---
title: "heart stencil — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/heart-stencil"
last_updated: "2026-07-13T21:37:19.419Z"
locale: en
meta:
  description: "soft demand (-65.6% this quarter) — heart stencil doesn't clear our bar today."
  "og:description": "soft demand (-65.6% this quarter) — heart stencil doesn't clear our bar today."
  "og:title": "heart stencil — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **heart stencil**

**Skip it**

Soft demand (-65.6% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 44Competition 31Returns 45Price range 12Avg price 24Brand share 64Review moat 89Quality gap 42

**Review moat**

**Great****229.56**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.6%**

return rate — above 6% kills the launch gate

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$8.66**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$4.94–$16.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$22K**

$22K/yr · 72K searches

**Growth**

**Bad****-65.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**18**

**Top-5 brand share**

**66%**

**Open market**

**29%**

- krastmon29% - Teling12% - Yazhiji10% - Daomong9% - Boqon7% - CZONG4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$7K40%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Heart Stencil 8 PCS Different Size Heart Stencils Hearts Template Stencil Large Stencil for Spray Painting Painting Template for Fabric Walls Arts Pape](https://m.media-amazon.com/images/I/31XrqLgEBXL.jpg)**Heart Stencil 8 PCS Different Size Heart Stencils Hearts Template Stencil Large Stencil for Spray Painting Painting Template for Fabric Walls Arts Pape**krastmon**$4.94**4.6★337 rev](https://www.amazon.com/dp/B0D924TFZW) [2![Teling 14 Pieces Large Stencil for Painting on Wood Plastic 5 Point Template Paint Stencils for Fabric Walls Arts Paper Home Decoration(Heart)](https://m.media-amazon.com/images/I/31Qg6xgYTyL.jpg)**Teling 14 Pieces Large Stencil for Painting on Wood Plastic 5 Point Template Paint Stencils for Fabric Walls Arts Paper Home Decoration(Heart)**Teling**$7.43**4.6★834 rev](https://www.amazon.com/dp/B0BJQ1N5YL) [3![12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration](https://m.media-amazon.com/images/I/51JjLjKyokL.jpg)**12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration**Yazhiji**$7.10**4.6★438 rev](https://www.amazon.com/dp/B0G79ZW94B) [4![Large Heart Stencil 8 Pcs Valentines Day Heart Stencils Reusable Plastic Stencils for Painting on Wood Wall Fabric Paper Greeting Card Home Decor DIY Crafts](https://m.media-amazon.com/images/I/31lEozlA4CL.jpg)**Large Heart Stencil 8 Pcs Valentines Day Heart Stencils Reusable Plastic Stencils for Painting on Wood Wall Fabric Paper Greeting Card Home Decor DIY Crafts**Daomong**$6.93**4.5★73 rev](https://www.amazon.com/dp/B0DBKYHTW7) [5![16 Pieces Heart Stencils for Crafts Reusable Mixed Media Geometric Stencils for Painting on Canvas Scrapbook Paper Fabric Pillows Card Making (16 Heart)](https://m.media-amazon.com/images/I/516rJfct15L.jpg)**16 Pieces Heart Stencils for Crafts Reusable Mixed Media Geometric Stencils for Painting on Canvas Scrapbook Paper Fabric Pillows Card Making (16 Heart)**Boqon**$13.37**4.6★298 rev](https://www.amazon.com/dp/B0D5B2CWW1)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration](https://m.media-amazon.com/images/I/51JjLjKyokL.jpg)**12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration**Yazhiji**$7.10**438 rev6mo ago](https://www.amazon.com/dp/B0G79ZW94B) [![22 Pcs Heart Stencils Set Valentines Stencil Mixed Size Heart Love Templates Reusable Plastic Templates for Painting on Wall Wood Pillow and Fabric for DIY Crafts and Home Decor](https://m.media-amazon.com/images/I/5123R+uxqJL.jpg)**22 Pcs Heart Stencils Set Valentines Stencil Mixed Size Heart Love Templates Reusable Plastic Templates for Painting on Wall Wood Pillow and Fabric for DIY Crafts and Home Decor**Anmrept**$10.49**25 rev7mo ago](https://www.amazon.com/dp/B0G3P33KPR) [![22 Pcs Heart Stencils for Crafts Reusable 6x6 in Valentine Stencils for Painting on Wood/Wall/Canvas Romantic Heart Templates Love Stencil Drawing Spraying Template for DIY Cards Home Decors Arts](https://m.media-amazon.com/images/I/51wv5vjCH0L.jpg)**22 Pcs Heart Stencils for Crafts Reusable 6x6 in Valentine Stencils for Painting on Wood/Wall/Canvas Romantic Heart Templates Love Stencil Drawing Spraying Template for DIY Cards Home Decors Arts**Buaszay**$9.53**372 rev7mo ago](https://www.amazon.com/dp/B0G38WFG6Z) [![16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School](https://m.media-amazon.com/images/I/31I1pdV2nSL.jpg)**16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School**APLZGMG**$6.78**7 rev7mo ago](https://www.amazon.com/dp/B0G2BDKZKP) [![8 Pieces Different Size Heart Stencils Template Stencil Large Heart Stencil for Spray Painting Painting Template for Fabric Walls Arts Paper](https://m.media-amazon.com/images/I/31fDs0QtGlL.jpg)**8 Pieces Different Size Heart Stencils Template Stencil Large Heart Stencil for Spray Painting Painting Template for Fabric Walls Arts Paper**CZONG**$6.01**43 rev1y ago](https://www.amazon.com/dp/B0DMVC49D4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration](https://m.media-amazon.com/images/I/51JjLjKyokL.jpg)**12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration**Yazhiji**$7.10**4.6★**▲ 70%**](https://www.amazon.com/dp/B0G79ZW94B) [![5PCS Heart Stencil Reusable Heart Stencil Template Plastic Stencils for Painting on Wood Drawings Woodburning Canvas DIY Decor](https://m.media-amazon.com/images/I/513MGOYaU4L.jpg)**5PCS Heart Stencil Reusable Heart Stencil Template Plastic Stencils for Painting on Wood Drawings Woodburning Canvas DIY Decor**LLK**$7.29**4.6★**▲ 64%**](https://www.amazon.com/dp/B0CL4RTJJF) [![5PCS Heart Stencil 5 Sizes Heart Love Stencils Painting Template Reusable Plastic Starburst Stencils for Painting on Wood Wall Decor](https://m.media-amazon.com/images/I/517HjTZdXUL.jpg)**5PCS Heart Stencil 5 Sizes Heart Love Stencils Painting Template Reusable Plastic Starburst Stencils for Painting on Wood Wall Decor**TYU**$7.05**4.6★**▲ 61%**](https://www.amazon.com/dp/B0BZ8XDDS9) [![16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School](https://m.media-amazon.com/images/I/31I1pdV2nSL.jpg)**16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School**APLZGMG**$6.78**3.6★**▲ 56%**](https://www.amazon.com/dp/B0G2BDKZKP) [![Heart Stencil for Painting - DIY Decorative Paint Stencil for Walls Furniture Crafts & Wood - Reusable Heart Pattern](https://m.media-amazon.com/images/I/51zPOZuDdNL.jpg)**Heart Stencil for Painting - DIY Decorative Paint Stencil for Walls Furniture Crafts & Wood - Reusable Heart Pattern**Zickupy**$6.49**4.6★**▲ 54%**](https://www.amazon.com/dp/B09G2BXT8L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.

5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**14%

*“Multiple sizes are great”*

**Advertised Vs Actual Product**12%

*“Exactly as described”*

**Quality-Overall**11%

*“Overall good, easy to use”*

**Ease Of Use**9%

*“Wonderful and easy to use”*

**Strength**6%

*“They are sturdy”*

**Wood Quality**6%

*“They work great I'm using them for woodworking projects”*

**Spray/Flow**6%

*“Great for spray painting on any surface”*

**Material Quality**5%

*“The material was heavy enough that I did not need to use a spray glue to hold them in place”*

**Recycle/Reuse**4%

*“definitely reusable”*

**Value For Money**4%

*“Great price point”*

### **What buyers complain about **

**Thickness**33%

*“Thin and floppy”*

**Flatness**13%

*“dont lay flat and they slip and slide”*

**Grip**13%

*“slip and slide”*

**Strength**8%

*“Too flimsy”*

**Ease Of Use**8%

*“Not that easy to use”*

### **Top return reasons **

**Size-Overall**64%

**Functionality-Overall**7%

**Material Quality**5%

**Value For Money**4%

**Thin**3%

**Thickness**2%

**Strength**2%

**Shape/Style**2%

**Defective Material/Parts**2%

**Advertised Vs Actual Product**2%