--- title: "heart washi tape — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/heart-washi-tape" last_updated: "2026-07-09T23:03:53.038Z" locale: en meta: description: "a small market ($14K/yr) — heart washi tape doesn't clear our bar today." "og:description": "a small market ($14K/yr) — heart washi tape doesn't clear our bar today." "og:title": "heart washi tape — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen" --- Back to Flapen home # **heart washi tape** **Skip it****47/100 ** a small market ($14K/yr) — heart washi tape doesn't clear our bar today. **Market/yr** **$14K** **Growth (1y)** **+233.4%** **Products** **19** **Brands** **17** was 10 a year ago **Sellers** **25** **Price range** **$5.61–$11.42** **Returns** **0.5%** **Rating** **4.5★** **Skip it** Scored 47/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **80** ×0.30 Competition **44** ×0.20 Quality gap **41** ×0.10 Returns **96** ×0.10 ## **Demand** Weekly Amazon search volume, last 102 weeks — +233.4% year over year. 10K5KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb · busiest ÷ quietest = 30.6× ## **Competition** - YUBBAEX22% - Czoynife16% - WANDOUJIA11% - FYSUIMU10% - NatSumeBasics6% - FTTELK5% - Other (11 brands)32% The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 25 sellers compete here. **Brands** **17 **▲rising was 10 a year ago **Sellers** **25** **Top 5 brand share** **63%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![YUBBAEX 10 Rolls Sparkling Washi Tape Set 8mm Skinny Gold Foil Decorative Masking Washi Tapes for Journal Scrapbook Planner DIY Crafts (Sweety Hearts)](https://m.media-amazon.com/images/I/51c4XUKoGwL.jpg) [**YUBBAEX 10 Rolls Sparkling Washi Tape Set 8mm Skinny Gold Foil Decorative Masking Washi Tapes for Journal Scrapbook Planner DIY Crafts (Sweety Hearts)**](https://www.amazon.com/dp/B08FZFYSX9) YUBBAEX$6.964.5★1,14319%▲rising 2 ![Czoynife 2Pack Heart Washi Tapes Self-Adhesive Decorative Masking Tape Decor Journals Scrapbooks Planners DIY Crafts Gift](https://m.media-amazon.com/images/I/41Aw60GXeaL.jpg) [**Czoynife 2Pack Heart Washi Tapes Self-Adhesive Decorative Masking Tape Decor Journals Scrapbooks Planners DIY Crafts Gift**](https://www.amazon.com/dp/B0FR99SG64) Czoynife$5.954.7★1616%▲rising 3 ![WANDOUJIA 6 Rolls Heart Washi Tape Set Sweet Heart Washi Masking Tape 0.6 x 23ft Decorative Washi Tape for Scrapbooking Valentines Day Wedding Anniversary](https://m.media-amazon.com/images/I/41y2QNrVf0L.jpg) [**WANDOUJIA 6 Rolls Heart Washi Tape Set Sweet Heart Washi Masking Tape 0.6 x 23ft Decorative Washi Tape for Scrapbooking Valentines Day Wedding Anniversary**](https://www.amazon.com/dp/B0833PV448) WANDOUJIA$7.994.3★23211%▼falling 4 ![FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts](https://m.media-amazon.com/images/I/51raFuXrvpL.jpg) [**FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts**](https://www.amazon.com/dp/B0FSZ7ZL42) FYSUIMU$11.174.5★610%▲rising 5 ![NatSumeBasics 2 Love Washi Tapes Hearts Scrapbook Tape Glitter Foil Masking Tapes for Decor Holiday Wedding (Bronze Hearts Tape)](https://m.media-amazon.com/images/I/31RrzqLK4EL.jpg) [**NatSumeBasics 2 Love Washi Tapes Hearts Scrapbook Tape Glitter Foil Masking Tapes for Decor Holiday Wedding (Bronze Hearts Tape)**](https://www.amazon.com/dp/B0BLXTJ7VG) NatSumeBasics$6.934.5★2106%▼falling 6 ![FTTELK 24 Rolls Vintage Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Romantic Eternal Series)](https://m.media-amazon.com/images/I/513tDpNy-bL.jpg) [**FTTELK 24 Rolls Vintage Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Romantic Eternal Series)**](https://www.amazon.com/dp/B0G28NM2CP) FTTELK$6.114.5★1285%▼falling 7 ![Washi Tape Set 24 Rolls Red Vintage floral Journaling Supplies for Christmas Valentines Day Journaling Supplies Journal Scrapbook Tape Bullet Journaling Scrapbooking Supplies DIY Art Decorative](https://m.media-amazon.com/images/I/519RMfy71XL.jpg) [**Washi Tape Set 24 Rolls Red Vintage floral Journaling Supplies for Christmas Valentines Day Journaling Supplies Journal Scrapbook Tape Bullet Journaling Scrapbooking Supplies DIY Art Decorative**](https://www.amazon.com/dp/B0FRMM4CHX) Sifaolp$7.804.5★654%▼falling 8 ![Joysoong Valentines Day Washi Tape Set - 16 Rolls Pink & Red Decorative Tape for Love Letters Journals & Gifts (0.6 x 10 ft) - Hearts XOXO Love Candy Rainbows Love Letters](https://m.media-amazon.com/images/I/51BIn2nr9gL.jpg) [**Joysoong Valentines Day Washi Tape Set - 16 Rolls Pink & Red Decorative Tape for Love Letters Journals & Gifts (0.6 x 10 ft) - Hearts XOXO Love Candy Rainbows Love Letters**](https://www.amazon.com/dp/B0FR8X5NGJ) Joysoong$9.974.6★74%▼falling 9 ![Koudindg Heart Washi Tape Bulk 12 Rolls Cute Pink Washi Tape for Journaling Wedding Valentines Day Anniversary Scrapbook Supplies Love Gifts for Girlfriend Girls Gifts Stocking Stuffers for Girls](https://m.media-amazon.com/images/I/51ytFP4EqML.jpg) [**Koudindg Heart Washi Tape Bulk 12 Rolls Cute Pink Washi Tape for Journaling Wedding Valentines Day Anniversary Scrapbook Supplies Love Gifts for Girlfriend Girls Gifts Stocking Stuffers for Girls**](https://www.amazon.com/dp/B0G1T4CXXK) Koudindg$10.634.5★63%—flat 10 ![Resflyar 12 Rolls Pink Heart Washi Tape Set Love Heart Cute Masking Tape Decorative Paper Tape for DIY Craft Wrapping Scrapbook Envelope Birthday Wedding Tea Party Decor 16.4FT](https://m.media-amazon.com/images/I/510rWPCKjkL.jpg) [**Resflyar 12 Rolls Pink Heart Washi Tape Set Love Heart Cute Masking Tape Decorative Paper Tape for DIY Craft Wrapping Scrapbook Envelope Birthday Wedding Tea Party Decor 16.4FT**](https://www.amazon.com/dp/B0DQWJ4RJ6) Resflyar$8.574.1★703%▲rising 11 ![Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral](https://m.media-amazon.com/images/I/51Ix0KW1GoL.jpg) [**Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral**](https://www.amazon.com/dp/B08L5PB8N6) Mr. Pen$6.844.7★4,9683%▼falling 12 ![YUBBAEX 20 Rolls Basic Patterns Washi Tape Set Skinny Masking Creative Decorative Tapes Designers Selection (Collection 1-Vibrancy)](https://m.media-amazon.com/images/I/51HaM9xXA8L.jpg) [**YUBBAEX 20 Rolls Basic Patterns Washi Tape Set Skinny Masking Creative Decorative Tapes Designers Selection (Collection 1-Vibrancy)**](https://www.amazon.com/dp/B0CXPSP9CD) YUBBAEX$9.144.3★1123%▲rising 13 ![Wrapables Red Hot Hearts Japanese Washi Masking Tape (Set of 2) 10M L x 15mm W](https://m.media-amazon.com/images/I/41nGSWiIdXL.jpg) [**Wrapables Red Hot Hearts Japanese Washi Masking Tape (Set of 2) 10M L x 15mm W**](https://www.amazon.com/dp/B0099X9NXE) Wrapables$11.424.3★433%▼falling 14 ![Whaline 12 Rolls Valentines Day Washi Tape Red Black Love Heart Truck Plaid Washi Masking Tape for Wedding Scrapbook Journal DIY Craft 16.4Ft](https://m.media-amazon.com/images/I/51hPlw6uObL.jpg) [**Whaline 12 Rolls Valentines Day Washi Tape Red Black Love Heart Truck Plaid Washi Masking Tape for Wedding Scrapbook Journal DIY Craft 16.4Ft**](https://www.amazon.com/dp/B0BP1BY25V) Whaline$10.114.7★373%▼falling 15 ![FTTIKI 1.77 x 110 Yards Cute Heart Tape Decorative Shipping Packing Tape 1Roll(White Heart on Pink Background)](https://m.media-amazon.com/images/I/41sNyZZDMOL.jpg) [**FTTIKI 1.77 x 110 Yards Cute Heart Tape Decorative Shipping Packing Tape 1Roll(White Heart on Pink Background)**](https://www.amazon.com/dp/B0BWT3KVFK) FTTIKI$7.614.4★1102%▲rising **~~Showing 15 of 19 — show all ~~** ## **Product shelf** All 19 tracked products in this niche. Top sellersNewestTrending [![YUBBAEX 10 Rolls Sparkling Washi Tape Set 8mm Skinny Gold Foil Decorative Masking Washi Tapes for Journal Scrapbook Planner DIY Crafts (Sweety Hearts)](https://m.media-amazon.com/images/I/51c4XUKoGwL.jpg)**YUBBAEX 10 Rolls Sparkling Washi Tape Set 8mm Skinny Gold Foil Decorative Masking Washi Tapes for Journal Scrapbook Planner DIY Crafts (Sweety Hearts)** YUBBAEX**$6.96**4.5★1,143 reviews](https://www.amazon.com/dp/B08FZFYSX9) [![Czoynife 2Pack Heart Washi Tapes Self-Adhesive Decorative Masking Tape Decor Journals Scrapbooks Planners DIY Crafts Gift](https://m.media-amazon.com/images/I/41Aw60GXeaL.jpg)**Czoynife 2Pack Heart Washi Tapes Self-Adhesive Decorative Masking Tape Decor Journals Scrapbooks Planners DIY Crafts Gift** Czoynife**$5.95**4.7★16 reviews](https://www.amazon.com/dp/B0FR99SG64) [![WANDOUJIA 6 Rolls Heart Washi Tape Set Sweet Heart Washi Masking Tape 0.6 x 23ft Decorative Washi Tape for Scrapbooking Valentines Day Wedding Anniversary](https://m.media-amazon.com/images/I/41y2QNrVf0L.jpg)**WANDOUJIA 6 Rolls Heart Washi Tape Set Sweet Heart Washi Masking Tape 0.6 x 23ft Decorative Washi Tape for Scrapbooking Valentines Day Wedding Anniversary** WANDOUJIA**$7.99**4.3★232 reviews](https://www.amazon.com/dp/B0833PV448) [![FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts](https://m.media-amazon.com/images/I/51raFuXrvpL.jpg)**FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts** FYSUIMU**$11.17**4.5★6 reviews](https://www.amazon.com/dp/B0FSZ7ZL42) [![NatSumeBasics 2 Love Washi Tapes Hearts Scrapbook Tape Glitter Foil Masking Tapes for Decor Holiday Wedding (Bronze Hearts Tape)](https://m.media-amazon.com/images/I/31RrzqLK4EL.jpg)**NatSumeBasics 2 Love Washi Tapes Hearts Scrapbook Tape Glitter Foil Masking Tapes for Decor Holiday Wedding (Bronze Hearts Tape)** NatSumeBasics**$6.93**4.5★210 reviews](https://www.amazon.com/dp/B0BLXTJ7VG) [![FTTELK 24 Rolls Vintage Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Romantic Eternal Series)](https://m.media-amazon.com/images/I/513tDpNy-bL.jpg)**FTTELK 24 Rolls Vintage Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Romantic Eternal Series)** FTTELK**$6.11**4.5★128 reviews](https://www.amazon.com/dp/B0G28NM2CP) [![Washi Tape Set 24 Rolls Red Vintage floral Journaling Supplies for Christmas Valentines Day Journaling Supplies Journal Scrapbook Tape Bullet Journaling Scrapbooking Supplies DIY Art Decorative](https://m.media-amazon.com/images/I/519RMfy71XL.jpg)**Washi Tape Set 24 Rolls Red Vintage floral Journaling Supplies for Christmas Valentines Day Journaling Supplies Journal Scrapbook Tape Bullet Journaling Scrapbooking Supplies DIY Art Decorative** Sifaolp**$7.80**4.5★65 reviews](https://www.amazon.com/dp/B0FRMM4CHX) [![Joysoong Valentines Day Washi Tape Set - 16 Rolls Pink & Red Decorative Tape for Love Letters Journals & Gifts (0.6 x 10 ft) - Hearts XOXO Love Candy Rainbows Love Letters](https://m.media-amazon.com/images/I/51BIn2nr9gL.jpg)**Joysoong Valentines Day Washi Tape Set - 16 Rolls Pink & Red Decorative Tape for Love Letters Journals & Gifts (0.6 x 10 ft) - Hearts XOXO Love Candy Rainbows Love Letters** Joysoong**$9.97**4.6★7 reviews](https://www.amazon.com/dp/B0FR8X5NGJ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Adhesion/Stickiness**19% *“I found it to adhere fairly well”* **Color**13% *“True to color”* **Quality-Overall**12% *“Good quality”* **Design-Overall**11% *“Cute designs”* **Value For Money**11% *“Good Value”* **Advertised Vs Actual Product**7% *“As Advertised”* **Ease Of Use**5% *“are easy to use”* **Size-Overall**4% *“Good choice of sizes”* **Collectibles**2% *“Perfect addition to my collection”* **Durability**2% *“are very durable”* ### **What buyers complain about ** **Adhesion/Stickiness**24% *“Needs a better adhesive”* **Thickness**9% *“that the rolls were thicker- I think theyre over priced given the quantity”* **Color**8% *“Not as colorful as it shows in the picture”* **Size-Overall**6% *“Not wide in width”* **Durability**4% *“that is not very durable”* **Quality-Overall**4% *“cheaper than dollar store quality”* **Ease Of Use**3% *“It will take me some time to get through all of these”* **Value For Money**3% *“Not worth it”* **Ease Of Cleaning**3% *“Doesn't remove clean”* **Design-Overall**3% *“The design on the tape is upside down”* #### **Top return reasons**- Size-Overall22% - Adhesion/Stickiness19% - Value For Money17% - Advertised Vs Actual Product14% - Thin7% - Color7% - Tear Resistance3% - Quality-Overall3% - Defective Material/Parts2% - Functionality-Overall1%