paper Greeting Cards Scrapbook Notebook(Multicolor)](https://m.media-amazon.com/images/I/51itot2PpoL.jpg)**Chumia 12 Pieces Single Hole Punch Handheld 1/4 Inch Hole Paper Punch with Grip Handles Circle Single Shape Puncher for Craft Paper Greeting Cards Scrapbook Notebook(Multicolor)**Chumia**$23.01**4.4★**▲ 42%**](https://www.amazon.com/dp/B0B96YVK63) [![Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue](https://m.media-amazon.com/images/I/41qF9kSkLhL.jpg)**Bostitch EZ Squeeze Hole Punch - 3-Pack Single Hole Punch 10 Sheet Capacity Ideal for Kids and Adults Black Red and Blue**Bostitch**$16.44**4.9★**▲ 24%**](https://www.amazon.com/dp/B0DNG9XHJ3) [![4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color](https://m.media-amazon.com/images/I/41BKGNui+fL.jpg)**4PCS Mini 1-Hole Paper Hole Punch Handheld Portable Puncher 10 Sheets at One Time Random Color**MOAMUN**$10.33**4.8★**▲ 16%**](https://www.amazon.com/dp/B07589YSJ7) [![Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6](https://m.media-amazon.com/images/I/517TFY9mLJL.jpg)**Emraw Premium Single Hole Paper Punch Cushion Grip Heavy Duty Hole Puncher for Greeting Cards Scrapbook Notebook Puncher Craft Paper Hand Tool Pack of 6**Emraw**$14.68**4.4★**— 6%**](https://www.amazon.com/dp/B07F6THQPY)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.

5K3KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**21%

*“Easy to Use”*

**Efficiency**15%

*“Works smoothly”*

**Advertised Vs Actual Product**11%

*“As advertised”*

**Quality-Overall**9%

*“Great variety”*

**Value For Money**6%

*“Good price”*

**Grip**5%

*“comfortable grip”*

**Size-Overall**3%

*“nice size,”*

**Fun/Entertainment Experience**3%

*“Fun”*

**Weight Light**2%

*“Light weight and easy to handle”*

**Compactness**2%

*“Cute and compact”*

### **What buyers complain about **

**Quality-Overall**21%

*“Horrible quality”*

**Durability**20%

*“didnt last”*

**Paper Quality**7%

*“Not compatible with thick paper”*

**Size-Overall**6%

*“the hole is just slightly too small for my needs”*

**Functionality-Overall**5%

*“Doesn't work”*

**Strength**5%

*“Fairly flimsy”*

**Ease Of Use**4%

*“Not easy to use”*

**Advertised Vs Actual Product**3%

*“I should have payed more attention to the ad”*

**Material Quality**2%

*“Fairly cheap material”*

**Metal Quality**2%

*“Trash metal Trash”*

### **Top return reasons **

**Size-Overall**22%

**Functionality-Overall**17%

**Defective Material/Parts**7%

**Value For Money**7%

**Mechanism Issues**6%

**Durability**6%

**Advertised Vs Actual Product**5%

**Paper Compatibility**4%

**Shape/Style**4%

**Paper Quality**4%