---
title: "hinoki essential oil — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/hinoki-essential-oil"
last_updated: "2026-07-10T01:35:27.992Z"
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meta:
  description: "a concentrated shelf (top 5 take 97% of clicks) — hinoki essential oil doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 97% of clicks) — hinoki essential oil doesn't clear our bar today."
  "og:title": "hinoki essential oil — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **hinoki essential oil**

**Skip it****39/100 **

a concentrated shelf (top 5 take 97% of clicks) — hinoki essential oil doesn't clear our bar today.

**Market/yr**

**$44K**

**Growth (1y)**

**+173.4%**

**Products**

**6**

**Brands**

**6**

was 6 a year ago

**Sellers**

**8**

**Price range**

**$7.79–$29.55**

**Returns**

**1.8%**

**Rating**

**4.1★**

**Skip it**

Scored 39/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**74**

 ×0.30

Competition

**0**

 ×0.20

Quality gap

**75**

 ×0.10

Returns

**85**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 102 weeks — +173.4% year over year.

1K515.5Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Competition**

- EUQEE41% - Gya Labs33% - KYOTO ASANOHA9% - gm gumili8% - IPPINKA5% - RAINBOW ABBY3%

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 8 sellers compete here.

**Brands**

**6 **—flat

was 6 a year ago

**Sellers**

**8**

**Top 5 brand share**

**97%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![EUQEE Hinoki Essential Oil 118ml/4Fl Oz Japanese Hinoki Oil Premium Natural Wood Scent Aromatherapy Oil with Glass Dropper for Meditation Skincare Diffuser DIY Soap Home Spa](https://m.media-amazon.com/images/I/41hdhCDIfbL.jpg) [**EUQEE Hinoki Essential Oil 118ml/4Fl Oz Japanese Hinoki Oil Premium Natural Wood Scent Aromatherapy Oil with Glass Dropper for Meditation Skincare Diffuser DIY Soap Home Spa**](https://www.amazon.com/dp/B0G43PW8JX)

EUQEE$15.254.3★6,09541%▲rising

2
![100% Pure Hinoki Essential Oil - 0.34 Fl Oz - Hinoki Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/51o8CUnHu7L.jpg) [**100% Pure Hinoki Essential Oil - 0.34 Fl Oz - Hinoki Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**](https://www.amazon.com/dp/B0B2DDHLSW)

Gya Labs$10.004.1★24133%▼falling

3
![KYOTO ASANOHAHinoki Essential Oil 100% Pure Japanese Cypress | 0.34 fl oz(10ml) | Earthy Wood Scent for Diffuser Zen Meditation and Forest Bathing (Shinrin-yoku) | Made in Japan](https://m.media-amazon.com/images/I/31WH6DPAwLL.jpg) [**KYOTO ASANOHAHinoki Essential Oil 100% Pure Japanese Cypress | 0.34 fl oz(10ml) | Earthy Wood Scent for Diffuser Zen Meditation and Forest Bathing (Shinrin-yoku) | Made in Japan**](https://www.amazon.com/dp/B0D429CRPX)

KYOTO ASANOHA$23.334.4★39%▲rising

4
![GM Gumili Hinoki Essential Oil 1 Oz 100% Pure Natural Hinoki Oil for Diffuser Skin Hair Massage & DIY Refreshing Woodsy Aroma](https://m.media-amazon.com/images/I/41ciZ0QX6hL.jpg) [**GM Gumili Hinoki Essential Oil 1 Oz 100% Pure Natural Hinoki Oil for Diffuser Skin Hair Massage & DIY Refreshing Woodsy Aroma**](https://www.amazon.com/dp/B0F5QFVV94)

gm gumili$7.793.9★358%▼falling

5
![Yoshino Hinoki Japanese Botanical Air Essential Oil 10ml](https://m.media-amazon.com/images/I/41LpWwo3Z+L.jpg) [**Yoshino Hinoki Japanese Botanical Air Essential Oil 10ml**](https://www.amazon.com/dp/B0813RM3BZ)

IPPINKA$29.554.3★605%▼falling

6
![Hinoki Essential Oil (30ML) 100% Pure Natural Organic Aroma Hinoki Oil for Diffuser Massage Skin Care Yoga](https://m.media-amazon.com/images/I/51U0aQ+F6yL.jpg) [**Hinoki Essential Oil (30ML) 100% Pure Natural Organic Aroma Hinoki Oil for Diffuser Massage Skin Care Yoga**](https://www.amazon.com/dp/B091TGVL8S)

RAINBOW ABBY$9.593.8★813%▼falling

## **Product shelf**

All 6 tracked products in this niche.

Top sellersNewestTrending

[![EUQEE Hinoki Essential Oil 118ml/4Fl Oz Japanese Hinoki Oil Premium Natural Wood Scent Aromatherapy Oil with Glass Dropper for Meditation Skincare Diffuser DIY Soap Home Spa](https://m.media-amazon.com/images/I/41hdhCDIfbL.jpg)**EUQEE Hinoki Essential Oil 118ml/4Fl Oz Japanese Hinoki Oil Premium Natural Wood Scent Aromatherapy Oil with Glass Dropper for Meditation Skincare Diffuser DIY Soap Home Spa** EUQEE**$15.25**4.3★6,095 reviews](https://www.amazon.com/dp/B0G43PW8JX) [![100% Pure Hinoki Essential Oil - 0.34 Fl Oz - Hinoki Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/51o8CUnHu7L.jpg)**100% Pure Hinoki Essential Oil - 0.34 Fl Oz - Hinoki Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent** Gya Labs**$10.00**4.1★241 reviews](https://www.amazon.com/dp/B0B2DDHLSW) [![KYOTO ASANOHAHinoki Essential Oil 100% Pure Japanese Cypress | 0.34 fl oz(10ml) | Earthy Wood Scent for Diffuser Zen Meditation and Forest Bathing (Shinrin-yoku) | Made in Japan](https://m.media-amazon.com/images/I/31WH6DPAwLL.jpg)**KYOTO ASANOHAHinoki Essential Oil 100% Pure Japanese Cypress | 0.34 fl oz(10ml) | Earthy Wood Scent for Diffuser Zen Meditation and Forest Bathing (Shinrin-yoku) | Made in Japan** KYOTO ASANOHA**$23.33**4.4★3 reviews](https://www.amazon.com/dp/B0D429CRPX) [![GM Gumili Hinoki Essential Oil 1 Oz 100% Pure Natural Hinoki Oil for Diffuser Skin Hair Massage & DIY Refreshing Woodsy Aroma](https://m.media-amazon.com/images/I/41ciZ0QX6hL.jpg)**GM Gumili Hinoki Essential Oil 1 Oz 100% Pure Natural Hinoki Oil for Diffuser Skin Hair Massage & DIY Refreshing Woodsy Aroma** gm gumili**$7.79**3.9★35 reviews](https://www.amazon.com/dp/B0F5QFVV94) [![Yoshino Hinoki Japanese Botanical Air Essential Oil 10ml](https://m.media-amazon.com/images/I/41LpWwo3Z+L.jpg)**Yoshino Hinoki Japanese Botanical Air Essential Oil 10ml** IPPINKA**$29.55**4.3★60 reviews](https://www.amazon.com/dp/B0813RM3BZ) [![Hinoki Essential Oil (30ML) 100% Pure Natural Organic Aroma Hinoki Oil for Diffuser Massage Skin Care Yoga](https://m.media-amazon.com/images/I/51U0aQ+F6yL.jpg)**Hinoki Essential Oil (30ML) 100% Pure Natural Organic Aroma Hinoki Oil for Diffuser Massage Skin Care Yoga** RAINBOW ABBY**$9.59**3.8★81 reviews](https://www.amazon.com/dp/B091TGVL8S)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**66%

*“Smells great”*

**Quality-Overall**8%

*“good quality”*

**Durability**4%

*“It is wonderful and long-lasting; you only need about eight drops in a diffuser”*

**Advertised Vs Actual Product**4%

*“As expected”*

**Vegan/Organic**3%

*“I purchased this item under the impression that this was truly 100% pure Hinoki Essential oil”*

**Ease Of Use**3%

*“The glass dropper makes it super easy to use without wasting any”*

**Leak-Proof**3%

*“so nothing leaked”*

**Allergies**2%

*“No noticeable skin irritation for me. always subjective”*

**Texture/Consistency-Overall**2%

*“Viscosity is just right — not watery, not thick”*

### **What buyers complain about **

**Smell**70%

*“This smells atrocious”*

**Value For Money**7%

*“for the price its not even worth returning”*

**Advertised Vs Actual Product**6%

*“This is not a true”*

**Oily/Greasy**5%

*“Its definitely not Hinoki oil”*

**Sinus Relief**2%

*“I found this oil to have a sharp component that hit my nostrils when opening the jar and smelling”*

**Dilute/Watery**2%

*“Diluted”*

**Quality-Overall**2%

*“as soon as I smelled this one I admonished myself for not getting a higher quality brand”*

**Allergies**2%

*“Warning: Contains Fragrance. not the best for those who have fragrance allergies”*

**Natural Ingredients**2%

*“Anything that vague almost certainly points to a cheaper source, meaning synthetic”*

#### **Top return reasons**- Smell65% - Advertised Vs Actual Product17% - Leak-Proof2% - Oily/Greasy2% - Value For Money2% - Dilute/Watery2% - Quality-Overall2% - Size-Overall1% - Ingredients-Overall1% - Ethical Trade/Fair Trade1%