--- title: "heart charms — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/heart-charms" last_updated: "2026-07-10T00:02:46.923Z" locale: en meta: description: "a small market ($82K/yr) — heart charms doesn't clear our bar today." "og:description": "a small market ($82K/yr) — heart charms doesn't clear our bar today." "og:title": "heart charms — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen" --- Back to Flapen home # **heart charms** **Skip it****46/100 ** a small market ($82K/yr) — heart charms doesn't clear our bar today. **Market/yr** **$82K** **Growth (1y)** **+248.5%** **Products** **25** **Brands** **17** was 56 a year ago **Sellers** **22** **Price range** **$6.88–$33.27** **Returns** **3.3%** **Rating** **4.6★** **Skip it** Scored 46/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **4** ×0.30 Growth **82** ×0.30 Competition **52** ×0.20 Quality gap **30** ×0.10 Returns **74** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +248.5% year over year. 32K16KSpike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb · busiest ÷ quietest = 3.2× ## **Competition** - Beebeecraft26% - PH PandaHall25% - WOCRAFT11% - BENECREAT6% - Weyuley5% - MECCANIXITY5% - Other (11 brands)22% The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them. 17 brands and 22 sellers compete here. **Brands** **17 **▼falling was 56 a year ago **Sellers** **22** **Top 5 brand share** **73%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![PH PandaHall 66pcs Heart Charms 11 Styles Love Heart Enamel Pendant 16x15mm Gold Plated Dangles with Loop Ring for Necklace Bracelet Earrings DIY Jewelry Making Valentines Day Gift](https://m.media-amazon.com/images/I/41TO1M2yeEL.jpg) [**PH PandaHall 66pcs Heart Charms 11 Styles Love Heart Enamel Pendant 16x15mm Gold Plated Dangles with Loop Ring for Necklace Bracelet Earrings DIY Jewelry Making Valentines Day Gift**](https://www.amazon.com/dp/B09NPSVM4R) PH PandaHall$13.624.6★5523%▲rising 2 ![Beebeecraft 1 Box 10Pcs Heart Charm 18K Gold Plated Brass Large Puffy Love Shape Charms with Loop for Romantic Memorial day DIY Jewelry Making (Big 3D 0.8x0.8x0.4in)](https://m.media-amazon.com/images/I/41MxuiSXDsL.jpg) [**Beebeecraft 1 Box 10Pcs Heart Charm 18K Gold Plated Brass Large Puffy Love Shape Charms with Loop for Romantic Memorial day DIY Jewelry Making (Big 3D 0.8x0.8x0.4in)**](https://www.amazon.com/dp/B0D6QCXMM3) Beebeecraft$14.484.6★3418%▲rising 3 ![Weyuley 100pcs Antique Silver Plated Hollow Lovely Heart Charms Pendant DIY Bracelets Necklace Jewelry Making Craft Wholesale 16mmx14mm(A285)](https://m.media-amazon.com/images/I/51X2LWJRxRS.jpg) [**Weyuley 100pcs Antique Silver Plated Hollow Lovely Heart Charms Pendant DIY Bracelets Necklace Jewelry Making Craft Wholesale 16mmx14mm(A285)**](https://www.amazon.com/dp/B0897HCXKL) Weyuley$6.884.7★7645%▼falling 4 ![MECCANIXITY 100 Pcs Enamel Alloy Heart Charm Valentine Heart Pendants Love Jewelry Making Charm for DIY Necklace Bracelet Earrings Keychain White](https://m.media-amazon.com/images/I/51DkEPwMKDL.jpg) [**MECCANIXITY 100 Pcs Enamel Alloy Heart Charm Valentine Heart Pendants Love Jewelry Making Charm for DIY Necklace Bracelet Earrings Keychain White**](https://www.amazon.com/dp/B0FZ9SSZXW) MECCANIXITY$9.504.3★75%▲rising 5 ![Beebeecraft 1 Box 20Pcs Heart Charms 18K Gold Plated Small Love Pendant Dangle Charms with 3mm Jump Rings for DIY Necklace Bracelet Earring Wedding Jewelry Making 9.5x12x1.5mm](https://m.media-amazon.com/images/I/417QlTuOJ0L.jpg) [**Beebeecraft 1 Box 20Pcs Heart Charms 18K Gold Plated Small Love Pendant Dangle Charms with 3mm Jump Rings for DIY Necklace Bracelet Earring Wedding Jewelry Making 9.5x12x1.5mm**](https://www.amazon.com/dp/B0C5X74DR8) Beebeecraft$13.374.6★485%▲rising 6 ![WOCRAFT 60pcs KC Gold Heart Valentines Day Wedding Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN920)](https://m.media-amazon.com/images/I/51azi0kKOVL.jpg) [**WOCRAFT 60pcs KC Gold Heart Valentines Day Wedding Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN920)**](https://www.amazon.com/dp/B0DK9CQHCK) WOCRAFT$6.904.7★2864%▲rising 7 ![WOCRAFT 100 pcs Mix Antique Silver Heart Beads Charms for Jewelry Making Valentines Day Wedding Heart Charms (M602-Charms)](https://m.media-amazon.com/images/I/51nbzLMyBgL.jpg) [**WOCRAFT 100 pcs Mix Antique Silver Heart Beads Charms for Jewelry Making Valentines Day Wedding Heart Charms (M602-Charms)**](https://www.amazon.com/dp/B08TM6L7XG) WOCRAFT$8.974.6★2774%▼falling 8 ![BENECREAT 16 Pcs Heart Pendants 18K Real Gold Plated Brass Charm](https://m.media-amazon.com/images/I/41FJemwcLtL.jpg) [**BENECREAT 16 Pcs Heart Pendants 18K Real Gold Plated Brass Charm**](https://www.amazon.com/dp/B0C2YQQCSQ) BENECREAT$9.664.6★1424%▼falling 9 ![Honbay 40PCS Enamel Alloy Charms Pendant Dainty Cute Love Heart Shaped Pendants Valentines Day Pendant Bead Charms for Keychains Earrings Bracelets Necklaces Jewelry Making and DIY Crafts (White)](https://m.media-amazon.com/images/I/51g9enkdtWL.jpg) [**Honbay 40PCS Enamel Alloy Charms Pendant Dainty Cute Love Heart Shaped Pendants Valentines Day Pendant Bead Charms for Keychains Earrings Bracelets Necklaces Jewelry Making and DIY Crafts (White)**](https://www.amazon.com/dp/B0C7PSNVLR) Honbay$7.774.6★2264%▼falling 10 ![Hicarer 50 Pcs Heart Charms Pendant Colorful Love Heart Candy Keychains Charm Necklace Earring Pendant for DIY Jewelry Crafts Supplies](https://m.media-amazon.com/images/I/61CnhVGwztL.jpg) [**Hicarer 50 Pcs Heart Charms Pendant Colorful Love Heart Candy Keychains Charm Necklace Earring Pendant for DIY Jewelry Crafts Supplies**](https://www.amazon.com/dp/B08B3NMFXM) Hicarer$8.514.6★7043%▼falling 11 ![stino 100 Gram Metal Heart Charms for Jewelry Making Bulk Pack Heart Pendant for Bracelets Necklaces Crafts](https://m.media-amazon.com/images/I/51eiVKwlU1L.jpg) [**stino 100 Gram Metal Heart Charms for Jewelry Making Bulk Pack Heart Pendant for Bracelets Necklaces Crafts**](https://www.amazon.com/dp/B0C4KLBFDP) stino$7.754.6★6823%▼falling 12 ![kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More](https://m.media-amazon.com/images/I/31Z4RTW5o8L.jpg) [**kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder with Luxe Gold Ring Clip for Bags Luggage Keys and More**](https://www.amazon.com/dp/B0DPGKRQFK) kate spade new york$33.274.8★8912%▲rising 13 ![Beebeecraft 10Pcs 925 Sterling Silver Plated Heart Charms Metal Brass Love Heart Puffy 3D Shaped Pendant Charm for Jewelry Making Valentine DIY Crafts Necklace (20x20.5x10mm)](https://m.media-amazon.com/images/I/41F3QoolI8L.jpg) [**Beebeecraft 10Pcs 925 Sterling Silver Plated Heart Charms Metal Brass Love Heart Puffy 3D Shaped Pendant Charm for Jewelry Making Valentine DIY Crafts Necklace (20x20.5x10mm)**](https://www.amazon.com/dp/B0FT1Z2TKY) Beebeecraft$15.524.6★342%▲rising 14 ![Pandahall 8Pcs 18K Gold Plated Heart Charms Tiny Love Pendants 2 Styles Heart Dangle Charm Valentine Charms Puffy Love Pendants for DIY Necklace Bracelet Jewelry Crafts Making](https://m.media-amazon.com/images/I/414xDk2Ec8L.jpg) [**Pandahall 8Pcs 18K Gold Plated Heart Charms Tiny Love Pendants 2 Styles Heart Dangle Charm Valentine Charms Puffy Love Pendants for DIY Necklace Bracelet Jewelry Crafts Making**](https://www.amazon.com/dp/B0DK1RL5LL) PH PandaHall$8.394.1★172%▲rising 15 ![BENECREAT 20pcs Real 18K Gold Plated Linking Rings Brass Heart Jewelry Connectors Open Bezels for Bracelets Necklace DIY Making Wedding Mothers Day Festival Gifts 11.5x13mm](https://m.media-amazon.com/images/I/41j+mEkScNL.jpg) [**BENECREAT 20pcs Real 18K Gold Plated Linking Rings Brass Heart Jewelry Connectors Open Bezels for Bracelets Necklace DIY Making Wedding Mothers Day Festival Gifts 11.5x13mm**](https://www.amazon.com/dp/B08X1JJBDY) BENECREAT$8.954.7★2212%▼falling **~~Showing 15 of 25 — show all ~~** ## **Product shelf** All 25 tracked products in this niche. Top sellersNewestTrending [![PH PandaHall 66pcs Heart Charms 11 Styles Love Heart Enamel Pendant 16x15mm Gold Plated Dangles with Loop Ring for Necklace Bracelet Earrings DIY Jewelry Making Valentines Day Gift](https://m.media-amazon.com/images/I/41TO1M2yeEL.jpg)**PH PandaHall 66pcs Heart Charms 11 Styles Love Heart Enamel Pendant 16x15mm Gold Plated Dangles with Loop Ring for Necklace Bracelet Earrings DIY Jewelry Making Valentines Day Gift** PH PandaHall**$13.62**4.6★55 reviews](https://www.amazon.com/dp/B09NPSVM4R) [![Beebeecraft 1 Box 10Pcs Heart Charm 18K Gold Plated Brass Large Puffy Love Shape Charms with Loop for Romantic Memorial day DIY Jewelry Making (Big 3D 0.8x0.8x0.4in)](https://m.media-amazon.com/images/I/41MxuiSXDsL.jpg)**Beebeecraft 1 Box 10Pcs Heart Charm 18K Gold Plated Brass Large Puffy Love Shape Charms with Loop for Romantic Memorial day DIY Jewelry Making (Big 3D 0.8x0.8x0.4in)** Beebeecraft**$14.48**4.6★34 reviews](https://www.amazon.com/dp/B0D6QCXMM3) [![Weyuley 100pcs Antique Silver Plated Hollow Lovely Heart Charms Pendant DIY Bracelets Necklace Jewelry Making Craft Wholesale 16mmx14mm(A285)](https://m.media-amazon.com/images/I/51X2LWJRxRS.jpg)**Weyuley 100pcs Antique Silver Plated Hollow Lovely Heart Charms Pendant DIY Bracelets Necklace Jewelry Making Craft Wholesale 16mmx14mm(A285)** Weyuley**$6.88**4.7★764 reviews](https://www.amazon.com/dp/B0897HCXKL) [![MECCANIXITY 100 Pcs Enamel Alloy Heart Charm Valentine Heart Pendants Love Jewelry Making Charm for DIY Necklace Bracelet Earrings Keychain White](https://m.media-amazon.com/images/I/51DkEPwMKDL.jpg)**MECCANIXITY 100 Pcs Enamel Alloy Heart Charm Valentine Heart Pendants Love Jewelry Making Charm for DIY Necklace Bracelet Earrings Keychain White** MECCANIXITY**$9.50**4.3★7 reviews](https://www.amazon.com/dp/B0FZ9SSZXW) [![Beebeecraft 1 Box 20Pcs Heart Charms 18K Gold Plated Small Love Pendant Dangle Charms with 3mm Jump Rings for DIY Necklace Bracelet Earring Wedding Jewelry Making 9.5x12x1.5mm](https://m.media-amazon.com/images/I/417QlTuOJ0L.jpg)**Beebeecraft 1 Box 20Pcs Heart Charms 18K Gold Plated Small Love Pendant Dangle Charms with 3mm Jump Rings for DIY Necklace Bracelet Earring Wedding Jewelry Making 9.5x12x1.5mm** Beebeecraft**$13.37**4.6★48 reviews](https://www.amazon.com/dp/B0C5X74DR8) [![WOCRAFT 60pcs KC Gold Heart Valentines Day Wedding Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN920)](https://m.media-amazon.com/images/I/51azi0kKOVL.jpg)**WOCRAFT 60pcs KC Gold Heart Valentines Day Wedding Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN920)** WOCRAFT**$6.90**4.7★286 reviews](https://www.amazon.com/dp/B0DK9CQHCK) [![WOCRAFT 100 pcs Mix Antique Silver Heart Beads Charms for Jewelry Making Valentines Day Wedding Heart Charms (M602-Charms)](https://m.media-amazon.com/images/I/51nbzLMyBgL.jpg)**WOCRAFT 100 pcs Mix Antique Silver Heart Beads Charms for Jewelry Making Valentines Day Wedding Heart Charms (M602-Charms)** WOCRAFT**$8.97**4.6★277 reviews](https://www.amazon.com/dp/B08TM6L7XG) [![BENECREAT 16 Pcs Heart Pendants 18K Real Gold Plated Brass Charm](https://m.media-amazon.com/images/I/41FJemwcLtL.jpg)**BENECREAT 16 Pcs Heart Pendants 18K Real Gold Plated Brass Charm** BENECREAT**$9.66**4.6★142 reviews](https://www.amazon.com/dp/B0C2YQQCSQ) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**27% *“Beautiful colors”* **Quality-Overall**21% *“They are well made”* **Size-Overall**14% *“fits the air tag perfectly”* **Weight Light**6% *“Super cute and lightweight”* **Ease Of Use**5% *“easy to use”* **Advertised Vs Actual Product**4% *“Just as pictured”* **Chain/Key Quality**4% *“they make perfect keychain charms”* **Embellishment/Embroidery Quality**3% *“Really cute heart beads”* **Stitch/Finish/Polish**3% *“Finished nicely”* **Value For Money**2% *“value for my money”* ### **What buyers complain about ** **Value For Money**26% *“a bit pricey”* **Size-Overall**17% *“Very small”* **Color**14% *“Did not receive a mix of colors as posted in the listening”* **Advertised Vs Actual Product**7% *“WHAT THE PICTURES DON'T SHOW”* **Metal Quality**7% *“Extra metal on edge”* **Quality-Overall**4% *“Mid quality”* #### **Top return reasons**- Size-Overall67% - Color8% - Quality-Overall6% - Advertised Vs Actual Product6% - Value For Money2% - Defective Material/Parts2% - Wrong Dimensions1% - Material Quality1% - Functionality-Overall1% - Metal Authenticity1%