---
title: "halloween stencils — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/arts-crafts-sewing/halloween-stencils"
last_updated: "2026-07-13T20:32:42.437Z"
locale: en
meta:
  description: "halloween stencils shows demand growing +111.2% this quarter, but a small market ($32K/yr) keeps it on the watch list."
  "og:description": "halloween stencils shows demand growing +111.2% this quarter, but a small market ($32K/yr) keeps it on the watch list."
  "og:title": "halloween stencils — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **halloween stencils**

**Worth a look**

Shows demand growing +111.2% this quarter, but a small market ($32K/yr) keeps it on the watch list.

Market size 8Growth 95Conversion 25Competition 59Returns 48Price range 20Avg price 33Brand share 77Review moat 85Quality gap 33

**Growth**

**Incredible****+111.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****296.82**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.98**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$3.24–$18.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$32K**

$32K/yr · 159K searches

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**58%**

**Open market**

**36%**

- Yazhiji19% - Doflyok15% - SUNVERSE9% - NUVCELKA8% - DZXCYZ6% - Augshy6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$3K15%$5K20%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![72 PCS 3x3 Inch Halloween Stencils for Painting - Pumpkin Ghost Bat Spider Web Witch Skull Reusable Halloween Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration](https://m.media-amazon.com/images/I/61TIeqhwc8L.jpg)**72 PCS 3x3 Inch Halloween Stencils for Painting - Pumpkin Ghost Bat Spider Web Witch Skull Reusable Halloween Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration**Yazhiji**$10.12**4.6★438 rev](https://www.amazon.com/dp/B0FD9FHWKL) [2![48 PCS Halloween Stencils Reusable Ghost Bat Witch Spider Pumpkin Stencils for Painting on Wood DIY Crafts Ornaments Wood Slice Halloween Decoration](https://m.media-amazon.com/images/I/617Yb4izsbL.jpg)**48 PCS Halloween Stencils Reusable Ghost Bat Witch Spider Pumpkin Stencils for Painting on Wood DIY Crafts Ornaments Wood Slice Halloween Decoration**Doflyok**$10.00**4.1★77 rev](https://www.amazon.com/dp/B0D93PKT1M) [3![NUVCELKA Halloween Stencils 8 Pack 10.8x3 9x9 Inch Spooky Templates for Painting Borders Banners Wood Signs Scary Party Decorations](https://m.media-amazon.com/images/I/51NQ4bQSM6L.jpg)**NUVCELKA Halloween Stencils 8 Pack 10.8x3 9x9 Inch Spooky Templates for Painting Borders Banners Wood Signs Scary Party Decorations**NUVCELKA**$4.51**4.6★34 rev](https://www.amazon.com/dp/B0FJL824C1) [4![Halloween Stencils for Painting on Wood Reusable Halloween Doormat Stencils Hocus Pocus Boo Family Draw Templates for Wood Signs Walls Windows Fabrics T-Shirt DIY Crafts Decor](https://m.media-amazon.com/images/I/61yEZohCb6L.jpg)**Halloween Stencils for Painting on Wood Reusable Halloween Doormat Stencils Hocus Pocus Boo Family Draw Templates for Wood Signs Walls Windows Fabrics T-Shirt DIY Crafts Decor**SUNVERSE**$13.27**4.7★270 rev](https://www.amazon.com/dp/B0D6MT7H5P) [5![18 Pieces Halloween Stencils Reusable Happy Halloween Ghost Bat Witch Pumpkin Stencils for Painting on Wood DIY Crafts Halloween Decorations (Style 1)](https://m.media-amazon.com/images/I/61dcJsjRqLL.jpg)**18 Pieces Halloween Stencils Reusable Happy Halloween Ghost Bat Witch Pumpkin Stencils for Painting on Wood DIY Crafts Halloween Decorations (Style 1)**Doflyok**$8.10**4.6★55 rev](https://www.amazon.com/dp/B0CBQ2SPHB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![6 Skull Stencils Skeleton Stencil Hand Finger Airbrushing Templates for Painting on Wood T-Shirts Cup Canvas DIY Crafts Decor](https://m.media-amazon.com/images/I/51sQb2zuhrL.jpg)**6 Skull Stencils Skeleton Stencil Hand Finger Airbrushing Templates for Painting on Wood T-Shirts Cup Canvas DIY Crafts Decor**zosylley**$13.10**8 rev7mo ago](https://www.amazon.com/dp/B0G4JCBYZ7) [![Dunzy 16 Pcs Halloween Stencils for Door Mats Crafts Reusable Hey Boo Ghost Welcome Templates Large Spooky Stencil for Painting Wood Sign Wall Halloween Doormat DIY Project](https://m.media-amazon.com/images/I/61jgiGhP1GL.jpg)**Dunzy 16 Pcs Halloween Stencils for Door Mats Crafts Reusable Hey Boo Ghost Welcome Templates Large Spooky Stencil for Painting Wood Sign Wall Halloween Doormat DIY Project**Dunzy**$12.82**83 rev10mo ago](https://www.amazon.com/dp/B0FQBYS451) [![NUVCELKA Halloween Stencils 8 Pack 10.8x3 9x9 Inch Spooky Templates for Painting Borders Banners Wood Signs Scary Party Decorations](https://m.media-amazon.com/images/I/51NQ4bQSM6L.jpg)**NUVCELKA Halloween Stencils 8 Pack 10.8x3 9x9 Inch Spooky Templates for Painting Borders Banners Wood Signs Scary Party Decorations**NUVCELKA**$4.51**34 rev10mo ago](https://www.amazon.com/dp/B0FJL824C1) [![Halloween Stencils for Painting 12PCS 6 Stencils for Crafts Reusable Spooky Templates Featuring Pumpkin Ghost Witch Cat & Spider Designs for DIY Halloween Decor on Wood Fabric Paper or Canvas](https://m.media-amazon.com/images/I/514VuzhWe6L.jpg)**Halloween Stencils for Painting 12PCS 6 Stencils for Crafts Reusable Spooky Templates Featuring Pumpkin Ghost Witch Cat & Spider Designs for DIY Halloween Decor on Wood Fabric Paper or Canvas**Felixcraft**$3.24**2 rev10mo ago](https://www.amazon.com/dp/B0FCR632YF) [![YKW Halloween Stencils 6 Pack Large 9.6x7 9.6x5 Inch Reusable Spooky Templates for Painting Wood Signs Fabric Trick Treat Decorations](https://m.media-amazon.com/images/I/51ytJpWVtLL.jpg)**YKW Halloween Stencils 6 Pack Large 9.6x7 9.6x5 Inch Reusable Spooky Templates for Painting Wood Signs Fabric Trick Treat Decorations**YKW**$5.28**212 rev11mo ago](https://www.amazon.com/dp/B0FJ5YRXD9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![16 Pieces Halloween Stencils for Painting on Wood Happy Halloween Bat Witch Old Castle Ghost Face Spider Web Grimace Art Painting DIY Mould Decor Paint Halloween Wooden Signs Wall Art.](https://m.media-amazon.com/images/I/51jB4zbl7-S.jpg)**16 Pieces Halloween Stencils for Painting on Wood Happy Halloween Bat Witch Old Castle Ghost Face Spider Web Grimace Art Painting DIY Mould Decor Paint Halloween Wooden Signs Wall Art.**LANGFON**$5.18**4.7★**▲ 1000%**](https://www.amazon.com/dp/B096TGM5KQ) [![6 Skull Stencils Skeleton Stencil Hand Finger Airbrushing Templates for Painting on Wood T-Shirts Cup Canvas DIY Crafts Decor](https://m.media-amazon.com/images/I/51sQb2zuhrL.jpg)**6 Skull Stencils Skeleton Stencil Hand Finger Airbrushing Templates for Painting on Wood T-Shirts Cup Canvas DIY Crafts Decor**zosylley**$13.10**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0G4JCBYZ7) [![Konsait 262pcs Temporary Tattoos Stencils for Kids Face and Body Paint Stencils Kit Girl Boy Glitter Tattoos for Kids School Show Birthdays Halloween Christmas Party Favor Supplies](https://m.media-amazon.com/images/I/61h46ZJQYFL.jpg)**Konsait 262pcs Temporary Tattoos Stencils for Kids Face and Body Paint Stencils Kit Girl Boy Glitter Tattoos for Kids School Show Birthdays Halloween Christmas Party Favor Supplies**Konsait**$9.66**4.4★**▲ 713%**](https://www.amazon.com/dp/B07X9TRV1L) [![Halloween Stencils for Painting 12PCS 6 Stencils for Crafts Reusable Spooky Templates Featuring Pumpkin Ghost Witch Cat & Spider Designs for DIY Halloween Decor on Wood Fabric Paper or Canvas](https://m.media-amazon.com/images/I/514VuzhWe6L.jpg)**Halloween Stencils for Painting 12PCS 6 Stencils for Crafts Reusable Spooky Templates Featuring Pumpkin Ghost Witch Cat & Spider Designs for DIY Halloween Decor on Wood Fabric Paper or Canvas**Felixcraft**$3.24**5.0★**▲ 462%**](https://www.amazon.com/dp/B0FCR632YF) [![DZXCYZ 80 Pcs 4 x 4 Inch Halloween Stencils for Painting on Wood Reusable Happy Pumpkin Spider Web Stencil DIY Ornaments Ghost Paint Template Set for Wall Door Home Decor](https://m.media-amazon.com/images/I/61gbC03+oZL.jpg)**DZXCYZ 80 Pcs 4 x 4 Inch Halloween Stencils for Painting on Wood Reusable Happy Pumpkin Spider Web Stencil DIY Ornaments Ghost Paint Template Set for Wall Door Home Decor**DZXCYZ**$15.85**4.6★**▲ 433%**](https://www.amazon.com/dp/B0D8ZDJJYZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +111.2% search growth over the last 90 days.

18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 60.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Material Quality**29%

*“The stencils are made of plastic which is great because it means its reusable and sturdy”*

**Ease Of Use**21%

*“easy to use”*

**Recycle/Reuse**14%

*“Reausable”*

**Design-Overall**8%

*“cute designs”*

**Quality-Overall**8%

*“Good quality”*

**Value For Money**7%

*“Great value for the money”*

**Strength**5%

*“sturdy”*

**Ease Of Cleaning**4%

*“Easy to clean”*

**Size-Overall**4%

*“the size was perfect for what I needed them for”*

### **What buyers complain about **

**Size-Overall**100%

*“Small”*

### **Top return reasons **

**Size-Overall**54%

**Advertised Vs Actual Product**28%

**Thickness**4%

**Paint Quality**4%

**Defective Material/Parts**4%

**Spray/Flow**2%

**Quality-Overall**2%

**Functionality-Overall**1%

**Thin**1%

**Design-Overall**1%