---
title: "himi gouache paint set — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/himi-gouache-paint-set"
last_updated: "2026-07-14T01:19:19.718Z"
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  description: "brand-locked demand (top 5 brands take 100% of clicks) — himi gouache paint set doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — himi gouache paint set doesn't clear our bar today."
  "og:title": "himi gouache paint set — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **himi gouache paint set**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 22Conversion 40Competition 61Returns 92Price range 87Avg price 95Brand share 0Review moat 60Quality gap 30

**Avg price**

**Incredible****$31.69**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$11.00–$53.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,092.71**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$234K**

$234K/yr · 232K searches

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**6**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- HIMI74% - Artme14% - ABEIER13% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 48 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Green Case)](https://m.media-amazon.com/images/I/41jZ3z416WL.jpg)**HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 48 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Green Case)**HIMI**$28.77**4.6★1,112 rev](https://www.amazon.com/dp/B0C4T7RZ2R) [2![HIMI Gouache Paints set with 3 Paint Brushes 24 Colors 30g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Ice Blue Case)](https://m.media-amazon.com/images/I/413xi9itogL.jpg)**HIMI Gouache Paints set with 3 Paint Brushes 24 Colors 30g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Ice Blue Case)**HIMI**$25.26**4.6★1,308 rev](https://www.amazon.com/dp/B0BG45LYVD) [3![HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)](https://m.media-amazon.com/images/I/417Ivqkc-+L.jpg)**HIMI Twin Cup Jelly Gouache Paint Set with 3 Paint Brushes 36 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (Purple Case)**HIMI**$22.73**4.6★1,112 rev](https://www.amazon.com/dp/B0CFL29Q36) [4![HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case](https://m.media-amazon.com/images/I/41ZKcSBasfL.jpg)**HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case**HIMI**$18.89**4.7★5,199 rev](https://www.amazon.com/dp/B07RZYQYTZ) [5![HIMI Gouache Wetting Spray 100ml (3.38 oz) Moisturizing Palette Spray for Gouache Paint Reactivates Dry Pigments Professional Art Supplies & Gift for Artists and Hobbyists](https://m.media-amazon.com/images/I/21pnzSf9eWL.jpg)**HIMI Gouache Wetting Spray 100ml (3.38 oz) Moisturizing Palette Spray for Gouache Paint Reactivates Dry Pigments Professional Art Supplies & Gift for Artists and Hobbyists**HIMI**$11.00**4.7★536 rev](https://www.amazon.com/dp/B0BVZC5T3S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HIMI Travel Box Gouache Set Holds up to 12 Colors Mixing Palette Brush Washer Bucket with Built-in Cleaning Grooves Unique Portable Carry Bag for Artists & Beginners](https://m.media-amazon.com/images/I/41uF5HA2iyL.jpg)**HIMI Travel Box Gouache Set Holds up to 12 Colors Mixing Palette Brush Washer Bucket with Built-in Cleaning Grooves Unique Portable Carry Bag for Artists & Beginners**HIMI**$15.20**23 rev10mo ago](https://www.amazon.com/dp/B0FMXRXQ4G) [![HIMI Deluxe 18 Colors Jelly Gouache Paint Gift Set Complete Art Kit with Pad Spray Palette Brushes Painting Knife Foldable Bucket & Refills for Beginners Students & Artists (Purple)](https://m.media-amazon.com/images/I/515ThMx-AfL.jpg)**HIMI Deluxe 18 Colors Jelly Gouache Paint Gift Set Complete Art Kit with Pad Spray Palette Brushes Painting Knife Foldable Bucket & Refills for Beginners Students & Artists (Purple)**HIMI**$33.75**30 rev1y ago](https://www.amazon.com/dp/B0F8NGSB55) [![HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set](https://m.media-amazon.com/images/I/41hqY6uSt5L.jpg)**HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set**HIMI**$53.66**127 rev1y ago](https://www.amazon.com/dp/B0F8HY9LHT) [![HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)](https://m.media-amazon.com/images/I/41-lgLflreL.jpg)**HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)**HIMI**$37.20**127 rev1y ago](https://www.amazon.com/dp/B0F8BKJTCF) [![HIMI Deluxe 24 Colors Jelly Gouache Paint Gift Set Complete Art Kit with Pad Spray Palette Brushes Painting Knife Foldable Bucket & Refills for Beginners Students & Artists](https://m.media-amazon.com/images/I/412V7G0bhVL.jpg)**HIMI Deluxe 24 Colors Jelly Gouache Paint Gift Set Complete Art Kit with Pad Spray Palette Brushes Painting Knife Foldable Bucket & Refills for Beginners Students & Artists**HIMI**$39.61**30 rev1y ago](https://www.amazon.com/dp/B0F212PCS2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HIMI Twin Cup Jelly Gouache Paint Set 112 Colors 12g Jelly Cup Design Gouache Paint Non Toxic for Canvas and Paper Art Supplies for Professionals and Beginner (Ice Blue)](https://m.media-amazon.com/images/I/51jeqr1FQnL.jpg)**HIMI Twin Cup Jelly Gouache Paint Set 112 Colors 12g Jelly Cup Design Gouache Paint Non Toxic for Canvas and Paper Art Supplies for Professionals and Beginner (Ice Blue)**HIMI**$53.27**4.6★**▲ 49%**](https://www.amazon.com/dp/B0CW57J65K) [![HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set](https://m.media-amazon.com/images/I/41hqY6uSt5L.jpg)**HIMI GoPack Gouache Paint Set 72 Vibrant Colors with Palette 3 Brushes Foldable Bucket Gouache Pad Painting Knife & Felt Bag.Gift for Adults Beginners & Professional ArtistsGoPack Set**HIMI**$53.66**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F8HY9LHT) [![HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design with Portable Case Non-Toxic Opaque Professional Paint for Canvas and Watercolor Paper | Beginners Students Artists](https://m.media-amazon.com/images/I/41sm8+dwbCL.jpg)**HIMI Gouache Paint Set 112 Colors x 12g Twin Jelly Cup Design with Portable Case Non-Toxic Opaque Professional Paint for Canvas and Watercolor Paper | Beginners Students Artists**ABEIER**$52.98**4.6★**▲ 36%**](https://www.amazon.com/dp/B0DQ7K4YCK) [![HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case](https://m.media-amazon.com/images/I/41ZKcSBasfL.jpg)**HIMI Gouache Paints Set 18 Colors 30g jelly gouache paint set Non Toxic Paint for Canvas and Paper Art Supplies for Professionals and More (Green Case**HIMI**$18.89**4.7★**▲ 31%**](https://www.amazon.com/dp/B07RZYQYTZ) [![HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)](https://m.media-amazon.com/images/I/41-lgLflreL.jpg)**HIMI Twin Cup Jelly Gouache Paint Set 72 Colors 12g Jelly Cup Design Non Toxic Paint for Canvas and Paper Art Supplies for Professionals (72 Colors)**HIMI**$37.20**4.6★**▲ 23%**](https://www.amazon.com/dp/B0F8BKJTCF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**35%

*“great variety of colors”*

**Quality-Overall**15%

*“This gouache set is excellent quality”*

**Ease Of Use**8%

*“it's very easy to work with”*

**Paint Quality**7%

*“Decent paint for price”*

**Value For Money**6%

*“Worth the Price”*

**Engraving/Paint/Sublimation**5%

*“Love layering the paint”*

**Fun/Entertainment Experience**4%

*“Kids Fun Activity”*

**Spray/Flow**2%

*“I gave them a very generous spraying with this stuff”*

**Suitability Beginner**2%

*“It's easy to use, affordable, and great for beginners”*

**Gifting Purpose**2%

*“Gift”*

### **What buyers complain about **

**Paint Quality**22%

*“the paint leaked all over the place”*

**Color**12%

*“Missing Colors”*

**Ease Of Use**7%

*“which can be difficult”*

**Durability**6%

*“I could tell right away that this hard plastic will not last”*

**Ease Of Cleaning**4%

*“Not easy to clean that”*

**Adhesion/Stickiness**3%

*“The paint is very sticky, almost tacky”*

**Size-Overall**3%

*“Only thing, I wish I'd bought the bigger one”*

**Texture/Consistency-Overall**3%

*“The consistency of this gouache is inconsistent across the palette”*

**Value For Money**2%

*“Not worth the money”*

**Quality-Overall**2%

*“Questionable quality”*

### **Top return reasons **

**Paint Quality**25%

**Size-Overall**15%

**Color**13%

**Value For Money**8%

**Quality-Overall**5%

**Advertised Vs Actual Product**5%

**Weight Heavy**4%

**Defective Material/Parts**3%

**Ease Of Use**3%

**Product Condition**3%