---
title: "heart hole punch — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/heart-hole-punch"
last_updated: "2026-07-13T18:43:20.872Z"
locale: en
meta:
  description: "soft demand (-65.6% this quarter) — heart hole punch doesn't clear our bar today."
  "og:description": "soft demand (-65.6% this quarter) — heart hole punch doesn't clear our bar today."
  "og:title": "heart hole punch — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **heart hole punch**

**Skip it**

Soft demand (-65.6% this quarter) — this niche doesn't clear our bar today.

Market size 32Growth 0Conversion 73Competition 53Returns 64Price range 61Avg price 36Brand share 80Review moat 74Quality gap 50

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****522.4**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.12–$28.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.31**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$150K**

$150K/yr · 213K searches

**Growth**

**Bad****-65.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▲rising

**Sellers**

**28**

**Top-5 brand share**

**55%**

**Open market**

**40%**

- krastmon18% - LOVEINUSA12% - VSREI11% - Yansanido7% - HKKYO6% - SOKOSEY5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$15K15%$22K20%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Heart Shape Hole Handhold Single Paper Punch for Paper and Crafts 1/4 inch Puncher with Pink Soft Thick Silicone Cover](https://m.media-amazon.com/images/I/31sV+j7fJ-L.jpg)**Heart Shape Hole Handhold Single Paper Punch for Paper and Crafts 1/4 inch Puncher with Pink Soft Thick Silicone Cover**krastmon**$7.21**4.5★374 rev](https://www.amazon.com/dp/B0D5YMB6SZ) [2![LOVEINUSA Pink Heart Shape Hole Punch 3PCS Set High Precision Design for Romantic Heart Patterns for Wedding Greeting Cards Scrapbooking DIY Albums Handmade Scrapbook Papers Puncher](https://m.media-amazon.com/images/I/41XeVT-p1aL.jpg)**LOVEINUSA Pink Heart Shape Hole Punch 3PCS Set High Precision Design for Romantic Heart Patterns for Wedding Greeting Cards Scrapbooking DIY Albums Handmade Scrapbook Papers Puncher**LOVEINUSA**$11.86**4.5★517 rev](https://www.amazon.com/dp/B0CJP5K2W9) [3![VSREI Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Hole PuncherHeart HeartShaped Hole Punch 1 inch 5/8 inch 3/8 inch Heart Hole Punches Set (Random Color)](https://m.media-amazon.com/images/I/41s+MSQ0YxS.jpg)**VSREI Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Hole PuncherHeart HeartShaped Hole Punch 1 inch 5/8 inch 3/8 inch Heart Hole Punches Set (Random Color)**VSREI**$11.54**4.5★1,086 rev](https://www.amazon.com/dp/B08YWR6M77) [4![1 Pack 6.3 Inch Length 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch Puncher with Pink Soft Thick Leather Cover(Heart 1/4 inch)](https://m.media-amazon.com/images/I/413hXdT9Y1L.jpg)**1 Pack 6.3 Inch Length 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch Puncher with Pink Soft Thick Leather Cover(Heart 1/4 inch)**Yansanido**$7.20**4.6★2,017 rev](https://www.amazon.com/dp/B08LGYCBKW) [5![Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Heart Puncher Hole PuncherHeart Shaped Hole Punch 1 inchHeart Paper Punch 5/8 inch HeartHolePuncher 3/8 inch Hole Punches Set](https://m.media-amazon.com/images/I/41gq4sCT5IL.jpg)**Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Heart Puncher Hole PuncherHeart Shaped Hole Punch 1 inchHeart Paper Punch 5/8 inch HeartHolePuncher 3/8 inch Hole Punches Set**HKKYO**$11.80**4.0★1,210 rev](https://www.amazon.com/dp/B09SKXZMD7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)](https://m.media-amazon.com/images/I/31lKAacrC5L.jpg)**Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)**SGRAMSTORG**$7.68**8 rev5mo ago](https://www.amazon.com/dp/B0GL2ZXCR3) [![Aacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)](https://m.media-amazon.com/images/I/31vffpQabsL.jpg)**Aacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)**Aacehlh**$7.14**19 rev9mo ago](https://www.amazon.com/dp/B0FVX3ZDZF) [![Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)](https://m.media-amazon.com/images/I/31OC2QF6dHL.jpg)**Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)**Aacehlh**$6.93**16 rev9mo ago](https://www.amazon.com/dp/B0FVFJWLSH) [![Luomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies](https://m.media-amazon.com/images/I/31aAu3NoVwL.jpg)**Luomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies**Luomorgo**$9.28**43 rev9mo ago](https://www.amazon.com/dp/B0FS1M773Q) [![Heart Single Hole Punch 1/4 Paper Hole Puncher for Crafts with Pink Soft Grip Handle for DIY Craft Tags Paper in Home Office Classroom (Heart)](https://m.media-amazon.com/images/I/31c-gFqOgCL.jpg)**Heart Single Hole Punch 1/4 Paper Hole Puncher for Crafts with Pink Soft Grip Handle for DIY Craft Tags Paper in Home Office Classroom (Heart)**YIHUANYIFA**$6.36**64 rev1y ago](https://www.amazon.com/dp/B0F9Y1CQ2L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Aacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)](https://m.media-amazon.com/images/I/31vffpQabsL.jpg)**Aacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)**Aacehlh**$7.14**4.8★**▲ 371%**](https://www.amazon.com/dp/B0FVX3ZDZF) [![Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)](https://m.media-amazon.com/images/I/31OC2QF6dHL.jpg)**Aacehlh Hole Puncher for Crafts 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Pink Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)**Aacehlh**$6.93**4.7★**▲ 345%**](https://www.amazon.com/dp/B0FVFJWLSH) [![Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)](https://m.media-amazon.com/images/I/31lKAacrC5L.jpg)**Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)**SGRAMSTORG**$7.68**5.0★**▲ 292%**](https://www.amazon.com/dp/B0GL2ZXCR3) [![Luomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies](https://m.media-amazon.com/images/I/31aAu3NoVwL.jpg)**Luomorgo 3 Pcs Heart Hole Punch Set (1 5/8 5/16 Inch) - Multi-Size Paper Punch for Scrapbooking Card Making Journals Photo Albums & Office Supplies**Luomorgo**$9.28**4.0★**▲ 213%**](https://www.amazon.com/dp/B0FS1M773Q) [![Murtenze 1 Pack Heart Shaped Handheld Hole Paper Punch 1/4 Metal Single Hole Paper Punch for DIY Craft Paper Scrapbook Puncher with Pink Soft Thick Leather Cover(Heart 1/4 Inch)](https://m.media-amazon.com/images/I/31+2ySXpqxL.jpg)**Murtenze 1 Pack Heart Shaped Handheld Hole Paper Punch 1/4 Metal Single Hole Paper Punch for DIY Craft Paper Scrapbook Puncher with Pink Soft Thick Leather Cover(Heart 1/4 Inch)**Murtenze**$6.12**4.3★**▲ 198%**](https://www.amazon.com/dp/B0DBH64SG7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.

18K13KPrime Day '24Spike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 6.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**10%

*“Its a good size”*

**Quality-Overall**10%

*“Great quality hole puncher”*

**Ease Of Use**8%

*“Easy to use”*

**Shape/Style**7%

*“The shape is accurate”*

**Durability**7%

*“Very durable”*

**Advertised Vs Actual Product**6%

*“The product arrived as advertised”*

**Paper Quality**5%

*“I absolutely love this little paper punch”*

**Value For Money**4%

*“A good purchase for the money”*

**Functionality-Overall**4%

*“Makes nice confetti too”*

**Design-Overall**3%

*“Cute detail”*

### **What buyers complain about **

**Durability**12%

*“they break easily”*

**Jamming/Clogging**9%

*“It stuck alot”*

**Ease Of Use**9%

*“Mine are hard to punch”*

**Quality-Overall**6%

*“These are very low quality”*

**Size-Overall**6%

*“Im clearly dumb when it comes to measurements/sizing”*

**Sharpness**5%

*“Not the best edges”*

**Paper Quality**4%

*“Returned - Did Not Work on Regular Paper”*

**Shape/Style**4%

*“Dif shape”*

**Design-Overall**4%

*“Design hole punches”*

**Adhesion/Stickiness**3%

*“This sticks a little from time to time”*

### **Top return reasons **

**Size-Overall**31%

**Functionality-Overall**18%

**Value For Money**6%

**Defective Material/Parts**5%

**Paper Quality**5%

**Advertised Vs Actual Product**4%

**Paper Compatibility**4%

**Cutting/Trimming**3%

**Mechanism Issues**3%

**Ease Of Use**3%