--- title: "heart beads — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/heart-beads" last_updated: "2026-07-09T22:54:34.023Z" locale: en meta: description: "heart beads shows low returns (1.6%), but a small market ($60K/yr) keeps it on the watch list." "og:description": "heart beads shows low returns (1.6%), but a small market ($60K/yr) keeps it on the watch list." "og:title": "heart beads — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen" --- Back to Flapen home # **heart beads** **Worth a look****54/100 ** heart beads shows low returns (1.6%), but a small market ($60K/yr) keeps it on the watch list. **Market/yr** **$60K** **Growth (1y)** **+252.7%** **Products** **67** **Brands** **52** was 38 a year ago **Sellers** **61** **Price range** **$3.92–$23.75** **Returns** **1.6%** **Rating** **4.6★** **Worth a look** Scored 54/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **3** ×0.30 Growth **82** ×0.30 Competition **84** ×0.20 Quality gap **30** ×0.10 Returns **87** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +252.7% year over year. 18K9KSpike '24Spike '25Spike '26Jul '24Nov '24Mar '25Jun '25Oct '25Feb '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jan, Feb · busiest ÷ quietest = 3.6× ## **Competition** - Looconi9% - MIIIM8% - GMMA8% - PH PandaHall7% - yuntop7% - ZYYC4% - Other (46 brands)58% Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen. 52 brands and 61 sellers compete here. **Brands** **52 **▲rising was 38 a year ago **Sellers** **61** **Top 5 brand share** **39%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![GMMA 1000Pcs Heart Pony Beads Heart Shape Spacer Beads Rainbow Beads Bulk Large Hole for Party Decorate Jewelry Making Necklace Friendship Bracelets Hair Beads for Valentines Party](https://m.media-amazon.com/images/I/51vo2Lft7EL.jpg) [**GMMA 1000Pcs Heart Pony Beads Heart Shape Spacer Beads Rainbow Beads Bulk Large Hole for Party Decorate Jewelry Making Necklace Friendship Bracelets Hair Beads for Valentines Party**](https://www.amazon.com/dp/B0D53DDNNV) GMMA$8.114.7★1,7848%▲rising 2 ![Amaney 500Pcs 7x4mm White Acrylic Colorful Heart sheap Round Beads Mixed Colors Plastic Loose Beads for Jewelry Making](https://m.media-amazon.com/images/I/51MGeiumdWL.jpg) [**Amaney 500Pcs 7x4mm White Acrylic Colorful Heart sheap Round Beads Mixed Colors Plastic Loose Beads for Jewelry Making**](https://www.amazon.com/dp/B07ZD5BMZM) Looconi$5.304.8★5897%▲rising 3 ![300 Pcs Acrylic Heart Shape Beads for Jewelry Making Craft DIY - Colorful Loose Beads for Bracelet Necklace Earrings - Small Hole Spacer Beads Mini Charms (8 Colors)](https://m.media-amazon.com/images/I/611e1vv+OGL.jpg) [**300 Pcs Acrylic Heart Shape Beads for Jewelry Making Craft DIY - Colorful Loose Beads for Bracelet Necklace Earrings - Small Hole Spacer Beads Mini Charms (8 Colors)**](https://www.amazon.com/dp/B0C2V38RN4) yuntop$6.714.7★877%▼falling 4 ![MIIIM 500 Pcs Colorful Heart Pony Beads Shapes for Friendship Bracelet Large Hole Kandi Beads for Hair Braids Jewelry Making (Multi-Colored)](https://m.media-amazon.com/images/I/51AhlDVHMRL.jpg) [**MIIIM 500 Pcs Colorful Heart Pony Beads Shapes for Friendship Bracelet Large Hole Kandi Beads for Hair Braids Jewelry Making (Multi-Colored)**](https://www.amazon.com/dp/B0F3DJ6NLY) MIIIM$6.844.5★1586%▲rising 5 ![300 PCS Heart Beads AB Acrylic Bead Heart Beads for Jewelry Making DIY Bracelet arrings](https://m.media-amazon.com/images/I/41vtOVXWxTL.jpg) [**300 PCS Heart Beads AB Acrylic Bead Heart Beads for Jewelry Making DIY Bracelet arrings**](https://www.amazon.com/dp/B0DXZNGQWD) ZYYC$5.644.6★434%▲rising 6 ![600Pcs White Red Heart Bead Acrylic Love Beads Loose Spacer Beads to Match Letter Pony Bead for Bracelets Necklaces Jewelry Making DIY Key Chains7mm](https://m.media-amazon.com/images/I/51BUYSb3+tL.jpg) [**600Pcs White Red Heart Bead Acrylic Love Beads Loose Spacer Beads to Match Letter Pony Bead for Bracelets Necklaces Jewelry Making DIY Key Chains7mm**](https://www.amazon.com/dp/B0CB1GD23K) Anlan-angel$6.834.7★1254%—flat 7 ![UPINS 1200Pcs Heart Beads Valentines Beads for Crafts Jewelry Making Bracelets Beads for Valentines Party Christmas (600 Large and 600 Small)](https://m.media-amazon.com/images/I/51yYnm36E5L.jpg) [**UPINS 1200Pcs Heart Beads Valentines Beads for Crafts Jewelry Making Bracelets Beads for Valentines Party Christmas (600 Large and 600 Small)**](https://www.amazon.com/dp/B0CKSBDWN3) UPINS$9.284.6★5523%▼falling 8 ![1000Pcs Matte Acrylic Star Beads Hart Beads for Jewelry Making Macaron Colors Frosted Pastel Bead Colorful Assorted Cute Aesthetic Kawaii Bead for Bracelet DIY Craft Earring Phone Charm](https://m.media-amazon.com/images/I/519ixgL5p4L.jpg) [**1000Pcs Matte Acrylic Star Beads Hart Beads for Jewelry Making Macaron Colors Frosted Pastel Bead Colorful Assorted Cute Aesthetic Kawaii Bead for Bracelet DIY Craft Earring Phone Charm**](https://www.amazon.com/dp/B0F1G7WM4K) JJzxwish$11.944.6★893%▲rising 9 ![LIMAOLLY 400 Pcs Acrylic Heart Shape Beads AB Colors Heart Pony Spacer Beads for Jewelry Making DIY Bracelet Earring Necklace Key Chains(Pink)](https://m.media-amazon.com/images/I/51mtXXGQkcL.jpg) [**LIMAOLLY 400 Pcs Acrylic Heart Shape Beads AB Colors Heart Pony Spacer Beads for Jewelry Making DIY Bracelet Earring Necklace Key Chains(Pink)**](https://www.amazon.com/dp/B0DFPZKYNT) LIMAOLLY$6.904.5★673%▲rising 10 ![INSPIRELLE 100pcs Heart Crystal Glass Spacer Beads for Jewelry Bracelet Necklace Making 6mm](https://m.media-amazon.com/images/I/5127BstZ6nL.jpg) [**INSPIRELLE 100pcs Heart Crystal Glass Spacer Beads for Jewelry Bracelet Necklace Making 6mm**](https://www.amazon.com/dp/B09WVD6X3G) INSPIRELLE$7.444.6★5163%—flat 11 ![Ruwado 150 Pcs Heart Shape Beads with 2 Holes Acrylic Colorful Love Mixed Flat Loose Pony Beads for DIY Jewelry Making Bracelet Necklace Crafting Key Chain Ring Earring (Heart)](https://m.media-amazon.com/images/I/51QEzvBAWFL.jpg) [**Ruwado 150 Pcs Heart Shape Beads with 2 Holes Acrylic Colorful Love Mixed Flat Loose Pony Beads for DIY Jewelry Making Bracelet Necklace Crafting Key Chain Ring Earring (Heart)**](https://www.amazon.com/dp/B09JK8FZSF) Ruwado$6.484.4★543%—flat 12 ![PH PandaHall 60pcs 14K Gold Plated Heart Beads Love Heart Spacer Beads 6x7mm Metal Brass Hearts Loose Bead Charms for Mothers Day Necklace Bracelet Earring Wedding Birthday Jewelry Making](https://m.media-amazon.com/images/I/51f+JkhSNoL.jpg) [**PH PandaHall 60pcs 14K Gold Plated Heart Beads Love Heart Spacer Beads 6x7mm Metal Brass Hearts Loose Bead Charms for Mothers Day Necklace Bracelet Earring Wedding Birthday Jewelry Making**](https://www.amazon.com/dp/B08XHK2BVB) PH PandaHall$8.214.8★3123%▼falling 13 ![MIIIM 500 Pcs Glitter Heart Pony Beads Shapes for Friendship Bracelet Large Hole Kandi Beads for Hair Braids Jewelry Making (Multi-Glitter)](https://m.media-amazon.com/images/I/51yqRyLep7L.jpg) [**MIIIM 500 Pcs Glitter Heart Pony Beads Shapes for Friendship Bracelet Large Hole Kandi Beads for Hair Braids Jewelry Making (Multi-Glitter)**](https://www.amazon.com/dp/B0F3DKT5NP) MIIIM$6.864.5★1582%▼falling 14 ![YHYPOCI 50pcs Acrylic Heart Beads 20mm Heart Shape Loose Bead for Making Bracelet Necklace Jewelry Making Craft(Red)](https://m.media-amazon.com/images/I/51duRIthk3L.jpg) [**YHYPOCI 50pcs Acrylic Heart Beads 20mm Heart Shape Loose Bead for Making Bracelet Necklace Jewelry Making Craft(Red)**](https://www.amazon.com/dp/B0CRDYXHNJ) YHYPOCI$7.874.5★1722%▼falling 15 ![PH PandaHall Pandhall 100Pcs Faceted Crystal Glass Heart Beads Hanging Pendants AB Color Plated Clear for Bracelet Making 14x8x1mm(0.55x0.31x0.04)](https://m.media-amazon.com/images/I/41If4bqntJL.jpg) [**PH PandaHall Pandhall 100Pcs Faceted Crystal Glass Heart Beads Hanging Pendants AB Color Plated Clear for Bracelet Making 14x8x1mm(0.55x0.31x0.04)**](https://www.amazon.com/dp/B07DS2FHQM) PH PandaHall$12.014.6★1862%▼falling **~~Showing 15 of 67 — show all ~~** ## **Product shelf** All 67 tracked products in this niche. Top sellersNewestTrending [![GMMA 1000Pcs Heart Pony Beads Heart Shape Spacer Beads Rainbow Beads Bulk Large Hole for Party Decorate Jewelry Making Necklace Friendship Bracelets Hair Beads for Valentines Party](https://m.media-amazon.com/images/I/51vo2Lft7EL.jpg)**GMMA 1000Pcs Heart Pony Beads Heart Shape Spacer Beads Rainbow Beads Bulk Large Hole for Party Decorate Jewelry Making Necklace Friendship Bracelets Hair Beads for Valentines Party** GMMA**$8.11**4.7★1,784 reviews](https://www.amazon.com/dp/B0D53DDNNV) [![Amaney 500Pcs 7x4mm White Acrylic Colorful Heart sheap Round Beads Mixed Colors Plastic Loose Beads for Jewelry Making](https://m.media-amazon.com/images/I/51MGeiumdWL.jpg)**Amaney 500Pcs 7x4mm White Acrylic Colorful Heart sheap Round Beads Mixed Colors Plastic Loose Beads for Jewelry Making** Looconi**$5.30**4.8★589 reviews](https://www.amazon.com/dp/B07ZD5BMZM) [![300 Pcs Acrylic Heart Shape Beads for Jewelry Making Craft DIY - Colorful Loose Beads for Bracelet Necklace Earrings - Small Hole Spacer Beads Mini Charms (8 Colors)](https://m.media-amazon.com/images/I/611e1vv+OGL.jpg)**300 Pcs Acrylic Heart Shape Beads for Jewelry Making Craft DIY - Colorful Loose Beads for Bracelet Necklace Earrings - Small Hole Spacer Beads Mini Charms (8 Colors)** yuntop**$6.71**4.7★87 reviews](https://www.amazon.com/dp/B0C2V38RN4) [![MIIIM 500 Pcs Colorful Heart Pony Beads Shapes for Friendship Bracelet Large Hole Kandi Beads for Hair Braids Jewelry Making (Multi-Colored)](https://m.media-amazon.com/images/I/51AhlDVHMRL.jpg)**MIIIM 500 Pcs Colorful Heart Pony Beads Shapes for Friendship Bracelet Large Hole Kandi Beads for Hair Braids Jewelry Making (Multi-Colored)** MIIIM**$6.84**4.5★158 reviews](https://www.amazon.com/dp/B0F3DJ6NLY) [![300 PCS Heart Beads AB Acrylic Bead Heart Beads for Jewelry Making DIY Bracelet arrings](https://m.media-amazon.com/images/I/41vtOVXWxTL.jpg)**300 PCS Heart Beads AB Acrylic Bead Heart Beads for Jewelry Making DIY Bracelet arrings** ZYYC**$5.64**4.6★43 reviews](https://www.amazon.com/dp/B0DXZNGQWD) [![600Pcs White Red Heart Bead Acrylic Love Beads Loose Spacer Beads to Match Letter Pony Bead for Bracelets Necklaces Jewelry Making DIY Key Chains7mm](https://m.media-amazon.com/images/I/51BUYSb3+tL.jpg)**600Pcs White Red Heart Bead Acrylic Love Beads Loose Spacer Beads to Match Letter Pony Bead for Bracelets Necklaces Jewelry Making DIY Key Chains7mm** Anlan-angel**$6.83**4.7★125 reviews](https://www.amazon.com/dp/B0CB1GD23K) [![UPINS 1200Pcs Heart Beads Valentines Beads for Crafts Jewelry Making Bracelets Beads for Valentines Party Christmas (600 Large and 600 Small)](https://m.media-amazon.com/images/I/51yYnm36E5L.jpg)**UPINS 1200Pcs Heart Beads Valentines Beads for Crafts Jewelry Making Bracelets Beads for Valentines Party Christmas (600 Large and 600 Small)** UPINS**$9.28**4.6★552 reviews](https://www.amazon.com/dp/B0CKSBDWN3) [![1000Pcs Matte Acrylic Star Beads Hart Beads for Jewelry Making Macaron Colors Frosted Pastel Bead Colorful Assorted Cute Aesthetic Kawaii Bead for Bracelet DIY Craft Earring Phone Charm](https://m.media-amazon.com/images/I/519ixgL5p4L.jpg)**1000Pcs Matte Acrylic Star Beads Hart Beads for Jewelry Making Macaron Colors Frosted Pastel Bead Colorful Assorted Cute Aesthetic Kawaii Bead for Bracelet DIY Craft Earring Phone Charm** JJzxwish**$11.94**4.6★89 reviews](https://www.amazon.com/dp/B0F1G7WM4K) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Color**25% *“Colors are vibrant”* **Quality-Overall**21% *“Good variety of beads, and great quality”* **Value For Money**9% *“Excellent Value”* **Size-Overall**8% *“Great size selection”* **Embellishment/Embroidery Quality**6% *“Nice beads”* **Advertised Vs Actual Product**5% *“As described”* **Durability**4% *“Durable and easy to work with”* **Fun/Entertainment Experience**3% *“Fun Activity and Creative”* **Shape/Style**2% *“Cute colors and shapes”* **Brightness/Shine/Glow**2% *“Exceptionally shiny”* ### **What buyers complain about ** **Size-Overall**32% *“Very Small”* **Advertised Vs Actual Product**11% *“False advertisement”* **Color**8% *“I got a ton more red than anything else”* **Quality-Overall**6% *“cheap, bad quality, tiny size”* **Shape/Style**3% *“not many shapes”* **Ease Of Use**3% *“NOT EASY TO USE”* **Print Quality**2% *“BAD PRINTING”* **Scratch Resistance**2% *“Quite a few were scratched up pretty good”* **Product Condition**2% *“Previously used”* **Fun/Entertainment Experience**2% *“Not very exciting”* #### **Top return reasons**- Size-Overall59% - Advertised Vs Actual Product11% - Value For Money8% - Color6% - Quality-Overall4% - Material Quality2% - Defective Material/Parts2% - Shape/Style1% - Functionality-Overall1% - Display Colors1%